What KolleKolle does

KolleKolle is a private Danish residential conference hotel and meeting venue located at Frederiksborgvej 105 in Værløse, North Zealand — 17 km northwest of Copenhagen — operating on a forested lakeside site bordered by Nørreskoven forest, Lake Furesø, and surrounding farmland. Founded in its current form in 1972 (replacing an older farm structure with a new agricultural training and conference building), the company has been owned by Landbrug & Fødevarer F.m.b.A. (the Danish Agriculture & Food Council) since the estate passed through the Zealand Diocesan Cattle Breeders' Association, and operates today as a commercial subsidiary of that trade organization.

The venue's product is an integrated events-and-hospitality offering built around 21 meeting rooms (capacities 8–200 persons, including the 196 m² Grut Hansen Hall), 77 hotel rooms (68 doubles, 2 suites, 5 annex, 2 accessible — 152 beds total), a 200-seat restaurant renovated in 2024, supporting facilities (fireplace lounge, library, vinotek, loungebar, fitness, yoga room), and a broad teambuilding catalog delivered through external implementation partners. Conference packages are priced per person at DKK 895 (full day) up to DKK 3,255 (1.5-day with dinner and overnight), with room rates of DKK 1,245 (single) to DKK 1,445 (double) inclusive of breakfast and VAT. The GTM motion is primarily consultative B2B enterprise sales via dedicated conference coordinators, layered with 24/7 self-serve online booking (Crowdbook for meetings, BookYourStay for rooms) and direct consumer restaurant reservations on weekends. Two named customer segments — corporate meetings/events and government/public sector — anchor demand.

Revenue is generated through per-event packages, per-night accommodation, F&B (including DKK 1,498/person company Christmas parties), and teambuilding activity fees. KolleKolle monetizes a 30-year sustainability positioning (Green Key since 1996, ISO 50001 certified in 2024, God Adgang accessibility certification, 81% renewable energy share) as a procurement-relevant differentiator. The asset is non-technological, with no AI, proprietary software, API, or app product; operations rely on third-party booking and payment platforms. There is no public revenue disclosure, no external funding, and headcount is reported in the 11–50 range.

Name

KolleKolle

Legal name

KolleKolle

Website

https://kollekolle.dk

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

KolleKolle is a 77-room Danish residential conference hotel in Værløse, North Zealand (17 km from Copenhagen), offering 21 meeting rooms, an on-site restaurant, and teambuilding activities to corporate and public-sector clients on a per-event and per-night basis.

Ownership category

akta.pro rank

Product category

Conference and Meeting Venue Services

NAICS

Traveler Accommodation (7211), Food Service Contractors (722310)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Corporate Conference Center Hotels (THAGALAF)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Meeting & Conference Planning & Coordination (HSACADAA), Conference Retreat Hotels (THAGALAG)

Keywords

• Conference hotel services
• Meeting venue facilities
• Corporate event hosting
• Teambuilding activities
• Hotel accommodation

Headquarters

HQ city

Værløse

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Conference and Meeting Services: Core revenue stream from hosting meetings, conferences, courses, and corporate events. Includes meeting room rentals, AV equipment, and event coordination services. Revenue is generated through per-person pricing packages ranging from DKK 895 to DKK 3,255 depending on duration and included services.
2. Hotel Accommodation: Overnight stays in 77 rooms including double rooms (68), suites (2), annex rooms (5), and accessible rooms (2). Room rates include breakfast. Revenue generated per room per night, with single rooms at DKK 1,245 and double rooms at DKK 1,445.
3. Food and Beverage: Restaurant services including breakfast buffet, lunch, dinner, and event catering. Also includes Christmas party bookings at DKK 1,498 per person. Revenue from à la carte dining, buffets, and banquet services. Restaurant was renovated in 2024.
4. Teambuilding Activities: Teambuilding and activity services offered to corporate groups, including outdoor activities (Nørreskov Challenge, Corporate 5-a-side, Ball Track, Tracking, mountain bike tours, boat trips, rowing, guided forest tours), indoor activities (Laser clay pigeon shooting, Escape Game, Forum theater, Beer/spirits tasting), and free activities (bicycle trips, soft golf, Walk and Talk). Pricing varies from DKK 95 to DKK 375+ per person plus setup fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

KolleKolle is a residential conference hotel and meeting venue in Værløse, North Zealand, Denmark, offering 21 meeting rooms (capacity 8–200 persons), 77 hotel rooms, an on-site restaurant, and indoor and outdoor teambuilding activities. The core commercial offering is structured around per-person conference packages (Full Day Meeting, Full Day with Dinner, 24-Hour Conference, 1.5-Day Conference) that combine meeting room rental, catering, and accommodation. Supplemental revenue is generated through à la carte hotel accommodation, food and beverage services, and teambuilding activities sold to corporate groups.

