What RC Planet does

RC Planet is a privately held e-commerce retailer of radio control (RC) vehicles, charging systems, and batteries, headquartered in Chico, California. The company was founded in 2004 and operates with a small staff (11-50 employees). Its core offering spans RC cars and trucks (electric, nitro, and gas), rock crawlers, helicopters, airplanes, boats, FPV racing drones, slot cars, and Tamiya Mini-4WD, complemented by a deep parts and accessories catalog covering batteries (LiPo, NiMH), chargers, electronic speed controls, motors, servos, transmitters, tires, wheels, tools, and apparel. The technology layer is a standard e-commerce platform with a parts finder, inventory management, and a customer loyalty system.

Based on the aggregated data describing the closely related amainhobbies.com operation, RC Planet appears to function as a one-stop direct-to-consumer hobby retailer carrying 40+ top RC brands (Traxxas, Arrma, Axial, Team Associated, Losi, Kyosho, ProTek RC, Redcat, and others) with multi-channel marketing (blog, email, social, YouTube, TikTok, affiliate program) and event-driven community engagement such as the annual City Crawl in Chico. The go-to-market combines B2C e-commerce, a B2B wholesale/dealer distribution arm, and event sponsorships of professional racing teams. The revenue model is straightforward one-time unit sales of branded hobby products at retail prices, supplemented by a VIP Rewards program and periodic promotional campaigns; there is no subscription or recurring revenue layer.

Name

RC Planet

Legal name

AMain Hobbies

Website

https://rcplanet.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

RC Planet is a privately held, Chico, California-based e-commerce retailer founded in 2004 that sells radio control vehicles, batteries, chargers, and related hobby parts and accessories to individual RC hobbyists and small retailers, operating with 11-50 employees.

Ownership category

akta.pro rank

Product category

Radio Control Hobby Retail

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

RC Model Kits & Parts (Cars, Drones, Boats, Planes) (CRALAKAI)

Keywords

• Rc vehicles retail
• Rc hobby store
• Radio control parts
• Rc batteries chargers
• Rc hobby accessories

Headquarters

HQ city

Chico

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Revenue generated from direct retail sales of RC vehicles, parts, batteries, chargers, electronics, tools, maintenance supplies, clothing and accessories. The company sells complete ready-to-run (RTR) vehicles as well as kits and individual components across multiple RC categories.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

RC Planet is an online retailer of radio control (RC) vehicles, parts, and accessories, selling complete ready-to-run vehicles, kits, and individual components across RC cars and trucks, rock crawlers, helicopters, airplanes, boats, FPV racing drones, slot cars, and Tamiya Mini-4WD. The catalog is complemented by batteries, chargers, electronics, motors, ESCs, servos, transmitters, tires, wheels, tools, and apparel from 40+ leading brands including Traxxas, Arrma, Axial, Losi, Team Associated, Kyosho, ProTek RC, and Tamiya.

Product overview

AMain Hobbies is an e-commerce retailer specializing in radio control (RC) vehicles, parts, and accessories. The company offers a comprehensive catalog of RC products across multiple categories: Cars & Trucks (electric, nitro, and gas-powered buggies, monster trucks, stadium trucks, and drag racers), Rock Crawlers (comp crawlers, trail trucks, scale trucks, and mini crawlers), Helicopters (from micro to 700-size electric and nitro), Airplanes (trainers, sport planes, and scale models), Boats (racing boats, sailboats, and jet boats), FPV Racing Drones and Quadcopters, Slot Cars, and Tamiya Mini-4WD. The core product lines are complemented by extensive parts, batteries, chargers, electronics, tires, wheels, and maintenance supplies. The company carries major brands including Traxxas, Arrma, Axial, Blade, E-flite, HobbyZone, Pro Boat, Losi, Kyosho, Team Associated, and many others.

