Leemper Group

What Leemper Group does

Groupe Lempereur is a privately held, family-owned multi-brand automotive and motorcycle dealership group headquartered in Liévin and operating across the Hauts-de-France region of France. Founded in 1987 by Jean-Paul Lempereur with a single Opel dealership in Courrières, the group has grown to 850 employees operating more than 80 concession points covering 18 automotive brands (including BMW, Volvo, Hyundai, Fiat, Opel, Nissan, Polestar, Lynk & Co, XPENG, OMODA & JAECOO, MG, Mazda, Jeep, and others) and 15 motorcycle brands (including BMW Motorrad, Yamaha, Honda, KTM, Piaggio, Royal Enfield, Harley-Davidson, Ducati, Triumph, Kawasaki, Vespa, and others). The group is the dominant regional dealer in its geography but does not appear to operate outside Hauts-de-France.

The business operates across three revenue pillars: (1) new and used vehicle sales — automobiles and motorcycles — via its concession network; (2) after-sales services including brand-trained workshops for both cars and motorcycles, plus nine labelled body shops (UNIMARK, BAYERN AUTO SPORT, CAR PREMIUM, VALMOTORS) covering dent removal, painting, windshield replacement, and ADAS recalibration; and (3) ancillary financial and customer services including LOA/LLD/credit financing via CGI Finance and Hyundai Finance, trade-in valuation, the Privilege Card extended warranty program via Eurodatacar Synergie, and a dedicated professional fleet sales team. Distribution is direct-to-consumer via physical showrooms, supplemented by an e-commerce-style inventory site (1,589+ used cars, 136+ used motorcycles) and digital appointment booking.

Pricing is per-vehicle, varying by make, model, year, and condition, with LOA structures (typically ~19-20% initial payment followed by 47 monthly installments) the dominant consumer finance instrument; B2B fleet pricing includes explicit discounts of up to €6,000 on selected Volvo stock vehicles. The group generates negligible technology-platform revenue: no mobile app is published, no public API exists, and there is no evidence of proprietary software, AI, or data products. Recent strategic activity is concentrated on brand portfolio expansion (XPENG, Polestar, OMODA & JAECOO, Yamaha) and incremental physical footprint extension within Hauts-de-France, with no disclosed M&A, fundraises, or geographic diversification outside the region.

Name

Leemper Group

Legal name

Groupe Lempereur

Website

https://groupe-lempereur.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Groupe Lempereur is a family-owned, multi-brand automotive and motorcycle dealership group operating 80+ concessions across Hauts-de-France, representing 18 car and 15 motorcycle brands and serving individual consumers and professional fleets with sales, after-sales service, bodywork, financing, and warranty products.

Ownership category

akta.pro rank

Headquarters

HQ city

Liévin

HQ country

France

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new passenger vehicles across 18 automotive brands including BMW, Volvo, Hyundai, Fiat, Opel, Nissan, and others
2. Used Vehicle Sales: Sale of pre-owned cars and motorcycles with rigorous quality controls and warranties, with 1,589+ car listings and 136+ motorcycle listings in stock
3. After-Sales Maintenance Services: Vehicle maintenance and repair services through dedicated workshops for both cars and motorcycles, with qualified technicians trained on latest brand technologies
4. Bodywork Services: Body repair and painting services through 9 labelled bodywork shops across Hauts-de-France, handling accident damage, dent removal, windshield replacement, and ADAS recalibration
5. Financing Services: Vehicle financing solutions including LOA (Location avec Option d'Achat), LLD (Location Longue Durée), and credit financing, offered in partnership with CGI Finance and Hyundai Finance
6. Trade-in and Valuation Services: Estimation and trade-in services for both cars and motorcycles, allowing customers to assess the value of their current vehicle before purchasing
7. Privilege Card / Extended Warranties: Extended warranty and protection services covering theft, accident, vandalism, breakdown, fire, and glass breakage, valid for 2 years and renewable

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Groupe Lempereur operates a multi-brand automotive and motorcycle dealership network in the Hauts-de-France region of France, selling new and used vehicles across 18 car brands and 15 motorcycle brands. The group complements vehicle sales with after-sales workshop services, 9 labelled bodywork shops, vehicle financing (LOA/LLD/credit) through financial partners, trade-in valuation, and a privilege card extended warranty program. It also offers professional and fleet mobility solutions, as well as the Maxxess rider equipment boutique at its MotoValley motorcycle hub.

Product overview

Groupe Lempereur is a multi-brand automotive and motorcycle dealership group operating in the Hauts-de-France region of France. Founded in 1987 by Jean-Paul Lempereur, it represents 18 automotive brands (Abarth, Alfa Romeo, BMW, Cupra, Fiat, Hyundai, Jeep, Lynk & Co, Mazda, MG, Mini, Nissan, Omoda & Jaecoo, Opel, Polestar, Seat, Volvo, XPeng) and 15 motorcycle brands (Aprilia, BMW Motorrad, GasGas, Honda, Husqvarna, Hyosung, KTM, Mash, Moto Guzzi, Moto Morini, Piaggio, Royal Enfield, Vespa, Yamaha, plus Harley-Davidson, Ducati, Kawasaki, Triumph). The Group's product portfolio is organized around three core pillars: (1) new and used vehicle sales — automobiles and motorcycles — across all its concession locations; (2) workshop and body shop services — including 9 labelled body shops, multi-brand maintenance workshops for both auto and moto, and ADAS calibration; and (3) financing and ancillary services — including LOA, LLD, credit financing (via CGI Finance and Hyundai Finance), vehicle trade-in valuation, a privilege card (in partnership with Eurodatacar Synergie) covering insurance extensions and roadside assistance, and professional fleet solutions. The Group's flagship motorcycle hub is the MotoValley at Sainte-Catherine, which houses a Maxxess accessories boutique (with a dedicated women's section), multiple motorcycle brands, and a restaurant. Promotional campaigns cover specific brand offers such as Volvo Business fleet deals, Polestar electric vehicles, MG MGS6, Lynk&Co hybrids, and Bridgestone tyres.

