What Mediengruppe Oberfranken does

Mediengruppe Oberfranken GmbH & Co. KG is a privately held Franconian multimedia media group headquartered in Bamberg, Germany, operating more than 50 brands across regional journalism, professional publishing, digital platforms, marketing services, and print production. Its portfolio spans daily and weekly newspapers (Fränkischer Tag, Bayerische Rundschau, Coburger Tageblatt, Saale Zeitung), the top-ranked regional portal inFranken.de with AI-driven blue-light news automation, professional healthcare publishing through mgo Fachverlage (including FRAUENARZT, DENTAL MAGAZIN, European Hospital, and Der Allgemeinarzt), the mgo360 full-service marketing agency plus the GenZ-focused Young Desperates subsidiary, AI-powered recruitment platforms mgo Joblokal and mgo Jobpush, and integrated print operations via DZO Druckzentrum Oberfranken, Baumann Druck, and creo Druck.

The group monetizes through a diversified mix of recurring revenue streams: newspaper subscriptions and single-copy sales, classified and obituary advertising, B2B advertising across cross-media campaigns, professional healthcare journal subscriptions, digital subscriptions and recruitment fees, and third-party commercial printing. Go-to-market is hybrid: direct field sales for enterprise clients, self-serve digital booking tools (lokalwerben.mediengruppe-oberfranken.de) for SMBs and private advertisers, agency partnerships (notably BRANDLOCAL), and event-driven engagement (AI Day, 3D-Druck Tag). Customer segments include local Franconian SMBs, private consumers, healthcare professionals, and regional employers/recruiters.

Technically, the platform combines legacy print infrastructure with a cross-media digital stack including in-house digital development (Digitalhaus Franken), proprietary AI products (mgo Jobpush WhatsApp recruiting, KI-Agenten for emergency news), integrations with rexx systems (HR/applicant management) and Usercentrics (consent management), and a digital ventures arm (MGO Digital Ventures) for startup investments. The company is structured as a GmbH & Co. KG with 1,001–5,000 employees and is led by CEO Eva-Maria Bauch (since February 2023), with no disclosed external institutional investors or public listing.

Name

Mediengruppe Oberfranken

Legal name

Mediengruppe Oberfranken GmbH & Co. KG

Website

https://mediengruppe-oberfranken.de

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Privately held Franconian multimedia group operating 50+ brands across regional newspapers (Fränkischer Tag), the inFranken.de portal, professional healthcare publishing (mgo Fachverlage), the mgo360 marketing agency, AI-powered recruitment platforms, and commercial printing, serving local SMBs, healthcare professionals, and consumers in Germany.

Ownership category

akta.pro rank

Product category

Regional Media and Publishing

NAICS

Newspaper Publishers (51311), Periodical Publishers (513120), Book Publishers (51313), Commercial Printing (except Screen and Books) (323111), Advertising, Public Relations, and Related Services (5418)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741), Services-Advertising Agencies (7311)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industries

Blogging & Website Publishing Platforms (MPACAIAB), National & General-Interest Newspapers (Print & Digital) (MPAJADAA)

Keywords

• Regional newspaper publishing
• Digital media services
• Specialty trade publishing
• Commercial printing services
• Advertising and marketing

Headquarters

HQ city

Bamberg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Print Publishing & Newspapers: Daily newspapers including Fränkischer Tag, Bayerische Rundschau, Coburger Tageblatt, Saale Zeitung, and weekly newspapers generate subscription and single-copy sales revenue.
2. Classified & Private Adverts: Revenue from obituary/traueranzeigen, Kleinanzeigen (classifieds), and real estate listings through both print and digital self-service platforms.
3. Advertising & Marketing Services: Local and regional advertising across newspapers, digital platforms, and cross-media campaigns. Includes content creation, SEO optimization, graphic design, video production, and campaign management through mgo360 agency.
4. Specialty Publishing - Healthcare: Medical and healthcare professional publications including FRAUENARZT, DENTAL MAGAZIN, European Hospital, and specialty titles in diabetes, dermatology, and homeopathy.
5. Digital Portals & Services: Digital services including inFranken.de, fränkischertag.de, fraenkische-rezepte.de, dating portals, and mgo Joblokal job portal generate digital revenue.
6. Printing Services: Commercial printing through DZO Druckzentrum Oberfranken and Baumann Druck for third-party customers.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Mediengruppe Oberfranken operates a cross-media publishing and marketing business: it produces and distributes regional daily and weekly newspapers (Fränkischer Tag, Coburger Tageblatt, Bayerische Rundschau, Saale Zeitung) and runs high-reach digital news, recipe and dating portals (inFranken.de, Fränkische-Rezepte.de, Mit Genuss verlieben). It also runs a specialty publishing division (mgo Fachverlage) for medical, dental and healthcare professionals, regional recruitment portals (mgo Joblokal, Ausbildungsheld.de, AI-powered mgo Jobpush), a full-service marketing agency (mgo360 plus Young Desperates), commercial printing operations, and digital/IT services through Digitalhaus Franken.

