What AdSniper does

AdSniper is an independent, privately-held Russian programmatic advertising technology company headquartered in Moscow. Founded in 2006 as an Ad Tech services business — initially building custom ad networks for clients — the company pivoted in 2013 to launch its flagship product, the AdSniper DSP, a Demand-Side Platform that gives advertisers access to nearly all Russian RTB (real-time bidding) inventory. The platform supports display banners, video, and native ad formats across desktop and mobile, with campaign optimization across 50+ dimensions and 20,000 targeting options, including context targeting, dynamic remarketing, lookalike modeling, and brand safety filtering.

The technology stack centers on the proprietary Videmus DMP, an internally built high-performance database designed for rapid decision-making in programmatic environments, backed by data-crunching infrastructure claimed to be 10x faster than Hadoop. AdSniper integrates with 19 major ad networks and 10+ SSPs, processing 9+ billion daily ad placement requests with a team of 60 professionals. The company also engages in applied work in machine learning, semantics, and ad verification to support its bidding, targeting, and brand safety capabilities.

Commercially, AdSniper operates a sales-led go-to-market with direct advertiser engagement via a website "Request a call" flow and a streamlined 5-minute campaign setup process. Revenue is generated through transaction fees or take rates on programmatic ad spend. The company serves advertisers seeking automated, multi-format, multi-dimension programmatic buying, primarily within the Russian and Eastern European market, with no disclosed institutional funding, named enterprise customers, or recent public strategic moves in the available source material.

Name

AdSniper

Legal name

AdSniper

Website

https://ad-sniper.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

AdSniper is an independent Russian programmatic advertising technology company operating the AdSniper DSP, a demand-side platform that enables advertisers to buy display, video, and native ads programmatically across Russian RTB inventory with proprietary high-performance data infrastructure and ML-driven optimization.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Technology

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising (7310)

akta.pro primary industry

Demand-Side Platforms (DSP) (BPAMALAB)

akta.pro secondary industries

Programmatic Display & Video (DSP/RTB) (BPAFACAC), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Programmatic advertising
• Demand-side platform
• Real-time bidding
• Ad targeting technology
• Data management platform

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Programmatic Advertising (DSP): Demand-Side Platform (DSP) enabling advertisers to buy ad placements programmatically across multiple ad networks in real-time auctions. Generates revenue through transaction fees or take rate on ad spend.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

AdSniper builds and operates AdSniper DSP, an independent programmatic demand-side platform that enables advertisers to buy display banners, video, and native ads in real time across PCs, tablets, and mobile devices, with optimization across 50+ campaign dimensions. The platform is backed by Videmus DMP, AdSniper's in-house high-performance database, and processes 9+ billion daily ad placement requests across 19 major ad networks and 10+ SSPs in the Russian RTB ecosystem.

Product overview

AdSniper is an independent programmatic advertising technology company offering a unified ad buying platform centered on the AdSniper DSP (launched 2013), which enables real-time ad placement across PCs, tablets, and mobile devices. The platform integrates with the proprietary Videmus DMP for high-performance data processing and supports 19 major ad networks with inventory from 10+ SSPs. Key capabilities include multi-format ad delivery (display banners, video, native ads), retargeting, context targeting, lookalike targeting, brand safety filtering, and optimization across 50+ campaign dimensions. The AdSniper Technology module handles data collection and processing for targeted advertising across multiple devices.

Differentiator

Problem solved

Functional benefit

Brands

• AdSniper DSP: The company's programmatic ad buying platform launched in 2013 with access to Russian RTB traffic.
• Videmus DMP

Products and services

• AdSniper DSP Independent programmatic demand-side platform enabling advertisers to buy display banners, video, and native ads in real time across PCs, tablets, and mobile devices in the Russian RTB ecosystem. Supports optimization across 50+ campaign dimensions, retargeting (including dynamic remarketing), lookalike targeting, context targeting, brand safety filtering, and any auction type (open, private, or preferred deal).

Quantifiable outcome

• 5 minute campaign setup time
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• MediaMath: Independent global DSP offering programmatic media buying and audience targeting at enterprise scale, comparable in product but with broader geographic reach than AdSniper.
• The Trade Desk: Global, independent DSP offering programmatic buying across display, video, audio, and connected TV; competes for the same advertiser budget pool as AdSniper, but at much larger scale and geographic reach.
• Google Display & Video 360: Google's enterprise DSP bundled within Google Marketing Platform, providing programmatic buying across the open web and Google-owned inventory; a broad incumbent competing for the same agency and brand-direct budgets.

Direct peers

• Between Digital: Russian programmatic ad buying platform providing DSP capabilities for display, video, and mobile inventory, serving the same Russian advertiser base as AdSniper.
• GetIntent: Russian-focused programmatic DSP offering real-time bidding, audience targeting, and retargeting for advertisers, directly comparable to AdSniper in product and geography.
• Segmento: Russian programmatic DSP and data management provider with targeting and retargeting capabilities, competing head-to-head with AdSniper in the Russian market.
• Yandex Direct: Yandex's flagship advertising platform offering programmatic buying across Yandex's own search, display, and video inventory, directly competing with AdSniper for Russian advertiser budgets.
• Yandex DSP: Yandex's demand-side platform that lets advertisers buy programmatic inventory across multiple SSPs in Russia, overlapping directly with AdSniper's core DSP offering.

Regional players

• Mail.ru Targeted Ads (VK): Targeted advertising solutions within the Mail.ru/VK ecosystem, offering programmatic-style audience buying in the Russian market, comparable in target market if not in product modality.
• VK Ads (VKontakte Ads): Advertising platform of VK (VKontakte), one of the largest Russian social networks and ad-supported properties; competes with AdSniper for Russian digital ad budgets through owned social inventory.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AdSniper_RTB
• LinkedInlinkedin.com/company/adsniper

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdSniper