Travel & Events Nordic Ways Aktiebolag

What Travel & Events Nordic Ways Aktiebolag does

Travel & Events Nordic Ways Aktiebolag is a Sweden-based Destination Management Company (DMC) founded in 2011, providing corporate event and leisure travel services across the Nordic countries of Sweden, Norway, Finland, and Denmark. The company operates from offices in Stockholm (headquarters at Gårdsvågen 8, Solna), Kiruna (Northern Sweden for Arctic/Lapland expertise), and São Paulo (a regional hub for Latin American clients). Its service portfolio is organized into three core lines: Leisure (tailor-made itineraries with 24/7 multilingual support), Incentives (end-to-end corporate incentive travel including creative planning, site inspections, and on-site supervision), and Congress & Conference Services (logistics for international meetings with multilingual assistance and budget compliance). A differentiated cultural product, the Eight Sami Seasons, leverages the indigenous Sami calendar to offer seasonal Nordic experiences.

The company is privately held, founder-controlled by Roberta Perez (Owner & Founder), and led by CEO Monique Garcia. It employs 13+ experts across five nationalities speaking seven languages. Nordic Ways serves enterprise clients through a B2B direct sales motion and reports a cumulative client base of 500+ corporations over its operating history, with named logos concentrated in pharmaceutical (Novo Nordisk, Pfizer, Roche, Bayer, Bristol Myers Squibb, Grünenthal, Torrent Pharma), automotive (Audi, Volvo, Scania), technology (LinkedIn), and industrial (3M) sectors. Pricing is quote-based on per-person budget tiers ranging from €2,000 to €50,000+, structured as multi-year engagements.

The business model is service-based: revenue is generated through professional services for designing and executing corporate events, conferences, incentives, and leisure programs in Nordic countries, with no disclosed external funding, parent company, or subscription/SaaS revenue streams. Distribution combines direct corporate sales with channel partnerships including the DMC World network (110+ countries), Innovation Norway, Visit Stockholm, Helsinki Partners, Kiruna tourism, and the Swedish Chamber of Commerce in Brazil. There is no proprietary technology platform; the offering is human-delivered destination management supported by multilingual coordination across European and Latin American time zones.

Name

Travel & Events Nordic Ways Aktiebolag

Legal name

Travel & Events Nordic Ways Aktiebolag

Website

https://nordicways.se

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Travel & Events Nordic Ways Aktiebolag is a Sweden-based Destination Management Company, founded in 2011, that designs and executes corporate incentive travel, congresses, conferences, and leisure programs across the Nordic countries, serving enterprise clients in pharmaceutical, automotive, and technology sectors from offices in Stockholm, Kiruna, and São Paulo.

Ownership category

akta.pro rank

Product category

Destination Management Services

NAICS

Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)

akta.pro secondary industry

Group & Small-Group Custom Itinerary Planning (THAKAOAF)

Keywords

• Destination management services
• Corporate event planning
• Incentive travel programs
• Congress management services
• Leisure travel curation

Headquarters

HQ city

Kista

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Corporate Events & Travel Services: Revenue generated through professional services for designing and executing corporate events, conferences, incentives, and leisure travel programs in Nordic countries. Services include program management, logistics, multilingual support, site inspections, and full event supervision. The business model is service-based with project-based engagements for corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Nordic Ways is a Destination Management Company that designs and executes bespoke corporate and leisure travel programs across Sweden, Norway, Finland, and Denmark. Its portfolio spans three integrated service lines — tailor-made Leisure itineraries, end-to-end Incentive travel programs, and Congress & Conference logistics — delivered by a multilingual team with 24/7 assistance and constant site inspections. The company also packages a differentiated cultural experience (the Eight Sami Seasons) built around the traditional indigenous Sami calendar.

