metermagazine

Architecture & Design Mediameter-magazin.ch

Swiss online magazine covering architecture, design, interior, building, and lifestyle, operated by Archithema Verlag AG from Schlieren, Switzerland, with subscription, E-Paper, and advertising revenue serving Swiss design professionals, homeowners, and sector advertisers.

Company typePrivate
Founded1927
HeadquartersSchlieren, Switzerland
Headcount11–50
GTM typeB2C
OfferingDigital Commerce or Content

What metermagazine does

metermagazin is a Swiss online magazine covering architecture, design, interior, building, and lifestyle, operated by the privately held Archithema Verlag AG from Schlieren, Switzerland. The brand portfolio includes the german-language metermagazin online publication, the meterpodcast series featuring interviews with designers and architects, digital E-Papers sold through a dedicated eshop, and affiliated print titles Das Ideale Heim and umbauen+renovieren distributed via the Archithema Leserservice. The publisher additionally operates the Architekturpreise Swiss architecture awards platform (architekturpreise.ch). The underlying technology stack is a standard web CMS with third-party integrations: Yumpu (i-Magazine AG) for E-Paper delivery, MailChimp for newsletter distribution, Google Analytics and Microsoft Clarity for web and behavior analytics, Twint and PostFinance Checkout for payment processing, Google Ads for conversion tracking, Spotify for podcast distribution, and YouTube for embedded video content. No proprietary technology or AI/ML capabilities are disclosed.

Revenue is generated through three streams: recurring print and digital magazine subscriptions (restricted to Swiss residents aged 18+), one-time E-Paper purchases through the eshop, and digital advertising comprising banner ads served via the Madlab ad server and sponsored/partner-content placements. The audience is split between Swiss design and architecture professionals and design-conscious homeowners, with a secondary B2B segment of advertisers in the furniture, interior, construction, and lifestyle sectors. The publisher is led by Geschäftsführerin Felicitas Storck, while subscription operations are outsourced to Montalux AG under directors Kälin Valentin Alexander, Therese Käser, and Jürg Rykart. The company is privately held with no disclosed funding, no parent company, and no public ticker.

metermagazine firmographics

Firmographics

Name: metermagazine
Legal name: Archithema Verlag AG
Website: https://meter-magazin.ch
Company type: Private
Founded year: 1927
Operating status: Operating
Headcount range: 11–50 employees
Short description: Swiss online magazine covering architecture, design, interior, building, and lifestyle, operated by Archithema Verlag AG from Schlieren, Switzerland, with subscription, E-Paper, and advertising revenue serving Swiss design professionals, homeowners, and sector advertisers.
Ownership category
akta.pro rank

metermagazine industry classification

Industry

Product category: Architecture & Design Media
NAICS: Web Search Portals, Libraries, Archives, and Other Information Services (5192)
SIC: Periodicals: Publishing Or Publishing & Printing (2721)
akta.pro industry: PRIMARYEDAGAGAH
Architecture, Construction & Building Codes Reference (Design, BIM, Safety Codes)
Education/Educational Publishing & Learning Content/Professional & Technical Reference Publishing

Keywords

Architecture magazine
Design publication
Interior design media
Lifestyle journalism
Swiss publishing

Where metermagazine is headquartered

Location

Headquarters

HQ city: Schlieren
HQ country: Switzerland
HQ region: Europe

Offices1 record

Markets served

metermagazine business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

Magazine Subscriptions: Recurring print and digital magazine subscriptions for architecture and design enthusiasts in Switzerland.
E-Paper Sales: One-time purchases of digital publications through the eshop.metermagazin.com platform.
Digital Advertising: Banner advertising and sponsored content placements on the website.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Standard Subscription

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

metermagazine product offering

Product offering

Core offering

metermagazin is a Swiss online magazine that publishes editorial content covering architecture, design, interior, building, and lifestyle topics. The publication offers a free ad-supported website, paid print magazine subscriptions (Das Ideale Heim, umbauen+renovieren) managed via Archithema Leserservice, digital E-Papers sold through eshop.metermagazin.com, a podcast series (meterpodcast), and a newsletter. It is operated by Archithema Verlag AG, headquartered in Schlieren, Switzerland.

