CMO
FoundryCo, Inc. (Foundry) is a US privately held technology media company operating 10+ award-winning B2B and B2C tech media brands including CIO, Computerworld, CSO, and Macworld, reaching 18+ million technology buyers globally and monetizing through advertising, intent data, events, and lead generation solutions sold to technology marketers.
- Company typePrivate
- Founded2013
- HeadquartersNorth Sydney, Australia
- Headcount—
- GTM typeB2B
- OfferingDigital Commerce or Content
What CMO does
FoundryCo, Inc., operating as Foundry, is a privately held US-incorporated technology media company that owns and operates a portfolio of 10+ award-winning B2B and B2C tech media brands, including CIO, Computerworld, CSO, InfoWorld, Network World, Macworld, PCWorld, Tech Advisor, TechHive, and ChannelWorld. These brands collectively reach an audience of more than 18 million technology decision-makers and enthusiasts globally — including 4M+ CIOs across 72 countries via the CIO brand, 12 million enterprise IT managers across 47 countries via Computerworld, and over 2 million network and IT professionals across 14 countries via Network World. The company serves two distinct audiences: a free, content-consuming audience of IT leaders, security leaders, developers, network professionals, and consumer tech buyers, and a paying customer base of technology vendors and marketers who advertise, sponsor events, and license intent data and lead generation services against that audience.
The underlying technology is a multi-brand digital media platform delivering editorial articles, videos, newsletters, research publications, and events, supported by a developer portal for integrations and a cross-brand newsletter (The Intersection). The product surface extends beyond editorial into a marketing solutions stack — advertising, intent data, lead generation, Brandhub brand experiences, Brandpage interactive storytelling, partner marketing, and affiliate marketing — plus owned event franchises (CIO100 Symposium and Awards, CSO50 Conference and Awards) and proprietary research products (State of the CIO, CIO Tech Priorities, AI Priorities, Cloud Computing, Security Priorities). Pricing is quote-based with multi-year contracts typical for advertising and sponsorship engagements, distributed through direct enterprise sales teams, inside-sales contact forms, and self-serve digital platforms.
The business model is a two-sided advertising-funded media platform: revenue is generated across five documented streams — advertising (primary), intent data monetization, subscription/recurring lead generation, professional services-style event sponsorship and attendance, and branded content experiences — with regional editions enabling localization across Japan, ASEAN, ANZ, Central Europe, Germany, India, META, Nordics, Southern Europe, and Western Europe. The company also operates an Insider free membership program and active social presence on Facebook, X, and LinkedIn to drive top-of-funnel engagement. There is no disclosed parent company, private equity sponsor, or public listing in the input data.
CMO firmographics
Firmographics- Name
- CMO
- Legal name
- FoundryCo, Inc.
- Website
- https://cmo.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- FoundryCo, Inc. (Foundry) is a US privately held technology media company operating 10+ award-winning B2B and B2C tech media brands including CIO, Computerworld, CSO, and Macworld, reaching 18+ million technology buyers globally and monetizing through advertising, intent data, events, and lead generation solutions sold to technology marketers.
- Ownership category
- akta.pro rank
CMO industry classification
Industry- Product category
- Technology Media Publishing
- NAICS
- Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131), Convention and Trade Show Organizers (56192)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Stock Media, Asset Marketplaces & Licensing Platforms (BPAMAJAM)
- akta.pro secondary industries
- Business, Management & HR Reference (Operations, Strategy, HR, Leadership) (EDAGAGAF), Corporate Leadership & Management (EDAGANAA)
Keywords
Where CMO is headquartered
LocationHeadquarters
- HQ city
- North Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
CMO business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising: The company generates primary revenue through advertising solutions that allow technology marketers to reach targeted tech buyer audiences across their portfolio of B2B and B2C tech media brands.
- Intent Data: Provides intent data solutions that help marketers identify and target buyers actively researching technology solutions, enabling more effective demand generation.
- Lead Generation: Demand generation solutions including lead gen services that connect technology vendors with qualified prospects among their audience of IT and business decision-makers.
- Events: Produces owned events including CIO100 Symposium and Awards and CSO50 Conference and Awards, generating revenue through sponsorship, attendance, and brand experiences.
- Brand Experiences: Offers brandhub and brandpage solutions for interactive storytelling and branded content experiences, along with affiliate marketing and partner marketing services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based advertising and sponsorship packages |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
CMO product offering
Product offeringCore offering
CMO (firmographic record) corresponds to FoundryCo, Inc., which operates a portfolio of award-winning B2B and B2C technology media brands (CIO, Computerworld, CSO, InfoWorld, Macworld, Network World, PCWorld, Tech Advisor, TechHive, ChannelWorld) that publish editorial content, videos and newsletters for IT decision-makers and consumer technology buyers. The company monetises this audience through advertising, lead generation, intent data, branded content (brandhub, brandpage), event sponsorship (CIO100, CSO50), affiliate marketing and proprietary research reports sold to technology vendors and marketers.
Product overview
Foundry operates a portfolio of award-winning B2B and B2C technology media brands complemented by marketing solutions and events. The core offerings include nine distinct media brands (CIO, Computerworld, CSO, InfoWorld, Macworld, Network World, PCWorld, Tech Advisor, TechHive, and ChannelWorld) serving different technology audience segments from enterprise IT leaders to consumer tech enthusiasts. These media brands are supported by two flagship event programs (CIO100 and CSO50), a suite of marketing/advertising solutions (intent data, brandhub, brandpage, demand generation), and proprietary research publications (AI Priorities, CIO Tech Priorities, State of the CIO). The company also offers a developer portal and The Intersection newsletter for ongoing audience engagement.
Differentiator
Problem solved
Functional benefit
Brands
- CIO: Business technology leadership brand providing content for chief information officers and IT thought leaders with audience in 72 countries
- Computerworld
- CSO
- InfoWorld
- Macworld
- Network World
- PCWorld
- Tech Advisor
- TechHive
Products and services
- CIO
Companies that use CMO
Customer profileSegments7 records
Ideal customer profiles1 record
CMO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CMO partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
CMO competitors and assessment
Company assessmentDirect peers
- TechTarget: TechTarget is a B2B technology media and intent-data company that sells lead-generation, demand-gen, and advertising solutions to enterprise tech vendors reaching CIOs, IT managers, and security buyers. It is the closest direct competitor to Foundry's intent-data and lead-gen model, serving the same enterprise IT buyer audience with a similar monetization stack.
- Informa Tech: Informa Tech is a major B2B technology media and events business operating brands such as TechTarget-adjacent titles, Black Hat, and enterprise tech events. It directly overlaps with Foundry's CIO100/CSO50 events franchise and enterprise IT media portfolio, competing for the same technology-vendor sponsorship and attendee budgets.
- The Register: The Register is a global IT news publication reaching enterprise IT, security, and developer audiences. It competes directly with Foundry's Network World, CSO, and InfoWorld brands for the same IT decision-maker readership and technology-vendor advertising dollars.
- VentureBeat: VentureBeat is a B2B technology news site covering AI, enterprise software, and emerging tech for technology decision-makers and vendors. It competes with Foundry's InfoWorld and CIO brands for the same enterprise IT audience and advertiser budgets.
- Ziff Davis: Ziff Davis operates a portfolio of technology and digital-media brands including PCMag, Mashable, and IGN, and runs a B2B lead-generation business for technology advertisers. It is directly comparable to Foundry's multi-brand tech-media portfolio and advertising/lead-gen monetization model.
- IDG Communications: IDG Communications historically operated the very brands (CIO, Computerworld, CSO, Network World, PCWorld, Macworld) now under Foundry. It remains a directly comparable B2B tech media operator with a similar audience of IT decision-makers and similar advertising/event revenue model.
Emerging players
- Spiceworks Ziff Davis: Spiceworks is an IT professional community platform owned by Ziff Davis that serves IT decision-makers with peer content, product research, and community engagement. It overlaps meaningfully with Foundry's Computerworld and Network World audience but is more community/product-research focused than media-driven.
- Bisnow: Bisnow is a B2B digital media and events company operating niche industry verticals with a content-plus-events monetization model. It illustrates the same content+events playbook Foundry uses, though in commercial real estate rather than technology — useful as a comparable business-model benchmark.
Broad incumbents
- Future plc: Future plc is a large multi-brand digital media company operating technology, gaming, and lifestyle verticals including Tom's Guide and TechRadar. It is a broad incumbent with overlapping capabilities in consumer and prosumer tech media and e-commerce monetization, but operates a much wider non-tech portfolio.
- Vox Media: Vox Media operates a portfolio of editorial brands including The Verge, Recode, and Vox, alongside advertising technology and branded-content solutions. It overlaps with Foundry's consumer tech and digital-advertising capabilities but is broader and not specialized in B2B IT decision-makers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
CMO social profiles
Digital presenceCMO financial estimates
Financial estimateRevenue estimate
Valuation estimate
CMO leadership team
Management profileNumber of profiles
Profiles1 record
CMO subsidiaries and ownership
Company hierarchySubsidiaries9 records
CMO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CMO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CMO
What does CMO do?
CMO (firmographic record) corresponds to FoundryCo, Inc., which operates a portfolio of award-winning B2B and B2C technology media brands (CIO, Computerworld, CSO, InfoWorld, Macworld, Network World, PCWorld, Tech Advisor, TechHive, ChannelWorld) that publish editorial content, videos and newsletters for IT decision-makers and consumer technology buyers. The company monetises this audience through advertising, lead generation, intent data, branded content (brandhub, brandpage), event sponsorship (CIO100, CSO50), affiliate marketing and proprietary research reports sold to technology vendors and marketers.
Is CMO a public or private company?
CMO is a private company. It is classified as unknown and is currently operating.
When was CMO founded?
CMO was founded in 2013.
Where is CMO based?
CMO is headquartered in North Sydney, Australia, in the Oceania region.
How does CMO make money?
Five revenue lines are on record. Advertising is the primary driver. The others are intent Data, lead Generation, events and brand Experiences.
Who are CMO's main competitors?
Direct peers on record are TechTarget, Informa Tech, The Register, VentureBeat, Ziff Davis and IDG Communications. Emerging players are Spiceworks Ziff Davis and Bisnow. Broad incumbents are Future plc and Vox Media.
Does CMO have an API?
No public API is recorded for CMO.
What industry is CMO in?
CMO's product category is Technology Media Publishing. Its primary akta.pro industry code is BPAMAJAM, Stock Media, Asset Marketplaces & Licensing Platforms, with a secondary code of EDAGAGAF, Business, Management & HR Reference (Operations, Strategy, HR, Leadership). Its NAICS code is 513120 and its SIC code is 2721.