Lime Creative
Lime Creative is a London-based boutique creative agency offering integrated brand strategy, digital, social, PR, events and film services to enterprise clients in luxury and premium consumer verticals, anchored by long-term relationships with brands such as Gaggenau, Stena Line and SLH.
- Company typePrivate
- Founded1997
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Lime Creative does
Lime Creative Ltd is a London-based boutique creative agency operating in the luxury consumer market since 1997 (firmographics). The firm offers a single integrated service catalogue spanning brand positioning, social media management, web design and development (WordPress-focused), advertising, print, film and video production, brand PR, events, brand initiatives, and app creation/distribution. Service delivery is multi-disciplinary and in-house, with no proprietary technology platform; revenue is generated through project fees and retainers under a professional services model, with pricing quote-based and undisclosed. The agency serves predominantly enterprise clients in luxury and premium verticals — appliances (Gaggenau as global agency since at least 2020), luxury hospitality (Small Luxury Hotels of the World, Orient-Express, Côte Brasserie), business education (Cambridge Judge Business School, Bayes Business School), transportation (Stena Line since 2012), legal/IP (Gill Jennings & Every), real estate development (Ghelamco), fashion resale (Lampoo), and education/testing (IELTS in China). The firm operates from a registered London headquarters at 5 Technology Park, Colindeep Lane (NW9 6BX) with an additional general office in Beijing, and delivers work across the UK, Ireland, France, Italy, China and the USA. Go-to-market is direct enterprise engagement, supported by an award-winning case study portfolio (Creativepool, The Drum Design Awards, Pitch Awards) and thought leadership content via 'The Juice' blog.
Lime Creative firmographics
Firmographics- Name
- Lime Creative
- Legal name
- Lime Creative Ltd
- Website
- https://limecreative.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lime Creative is a London-based boutique creative agency offering integrated brand strategy, digital, social, PR, events and film services to enterprise clients in luxury and premium consumer verticals, anchored by long-term relationships with brands such as Gaggenau, Stena Line and SLH.
- Ownership category
- akta.pro rank
Lime Creative industry classification
Industry- Product category
- Creative and Marketing Services
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creative Boutique Agencies (MPAAAAAB)
- akta.pro secondary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where Lime Creative is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Lime Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative and marketing services: Lime Creative generates revenue through professional services engagements including brand strategy, brand positioning, visual identity design, digital and web development, social media management, content creation, film and video production, brand PR, events, and print communications. Revenue is project-based and retainer-driven for ongoing clients such as Gaggenau (global agency).
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Lime Creative product offering
Product offeringCore offering
Lime Creative is a boutique creative agency that sells multi-disciplinary marketing and brand services to enterprise clients in the luxury and lifestyle sector. Its core offerings include brand positioning and strategy, visual identity design, social media management, web design and development, advertising, print, film and video production, brand PR, events, and brand initiatives, delivered on a project and retainer basis.
Product overview
Lime Creative is a boutique communication agency offering large agency experience across multiple marketing disciplines. The agency operates as a unified service offering rather than a platform-plus-modules architecture. Their core services include Brand Positioning, Social Media Management, Web Design and Development, Advertising, Print, Film and Video Production, Brand PR, Events Management, Brand Initiatives, and App Creation and Distribution. The agency specializes in the luxury market and uses a strategic creative process that combines brand DNA analysis, data intelligence, sector scoping, and social listening to help brands build reputations and connect with audiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Positioning Strategic brand service adding 'the soul' to brands: from brand creation and evolvement, marketing strategy and positioning, stakeholder engagement, content and campaign strategy, to identity systems. Delivered to enterprise clients seeking luxury and lifestyle positioning.
- Social Media Management Full-service social media offering that uses data, technology and analytics to produce captivating content, then measure, manage and amplify campaigns to targeted groups on behalf of enterprise clients.
- Web Design and Development End-to-end website service including branding, design, development, support and maintenance, UI/UX, testing, e-commerce, market research, SEO, apps, WordPress, and digital strategy for enterprise clients.
- Advertising Advertising service that distils a brand's attitude into a thought-provoking impression using print and digital strategies, OOH, ads, HTML, animation, film and radio scripts.
- Print Luxury print production service with expertise in finishing and printing techniques to elevate brochures, magazines, invitations and event collateral for premium brands.
- Film and Video Film and video production service telling stories and crafting films to redefine brands, including storyboards, scripts, animation, film editing, 360 videos, and pre-production consultation and management.
- Brand PR Brand PR service that creates media moments to develop brand positions and inspire audiences through column inches in press, journalist engagement, and integrated PR campaigns.
- Events Events service that brings a brand's narrative to life by conceiving, planning and supporting live and virtual launches, events and workshops for enterprise clients.
- Brand Initiatives Brand initiatives service that promotes brands through inspiring projects, content and campaign strategy, thought leadership pieces, and activation of Key Opinion Leaders.
