JoJo Tea

What JoJo Tea does

JoJo Tea, LLC is a privately held, bootstrapped specialty loose-leaf tea retailer founded in 2011 in Florida by Mike JoJo. The company curates and sells premium single-origin teas sourced from regions including Japan, Taiwan, and China, with individual SKUs priced between $18 and $176, and operates a subscription product called The JOJO Club at $78 per quarter that delivers exclusive single-origin offerings to members.

The business runs four channels: a direct-to-consumer e-commerce storefront built on Shopify, a wholesale B2B program serving more than 300 cafes, restaurants, hotels, retailers, and cruise lines (including Virgin Voyages), the JOJO Club subscription, and a physical tasting room in Miami that functions as both a retail and brand-experience site. Mike JoJo's 2019 win of the first American Tea Master's Cup anchors the brand's credentialing and content positioning within the U.S. specialty tea category.

JoJo Tea monetizes through per-unit retail pricing on individual SKUs, recurring subscription revenue, wholesale purchase orders from hospitality accounts, and in-person sales at the Miami tasting room. Operations are US-only, no outside funding has been disclosed, and headcount is not reported. The product technology stack is conventional commerce infrastructure (Shopify plus subscription tooling) rather than proprietary or AI-driven systems.

Name

JoJo Tea

Legal name

JoJo Tea, LLC

Website

https://sipjojo.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

JoJo Tea is a privately held, bootstrapped Florida-based specialty loose-leaf tea retailer founded in 2011 by Mike JoJo. It sells premium single-origin teas via Shopify DTC e-commerce, the JOJO Club subscription at $78 per quarter, a Miami tasting room, and a wholesale channel of 300-plus hospitality accounts.

Ownership category

akta.pro rank

Product category

Specialty Tea

NAICS

Other Specialty Food Retailers (44529)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty loose leaf tea
• Tea subscription box
• Single-origin tea
• Wholesale tea supply
• Matcha retail

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Retail sales of curated premium loose leaf teas through their Shopify e-commerce storefront. Products include single-origin teas, blends, matcha, and puerh varieties sold in various sizes.
2. The JOJO Club Subscription: Quarterly subscription box ($78 per box) delivered on the 20th day of every 3rd month (January, April, July, October). Includes 5-6 curated premium teas with detailed write-ups. Subscribers get first access to new teas before they hit the catalog.
3. Wholesale B2B: B2B sales of teas to cafes, restaurants, hotels, and retailers. Product offerings include loose leaf, sachets, matcha, teaware, and rare luxury selections like single-origin oolong and vintage puerh.
4. Gift Cards: Digital gift cards sold in denominations of $10, $25, $50, and $100.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

JoJo Tea is a curated specialty tea company that retails premium single-origin loose leaf teas, matchas, and rare/aged puerh cakes directly to U.S. consumers through its Shopify storefront sipjojo.com, while also supplying cafes, restaurants, hotels, and retailers via a wholesale program with 300+ accounts. Revenue is anchored by the JOJO Club quarterly subscription box ($78 per quarter) and complemented by in-person tasting/meditation sessions at its Miami Tasting Room and digital gift cards.

Product overview

JoJo Tea is a curated specialty tea retailer offering a diverse portfolio of premium loose leaf teas across multiple categories. The core product offerings include single-origin teas (White, Green, Yellow, Oolong, Black, and Puerh/Dark teas), blended teas, and the flagship JOJO Club quarterly subscription box. The company also offers Cafe Matcha and Organic Matcha for foodservice and retail customers. Product architecture consists of: (1) retail tea products organized by type/origin including Jade Mountain Oolong, Oriental Beauty, Bai Hao Yin Zhen, and aged Puerh cakes; (2) the JOJO Club subscription service delivering seasonal curated boxes; (3) wholesale B2B program for hospitality businesses; and (4) Tasting Room experiences. All products emphasize single-source leaves from historic growing regions with traditional processing methods.