Product overview

metermagazine operates as a Swiss design and architecture media platform comprising multiple products: the core metermagazin online magazine (German-language editorial covering design, architecture, interior, building, and lifestyle), the meterpodcast series featuring interviews with creative professionals, digital E-Papers delivered via Yumpu, and print publications under the Archithema brand including Das Ideale Heim and umbauen+renovieren. Additional offerings include the Architekturpreise award program and a newsletter service. The publisher is Archithema Verlag AG based in Schlieren, Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

metermagazin Online Magazine
meterpodcast
E-Papers
Archithema Print Subscriptions

Companies that use metermagazine

Customer profile

Segments3 records

Ideal customer profiles3 records

metermagazine technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration9 records

metermagazine partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Archithema Verlag AGprimaryOthersThe publishing company behind metermagazin. Archithema Verlag AG operates from Güterstrasse 2, CH-8952 Schlieren and publishes metermagazin along with other titles including 'Das Ideale Heim' and 'umbauen+renovieren'.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

metermagazine competitors and assessment

Company assessment

Regional players

Baumeister: German-language architecture magazine with print and digital editions serving the DACH region; adjacent competitor for Swiss-German-speaking readers interested in architecture and building.
Das Magazin: Long-form Swiss-German periodical published by Reporter Forum, overlapping in premium Swiss editorial positioning and subscription model though broader in topic scope than metermagazin's design focus.

Broad incumbents

ArchDaily: World's most-visited architecture website, publishing project news, products, and events; overlaps with metermagazin in architecture editorial and represents the global scale benchmark for online architecture media.
Designboom: Online magazine covering architecture, design, and art with global reach and advertising-led revenue; comparable to metermagazin's multi-category design coverage and digital-first approach.
Dezeen: Leading global architecture and design online magazine with advertising-led monetization; competes with metermagazin for international design advertising budgets and reader attention in the same content vertical.
Wallpaper*: Global design, architecture, and lifestyle magazine with print + digital + advertising + events monetization; comparable business model to metermagazin at a much larger international scale.
Architectural Digest: Global Conde Nast publication covering architecture, interiors, and design, directly competing with metermagazin for design-conscious readers and high-end brand advertising budgets.

Emerging players

Frame: International design and interior-focused magazine and platform with print, digital, and events; comparable in covering interior design and lifestyle content for design professionals and enthusiasts.

Direct peers

Hochparterre: Swiss magazine covering architecture, design, and urbanism in German-language, with print and digital editions and a strong Swiss design audience — directly comparable to metermagazin's Swiss-only, architecture/design editorial focus.

Others

Madlab: Swiss digital advertising network that serves ads on metermagazin's website (visible in the page source); comparable as an ecosystem participant that monetizes the company's traffic and represents a structural channel dependency.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

metermagazine financial estimates

Financial estimate

Revenue estimate

Valuation estimate

metermagazine leadership team

Management profile

Number of profiles

Profiles1 record

metermagazine funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

metermagazine M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about metermagazine

What does metermagazine do?

Is metermagazine a public or private company?

metermagazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was metermagazine founded?

metermagazine was founded in 1927. It employs 11 to 50 people.

Where is metermagazine based?

metermagazine is headquartered in Schlieren, Switzerland, in the Europe region.

How does metermagazine make money?

Three revenue lines are on record. Magazine Subscriptions are the primary driver. The others are E-Paper Sales and digital Advertising.

Who are metermagazine's main competitors?

Regional players on record are Baumeister and Das Magazin. Broad incumbents are ArchDaily, Designboom, Dezeen, Wallpaper* and Architectural Digest. Frame is listed as an emerging player. Hochparterre is listed as a direct peer. Madlab is listed as an others.

Does metermagazine have an API?

No public API is recorded for metermagazine.

What industry is metermagazine in?

metermagazine's product category is Architecture & Design Media. Its primary akta.pro industry code is EDAGAGAH, Architecture, Construction & Building Codes Reference (Design, BIM, Safety Codes). Its NAICS code is 5192 and its SIC code is 2721.