MLConseil

What MLConseil does

MLConseil is a French sole proprietorship founded in 2011 by Maurice Largeron, operating as a one-person digital marketing training and consulting practice headquartered in Villenave d'Ornon (Bordeaux Métropole). The company delivers personalized training in Google Ads and SEO (Search Engine Optimization), supplemented by consulting services including digital audits and strategic recommendations. Its core technology stack is built on Google's advertising and analytics platforms — Google Ads, Google Analytics 4, Google Search Console, Google Merchant Center, and Google Classroom for content distribution — with remote sessions conducted over Zoom, Microsoft Teams, or Google Meet and in-person training delivered at client sites or co-working spaces.

The business operates on a professional services revenue model with publicly listed unit pricing at 115 EUR/hour net for Google Ads training and 105 EUR/hour net for SEO training; standard programs run 28 hours (4 days × 7 hours in-person or 14 sessions × 2 hours remote), with custom durations from 14h to 40h. Customer segments include SMBs and mid-market companies (intra-company cohorts of 1–6 participants), freelancers, and job seekers, with financing facilitated through OPCO, CPF, and Pôle Emploi AIF. Maurice Largeron, a Google Partner certified consultant and CESEO-certified since 2011, personally delivers all training under Qualiopi and Datadock credentials (Datadock ID 0004901, SIRET 409 062 361 000 20).

The go-to-market is sales-led and content-driven: an active blog covering Google Ads, SEO, GA4, and programmatic topics, plus SEO-optimized landing pages targeting training-related keywords, generate inbound demand. Maurice Largeron's community involvement (SEO Camp, Bordeaux apéros SEO) reinforces visibility in the Francophone SEO ecosystem. Customer outcomes are tracked through QCM evaluations, with a measured sample of 22 trainees (Dec 2021–Sep 2024) showing 0% dropout, 90% survey return, and +114% average knowledge progression. The company has no external investors, no subsidiaries, no disclosed revenue figures, and no AI/ML capabilities of its own.

Name

MLConseil

Legal name

MLConseil

Website

https://mauricelargeron.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

MLConseil is a French sole-proprietorship digital marketing training and consulting firm based in Bordeaux, delivering personalized Google Ads and SEO coaching to SMBs, freelancers, managers, and job seekers across France and the Francophone region.

Ownership category

akta.pro rank

Product category

Professional Digital Marketing Training

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

akta.pro secondary industry

Sales & Customer Service Training (EDAGANAC)

Keywords

• Google Ads training
• SEO training
• Digital marketing training
• Professional coaching services
• Search engine optimization

Headquarters

HQ city

Villenave-d'ornon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Training Services: MLConseil generates revenue by delivering paid digital marketing training sessions. Pricing is quoted per hour (115 EUR net for Google Ads, 105 EUR net for SEO). Training duration typically ranges from 14h to 40h depending on client needs. Clients include individuals (self-funded), companies (intra-company groups of 1–6), and job seekers (via Pole Emploi AIF). Payment is made upfront by bank transfer; OPCO-funded clients also pay upfront and seek reimbursement from their OPCO.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

MLConseil delivers personalized, live (not e-learning) digital marketing training programs in Google Ads and SEO, taught one-to-one or in small groups of 1–6 participants either in-person in the Bordeaux area or remotely via video conferencing. Programs are typically 28 hours (4 days × 7h in-person or 14 sessions × 2h remote) and cover Google Ads (Search, Display, Shopping, YouTube, Mobile App), Google Analytics 4, and SEO methodology across technical, content, and popularity pillars. Complementary consulting services include digital audits and strategic recommendations for campaign setup and measurement.