Differentiator

Problem solved

Functional benefit

Products and services

• RC Cars & Trucks

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• ProTek RCcoreGTM or Marketing PartnerAMain Hobbies sponsors and distributes for ProTek RC, a leading brand of batteries, chargers, servos, and accessories. The partnership includes support for ProTek RC PRO Team and NEXT Team racing drivers, establishing AMain Hobbies as a key retailer for competitive RC racing products.
• Redcat RacingcoreChannel Partner/ Reseller/ DistributorAMain Hobbies is a primary retailer for Redcat Racing products including the Vertex 10 and Vertex 10W rock crawlers, Gen8, and Gen9 crawlers. Featured prominently on website homepage with pre-order availability for new releases.
• TraxxascoreChannel Partner/ Reseller/ DistributorMajor brand partner featuring extensive product line including Bandit, Hoss, Rustler, Slash, Stampede, Revo, TRX-4, TRX-6, and XRT vehicles. Multiple promotional campaigns including Traxxas Summer Sale (up to $200 off) and exclusive bundle deals with free battery and charger.
• ArrmacoreChannel Partner/ Reseller/ DistributorKey brand partner offering Granite, Kraton, Mojave, Typhon, and new Freedom Flyer models. Featured with pre-order campaigns and new product launches on AMain Hobbies platform.
• AxialcoreChannel Partner/ Reseller/ DistributorPrimary rock crawler brand partner including AX10, Capra, RBX10 Ryft, RR10 Bomber, SCX10, SCX24, SCX30, Wraith, and Yeti vehicle lines. Strong presence in crawler-specific sections.
• Team AssociatedcoreChannel Partner/ Reseller/ DistributorMajor competition RC brand including RC10 B4, B5, B6, B7, B74, SC10, SC5M, SC6, T5M, T6, RC8B, RC8T buggy and truck platforms. Parts organized by vehicle model.
• LosicoreChannel Partner/ Reseller/ DistributorKey brand partner for cars, trucks, and rock crawlers including 22, 8IGHT, NASCAR trucks, and LMT platforms. Regular new product releases and featured homepage placement.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Horizon Hobby: Largest U.S. RC hobby company, combining own-brand manufacturing (Spektrum, E-flite, Blade, Losi) with retail and distribution. Comparable because it sells the same vehicle categories and parts to overlapping hobbyist customers, but operates at greater scale and across a wider portfolio including manufacturing.
• Arrma: Large-scale RC vehicle brand (Granite, Kraton, Mojave, Typhon, etc.) with growing direct e-commerce presence. Comparable as a flagship brand partner of the subject company and a partial competitor via brand-direct sales.
• Traxxas: Leading U.S. RC car/truck brand that distributes through specialty retailers and also sells direct via its own e-commerce site. Comparable as a major supplier of the subject company and a partial competitor via its direct-to-consumer channel.

Direct peers

• HobbyKing: Online-first global RC hobby retailer known for wide assortment of planes, drones, cars, batteries, and electronics at aggressive price points. Directly comparable in e-commerce-led RC retail, broad SKU coverage, and hobbyist customer base.
• HobbyTown: U.S. franchise network of hobby retail stores selling RC, models, rockets, and related hobby categories. Comparable in serving the same RC hobbyist customer base across multiple product categories, though primarily brick-and-mortar franchise versus online-first.
• Tower Hobbies: Long-established U.S. mail-order and online retailer of RC cars, planes, helicopters, boats, and related parts/accessories. Directly comparable in product breadth, hobbyist customer base, and DTC e-commerce model to AMain Hobbies/RC Planet.

Others

• Team Associated: Competition-grade RC car/truck brand (RC10 platform family) sold to both hobbyists and competitive racers. Comparable as a major brand partner whose parts-and-kits mix is a key traffic driver for the subject company.
• Pro-Line Racing: Manufacturer of aftermarket RC tires, wheels, and bodies sold to hobbyists and to retailers like AMain Hobbies. Comparable as a critical supplier in the RC parts ecosystem that the subject company resells and that shapes the aftermarket economics of the category.
• Axial Racing: Specialized RC rock crawler brand (SCX10, SCX24, Capra, etc.) carried prominently by AMain Hobbies/RC Planet. Comparable as a core brand partner whose crawlers anchor a meaningful share of the subject company's rock crawler category sales.

Emerging players

• Redcat Racing: RC vehicle manufacturer (rock crawlers, on-road, trucks) that also sells direct through its own website. Comparable because Redcat is a brand partner of AMain Hobbies and competes at the manufacturer-direct level on a subset of overlapping SKUs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/rcplanetusa
• YouTubeyoutube.com/amainhobbiesvideos?sub_confirmation=1
• Facebookfacebook.com/thercplanet
• Instagraminstagram.com/amainhobbies
• TikToktiktok.com/@amain_hobbies
• LinkedInlinkedin.com/company/rc-planet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RC Planet