Product overview

Mediengruppe Oberfranken is a multimedia media conglomerate operating more than 50 brands, products, participations, and offerings. The portfolio is organized into several distinct divisions: (1) Local/Regional Media — inFranken.de (flagship digital news portal with AI-powered emergency reporting), Fränkischer Tag (daily newspaper), and 20+ regional print titles under mgo Lokale Medien; (2) Professional Publishing — mgo Fachverlage publishing specialist medical, dental, and healthcare journals (DENTAL MAGAZIN, DENTAL team, FRAUENARZT, Der Allgemeinarzt, European Hospital Verlag, Publimed) and operating digital education platforms (Dental Online College); (3) Recruitment Platforms — mgo Joblokal job portal, mgo Jobpush AI recruiting tool with WhatsApp integration, and Ausbildungsheld.de apprenticeship portal; (4) Marketing Services — mgo360 full-service agency (content, digital, print, social, OOH) and its GenZ-focused subsidiary Young Desperate; (5) Digital Ventures — mgo Digital Ventures investing in digital startups; (6) Specialty Platforms — Fränkische-Rezepte.de recipe portal, Mit Genuss verlieben dating portal, podcast portfolio (Fränkischer Talk, Trek am Dienstag, Heimliche Helden); (7) Print Production — DZO Druckzentrum Oberfranken, creo Druck, Baumann Druck; and (8) Support Operations — Digitalhaus Franken, mgo Redaktionen, and various service entities. The group is headquartered in Bamberg with additional hubs in Kulmbach and Nuremberg.

Differentiator

Problem solved

Functional benefit

Brands

• inFranken.de: Regional news portal, one of the most high-reach regional portals in Germany, celebrating its 10th anniversary in 2018.
• Fränkischer Tag
• Coburger Tageblatt
• Bayerische Rundschau
• Saale Zeitung
• Fränkische-Rezepte.de
• mgo Joblokal
• mgo Jobpush
• mgo Fachverlage
• mgo360
• Young Desperates
• Digitalhaus Franken
• MGO Digital Ventures
• Dental Online College
• Feines aus Franken
• FRAUENARZT
• DENTAL MAGAZIN
• Der Fränkische Talk
• Kleine Fragen – Große Antworten
• Mein-Kulmbach
• BraiiinBase
• fraenkischertag.de
• Franken HELFEN Franken

Products and services

• inFranken.de
• Fränkischer Tag
• mgo Lokale Medien regional newspaper portfolio
• Fränkische-Rezepte.de
• mgo Joblokal
• mgo Jobpush
• Ausbildungsheld.de
• mgo Fachverlage medical and dental trade journals
• Dental Online College
• mgo360 marketing agency services
• Young Desperates
• Local Advertising Marketplace (Anzeigenmarkt)
• Commercial printing services (DZO, Baumann Druck, creo Druck)
• Mit Genuss verlieben
• Podcast portfolio (Fränkischer Talk, Trek am Dienstag, Heimliche Helden, Kleine Fragen – Große Antworten)
• mgo Fachverlage healthcare education events

