Hotlizard
HotLizard Limited is a UK-based SaaS provider founded in 1999 that builds recruitment websites, career portals, and job board platforms for recruitment agencies, direct employers, job board owners, executive search firms, and football clubs, operating as a subsidiary of Aspire Media Group with offices in the UK, USA, and Australia.
- Company typePrivate
- Founded1999
- HeadquartersTiptree, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Hotlizard does
HotLizard Limited is a UK-based software company founded in 1999 that builds recruitment websites, career portals, and job board platforms. The company operates as a wholly-owned subsidiary of Aspire Media Group (since 2009) and serves recruitment agencies, direct employers, job board owners, executive search firms, and — through a recent product line — football clubs and sporting organisations. Its portfolio includes the core bespoke job board and recruitment website platform, the AdVantage cloud-based careers portal SaaS (priced from £49/month), the Recruiter Sites agency platform, JobBoard.com (a job board brand and distribution network), a Sports Club Platform integrating retail, ticketing, recruitment, club websites, and stadium bookings under single sign-on, and a brochure site platform.
The underlying technology is a proprietary job board and recruitment website platform hosted on Microsoft Azure across multiple instances for resilience, with API availability, GDPR-compliant data handling, Google for Jobs optimisation, and a broad integration footprint. HotLizard offers native, no-setup-cost integrations with major multi-posting networks (Broadbean, Idibu, LogicMelon, Recruit Genie, Recruitive, Recruitly, Vacancy Poster, Talemetry, SAP SuccessFactors) and XML feed providers (eQuest, JobAdder, Smart Recruiters, Workday, Zoho, Taleo, CV Library, FireFish, TribePad). All platforms are responsive across devices and receive continuous upgrades as part of the subscription.
The business model combines subscription SaaS revenue (AdVantage monthly/annual plans, standard product rental, hosting, and support — all on 12-month minimum terms) with bespoke development services paid on a 50/40/10 staged basis for enterprise clients. HotLizard employs a hybrid go-to-market: self-serve PLG for the AdVantage SMB tier, inside sales for mid-market, and consultative enterprise field sales for bespoke projects. The company maintains offices in Tiptree and Wantage (UK), Fort Mill, South Carolina (USA), and Ultimo, Sydney (Australia), with a reported headcount of 251-500 employees and 25+ years of continuous operation.
Hotlizard firmographics
Firmographics- Name
- Hotlizard
- Legal name
- HotLizard Limited
- Website
- https://hotlizard.net
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- HotLizard Limited is a UK-based SaaS provider founded in 1999 that builds recruitment websites, career portals, and job board platforms for recruitment agencies, direct employers, job board owners, executive search firms, and football clubs, operating as a subsidiary of Aspire Media Group with offices in the UK, USA, and Australia.
- Ownership category
- akta.pro rank
Hotlizard industry classification
Industry- Product category
- Job Board & Recruitment Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
Keywords
Where Hotlizard is headquartered
LocationHeadquarters
- HQ city
- Tiptree
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Hotlizard business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Subscription Revenue: Monthly and annual subscription fees for the AdVantage careers portal platform. Monthly cost of £49, annual cost of £499, 3-month contract option at £199. Minimum term of 12 months with hosting, support and upgrades included.
- Standard Product Rental: Rental of standard job board and recruitment website software products, charged monthly and invoiced annually in advance. Minimum 12-month term with 3 months notice required thereafter.
- Hosting Services: Web hosting services charged monthly, invoiced annually or quarterly in advance. Minimum 12-month term with 3 months notice required for discontinuation.
- Bespoke Development Services: Custom development and web design services for bespoke projects. Payment structured as 50% upon order confirmation, 40% upon site handover, and 10% prior to go-live.
- Support Services: Monthly support services invoiced annually in advance with a 12-month minimum term. Additional programming and creative services available at prevailing hourly rates for changes outside contracted support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | AdVantage Careers Portal - Monthly Plan |
| Subscription | Annual | AdVantage Careers Portal - Annual Plan |
| Subscription | Pay-as-you-go | AdVantage Careers Portal - 3 Month Contract |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Hotlizard product offering
Product offeringCore offering
HotLizard supplies the complete spectrum of the job board sector — from small start-ups to multinational job boards — through a bespoke, cloud-hosted job board and recruitment website platform delivered as SaaS, alongside a self-serve, low-cost careers portal (AdVantage) that can be live within 10 minutes. Its portfolio also covers bespoke recruitment websites for agencies and direct employers, the Recruiter Sites agency platform, the JobBoard.com brand, an integrated Sports Club Platform for football clubs (retail, ticketing, food ordering, recruitment, billing, SSO), and complementary hosting, support and custom development services, all built on Microsoft Azure-hosted cloud infrastructure with GDPR compliance, Google for Jobs optimisation and pre-built ATS integrations.