Product overview

MLConseil is a digital marketing training and consulting organization led by Maurice Largeron, offering personalized training programs in Google Ads and SEO (search engine optimization). The company provides a structured portfolio centered on two core training products: Formation Google Ads (covering Search, Display, YouTube, Shopping networks) and Formation SEO (covering technical, content, and popularity pillars). These are complemented by consulting services including digital audits and strategic recommendations. Training is delivered one-to-one or in small groups (up to 6 participants) either in-person in Bordeaux area or remotely via video conferencing, using Google Classroom as the learning management system. The organization is referenced Datadock, Qualiopi certified, and the instructor holds Google Partner and CESEO 2011 certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Formation Google Ads Comprehensive, personalized training program on the Google Ads platform covering Search, Display, YouTube, Shopping, and Mobile App networks. Delivered as one-to-one coaching or small-group sessions (up to 6 participants), in-person or remote, over 28 hours (4 days × 7h in-person or 14 sessions × 2h remote). Taught by a Google Partner certified consultant since 2011, and includes preparation for the Google Ads certification. Targets managers, employees, freelancers, and job seekers; financing available via OPCO, CPF, and Pôle Emploi.
• Formation SEO (Référencement Naturel) Training program covering the three pillars of SEO: technical optimization (server and site), content production, and popularity/link-building. Also covers local SEO, on-page optimization, and performance tracking. Delivered in-person or remotely over 28 hours (4 days). Instructor holds the CESEO certification (2011). Targets digital project managers, acquisition leads, SMB owners, freelancers, and job seekers; financing available via OPCO, CPF, and Pôle Emploi.
• Audit Digital Complete analysis of a client's digital presence and advertising campaigns to identify growth levers. Includes strategic recommendations and measurement tool setup for digital acquisition tracking. Offered alongside MLConseil's training programs as a consulting service.
• Conseil Stratégique Personalized strategic recommendations adapted to client commercial objectives and market conditions. Includes campaign configuration, bidding strategy setup, and conversion tracking implementation. Offered as a complementary consulting service to MLConseil's training programs.

Quantifiable outcome

• 0% dropout rate across a sample of 22 trainees (Dec 2021 – Sep 2024)
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• SEO Camp (Association)minorStrategic or Co-development PartnerMLConseil is associated with the SEO Camp association, participating in local SEO events (apéros SEO) in Bordeaux. This community involvement reinforces MLConseil's visibility and credibility within the Francophone SEO professional ecosystem.
• GooglecoreTechnology or IntegrationMLConseil operates as a Google Partner, using Google Ads, Google Analytics 4, Google Search Console, and Google Classroom as the primary technology and delivery platforms for its training services. This partnership provides access to official Google certification preparation materials and platforms.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Eskimoz: French SEO and digital marketing agency that has developed its own training content and academy for SEO and SEA practitioners. Comparable in the Francophone SEO/SEA training niche with an agency-rooted delivery model.

Broad incumbents

• OpenClassrooms: Larger French EdTech platform offering structured online programs in digital marketing and tech, including SEO and SEA tracks. A broader incumbent competing for the same upskilling budget, though its model is online/credentialed rather than 1:1 coaching.
• CEGOS: Large French corporate training provider with a broad professional development catalog including digital marketing. A broad incumbent in the OPCO-financed training market where MLConseil also competes for corporate training budgets.
• HubSpot Academy: Global free digital marketing training and certification platform covering inbound marketing, SEO, and content. Comparable as a free incumbent that competes for the same learner attention in French-speaking markets.
• Google Skillshop: Official Google free e-learning platform offering Google Ads and Google Analytics certifications. A broad incumbent that defines the free baseline of training in MLConseil's exact subject area and pressures premium pricing.

Direct peers

• 1min30: French digital marketing agency that also publishes extensive training content and offers agency-focused upskilling in Google Ads, SEO, and analytics. Overlaps with MLConseil on curriculum and target customer (French SMBs/agencies).
• LiveMentor: France-based online training platform offering mentor-led programs for entrepreneurs and digital skills, including marketing. Comparable in delivering live, personalized cohort-style training to French SMBs and freelancers.
• MaFormation.fr: French training marketplace aggregating professional training providers, including digital marketing courses. Relevant peer as a channel/distribution alternative that MLConseil could in principle join.
• My Ranking Metrics: French SEO-focused training and tooling company (founded by Laurent Bourrelly) that offers SEO training, audit tools, and a content platform. Direct peer in the Francophone SEO education segment.
• Webmarketing & co'm: French digital marketing training school offering courses in SEO, Google Ads, social media, and web analytics. Most direct peer given overlapping curriculum, French market focus, and similar live-training delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/mauricelargeron

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MLConseil