Quantifiable outcome

• mgo Jobpush won 'KI Innovator' award at Big Bang KI Festival Berlin 2025
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• HSC 2000 CoburgminorGTM or Marketing Partner · 1 September 2025Sports club partnership with mgo Joblokal. Collaboration announced September 2025 for local sports and employment initiatives.
• BRANDLOCALcoreGTM or Marketing PartnerDüsseldorfer Agentur für regionale Mediaberatung collaborating with mgo360 on BioMarkt Verbund 50-year anniversary campaign. BRANDLOCAL handles regional media consulting while mgo360 provides creative and campaign execution.
• BioMarkt/Denns BioMarktcoreStrategic or Co-development PartnerOngoing marketing partnership for Biomatk Verbund's advertising campaigns. mgo360 creates multi-channel campaigns including YouTube, OOH, social media, and video advertising targeting GenZ audiences.
• Universität BayreuthminorStrategic or Co-development PartnerUniversity students visited Mediengruppe Oberfranken for insights into modern media company operations as part of academic-industry collaboration.
• Otto-Friedrich-Universität BambergminorStrategic or Co-development PartnerCommunication science students studied local news offerings in Bamberg region as part of university program exploring regional journalism.
• BERGWERK AgenturcoreStrategic or Co-development PartnerDesign agency from Kupferberg and Berlin collaborated on relaunch of DENTAL MAGAZIN and DENTAL team publications. Created new read-friendly concept and professional execution.
• Ludwig-Maximilians-Universität München (LMU)coreStrategic or Co-development PartnerHosted 3D-Druck Tag 2024 event at LMU Munich. University provided scientific expertise and venue for dental 3D printing specialist event with 120 attendees.
• rexx systems GmbHcoreTechnology or IntegrationApplicant management system provider for HR processes. Mediengruppe Oberfranken uses rexx systems for job portal and recruitment management.
• Bamberg BasketsminorGTM or Marketing PartnerRegional basketball team partnership. Example of local sports sponsorship and community engagement.
• Usercentrics GmbHcoreTechnology or IntegrationConsent management platform provider for GDPR-compliant cookie banners and consent management on websites.

Scale indicators11 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• Bauer Media Group: Global magazine and digital publisher with strong portfolio in consumer periodicals. Comparable on the magazine publishing and advertising side, but operates at a much larger scale and with broader international footprint.
• Springer Medizin (Springer Nature): Major German medical publishing division operating professional healthcare titles and physician portals; comparable to mgo Fachverlage's medical publishing and continuing education footprint, though at significantly larger scale.
• Verlagsgruppe Georg von Holtzbrinck: German media group spanning newspapers (e.g., Die ZEIT), digital platforms, and book publishing. Comparable in diversified media holding model with print + digital + services, though with different editorial profile.
• Axel Springer SE: Germany's largest digital publisher (Bild, Welt) and a broad incumbent in newspaper + classifieds + digital media. Comparable in cross-media monetization and digital transformation of legacy print, but operates at a vastly larger national scale.

Direct peers

• Funke Mediengruppe: Large German regional newspaper and magazine publisher with regional dailies, digital portals, and magazine titles. Highly comparable to Mediengruppe Oberfranken's regional newspaper + magazine + digital model across multiple German regions.
• DuMont Mediengruppe: Cologne-based regional newspaper and digital media group (Kölner Stadt-Anzeiger, Mitteldeutsche Zeitung). Closely comparable in regional newspaper publishing, digital transformation, and advertising sales operations.
• Madsack Mediengruppe: German regional media group operating daily newspapers (e.g., Hannoversche Allgemeine, Leipziger Volkszeitung) and digital portals with a similar multi-title, multi-region strategy and significant print+advertising revenue mix.
• Süddeutscher Verlag (Süddeutsche Zeitung): Publisher of the Süddeutsche Zeitung and related digital products; comparable in operating regional daily newspaper plus digital subscription plus cross-media advertising model, with a different geographic focus (Bavaria overlap with mgo).
• Thieme Verlag: Leading German medical and healthcare professional publisher; highly comparable to mgo Fachverlage's specialty medical publishing franchise (FRAUENARZT, DENTAL MAGAZIN, European Hospital) on professional healthcare titles and continuing education.

Regional players

• Main-Post GmbH (Mediengruppe Main-Post): Würzburg-based regional newspaper group; acquired Die Kitzinger from mgo in Dec 2024. Closely comparable Franconia-adjacent regional newspaper portfolio with overlapping geographic coverage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mediengruppe.oberfranken
• LinkedInlinkedin.com/company/mediengruppe-oberfranken
• Instagraminstagram.com/mediengruppe_oberfranken

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediengruppe Oberfranken