What Modified Solutions does

Modified Solutions operates in Denmark under the legal entity Growix ApS (CVR 45875970) and the trading brand Growix, headquartered in Denmark with the company website at growix.dk. The firm provides two interrelated professional services for online retailers. The primary offering is a product feed management service that automatically distributes and synchronizes Danish webshop product data — including pricing, inventory status, variants, and images — across Google Shopping, Meta (Facebook/Instagram) marketing, and Pricerunner, with continuous monitoring, validation (attributes, GTIN/MPN, categorization, shipping data), and ongoing optimization to prevent ad rejections and wasted ad spend. The complementary offering is custom backend development and system integration, building stable, secure, and scalable backend architectures for digital businesses, pitched as the technical foundation underneath digital commerce operations.

Revenue is generated entirely through professional-services engagements sold directly to clients. Pricing is custom and quote-based, determined through consultation (phone: 81 11 33 79; email: [email protected]) with no publicly disclosed rate cards or subscription tiers; billing cadence is described as pay-as-you-go. The company uses a sales-led go-to-market model, targeting Danish e-commerce businesses (webshop owners) on a horizontal basis, with marketing conducted primarily through a Danish-language website, blog content on backend development, and direct outreach. The CEO and principal point of contact is Tom F. Christensen (Adm. Direktør). The company is privately held, has no disclosed funding, no subsidiaries, no patents, no certifications, no named customers, and no disclosed partnerships or alliances.

Name

Modified Solutions

Legal name

Growix ApS

Website

https://modified.dk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Modified Solutions, trading as Growix ApS, is a Danish professional-services firm that manages automated product feed distribution and synchronization across Google Shopping, Meta, and Pricerunner for webshop owners, alongside custom backend development and system integration services.

Ownership category

akta.pro rank

Headquarters

HQ city

Viborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. E-commerce Feed Management Services: Services helping webshops distribute products to multiple sales channels with automated feed management, monitoring, and optimization.
2. Backend Development Services: Custom software development services for building robust backend systems and system integrations for digital businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Modified Solutions (operating as Growix) provides backend software development, system integration, and automated product feed management services for e-commerce businesses. The company builds stable, secure, and scalable backend architectures and distributes/synchronizes product data (pricing, inventory, variants, images) across sales channels such as Google Shopping, Meta (Facebook/Instagram), and Pricerunner.

Product overview

Modified Solutions (Growix) offers a single unified product: a product feed management service designed for e-commerce businesses seeking to expand their online presence across multiple sales channels. The core offering automatically distributes and synchronizes product data to platforms like Google Shopping, Meta (Facebook/Instagram), and Pricerunner. The company also provides backend development and system integration services as a complementary technical offering to support these digital commerce solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Feed Management
• Backend Development & System Integration

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Scale indicators1 record

Recent moves2 records

Expansion highlights3 records

Direct peers

• Productsup: Berlin-based product feed management and PIM platform with deep integrations to Google, Meta, and hundreds of marketing channels. Competes directly in the product feed automation space, though at larger enterprise scale than Growix's SMB focus.
• WakeupData: Nordic feed management and product data platform serving Scandinavian e-commerce businesses with channel integrations similar to Growix's offering. Geographic and product overlap makes it one of the closest direct competitors in the region.
• Lengow: French product feed management and e-commerce integration platform with broad channel coverage. Comparable in product category though typically serving mid-market and enterprise clients across Europe.
• GoDataFeed: US-headquartered product feed management platform with integrations to major shopping channels. Comparable in category though regional focus differs from Growix's Nordic market.
• Channable: Dutch-headquartered feed management and product data platform serving European e-commerce businesses with integrations to Google Shopping, Meta, and comparison engines. Directly comparable to Growix's core feed management offering, though Channable operates as a SaaS platform while Growix is primarily a managed service.
• Feedoptimise: UK-based specialist product feed management agency offering managed services for data feed optimization across Google Shopping, Meta, and marketplaces. Closely comparable business model to Growix as a specialized services shop rather than pure SaaS.

Emerging players

• WooCommerce (Automattic): Open-source e-commerce platform with growing native integrations to Google Shopping, Meta, and other channels that increasingly reduce the need for third-party feed management services. Represents a competitive risk to specialist feed managers like Growix as platform-native tooling improves.

Broad incumbents

• Vaimo: Nordic-headquartered full-service e-commerce agency offering backend development, integrations, and digital commerce strategy. Overlaps with Growix on backend and integration services as part of a broader portfolio of offerings.
• DEPT®: Large Dutch digital agency providing end-to-end technology, marketing, and creative services including e-commerce platforms and integrations. Touches Growix's space at the broader agency level rather than as a feed specialist.
• Valtech: Global digital agency with strong e-commerce and backend integration practices across European markets. Comparable to Growix on the backend development and integration side, though with significantly broader service scope.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/modified.solutions.aps

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modified Solutions