MGO360

What MGO360 does

MGO360 is a German Marketing-Komplettdienstleister (full-service marketing provider) headquartered in Bamberg, Bavaria, operating as a brand of the Mediengruppe Oberfranken media conglomerate. Founded in 2009 through the integration of Baumann Druck and creo Druck & Medienservice and rebranded to mgo360 in August 2019, the company operates five core subsidiaries — mgo360 Agentur (full-service agency), Baumann Druck (roll-offset printing, Kulmbach), creo Druck & Medienservice (sheet-fed offset and digital printing), DZO Druckzentrum Oberfranken (newspaper printing), and P&H (advertising production) — plus the 2025-acquired Gen Z/Gen Alpha agency Young Desperates. Across these entities, MGO360 employs approximately 400 staff and serves primarily large and mid-sized German retail chains (Filialisten) with end-to-end 360-degree marketing covering digital and print channels.

The company's product portfolio is organized into eight service modules: Campaigning & Branding, Social Content, Content Marketing, Direktmailing (direct mailings), Gedruckte Handelswerbung (printed retail advertising), Marketing Automation, Performance Marketing, and Web Performance. Underlying these are proprietary technology platforms — most notably the mgo360 mediafactory marketing portal and the BAUVISTA Marketing-Cockpit with its Online-Seitentool, Prospektgenerator, and Social Media module — that enable decentralized, self-service creation of brand-compliant marketing materials across franchisee and store networks. Production capacity is material: Baumann Druck's roll-offset press outputs 6.5M+ retail inserts per day, and creo posts roughly 57M print mailings per year, giving MGO360 significant vertical integration advantages over agencies that outsource print.

The business model blends professional services (strategy, creative, campaign management), transactional fees (high-volume print runs and direct mailings at scale), and recurring platform revenue (marketing automation licensing and web-to-print services). GTM is consultative, sales-led, and primarily focused on the German market with selected DACH reach (Austria for the BioMarkt 50th anniversary campaign). Named enterprise customers include Otto Group, PAYBACK, BioMarkt Verbund (since 2009), BAUVISTA, Baur Fulfillment Solutions, ADAC, Flughafen Nürnberg, TTL & TTM, and Pflanzen Kölle. Pricing is quote-based and bespoke; revenue is not publicly disclosed. MGO360 has built a distinctive sustainability stack (EMAS, ISO 14001, ISO 50001, Blue Angel, FSC, PEFC, EU Ecolabel), and in November 2025 launched the KIDSS AI/data-analytics project for predictive maintenance and energy optimization across its printing operations.

Name

MGO360

Legal name

mgo360 GmbH & Co. KG

Website

https://mgo360.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

MGO360 is a German full-service 360-degree marketing provider, owned by Mediengruppe Oberfranken, employing ~400 staff across five subsidiaries plus the 2025-acquired Gen Z agency Young Desperates. It serves large and mid-sized German retail chains with integrated digital, print, and marketing-automation services backed by in-house production at scale.

Ownership category

akta.pro rank

Product category

Full-Service Marketing & Advertising Services

NAICS

Advertising Material Distribution Services (54187), Advertising Material Distribution Services (541870), Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Direct Mail Advertising Services (7331), Services-Management Services (8741)

akta.pro primary industry

Corporate, Promotional & Custom Print Products Distribution (CRAOALAM)

Keywords

• 360-degree marketing services
• Printed retail advertising
• Direct mailing production
• Marketing automation platforms
• Performance marketing campaigns

