What Celtic PLC. does

Celtic PLC is a publicly listed Scottish football club headquartered in Glasgow, United Kingdom, founded in 1887 and traded on the London Stock Exchange (lse:CCP) under the legal name Celtic Football Club PLC. The company operates the Celtic FC Men's Squad competing in the Scottish Premiership and UEFA Champions League qualifiers, alongside the Celtic FC Women's team, Celtic FC B Team development squad, and the Celtic FC Academy for boys and girls youth development. Celtic has won five consecutive Scottish Premiership titles spanning the 2021-2022 through 2025-2026 seasons and five domestic cups during that period, establishing on-field dominance domestically while competing in European competition.

The company's product and services portfolio spans a sporting core and a diversified commercial ecosystem. Sporting operations include the first-team squad, women's team, B team, and academy with international partner network. Commercial products include CelticPlayer (subscription streaming service for live match coverage, exclusive interviews, and on-demand content), the Celtic Store e-commerce platform, Celtic Pools (weekly lottery and prize draw), and Celtic FC Foundation (charitable arm). Distribution channels include the official celticfc.com website, eticketing.co.uk digital ticketing platform, JD Sports retail partnership, physical store locations across Scotland, and matchday hospitality offerings (Club 67, Number 7 suites, corporate boxes) at Celtic Park.

The revenue model combines matchday income (tickets priced at £20 adult / £15 concession / £10 under-13 for pre-season friendlies, plus hospitality tiers), broadcasting and Champions League distributions, commercial partnerships (Adidas as official kit supplier, Dafabet as principal matchday sponsor, Christophe Duchamp as official timepiece supplier for 2026/27-2027/28), merchandise sales, CelticPlayer subscription revenue, Celtic Pools lottery proceeds, and international academy program fees. Customer segments are primarily individual supporters and fans (season ticket holders, casual attendees, content subscribers) supplemented by corporate sponsors and partners seeking brand visibility and hospitality. Dermot Desmond holds the controlling ownership interest, with major shareholder oversight via the Celtic plc Investor Centre.

Name

Celtic PLC.

Legal name

Celtic Football Club PLC

Website

https://celticfc.com

Company type

Public

Founded year

1887

Operating status

Operating

Headcount range

251–500 employees

Short description

Celtic PLC is a publicly listed Glasgow-based football club (lse:CCP) founded in 1887, operating men's, women's, and B squads in the Scottish Premiership alongside CelticPlayer streaming, retail, lottery, hospitality, and an international youth academy serving global supporters, sponsors, and partners.

Ownership category

akta.pro rank

Product category

Professional Football Club (Sports Entertainment)

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Sports Ticketing (HSACALAB), Sports Events & Match Tickets (THAJAFAE)

Keywords

• Professional football club
• Matchday ticket sales
• Sports merchandise retail
• Football streaming service
• Hospitality and sponsorship

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Pricing tiers

Distribution channels6 records

Marketing channels7 records

Core offering

Celtic PLC operates a professional football club that sells matchday tickets, season tickets, and hospitality packages for games played at Celtic Park in Glasgow. The club also sells merchandise, replica kits, and memorabilia through its online store and physical retail locations, and operates the CelticPlayer subscription streaming service for live match coverage and exclusive content. Supporting revenue streams include the Celtic Pools lottery program, stadium tours, venue hire, and corporate sponsorship activations.

Product overview

Celtic PLC operates as a professional football club offering a unified portfolio of products and services centered around its elite sporting operations. The core offering is the Celtic FC Men's Squad competing in the Scottish Premiership and European competitions, complemented by the Celtic FC Women professional team and Celtic FC B Team development squad. Supporting commercial platforms include CelticPlayer (streaming service for live matches and content), the Celtic Store (e-commerce retail), and Celtic Pools (lottery program). Community engagement is delivered through Celtic FC Foundation (charitable programs) and Celtic Soccer Academy (international youth development). The portfolio is tied together via the official Celtic FC Website serving as the primary digital hub for all club operations, ticketing, news, and supporter services.

Differentiator

Problem solved

Functional benefit

Brands

• CelticPlayer: The club's official streaming service for live match coverage, exclusive interviews, and behind-the-scenes content
• Celtic FC Foundation
• Celtic Soccer Academy

