Honest Real Estate

Name

Honest Real Estate

Website

https://honestrealestate.com

Company type

Private

Founded year

2018

Headcount range

11–50 employees

Short description

Honest Real Estate is a privately held, Philadelphia-based residential real estate brokerage founded in 2018 that offers home buying and selling services to consumers in the local market.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate
• Home buying services
• Home selling services
• Real estate brokerage
• Property transactions

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Core offering

Honest Real Estate is a residential real estate agency that provides home buying and selling services to consumers. The firm acts as a broker assisting clients with residential property transactions, operating from Philadelphia with a small team of 11–50 employees under founder Edward Rogers.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying Services
• Home Selling Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Regional players

• Weichert, Realtors: Weichert is a Mid-Atlantic-rooted residential brokerage founded and headquartered in the Philadelphia region. It is a closely comparable regional competitor with a similar full-service buyer/seller brokerage model and overlapping geographic footprint.

Broad incumbents

• Sotheby's International Realty: Sotheby's International Realty is a luxury-leaning national brokerage affiliate network with Philadelphia presence. It is a broad incumbent peer targeting overlapping high-end residential buyer/seller transactions in the same metro.
• RE/MAX: RE/MAX is a globally franchised residential real estate network with strong Philadelphia-area franchisees. It is a broad incumbent offering the same commission-based buy/sell services through independent agent franchisees.
• Coldwell Banker: Coldwell Banker is a nationally franchised residential brokerage with Philadelphia-area affiliates. It is a broad incumbent competitor offering the same buy/sell residential services at scale through a franchise model.
• Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is a nationally franchised residential brokerage with Pennsylvania affiliates. It is comparable as a broad incumbent offering the same residential buy/sell services through a franchise model in overlapping territories.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a large national residential brokerage franchise with active Pennsylvania operations. It competes for the same Philadelphia buyers, sellers, and recruiting pool of agents at greater scale.

Emerging players

• HomeSmart: HomeSmart is a fast-growing residential brokerage franchisor with expanding Pennsylvania operations. It is comparable because it offers agent-centric technology and commission-based buy/sell services similar to Honest Real Estate, and represents the kind of scaled emerging competitor Honest may either grow into or partner with.

Direct peers

• eXp Realty: eXp Realty is a cloud-based residential brokerage operating in all 50 states, including Pennsylvania. It is a direct competitor because it recruits independent agents into a similar commission-based buyer/seller representation model with technology support.
• Compass: Compass is a national tech-enabled residential brokerage with significant Philadelphia presence. It competes directly with Honest Real Estate for the same buyer and seller clients and agent talent, using a comparable commission-based model with proprietary technology.
• Redfin: Redfin is a technology-led residential brokerage serving Philadelphia-area buyers and sellers with salaried-plus-bonus agents. It is a direct peer given the overlapping buy/sell service offering, technology emphasis, and same core metro market.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honest Real Estate