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Campaigning & Branding: Strategic marketing consulting and creative campaign development for brand awareness and emotionalization. Includes marketing strategy development, brand identity work, and B2B/B2C creative campaign production with pre/post campaign surveys against defined KPIs.
2. Social Content Creation: Production of social media content (static posts, videos, Reels, AI-assisted creations) combined with influencer collaborations and community management to build brand buzz.
3. Content Marketing: Multichannel content creation spanning editorial, graphic design, photography, and video. Persona-based content aligned to the customer journey and optimized for SEO (UPC metric).
4. Direct Mailing / Print Mailings: Production and mailing of personalized print mailings including selfmailers, postcards, and enveloped mailings. Offers range from short-run personalized mailings (1–20,000 copies) to high-volume campaigns (up to 2.5 million copies). Cross-media extensions link physical mailings to online content.
5. Printed Retail Advertising (Handelswerbung): High-volume print production of retail inserts and advertising circulars in million-copy runs, with versioning for different offers. Services include procurement, kitting, postal preparation, distribution, transport coordination, and customs handling.
6. Marketing Automation & Mediafactory Portal: SaaS-like marketing portal enabling decentralized marketing material creation across partner networks. Includes web-to-print functionality, product/image database integration, and automated publishing across channels. Revenue from platform licensing and process optimization services.
7. Performance Marketing & Media: Data-driven online marketing including media strategy, social advertising (SMA), SEA (search, display, video), social media content production, and social media recruiting. Clients receive ongoing optimization with KPIs including CPC, CPL, and CPM reporting.
8. Web Performance: Website development, SEO, UX/UI design, digital platform building (TYPO3 and WordPress CMS expertise), and accessibility compliance consulting (BFSG). Guarantees 90% visibility, 90% accessibility, and 90% speed benchmarks.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

MGO360 is a Marketing-Komplettdienstleister (full-service marketing provider) that delivers 360-degree marketing combining digital and print for large and mid-sized retail chains. It bundles strategy, campaign creation, content production, marketing automation, performance media, website development, and high-volume in-house print production (retail inserts, mailings, brochures) under one roof across five subsidiaries.

Product overview

MGO360 is a Marketing-Komplettdienstleister (full-service marketing provider) offering 360-degree marketing solutions combining Digital and Print. The portfolio consists of a central Full-Service Agentur (agency) supported by five subsidiary brands: Baumann Druck (roll offset printing for high-volume retail advertising), creo Druck & Medienservice (sheet offset and digital printing for personalized mailings), DZO Druckzentrum Oberfranken (newspaper printing), P&H (advertising production), and Young Desperates (Gen Z/Alpha agency acquired in 2025). Service modules include Campaigning & Branding, Social Content, Content Marketing, Direktmailing, Gedruckte Handelswerbung, Marketing Automation (via mediafactory portal), Performance Marketing, and Web Performance. The company employs approximately 400 people and serves large and medium-sized retail chains.

Differentiator

Problem solved

Functional benefit

Brands

• Young Desperates: A Gen Z and Gen Alpha creative agency that supports large and medium-sized companies in targeting 'Unreachables' through innovative marketing campaigns.

Products and services

• mgo360 Full-Service Agentur Full-service marketing agency for large and mid-sized retail chains, combining strategy, creative, content, and channel delivery across digital and print. Target customers are German retail Filialisten needing 360-degree marketing.
• Campaigning & Branding Strategic marketing consulting and creative campaign development for brand awareness and emotionalization. Includes marketing strategy development, brand identity work, and B2B/B2C creative campaign production with pre/post campaign surveys against defined KPIs.
• Social Content Production of social media content (static posts, videos, Reels, AI-assisted creations) combined with influencer collaborations and community management to build brand buzz.
• Content Marketing Multichannel content creation spanning editorial, graphic design, photography, and video. Persona-based content aligned to the customer journey and optimized for SEO.
• Direktmailing Production and mailing of personalized print mailings including selfmailers, postcards, and enveloped mailings. Range from short-run personalized mailings (1–20,000 copies) to high-volume campaigns (up to 2.5 million copies). Cross-media extensions link physical mailings to online content.
• Gedruckte Handelswerbung High-volume print production of retail inserts and advertising circulars in million-copy runs, with versioning for different offers. Includes procurement, kitting, postal preparation, distribution, transport coordination, and customs handling.
• Marketing Automation / mgo360 mediafactory SaaS-like marketing portal enabling decentralized marketing material creation across partner networks. Includes web-to-print functionality, product/image database integration, and automated publishing across channels.
• Performance Marketing & Media Data-driven online marketing including media strategy, social advertising (SMA), SEA (search, display, video), social media content production, and social media recruiting. Ongoing optimization with CPC, CPL, and CPM reporting.
• Web Performance Website development, SEO, UX/UI design, digital platform building (TYPO3 and WordPress CMS expertise), and accessibility compliance consulting (BFSG). Guarantees 90% visibility, 90% accessibility, and 90% speed benchmarks.
• Baumann Druck (Roll Offset Printing) Roll offset printing press in Kulmbach specializing in printed retail advertising — producing advertising inserts and mailings in high-volume runs (6.5+ million inserts per day) with high version diversity.
• creo Druck & Medienservice (Sheet Offset & Digital Printing) Sheet-fed offset and digital printing in Bamberg specializing in production and personalization of direct mailings, POS advertising, brochures, magazines, and books (~57 million print mailings per year).
• Young Desperates — Gen Z / Gen Alpha Creative Agency Berlin-based creative agency sub-brand supporting large and mid-sized companies in targeting Gen Z and Gen Alpha 'Unreachables' demographics through innovative marketing campaigns.
• Marketing-Cockpit Platform (BAUVISTA) Exclusive client-dedicated online platform enabling individual design and production of advertising materials — including social media posts, brochures, catalogs, flyers, and magazines — with drag-and-drop tools, template-based brochure creation, and direct publishing. Built for BAUVISTA's 700+ society members.