- WordPress Website Development Design and development of WordPress websites with sophisticated functionality for enterprise clients, exemplified by the 37 cross-country, multi-language Gatgenau website rollout.
- App Creation and Distribution Mobile app creation and distribution service, exemplified by Lime Beijing's creation and marketing of the IELTS Smart Learning app in China and its current role as Authorised Distributor for IELTS in China.
Quantifiable outcome
- Gaggenau Instagram: grown from 0 to 140,000+ followers (organic)
- +8 more outcomes
Companies that use Lime Creative
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles2 records
Lime Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lime Creative partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- DezeencoreLime Creative partnered with influential architecture, interiors and design magazine Dezeen as a media partner for Gaggenau's installation at Milan Design Week 2022, providing a platform to appeal to Dezeen's loyal Architect and Designer follower base.
- FRAME MagazineminorLime Creative collaborated with FRAME magazine to create an event for Gaggenau's coffee machine launch, with FRAME commissioning Brazilian artist Mayra Sérgio to create a 'living coffee sculpture' at the Gaggenau London showroom.
- Laurent PerrierminorLaurent Perrier Ultra Brut Champagne served as the official sponsor for the Gaggenau 'Respected by Gaggenau' champagne and caviar breakfast event in Paris preceding the World Restaurant Awards.
- Architect Studio 1zu33minorArchitect Studio 1zu33 designed the Gaggenau stand at EuroCucina / Salone del Mobile, featuring 'The Haus of Gaggenau' installation concept developed with Lime Creative.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Lime Creative competitors and assessment
Company assessmentDirect peers
- Mother: Independent creative agency headquartered in London with global offices, founded in 1996. Comparable as an indie creative house selling concept-driven, brand-led work to enterprise clients through a retainer and project model similar to Lime's motion.
- Uncommon Creative Studio: UK-based independent creative studio building brand platforms, campaigns and design-led work for global clients. Similar indie boutique positioning with comparable multi-disciplinary output and enterprise client roster.
- Pentagram: Largest independent design consultancy, with London partner presence, working on branding, identity and creative direction for major global brands. Directly comparable to Lime's brand strategy, visual identity and design execution across luxury and consumer clients.
- Pearlfisher: Independent London-based branding agency specialising in premium and luxury consumer brands across food, drink, beauty and lifestyle. Highly comparable to Lime Creative given shared luxury vertical focus, design-led boutique positioning, and enterprise client base.
- Anomaly: Independently-held creative company operating across advertising, brand strategy, and content production globally. Comparable independent model serving enterprise clients with multi-disciplinary brand-led work, including luxury-adjacent categories.
- Lucky Generals: UK-founded independent creative agency with offices in London, New York and Berlin, focused on brand-led campaigns and creative platform work. Comparable boutique-size indie creative model competing for similar enterprise brand briefs.
Broad incumbents
- BBH (Bartle Bogle Hegarty): Long-established London creative agency within the BBH global network (owned by Publicis), famous for brand-led work across luxury and consumer categories. Comparable creative tradition and clients but operates with broader network scale and resources than Lime.
- Wieden+Kennedy: Independent global creative network headquartered in Portland with offices in London and worldwide. Comparable independent ownership and brand-led creative ethos, but with materially larger scale than Lime's boutique footprint.
- Saatchi & Saatchi: Global creative network (Publicis) with London flagship, working across luxury, consumer and enterprise brand campaigns at scale. Comparable in client verticals and brand campaign craft; differs in network scale, holding-company backing and broader service portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Lime Creative social profiles
Digital presenceLime Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lime Creative leadership team
Management profileNumber of profiles
Profiles2 records
Lime Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lime Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lime Creative
What does Lime Creative do?
Lime Creative is a boutique creative agency that sells multi-disciplinary marketing and brand services to enterprise clients in the luxury and lifestyle sector. Its core offerings include brand positioning and strategy, visual identity design, social media management, web design and development, advertising, print, film and video production, brand PR, events, and brand initiatives, delivered on a project and retainer basis.
Is Lime Creative a public or private company?
Lime Creative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lime Creative founded?
Lime Creative was founded in 1997. It employs 1 to 10 people.
Where is Lime Creative based?
Lime Creative is headquartered in London, United Kingdom, in the Europe region.
How does Lime Creative make money?
One revenue line is on record: creative and marketing services.
Who are Lime Creative's main competitors?
Direct peers on record are Mother, Uncommon Creative Studio, Pentagram, Pearlfisher, Anomaly and Lucky Generals. Broad incumbents are BBH (Bartle Bogle Hegarty), Wieden+Kennedy and Saatchi & Saatchi.
Does Lime Creative have an API?
No public API is recorded for Lime Creative.
What industry is Lime Creative in?
Lime Creative's product category is Creative and Marketing Services. Its primary akta.pro industry code is MPAAAAAB, Creative Boutique Agencies, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its SIC code is 7311.