Hayward Area Memorial Hospital & Water's Edge

What Hayward Area Memorial Hospital & Water's Edge does

Tamarack Health, operating through Hayward Area Memorial Hospital and the Water's Edge senior living facility, is a non-profit community healthcare system founded in 1986 and headquartered in Hayward, Wisconsin. The system runs three sites in northwestern Wisconsin: Tamarack Health Hayward Medical Center (11040 N. State Road 77, Hayward), Tamarack Health Ashland Medical Center (1615 Maple Lane, Ashland), and Tamarack Health Superior Clinic (3631 Tower Avenue, Superior), supported by a workforce in the 251–500 employee band. Its core offering is the integrated delivery of primary care, emergency and urgent care, and over 30 specialty services including cancer care, cardiac rehabilitation, orthopedics and sports medicine, women's health, behavioral health, wound care, infusion, imaging, and laboratory services. Water's Edge, a wholly-owned continuing care retirement community co-located on the Hayward campus, adds skilled nursing, assisted living, and independent living, extending the continuum into senior care.

The system is built on a standard electronic health records backbone paired with the MyChart patient portal, which enables medical-records access, virtual visits, and online scheduling across all three locations. A Graduate Medical Education program with an Emergency Medicine Fellowship, plus scholarship and education pipelines, supports long-term clinician supply for a region that faces persistent rural healthcare workforce shortages. Community engagement is a defining operational feature: partnerships such as the North Coast Cycling Association bike park groundbreaking in Washburn, regional Spinning Babies training to reduce Cesarean rates, prenatal and Parkinson's support groups, and active community news release cadence position Tamarack as the principal health anchor in its service area.

Tamarack Health's revenue model is the standard non-profit community hospital mix of net patient service revenue from insurance reimbursement (Medicare, Medicaid, commercial payers), supplemented by senior living fees at Water's Edge, ancillary services such as the ambulatory pharmacy, and 340B drug pricing program participation referenced on the website. Pricing is not publicly listed; patients access the system through self-referral, primary care referral, and 24/7 emergency walk-in, with telehealth via the MyChart portal extending reach. No public revenue, funding, or financial KPIs are disclosed in the available data.

Name

Hayward Area Memorial Hospital & Water's Edge

Legal name

Tamarack Health

Website

https://haywardmemorialhospital.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Short description

Tamarack Health is a non-profit rural healthcare system operating three northwestern Wisconsin campuses (Hayward, Ashland, Superior) and the Water's Edge senior living facility, delivering primary, emergency, and over 30 specialty services to local communities.

Ownership category

akta.pro rank

Product category

Community Hospital and Senior Living Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing and Residential Care Facilities (623), Ambulatory Health Care Services (621)

SIC

Services-Hospitals (8060), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Critical Access & Rural Hospitals (HLAFAAAG)

Keywords

• Community hospital services
• Rural healthcare delivery
• Senior living care
• Emergency and urgent care
• Primary and specialty medicine

Headquarters

HQ city

Hayward

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Distribution channels2 records

Marketing channels4 records

Core offering

Hayward Area Memorial Hospital & Water's Edge (operating under the Tamarack Health brand) is a community-based healthcare system providing primary care, 24/7 emergency and urgent care, surgical services, and a wide range of specialty care across three facilities in northern Wisconsin. Its Water's Edge subsidiary delivers continuing-care senior living including skilled nursing, assisted living, and independent living on the Hayward campus. Patient engagement is supported through the MyChart patient portal and virtual visit telemedicine services.

Product overview

Tamarack Health (operating Hayward Area Memorial Hospital & Water's Edge) is a healthcare system offering a comprehensive portfolio of medical services across multiple campuses in northern Wisconsin. The organization operates three main facilities: Tamarack Health Hayward Medical Center, Tamarack Health Ashland Medical Center, and Tamarack Health Superior Clinic. Services range from primary care and emergency medicine to specialized departments including cancer care, cardiac rehabilitation, orthopedics, surgical services, and behavioral health. Water's Edge provides senior living services including skilled nursing, assisted living, and independent living. The MyChart patient portal enables patients to access records and schedule appointments online, while virtual visits offer remote consultation capabilities. The healthcare system integrates their hospital-based services with outpatient clinics and senior living communities to provide coordinated care across the continuum.

Differentiator

Problem solved

Functional benefit

Brands

• Water's Edge: Senior living care center offering skilled nursing, assisted living, and independent living services located at the Hayward Medical Center campus.

Products and services

• Family Medicine (Primary Care)
• Emergency & Urgent Care
• Cancer Care
• Cardiac Rehabilitation
• Orthopedics and Sports Medicine
• Surgical Services / General Surgery
• Family Birthplace (Labor and Delivery)
• Obstetrics and Gynecology / Women's Health
• Rehabilitation Therapy
• Imaging and Mammography
• Laboratory Services
• Behavioral Health
• Pain Management
• Ambulatory Pharmacy
• Infusion Services
• Dermatology, ENT, Ophthalmology, Podiatry, Urology, Wound Care, Ostomy Care, GI Health, Colorectal Care
• Nutrition Services and Weight Management
• Senior Services Healthcare services specifically designed for older adults addressing age-related health needs.
• Water's Edge Senior Living
• Virtual Visits
• MyChart Patient Portal

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• North Coast Cycling AssociationminorGTM or Marketing Partner · 19 June 2026Tamarack Health partnered with North Coast Cycling Association to break ground on a community bike park in Washburn, Wisconsin. This community health initiative promotes outdoor activity and wellness as part of Tamarack Health's community support and health improvement efforts.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Brookdale Senior Living: Large senior living operator offering independent living, assisted living, and memory care across the US. Comparable to Water's Edge for the senior living component, though operating purely senior care without hospital integration.

Direct peers

• Marshfield Clinic Health System: Large integrated health system serving rural and small-city Wisconsin with hospitals, clinics, and specialty care. Directly comparable as a multi-facility rural/community provider competing in the same northern Wisconsin catchment.
• HSHS (Hospital Sisters Health System): Catholic nonprofit system operating multiple community hospitals across Wisconsin and Illinois. Comparable community-hospital operating model with similar service mix and rural/small-city footprint.
• Gundersen Health System: Nonprofit integrated system serving western Wisconsin, northeastern Iowa, and southeastern Minnesota. Comparable rural-anchored, multi-specialty community health system with similar service breadth.
• Aspirus Health: Nonprofit regional health system headquartered in Wausau with hospitals and clinics across northern Wisconsin and Upper Michigan. Comparable rural community hospital model and geographic footprint.
• Essentia Health: Integrated health system operating across northern Wisconsin, Minnesota, and North Dakota with hospitals, clinics, and senior services. Closely comparable rural/regional integrated delivery model with overlapping geography.

Regional players

• Bellin Health: Green Bay-based nonprofit system with hospitals and clinics across northeastern Wisconsin. Comparable community-hospital operating model, but anchored in a larger metropolitan area than Tamarack.
• ThedaCare: Nonprofit community health system serving northeastern Wisconsin with hospitals, clinics, and senior services. Comparable integrated community model, though concentrated in a different region of Wisconsin.

Broad incumbents

• Mayo Clinic Health System: Network of community hospitals and clinics affiliated with Mayo Clinic across the upper Midwest including Wisconsin. Comparable community-hospital footprint but with much deeper specialty and academic resources.
• Ascension Wisconsin: Wisconsin division of large national Catholic health system operating hospitals and clinics statewide. Comparable hospital and clinic service mix, but with national parent and broader geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hayward Area Memorial Hospital & Water's Edge