Differentiator

Problem solved

Functional benefit

Products and services

• The JOJO Club Quarterly Subscription Recurring quarterly subscription box delivering 5-6 curated premium and luxury teas with detailed write-ups on the 20th of January, April, July, and October; $78 per box, with subscribers receiving first access to new teas before public catalog release.
• Wholesale Program B2B wholesale partnership program supplying cafes, restaurants, hotels, and retailers with curated specialty-grade loose leaf teas, sachets, iced teas, matcha, equipment, and rare luxury selections, bundled with hands-on training, staff education, and ongoing partner support; over 300 accounts established over the first decade.
• Tasting Room Sessions In-person and virtual tea tasting sessions, classes, and meditation sessions held at the JoJo Tea Tasting Room (951 SW 42 Ave. #305, Miami, FL), bookable through the Tock platform.
• JOJO Gift Card Digital gift cards redeemable on sipjojo.com, sold in fixed denominations of $10, $25, $50, and $100 for purchasing tea products.
• Organic Matcha High-grade Hattori Matcha from Kikugawa, Shizuoka, Japan, produced in small batches from a single farm being certified as fully organic; sold in 60g ($32) and 200g sizes with a 5% subscriber discount.
• Cafe Matcha Everyday cafe-grade matcha from Nishio, Aichi Prefecture, Japan, formulated for consistent at-home matcha lattes; priced at $40 per unit.
• Jade Mountain Oolong Premium Taiwanese oolong from Yu Shan, Nantou, Taiwan, produced by Grandma Ai and her family; priced at $52 per unit.
• Oriental Beauty Competition-Grade Oolong Rare competition-grade Oriental Beauty oolong from Beipu, Xinchu, Taiwan, representing high-grade 东方美人茶; priced at $108.
• Qi Dan Oolong Native Wuyi Mountain cultivar oolong from Fujian, China, with a rich jammy finish and resilience for long brewing sessions; priced at $58.
• Huang Guan Yin Oolong Wuyi Mountain oolong cross between Huang Zhi Xiang and Tie Guan Yin cultivars, featuring s'mores, marshmallow, and dark chocolate notes; priced at $42.
• Ya Shi Xiang (Duck Shit) Oolong Famous Phoenix Mountain oolong from Wu Dong Village, Guangdong Province, known for expressive fruity and floral aromatics; priced at $69.
• Everspring Oolong Taiwanese blend of Si Ji Chun cultivar from Taipei, Yilan, and Nantou counties, made by the Ai family tea masters; priced from $20.
• Huang Zhi Xiang Oolong Phoenix Mountain native varietal oolong featuring orange peel, florals, and savory undertones with aromatic expression.
• Bai Rui Xiang Oolong High-grade Wuyi rock tea featuring spice, florals, and signature mineral bite with a dense resonant texture.
• Ginger Flower Oolong Classic Phoenix Mountain oolong cultivar featuring vibrant tropical notes in a 60 gram format; priced at $44.
• Bai Hao Yin Zhen 2021 (Silver Needle) Premium white tea from Fuding, Fujian, China, featuring refreshing, mellow, and sweet buds harvested in early Spring; priced at $72.
• Bai Mu Dan (White Peony) White tea from Fuding County, Fujian Province, adhering to a one bud to two leaves plucking standard; 60g for $18 with 200g size available.
• Mo Gan Huang Ya (Yellow Tea) Rare yellow tea from Huzhou, Zhejiang, China, featuring slow drying for a rounder flavor and creamier mouthfeel; priced at $47.20 (reg. $59).
• Nannuo Raw Puerh 2021 Raw puerh tea from Nannuo, Xishuangbanna, China, sourced from 250-400 year old trees with wild geometry and complex flavor notes.
• Aloeswood Ripe Pu'erh 2018 agarwood-infused ripe pu'erh from Master Vesper Chan's Best Tea House, crafted from aged Yunnan leaves using traditional wet-pile fermentation; priced at $68.
• Peacock Ripe Puerh Master Chan's house ripe puerh from the Menghai region, artfully fermented without moldy sharpness; priced at $55.
• 2018 Menghai 5 Mountain Blend Youthful yet promising raw puerh from Master Chan's famed ageing method, using Menghai leaves from the Five Mountain region; priced at $60.
• 2007 2 Fish Puerh Blend Master Chan's 2007 recipe blend of select Menghai and Yiwu leaves, featuring sweet plum, cedar, and orchard fruit notes; priced at $91.20.
• 2002 7542 Raw Puerh Cake Vintage raw puerh cake pressed in 2002, offering cinnamon notes; priced at $92.
• 2005 Menghai High Mountain Puerh Menghai tea factory material aged in Hong Kong by Ming Heung Tea Shop, featuring earth, wood, and mineral notes; priced at $64.
• 2013 Menghai 5 Mountain Blend Raw tea pressed in 2013 from Master Chan's classic recipe at Best Tea House, Hong Kong, featuring five mountain regions; priced at $176.