Product overview

KolleKolle is a residential conference hotel and meeting venue in Værløse, North Zealand, Denmark, offering an integrated portfolio of conference and hospitality services. The core offering consists of 21 meeting rooms (capacities 8-200 persons) available through conference packages (Full Day Meeting, Full Day with Dinner, 24-hour Conference, and 1.5-day Conference), supplemented by 77 rooms of hotel accommodation across double rooms, suites, annex rooms, and accessible rooms. Dining is served through the KolleKolle Restaurant (renovated 2024, capacity 200), with catering included in conference packages. Teambuilding Activities form a distinct product line covering outdoor activities (Nørreskov Challenge, Boat Trip on Lake Furesø, Rowing, Mountain Bike Tours, Forest Tours, Soft Golf, Walk and Talk, Bicycle Trips) and indoor activities (Spirits/Beer Tasting, Brain Booster, Escape Game, Forum Theater, Company FUNBOX, Movie Maker, Escape Room Poisoning). Conference Facilities include supporting spaces (Fireplace Lounge, Library, Lobby, Terraces, Loungebar, Vinotek, Fitness room, Yoga room). Special Events cover Company Christmas Parties and corporate parties with accommodation. The venue is owned by Landbrug & Fødevarer F.m.b.A. (Danish Agriculture & Food Council).

Differentiator

Problem solved

Functional benefit

Products and services

• Conference Packages Per-person conference packages bundling meeting room rental, catering, and (for longer packages) overnight accommodation. Available tiers include Full Day Meeting (DKK 895/person, 8:00–17:00), Full Day Meeting and Dinner (DKK 1,260/person, 8:00–20:00), 24-Hour Conference (DKK 2,395/person), and 1.5-Day Conference (DKK 3,255/person). All packages include meeting room, morning and lunch buffets, unlimited coffee/tea, and afternoon break; multi-day tiers add dinner and accommodation.
• Hotel Accommodation 77 hotel rooms with views of Lake Furesø and surrounding nature, comprising 68 double rooms (160 cm beds with balcony or terrace), 2 suites (180 cm bed with separate living room), 5 annex rooms (two 90 cm beds), and 2 accessible rooms with God Adgang certification. Single rooms DKK 1,245 per night and double rooms DKK 1,445 per night, including breakfast. All rooms include free WiFi, TV, hairdryer, iron, and ironing board.
• KolleKolle Restaurant On-site restaurant serving breakfast (weekdays 06:30–09:00), lunch (weekdays 12:00–13:30), and dinner (Monday–Thursday 18:00–20:30). Renovated in 2024 with new floors, walls, chairs, tables, curtain partitions, buffet tables, and a nearly-doubled terrace. Capacity up to 200 guests, with focus on Danish and local ingredients and organic/sustainable produce. Available for à la carte dining on weekends as well as private bookings.
• Teambuilding Activities Curated catalog of indoor and outdoor teambuilding activities for corporate groups, delivered through partners including KBH Teambuilding, Lena Munk Consult, TACK International, MTB Tours, and Smagning.com. Activities include Nørreskov Challenge (DKK 95/person), Corporate 5-a-side (DKK 295/person + setup), Ball Track (DKK 375/person + setup), Tracking (DKK 650/person), Mountain Bike Tours, Boat Trips on Lake Furesø, Rowing, Guided Forest Tours, Beer/Spirits Tasting, Escape Game, Forum Theater, Laser Clay Pigeon Shooting, and free options (bicycle trips, soft golf, Walk and Talk).
• Company Christmas Party Package Curated Christmas party package for corporate groups of minimum 25 persons, priced at DKK 1,498 per person. Includes welcome drink, Christmas buffet, unlimited beer, water, and wine during dinner, open bar with spirits or cocktails after dinner, and music and dance floor. Available venues include Vinotek, Loungebar, Fireplace Lounge, Library, and outdoor options.
• Meeting Room Rentals Rental of 21 individual meeting rooms ranging from 17 m² to 196 m², with capacities from 8 to 200 persons. Includes the Grut Hansen Hall accommodating up to 200 theater-style. Rooms feature ceiling-mounted LCD projectors, screens, whiteboards, flip charts, sound systems, and free WiFi; various table arrangements available (U-shape, chevron, theater, groups). AV technical assistance is available at DKK 695/hour (weekdays before 18:00) or DKK 895/hour (after 18:00 and weekends). Extra group room add-on at DKK 1,200.