Product overview
HotLizard offers a portfolio of job board and recruitment website solutions centered around its core bespoke job board and recruitment website platform. The main products include AdVantage (a low-cost cloud-based careers portal SaaS at £49/month), Recruiter Sites (recruitment agency platform), and JobBoard.com (an associated job board brand). The company also provides a Sports Club Platform integrating retail, ticketing, food ordering, recruitment, and stadium bookings with SSO. All platforms feature responsive design, GDPR compliance, and Google for Jobs optimization. The platforms offer multi-posting integrations (Broadbean, Idibu, LogicMelon, etc.) and XML feed imports (eQuest, JobAdder, Workday, etc.) at no setup cost.
Differentiator
Problem solved
Functional benefit
Brands
- AdVantage: A cloud-based, low-cost careers portal SaaS platform offering ready-to-launch careers websites from £49/month.
- JobBoard.com
- Recruiter Sites
Products and services
- AdVantage Careers Portal Cloud-based, low-cost careers portal SaaS platform from HotLizard that enables new recruitment or careers websites to be live within 10 minutes, with customisable templates, logos, content, job sectors, locations and colour schemes, continuous upgrades, hosting, support, GDPR compliance and Google for Jobs optimisation bundled in. Pricing starts at £49/month or £499/year. Target customers are SMB direct employers and job board owners needing a fast, low-cost entry point.
- HotLizard Job Board & Recruitment Website Platform Bespoke job board and recruitment website platform developed in-house since 1999, hosting the complete spectrum of the job board sector from small start-ups to multinational sites. Includes candidate application management, job search, recruiter functionality, responsive design, GDPR compliance, Google for Jobs optimisation, and native integrations with major ATS and multi-posting platforms at no setup cost. Sold via consultative direct sales and custom quotation.
- Recruiter Sites Recruitment website platform for recruitment agencies providing cost-effective solutions with multiple design options (Zest, Esprit, Gazette), customisable templates, GDPR compliance and Google for Jobs optimisation. Targeted at recruitment agencies seeking a dedicated, agency-branded jobs site.
- JobBoard.com Job board network brand operated by HotLizard, combining a flagship job board with aggregator sites and affiliates worldwide to extend the reach of customer job postings. Functions as both a HotLizard-operated job board site and a distribution network for client job boards.
- HotLizard Sports Club Platform Integrated product suite built exclusively for football clubs and sporting organisations, combining retail jobs, ticketing, food and drink ordering, recruitment, club website, stadium room bookings, email marketing, single sign-on (SSO), marketing data and billing oversight under one platform. Sold through consultative, custom-quotation enterprise sales.
- HotLizard Brochure / Corporate Site Platform SaaS solution for brochure / corporate websites launched as part of HotLizard's product expansion, with first release going from sign-off to go-live in less than a week. Extends the HotLizard platform beyond job boards and recruitment sites into general corporate websites.
Quantifiable outcome
- Sites can be live within as little as 10 minutes using the AdVantage self-serve platform
- +2 more outcomes
Companies that use Hotlizard
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
Hotlizard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Feature8 records
Hotlizard partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and flagship.
- BroadbeancoreBroadbean is a global leader in multi-posting solutions. HotLizard integrates with Broadbean to enable automatic job posting distribution across multiple job boards and aggregators from a single source.
- IdibucoreIdibu provides multi-posting technology for the recruitment industry. Integration with HotLizard platforms allows seamless job distribution to multiple channels.
- LogicMeloncoreLogicMelon offers job advertising and distribution solutions. Integration enables HotLizard clients to distribute jobs across LogicMelon's network.
- SAP SuccessFactorscoreSAP SuccessFactors is a leading HCM suite. HotLizard integration allows compatibility with enterprise HR systems for seamless recruitment workflows.
- eQuestcoreeQuest provides XML feed-based job distribution services. HotLizard can automatically import jobs from any XML feed provider including eQuest.
- WorkdaycoreWorkday is a leading enterprise HCM platform. Integration with HotLizard enables job import functionality for Workday users.
- Microsoft AzurecoreMicrosoft Azure provides the cloud hosting infrastructure for HotLizard's AdVantage platform. The resilient architecture uses multiple instances across multiple locations for high availability.
