Northwest Petroleum Service

What Northwest Petroleum Service does

Northwest Petroleum Service is a privately held, for-profit provider of petroleum equipment installation, sales, and repair services headquartered in Wausau, Wisconsin, United States. The firm was founded in 1972 and operates with 11-50 employees, operating as a long-tenured regional services business serving petroleum station operators in the Midwest. The company's website is npswausau.com.

The firm is owner-led, with Jay Nieuwenhuis serving as President and owner. Its core service offering spans petroleum equipment installation, sales, and repair — covering fueling station hardware lifecycle needs from new equipment supply through ongoing maintenance. No proprietary technology platform, software product, AI/ML capabilities, patents, certifications, or partnerships are disclosed in the supplied material. The company operates as a traditional industrial services provider without public digital marketing beyond its website.

Northwest Petroleum Service generates revenue through equipment sales, parts/supply, and recurring service work for petroleum station operators. Pricing is quote-based rather than publicly listed, consistent with project-driven B2B services work. No customer logos, segment concentration data, revenue figures, or growth metrics are disclosed. The business is privately held with no parent company, subsidiaries, institutional investors, or M&A activity referenced in the available data.

Name

Northwest Petroleum Service

Legal name

M&M Mid-Valley Service & Supply

Website

https://npswausau.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Northwest Petroleum Service is a privately held petroleum equipment installation, sales, and repair services provider founded in 1972, serving fuel station operators from its Wausau, Wisconsin base with 11-50 employees.

Ownership category

akta.pro rank

Product category

Petroleum Equipment Services

SIC

Oil & Gas Field Machinery & Equipment (3533)

akta.pro industry

PRIMARYEUALAIAD

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery)

Energy, Utilities & Environment/Oil & Gas (Upstream, Midstream, Downstream and Refining)/Downstream Fuels Marketing & Retail (Service Stations, Branded Fuels)

Keywords

• Petroleum equipment services
• Fuel station construction
• EV charging installation
• Fuel system maintenance
• Petroleum equipment supply

Headquarters

HQ city

Wausau

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of new and used petroleum fueling station equipment including pumps, nozzles, swivels, breakaways, and related hardware. Both new and pre-owned inventory available.
2. Parts and Supplies: Sale of repair parts and replacement components for fuel station equipment. Online and in-person purchasing options for maintenance supplies.
3. Service and Installation: Technical services including equipment installation, repair, preventative maintenance, and compliance testing for petroleum and EV charging systems.
4. Construction Services: Licensed and bonded construction services for fuel station builds including site preparation, full fuel system installations, and canopy construction.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Northwest Petroleum Service is a provider of petroleum equipment installation, sales, and repair services for fuel station operators. The company delivers turn-key service for fueling stations covering equipment installation, repair, preventative maintenance, and compliance testing, alongside new and used equipment supply, licensed construction for site preparation and canopy installations, and EV charging station solutions.

Product overview

M&M Mid-Valley Services & Supply is a single-brand service provider offering an integrated portfolio of fuel station solutions. The core offerings consist of four interconnected service lines: (1) Service — turn-key installation, repair, and preventative maintenance for fueling equipment; (2) Supply — equipment and parts distribution including automatic gas nozzles, swivels, and breakaways; (3) Construction — licensed construction for site development, fuel systems, and canopy installations; and (4) EV Charging Solutions — complete EV charging station design, installation, and maintenance. These services work together to provide customers with a single point of contact for all fueling station needs, from initial build-out through ongoing operations and repairs.

Differentiator

Problem solved

Functional benefit

Products and services

• Fuel Station Service Turn-key service for fueling stations including installation, repair, preventative maintenance, and compliance testing. Technicians install, service, and repair every element of fueling stations. Targeted at fuel station owners and operators requiring a single point of accountability.
• Petroleum Equipment Supply Supply of new and used petroleum fueling station equipment including pumps, nozzles, swivels, breakaways, and repair parts. Industry-leading brands are stocked locally with online, in-person, and phone purchasing options available.
• Fuel Station Construction Full licensed and bonded construction services for site preparation, site development, fuel system installations, and canopy installations. Coordinates multiple construction crews to deliver projects from small jobs to full-size fuel systems.
• EV Charging Solutions Complete electric vehicle charging station solutions for fuel station operators, covering system design, operation and testing, canopy lighting and signage, underground wire repair, and installation services. Helps station operators add EV charging capability to existing or new sites.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights1 record

Direct peers

• Bennett Pump Company: Manufacturer and servicer of fuel dispensers and pump equipment for petroleum retailers. Comparable to M&M Mid-Valley because both deliver pump and dispenser equipment plus aftermarket service to fuel-station operators.
• Fuel Tech Inc. Independent distributor and service provider for petroleum handling equipment, including dispensers, tanks, and forecourt systems. Directly comparable to M&M Mid-Valley as a regional equipment and service company for downstream fuel retail customers.
• Franklin Fueling Systems: Provider of fuel management systems, dispensers, and service for the petroleum retail industry. Closely comparable to M&M Mid-Valley as a one-stop equipment and service provider for fuel station operators, though operating at a larger national scale.

Broad incumbents

• Wayne Fueling Systems (Dover): Global manufacturer of fuel dispensers and forecourt technology owned by Dover. Overlaps with M&M Mid-Valley because its dispensers, nozzles, and breakaways are exactly the category of equipment M&M sells, installs, and services at the station level.
• Gilbarco Veeder-Root: Major manufacturer of fuel dispensers, POS systems, and forecourt equipment with a North American service network. Comparable to M&M Mid-Valley because both sit in the fuel-station equipment ecosystem, though Gilbarco operates as a large OEM while M&M is a regional service and supply partner.
• OPW (Dover): Manufacturer of petroleum equipment including nozzles, swivels, breakaways, and underground containment — products explicitly named in M&M Mid-Valley's parts catalog. Comparable as a supplier to the same downstream fuel-station customer base.

Regional players

• Mansfield Energy: U.S. fuel distribution and site services company supplying and servicing commercial fuel stations. Comparable to M&M Mid-Valley because it sits in the same downstream petroleum supply-and-service ecosystem serving station operators, though larger and more diversified geographically.
• Petroleum Service Group: Regional petroleum equipment and service provider operating in the U.S. South and Southeast. Closest direct peer to M&M Mid-Valley in business model — local fuel station equipment, installation, and service — but in a different geographic footprint.

Emerging players

• ChargePoint: Networked EV charging hardware and software provider whose products are commonly installed by service contractors like M&M Mid-Valley. Comparable on the EV Charging Solutions line where M&M acts as the local installation and service arm for the same end customers.
• Blink Charging: EV charging equipment provider targeting retail, hospitality, and fuel-station locations. Comparable to M&M Mid-Valley's EV Charging Solutions line as an equipment supplier whose products are deployed and serviced by regional contractors.

Market position

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northwest Petroleum Service