Product overview

Nordic Ways operates as a Destination Management Company (DMC) offering a unified portfolio of travel and event services across the Nordic countries. The core offering comprises three integrated service lines: Leisure (tailor-made itineraries with 24/7 multilingual support), Incentives (end-to-end corporate incentive travel with site inspections and program management), and Congress Services (logistics for international meetings with multilingual assistance and budget compliance). The company also provides The Eight Sami Seasons cultural experience as a differentiated tourism product based on indigenous traditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Leisure Services Tailor-made leisure travel itineraries with 24/7 multilingual assistance, curated by local destination experts for personalized Nordic travel experiences. Designed for corporate and individual leisure travelers exploring Sweden, Norway, Finland, and Denmark.
• Incentive Programs Full-service corporate incentive travel solutions including creative planning, pre-event site inspections, program management, and on-site supervision for corporate groups operating in the Nordic region.
• Congress & Conference Services Professional congress and conference logistics with multilingual support, budget and compliance management for various industries, and international meeting coordination across the Nordic countries.
• The Eight Sami Seasons Cultural tourism experience based on the traditional Sami indigenous calendar featuring eight distinct seasonal activities and journeys across Norway, Sweden, Finland, and Denmark.

Quantifiable outcome

• 500+ corporate clients served with consistent delivery over a decade

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• DMC WorldcoreChannel Partner/ Reseller/ DistributorDMC World is a professional global network of DMCs operating in over 110 countries. Nordic Ways is a proud member, gaining visibility within the global DMC ecosystem and access to referral opportunities.
• CollectiveminorStrategic or Co-development PartnerStrategic partnership within the Nordic Ways network of partner organizations supporting destination services.
• KirunaminorChannel Partner/ Reseller/ DistributorLocal partnership with Kiruna tourism organization supporting Arctic destination services in Northern Sweden.
• Innovation NorwayminorStrategic or Co-development PartnerPartnership with Norwegian tourism development organization supporting Norway destination services and experiences.
• Helsinc PartnersminorChannel Partner/ Reseller/ DistributorPartnership with Helsinki region tourism partners supporting Finland destination services.
• Swedish Chamber of Commerce in BrazilminorStrategic or Co-development PartnerStrategic partnership supporting cross-border business relationships between Sweden and Brazil, leveraging the São Paulo office location.
• Visit StockholmminorChannel Partner/ Reseller/ DistributorPartnership with Stockholm's official tourism organization supporting capital region destination services.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ATPI Griffinstone: ATPI Griffinstone is a Nordic and European DMC within the ATPI global travel network, providing corporate incentive travel, conferences, and events across the same Nordic geography Nordic Ways serves. Closely comparable in product mix and B2B enterprise go-to-market.
• Nordic Visitor: Nordic Visitor is an Iceland-headquartered travel agency specializing in self-guided and customized Nordic itineraries across Scandinavia. It overlaps with Nordic Ways on Nordic bespoke leisure travel but skews more toward independent FIT travelers.
• Up Norway: Up Norway is a Norway-based bespoke luxury travel operator offering curated multi-day itineraries across the Nordics. It competes with Nordic Ways for premium leisure and small-group bespoke travelers in the same destinations.

Broad incumbents

• BCD Meetings & Events: BCD Meetings & Events is a global MICE incumbent operating across 50+ countries, delivering corporate meetings, incentives, and conferences. It overlaps with Nordic Ways on enterprise congress and incentive programs but at much broader geographic scale.
• CWT Meetings & Events: CWT Meetings & Events is the meetings, incentives, conferences, and events arm of CWT, a global corporate travel management company. It serves the same large enterprise pharmaceutical and automotive clients Nordic Ways targets, but at global scale.
• Strawberry (Nordic Choice Hotels): Strawberry (formerly Nordic Choice Hotels) is the largest Nordic hospitality group and operates an in-house meetings and events division. It competes with Nordic Ways for Nordic-based corporate conferences and accommodation-attached event programs.
• Freeman Company: Freeman is a global brand experience and events agency serving large enterprise clients with corporate events, congresses, and live experiences. It overlaps with Nordic Ways on multinational congress and conference logistics at much larger scale.
• Maritz Global Events: Maritz Global Events is one of the largest North American and global corporate incentive travel and event operators. It targets the same multinational enterprise incentive-program buyer as Nordic Ways, including the pharma and automotive verticals.

Regional players

• Arctic Adventures: Arctic Adventures is an Iceland-based DMC and tour operator offering Nordic adventure experiences and incentive programs. It serves the same Nordic corporate incentive market but is geographically centered on Iceland rather than mainland Scandinavia.

Others

• HelmsBriscoe: HelmsBriscoe is the world's largest venue-sourcing and meetings-management intermediary, serving corporate meeting planners across global destinations. It is an ecosystem participant adjacent to Nordic Ways' congress services rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travel & Events Nordic Ways Aktiebolag