Products and services

• CelticPlayer Official subscription streaming platform for Celtic FC providing live match broadcasts, match highlights, exclusive interviews, and on-demand content to subscribers globally.
• Celtic Store (Online) Official online retail store selling Celtic FC merchandise including replica kits, apparel, accessories, and memorabilia to supporters worldwide.
• Celtic FC Official Website Official club website providing news, fixtures, results, ticketing, team information, and supporter services as the club's primary digital hub.
• Celtic Pools Weekly lottery and prize draw program operated by Celtic FC, offering supporters chances to win cash prizes including the Paradise Windfall and Global Prize Competition, while raising funds for the club and academy.
• Celtic Soccer Academy International youth football development program providing coaching, training courses, and development pathways for young players globally through international partner network.
• Celtic FC Men's Squad The club's first-team football squad competing in the Scottish Premiership and European competitions including Champions League qualifiers.
• Celtic FC Women Women's professional football team competing in the Scottish Women's Premier League, offering women's football entertainment for supporters.
• Celtic FC B Team Development squad providing a pathway for young players to progress toward the first team, competing in professional development football leagues.
• Matchday Hospitality Packages Premium matchday hospitality including Club 67, Number 7 suites, and corporate boxes at Celtic Park, along with seasonal hospitality offerings for corporate clients and premium supporters.
• Stadium Tours and Venue Hire Celtic Park stadium tours, events, sports bar, function room hire, and wedding venue services offered at the club's Glasgow stadium.
• Match Tickets and Season Tickets Match tickets for home fixtures (including pre-season friendlies, Scottish Premiership, and European competition matches), season tickets, and home cup ticket schemes sold via the eticketing digital platform.

Quantifiable outcome

• Five consecutive Scottish Premiership titles (2021-2022, 2022-2023, 2023-2024, 2024-2025, 2025-2026)
• +3 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• adidascoreGTM or Marketing PartnerOfficial kit supplier and technical partner providing match kits, training wear, and footwear. Partnership includes pitchside LED visibility and official branding across all club apparel.
• DafabetcoreGTM or Marketing PartnerPrincipal matchday sponsor with pitchside LED advertising and digital branding visibility during all Celtic home matches.
• Christophe DuchampminorGTM or Marketing PartnerOfficial Timepiece Supplier partnership for 2026/27 and 2027/28 seasons. Includes pitchside LED visibility, matchday screen presence, digital and social activations, and limited edition watch development commemorating iconic Celtic moments.
• Celtic FC FoundationcoreOthersOfficial charitable foundation conducting community outreach, social mission programs, and football for good initiatives in Glasgow and Scotland.
• Celtic Soccer Academy International PartnersminorChannel Partner/ Reseller/ DistributorInternational network of soccer academy partners across North America, Europe, Middle East, Americas, Asia Pacific, and Africa providing coaching education and player development programs globally.

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aberdeen FC: Direct competitor in the Scottish Premiership sharing league economics, broadcasting pool, and SFA regulatory environment. Comparable as a domestic peer, though operating at materially smaller scale than Celtic.
• Rangers FC: Glasgow-based Old Firm rival competing in the same Scottish Premiership, sharing Celtic Park derby fixtures, comparable ticketing/merchandise model, and overlapping sponsorship landscape. The most directly comparable peer for sporting, commercial, and brand dynamics.
• FC Porto: Listed Portuguese football club with a comparable business model of domestic dominance plus player trading via academy and South American recruitment. Direct strategic analogue for Celtic's talent-buy-low, sell-high model.
• AFC Ajax: Listed Dutch football club renowned for academy output and Champions League qualification from a smaller domestic league. Highly comparable to Celtic on academy-first strategy and listed structure.
• SL Benfica: Listed Portuguese football club operating in a smaller domestic league but with sustained Champions League participation and a globally renowned academy/sales model. Closely comparable to Celtic in the "smaller-league, academy-fed, listed-club" archetype.

Broad incumbents

• Juventus FC: Publicly listed European football club with a stadium-led commercial model, international brand, and Champions League participation. Comparable as a listed incumbent in a major European league with similar diversified revenue streams.
• Arsenal FC: Privately held but commercially scaled English football club with extensive matchday, hospitality, and merchandising operations, plus Champions League participation. Comparable on operational scale and revenue diversification.
• Manchester United plc: Publicly listed football club (NYSE: MANU) with a global fanbase, diversified revenue across matchday, broadcasting, and commercial. Comparable on listed-PLC structure and multi-stream monetization, though operating in a higher-revenue Premier League market.
• Tottenham Hotspur Limited: Publicly listed English football club operating a modern stadium with extensive hospitality and non-matchday revenue. Comparable as a listed club monetizing stadium assets and competing in European competitions.
• Borussia Dortmund GmbH & Co. KGaA: Publicly listed German football club known for high average attendance, strong academy output, and Champions League recurring participation. Comparable to Celtic in stadium-driven economics and youth development emphasis.

Market position

Strengths5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CelticFC
• YouTubeyoutube.com/CelticFC
• Facebookfacebook.com/CelticFC
• LinkedInlinkedin.com/company/celtic-football-club
• Instagraminstagram.com/CelticFC
• TikToktiktok.com/@celticfc?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celtic PLC.