Quantifiable outcome

• Over 20,000 new social media followers gained for BioMarkt Verbund within one year
• +10 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• BrandlocalcoreGTM or Marketing Partner · 1 August 2024Media planning agency based in Düsseldorf. MGO360 partnered with Brandlocal for the BioMarkt Verbund 50th anniversary cross-media campaign (2024). Brandlocal handled media planning while mgo360 managed campaign concept and brand strategy. The campaign covered OOH, DOOH, ATV, radio, social media, and POS across Germany and Austria.
• ReciclageminorStrategic or Co-development PartnerCompany based in Alzenau that transforms the large-format OOH poster materials used in the BioMarkt 50th anniversary campaign into reusable shopping bags, adding a sustainability narrative to the campaign materials.
• Mediengruppe OberfrankencoreOthersMGO360 is a brand of Mediengruppe Oberfranken GmbH & Co. KG. The parent group provides corporate governance, shared services, and the foundation for MGO360's five subsidiaries. Christian Althammer serves as Managing Director of both MGO360 and parent group.

Scale indicators18 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• Grabarz & Partner: Hamburg-based independent agency with integrated brand, campaign, content, and digital capabilities. Comparable to mgo360's full-service agency positioning targeting German enterprise clients.
• FLYERALARM: Würzburg-based integrated print production and online printing company with significant in-house capacity and direct-to-business sales. Comparable to mgo360's Baumann Druck/creo subsidiary business in scale and operating model of large-volume print production for retail and marketing clients.
• Pilot Group: Independent German agency group offering brand, digital, content, and performance services. Comparable to mgo360 in scale, integrated offering, and mid-to-large enterprise client focus.
• Serviceplan Group: Largest independent agency group in Germany and Europe, offering integrated brand, digital, performance, and media services. Comparable to mgo360's full-service 360-degree marketing agency offering targeting large enterprise clients.
• Scholz & Friends: German integrated agency (now part of the Omnicom network) offering brand, digital, social, and content services. Comparable as a mid-to-large German full-service agency addressing enterprise clients.
• Jung von Matt: Hamburg-based creative and integrated marketing agency with similar 360-degree positioning across brand, content, digital, and performance. Directly comparable as a German independent agency competing for large enterprise mandates.

Broad incumbents

• Publicis Germany (Publicis Groupe): German operations of Publicis Groupe offering creative, media, digital, and performance marketing. Comparable as a broad integrated marketing services competitor with larger scale and global footprint.
• DDB Germany (DDB Worldwide / Omnicom): German arm of global agency network DDB, part of Omnicom Group. Comparable to mgo360 in offering integrated creative and digital services to German enterprise clients, but with global network reach.
• Ströer SE & Co. KGaA: Listed German marketing/media company combining out-of-home advertising, digital marketing, and content production. Comparable to mgo360 in serving German enterprise marketing needs but at much larger scale across OOH, digital, and print.

Emerging players

• KNSK Group: Independent Hamburg-based agency group with integrated brand, digital, and content capabilities. Comparable to mgo360 in serving German enterprise clients with full-service offerings, but at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mgo360-neues-marketing/mycompany/?viewAsMember=true

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MGO360