Quantifiable outcome

• Over 300 wholesale accounts established in the first decade

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cafes & RestaurantscoreChannel Partner/ Reseller/ DistributorWholesale partners including cafes and restaurants that serve JoJo Tea products. The wholesale program offers curated specialty-grade teas, hands-on training, and ongoing support.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tea Forte: Premium tea company known for its pyramid sachet presentation, loose leaf teas, and luxury gifting assortment sold DTC, wholesale, and through high-end hotels. Directly comparable as a design-forward premium tea brand targeting the same hospitality and gifting channels.
• DAVIDsTEA: Canadian specialty tea retailer offering loose leaf, blends, and teaware via DTC e-commerce after closing physical retail stores. Comparable as a multi-channel premium tea brand with similar SKU breadth, gifting products, and subscription programs.
• Adagio Teas: Online-first specialty tea retailer offering loose leaf, blends, and teaware with a customizable blending platform. Comparable as a DTC-focused premium tea brand competing for the same tea enthusiast customer and the same cafe/restaurant wholesale accounts.
• Republic of Tea: Premium tea brand selling curated black, green, herbal, and specialty teas via DTC and wholesale channels including foodservice and specialty retail. Directly comparable as a premium-positioned tea brand with a broad assortment and similar target customer.
• Ippodo Tea: Long-established Japanese green tea company with single-origin matcha, sencha, and gyokuro sold via DTC, its Tokyo shop, and overseas wholesale. Directly comparable as a premium single-origin Japanese tea retailer with curated lots and direct farm/garden sourcing.
• Smith Teamaker: Portland-based premium tea brand selling loose leaf, sachets, and iced teas through DTC, foodservice, and specialty retail. Directly comparable as an independent premium tea brand with similar wholesale focus, subscription products, and curated single-origin storytelling.
• Harney & Sons: Family-owned American premium tea company selling loose leaf and packaged teas via DTC, wholesale, and a flagship store. Directly comparable as a multi-channel premium specialty tea retailer with curated single-origin assortments and a strong hospitality wholesale program.

Broad incumbents

• Mariage Frères: Historic French premium tea house offering a wide range of single-origin and blended teas via DTC, salons de thé, and global wholesale. Comparable as an established luxury tea authority with deep curation, similar high-end pricing, and tea-tasting experiences.
• T2 Tea: Australian-founded global specialty tea retailer with broad loose leaf, iced, and gift assortments sold via DTC, retail stores, and wholesale. Comparable as a broader portfolio incumbent competing for the same premium tea enthusiast and wholesale hospitality customers at greater scale.

Emerging players

• MatchaBar (now MTE): Cafe-born matcha brand selling premium ceremonial and cafe-grade matcha via DTC, cafes, and wholesale foodservice. Comparable as a specialty matcha-forward brand competing for the same cafe/hospitality wholesale accounts and matcha enthusiast consumer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sipjojo
• Instagraminstagram.com/sipjojo/?hl=en
• TikToktiktok.com/@sipjojo
• Xx.com/JoJoTea305

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JoJo Tea