Richardson & Wrench

What Richardson & Wrench does

Richardson & Wrench is Australia's oldest continuously operating real estate agency, founded in 1858 and headquartered in Mosman, NSW. The business operates a franchise model under which 50+ independently owned offices deliver residential and commercial property sales, leasing, property management, project marketing, market and virtual appraisals, and ancillary financial and concierge services across metropolitan and regional NSW and Queensland. Franchisees operate under two productised models — a Traditional Office franchise with exclusive territories and a lower-overhead Bespoke Agent franchise for individual agents — paying a flat monthly contribution rather than a percentage of sales.

The technology layer is anchored by the Coreweb platform, which powers the corporate website, property listings, and franchise management. The go-to-market motion is a B2B franchise sale supported by a national support-services team covering marketing, training, technology, compliance (including AML/CTF), accounts, and recruitment, while end-customer acquisition is driven by local field agents and a multi-channel digital and traditional marketing program reinforced by a long-running community partnership with Starlight Children's Foundation.

Corporate leadership is anchored by Managing Director Andrew Cocks, appointed in 2009 to drive a brand and operating-model transformation, under whom the network added 25 offices in a decade before roughly doubling again to 50+ offices. Revenue is not publicly disclosed; the corporate entity earns primarily flat franchise fees plus ancillary income, with the bulk of transaction-level value accruing to franchisees.

Name

Richardson & Wrench

Legal name

Richardson & Wrench Pty Ltd

Website

https://randw.com.au

Company type

Private

Founded year

1858

Operating status

Operating

Headcount range

251–500 employees

Short description

Richardson & Wrench is Australia's oldest real estate agency (founded 1858), operating a flat-fee franchise network of 50+ independently owned offices in NSW and Queensland that delivers residential and commercial sales, leasing, and property management services.

Ownership category

akta.pro rank

Product category

Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Residential Property Managers (531311), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Residential property sales
• Property management services
• Commercial real estate
• Real estate franchise
• Property leasing services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Sales Commission: Franchisees earn commissions on residential property sales. The traditional franchise model charges a flat monthly fee rather than taking a percentage of each sale.
2. Residential Property Management: Property management services for residential investment properties, including tenant selection, inspections, and maintenance coordination. No additional charge beyond the flat franchise fee.
3. Commercial | Retail | Industrial Services: Commercial property sales, leasing, and property management services offered through franchise offices.
4. Project Marketing: Marketing services for development projects and commercial sites.
5. Financial Services: Financial services offered alongside property transactions.
6. Client Concierge Services: Concierge services to assist clients with property-related needs.

Pricing tiers

Distribution channels4 records

Marketing channels10 records

Core offering

Richardson & Wrench delivers residential property sales, leasing, and property management services through a national franchise network of 50+ independently owned offices across New South Wales and Queensland. It also operates commercial and project marketing divisions and licenses its brand through a flat-fee franchise model offering both Traditional Office and Bespoke Agent formats.

Product overview

Richardson & Wrench is a real estate franchise network offering a unified platform of property services. The core offerings include residential and commercial property sales, property leasing, and property management services. Additional modules include market and virtual appraisal services, franchise opportunities (Traditional Office and Bespoke Agent models), and specialized commercial/project marketing. The network consists of 50+ independently owned offices across NSW and Queensland, operating under a flat-fee franchise model that enables growth while maintaining local market expertise.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• $765,294.87 donated to Starlight Children's Foundation over partnership history

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Starlight Children's FoundationcoreGTM or Marketing PartnerRichardson & Wrench has been a key sponsor of Starlight Children's Foundation, a charity that brightens the lives of seriously ill children. The partnership involves digital marketing campaigns during Starlight Month and Spring campaigns where each participating agency donates a specified amount per property sold. R&W has donated $765,294.87 to Starlight over the partnership history. The partnership helps unite R&W agencies through involvement with a community organization and fosters community spirit.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• LJ Hooker: Long-standing Australian real estate franchise network with residential sales, leasing, and property management. Competes head-to-head with R&W in Sydney, NSW, and Queensland markets.
• Barry Plant: Australian real estate franchise network concentrated in Victoria and NSW, offering residential sales and property management. Comparable mid-market franchise model to R&W.
• Ray White: Australia and New Zealand's largest residential real estate franchise network. Directly comparable to R&W in franchise-driven residential sales, property management, and commercial services across the same geography.
• Belle Property: Premium Australian residential real estate brand with sales, leasing, and property management across NSW, QLD, VIC, and other states. Comparable premium-segment positioning to R&W.
• Raine & Horne: Heritage Australian real estate franchise network with a similar long-established brand profile to R&W. Operates residential, commercial, and property management services across multiple states.
• McGrath Estate Agents: Australian residential real estate agency with a strong Sydney/NSW presence, offering sales, property management, and project marketing — overlapping with R&W's core service mix and geographic core.
• Harcourts: International real estate franchise group with strong Australia/NZ presence. Competes with R&W in residential sales and property management through a franchise-driven model.

Others

• REA Group: Operator of realestate.com.au, Australia's dominant property portal. Not a franchise competitor but a critical infrastructure/advertising channel that shapes how R&W's franchisees generate leads.
• Domain Holdings: Australian property portal and adjacent real estate services platform. Functions as both a listing distribution channel and a competitive threat to traditional agencies like R&W.

Broad incumbents

• Century 21 Australia: Global real estate franchise brand with an Australian master franchise operation. Comparable franchise-driven sales and property management offering, though backed by a much larger international parent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/randwaustralia
• YouTubeyoutube.com/user/randwTV
• Facebookfacebook.com/richardsonandwrench
• LinkedInlinkedin.com/company/richardson-&-wrench-national-hq
• Instagraminstagram.com/richardsonandwrench

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Richardson & Wrench