- Aspire Media GroupflagshipHotLizard became a member of Aspire Media Group in 2009. This parent company provides technical, financial and managerial support enabling HotLizard to globalise its product offering through international support and delivery infrastructure.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Hotlizard competitors and assessment
Company assessmentOthers
- LogicMelon: LogicMelon provides multi-posting and job distribution technology serving recruitment agencies and employers - both an integration partner of HotLizard and an adjacent competitor in the recruitment technology ecosystem.
- Idibu: Idibu is a multi-posting job distribution platform serving recruitment agencies - operates as both an integration partner for HotLizard customers and an adjacent player in recruitment technology distribution.
- Broadbean: Broadbean is a global multi-posting solution owned by CareerBuilder that distributes jobs across job boards - it is both an integration partner of HotLizard and an indirect competitor through its parent company's broader recruitment technology portfolio.
Direct peers
- JobBoardHQ: JobBoardHQ offers white-label job board software for recruitment agencies and niche job board operators, competing in the same target market as HotLizard's Recruiter Sites and AdVantage products.
- CV-Library: CV-Library is a major UK-based job board platform serving both employers and recruitment agencies - HotLizard integrates with CV-Library via XML feeds while also building competing white-label job board platforms for similar customer segments.
- Madgex: Madgex is a UK-based job board and career site technology provider serving publishers, trade associations, and recruitment companies with white-label platforms - directly comparable to HotLizard's core recruitment website business.
- Talentbrew (by Cielo): TalentBrew is Cielo's career site platform providing branded recruitment websites for enterprise employers - a directly comparable offering to HotLizard's bespoke recruitment website business serving large enterprise clients.
Broad incumbents
- SmartRecruiters: SmartRecruiters is a global talent acquisition suite offering ATS, CRM, and career portal functionality - HotLizard integrates with SmartRecruiters via XML feeds but competes against it in the broader recruitment technology market.
- iCIMS: iCIMS is an established enterprise talent acquisition platform offering career site builder, ATS, and CRM capabilities - a much larger incumbent competing for the same recruitment technology budgets that HotLizard serves.
Regional players
- JobAdder: JobAdder is an Australia-headquartered ATS and recruitment platform with native job board functionality, competing with HotLizard in the ANZ recruitment technology market where HotLizard also operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hotlizard social profiles
Digital presenceHotlizard compliance and trust
Trust signalCompliance1 record
Hotlizard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hotlizard leadership team
Management profileNumber of profiles
Profiles1 record
Hotlizard subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hotlizard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hotlizard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hotlizard
What does Hotlizard do?
HotLizard supplies the complete spectrum of the job board sector — from small start-ups to multinational job boards — through a bespoke, cloud-hosted job board and recruitment website platform delivered as SaaS, alongside a self-serve, low-cost careers portal (AdVantage) that can be live within 10 minutes. Its portfolio also covers bespoke recruitment websites for agencies and direct employers, the Recruiter Sites agency platform, the JobBoard.com brand, an integrated Sports Club Platform for football clubs (retail, ticketing, food ordering, recruitment, billing, SSO), and complementary hosting, support and custom development services, all built on Microsoft Azure-hosted cloud infrastructure with GDPR compliance, Google for Jobs optimisation and pre-built ATS integrations.
Is Hotlizard a public or private company?
Hotlizard is a private company. It is classified as corporate owned and is currently operating.
When was Hotlizard founded?
Hotlizard was founded in 1999. It employs 251 to 500 people.
Where is Hotlizard based?
Hotlizard is headquartered in Tiptree, United Kingdom, in the Europe region.
How does Hotlizard make money?
Five revenue lines are on record. SaaS Subscription Revenue is the primary driver. The others are standard Product Rental, hosting Services, bespoke Development Services and support Services.
Who are Hotlizard's main competitors?
Others on record are LogicMelon, Idibu and Broadbean. Direct peers are JobBoardHQ, CV-Library, Madgex and Talentbrew (by Cielo). Broad incumbents are SmartRecruiters and iCIMS. JobAdder is listed as a regional player.
Does Hotlizard have an API?
Yes. The AdVantage product Terms state that the Company makes available a number of APIs as part of the Product. The Client is responsible for actions of any third-parties in relation to usage of the Product to whom it provides access to the Website APIs.
What industry is Hotlizard in?
Hotlizard's product category is Job Board & Recruitment Software. Its primary akta.pro industry code is BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS). Its NAICS code is 54151 and its SIC code is 7370.