Quantifiable outcome

• Water consumption reduced by 51%
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• ElisminorStrategic or Co-development PartnerElis provides sustainable laundry services for KolleKolle's linens and bedding. Elis operates svanemærket (Nordic Swan) certified facilities with water, energy, and detergent consumption below Swan requirements. They have achieved EcoVadis Platinum score and have ambitious climate goals approved by SBTi, with goal to recycle 100% of discarded textiles by 2030.
• Jobcenter Furesø and Furesø MunicipalityminorStrategic or Co-development PartnerSocial responsibility partnership supporting local community, unemployed residents, and the hospitality industry. KolleKolle has hosted workshops for municipality's unemployed residents to increase interest and job applications in the hotel and meeting industry.
• HORESTAminorGTM or Marketing PartnerIndustry employer association membership. KolleKolle is aligned with collective agreement between 3F and HORESTA.
• Danish Conference Venues (DKBS)minorGTM or Marketing PartnerAssociation of professional conference centers in Denmark. KolleKolle as partner must meet quality requirements regarding service and product.
• KBH TeambuildingcoreImplementation/ SI/ Consulting PartnerPrimary teambuilding activity provider offering corporate five-a-side challenge, Ball Track, Tracking, Brain Booster, Escape Game, and other team activities. Provides coordination, schedules, and practical details for team development experiences.
• Lena Munk ConsultminorImplementation/ SI/ Consulting PartnerProvides Får728® teambuilding concept - herding sheep as outdoor team development activity. Guides groups through tasks tailored to specific learning needs with experienced leadership consultant.
• Smagning.comminorImplementation/ SI/ Consulting PartnerProvides beer tasting, whisky tasting, rum tasting, cognac tasting, champagne tasting, and other spirits tasting experiences for corporate events.
• MTB ToursminorImplementation/ SI/ Consulting PartnerLocal mountain bike tour provider. Offers rental of quality mountain bikes and professional guides for cycling activities. Denmark's most famous mountain bike trail (red trail in Hareskoven) passes by KolleKolle.
• TACK InternationalminorImplementation/ SI/ Consulting PartnerProvides forum theater teambuilding activities - interactive experiences developing and engaging organizations through dramatized workplace situation simulations.
• Horisont Hotel & Conference (Aarhus)minorStrategic or Co-development PartnerSister hotel owned by Danish Agriculture & Food Council, located near Aarhus in Jutland. Recommended as alternative meeting venue or accommodation option in Denmark.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Scandic Hotels: Nordic hotel chain with significant meeting and conference facilities, including properties in the Copenhagen area. Broader portfolio targeting both leisure and business travelers with extensive corporate meeting capabilities.
• Tivoli Hotel & Congress Center: Large Copenhagen-based conference hotel with significant meeting capacity near the city center. Competes for corporate events and conferences in the Greater Copenhagen area with a more urban, large-scale venue profile.
• Radisson Blu Scandinavia Copenhagen: Large international-brand hotel with extensive meeting and conference facilities in Copenhagen. Competes for corporate events with brand recognition, loyalty programs, and larger scale meeting capacity.

Direct peers

• First Hotels: Danish/Nordic hotel chain with multiple conference properties in Denmark. Offers meeting rooms, accommodation, and restaurant services for corporate events, directly competing for the same Danish corporate client segment.
• Comwell Hotels: Largest Danish conference hotel chain with multiple venues across Denmark offering meeting facilities, accommodation, and F&B for corporate clients. Direct competitor in the Danish conference hotel category with similar full-service positioning.
• Hotel Nyborg Strand: Danish conference hotel with extensive meeting facilities, accommodation, and spa/wellness amenities. Member of the Danish Conference Venues (DKBS) association, directly competing in the corporate conference segment.
• Hotel Koldingfjord: Danish conference hotel set in a natural/fjord-side environment, offering meeting facilities, accommodation, and dining for corporate retreats. Comparable retreat-style conference positioning with scenic natural setting.
• Hindsgavl Slot: Historic Danish castle venue offering conferences, meetings, and corporate retreats in a distinctive natural setting. Competes for premium corporate offsites and retreats with similar heritage and retreat positioning.
• Horisont Hotel & Conference: Sister conference hotel also owned by Landbrug & Fødevarer, located near Aarhus. Operates the same agricultural/conference hotel model with meeting rooms, accommodation, and restaurant services targeting corporate clients in Jutland — directly comparable business model and ownership structure.

Regional players

• DGI Byen: Copenhagen-based conference and event venue with meeting facilities, hotel, and event spaces. Urban alternative to KolleKolle's natural setting, targeting similar corporate clients in the Copenhagen area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kollekolledk
• LinkedInlinkedin.com/company/kollekolle
• Instagraminstagram.com/kollekolledk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KolleKolle