Differentiator

Problem solved

Functional benefit

Brands

• MotoValley: Motorcycle village located in Sainte-Catherine, housing multiple motorcycle brand dealerships, Maxxess accessory boutique, and Restaurant Goudale.
• Groupe Lempereur Financement

Products and services

• New Vehicle Sales (Automobile) Sale of new passenger vehicles across 18 automotive brands including Abarth, Alfa Romeo, BMW, Cupra, Fiat, Hyundai, Jeep, Lynk & Co, Mazda, MG, Mini, Nissan, Omoda & Jaecoo, Opel, Polestar, Seat, Volvo, and XPeng, covering city cars, family vehicles, SUVs, premium models, and electric vehicles. Target customers are individual consumers and business professionals in Hauts-de-France.
• Used Vehicle Sales Sale of pre-owned cars and motorcycles with rigorous quality controls, warranties, and guaranteed readiness. Current stock includes 1,589+ used cars and 136+ used motorcycles searchable online by brand, model, price, mileage, fuel type, and location. Targets individual consumers and professionals in Hauts-de-France.
• Motorcycle and Scooter Sales Sale of new and used motorcycles and scooters across 15 brands including Aprilia, BMW Motorrad, Ducati, GasGas, Harley-Davidson, Honda, Husqvarna, Hyosung, KTM, Mash, Moto Guzzi, Moto Morini, Piaggio, Royal Enfield, Triumph, Vespa, and Yamaha, covering urban scooters to performance bikes. Targets individual riders in Hauts-de-France.
• After-Sales Workshop Services (Auto and Moto) Maintenance and repair services at workshop facilities across all Group concessions, with qualified technicians trained on the latest brand technologies for both cars and motorcycles. Online appointment booking is available. Targets vehicle owners in Hauts-de-France.
• Body Shop Services (Carrosseries)
• Vehicle Financing (LOA / LLD / Credit)
• Vehicle Trade-In and Valuation
• Privilege Card (Carte Privilège)
• Professional and Fleet Mobility Solutions
• Maxxess Motorcycle Accessories Boutique

Quantifiable outcome

• 38+ years of experience in automotive and motorcycle sector since founding in 1987
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Eurodatacar SynergiecoreStrategic or Co-development PartnerEurodatacar Synergie partners with Groupe Lempereur to offer the Privilege Card, providing extended warranty and protection services covering vehicle theft, accident, vandalism, breakdown, fire, and glass breakage. Guarantees valid for 2 years and renewable.

Scale indicators8 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Pautric Group: Regional French multi-brand dealer group headquartered in Brittany with a comparable mix of new/used vehicle sales and after-sales service for cars and light commercial vehicles. Operates at similar mid-market regional scale to Lempereur.
• ByMyCar: French multi-brand automotive distribution and dealer group with a comparable hybrid of franchise retail, distribution, and after-sales across France. Operates similar agency-style agreements and is a direct competitor for new-OEM franchise takeovers.
• Bodemer Group: French regional multi-brand automotive dealer representing Volkswagen Group and other franchises, with integrated after-sales, financing partnerships, and used-vehicle operations. Closest scale and operating-model peer to Lempereur outside Hauts-de-France.
• Groupe Hommel: French regional multi-brand automobile and motorcycle dealer group with a comparable mix of OEM franchises, workshop, and bodywork services across northern France. Direct functional overlap with Lempereur's dealership, service, and franchise-acquisition playbook.

Broad incumbents

• Emil Frey Group: Swiss family-controlled automotive retail and distribution group operating multi-brand franchises across Switzerland and several European countries. Strong structural peer given its mix of premium and mass-market brands plus integrated services.
• Pendragon plc: UK automotive retail group (now largely integrated into Lithia Motors) operating multi-brand franchises with broad after-sales and used-vehicle operations. A relevant historical European comparable for multi-brand dealer economics and consolidation dynamics.
• Inchcape plc: London-listed global automotive distributor and retailer with multi-brand OEM representation in mature and growth markets. Operates a comparable mix of distribution agreements, franchise retail, and after-sales across many geographies.
• D'Ieteren: Belgian-listed automotive group encompassing D'Ieteren Automotive (multi-brand retail/distribution across Belgium and broader Europe). Largest and most relevant broader European incumbent with comparable multi-brand OEM-franchised retail strategy.
• GCA (Toyota France distribution): Distributor of Toyota and Lexus vehicles in France operating multi-site retail and after-sales. Closest French incumbent distributor/retailer with similar brand-portfolio dynamics including EV transition.
• Vertu Motors: UK-listed multi-brand automotive retailer operating franchised dealerships with full after-sales, used-car, and fleet operations. Useful comparable for the multi-brand retail throughput and service economics of a regional dealer group at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZn3yBuKxWv-X5jc3YGfMXA/videos?app=desktop
• Facebookfacebook.com/GroupeLempereur
• LinkedInlinkedin.com/company/groupelempereur
• Instagraminstagram.com/groupe_lempereur
• Xx.com/groupelempereur

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leemper Group