Starace
STARACE S.R.L. (Michele Starace) is a family-owned, multi-service automotive center in Campania, Italy, founded 1982. It offers bodywork, mechanical/electronic service, tire services, and short- and long-term vehicle rental from three locations, serving individuals, SMBs, and corporate fleet lessors as an Arval Premium Center.
- Company typePrivate
- Founded1982
- HeadquartersCastellammare Di Stabia, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Starace does
STARACE S.R.L., operating as Michele Starace, is a family-owned, multi-service automotive center founded in 1982 by Michele Starace in Castellammare di Stabia, Campania, Italy. The company operates three physical locations in Castellammare di Stabia (two) and Portici (one), delivering four integrated service lines: Carrozzeria (body shop — painting, spot repair, windshield replacement, dent removal, upholstery, ozone sanitization), Meccatronica (authorized Fiat and Alfa Romeo mechanical and electronic service with computerized diagnostics and ADAS calibration), Centro Pneumatici (multi-brand tire center with Hunter wheel-alignment equipment and seasonal tire storage), and Noleggio (vehicle rental in both short-term, ~50-vehicle fleet and long-term formats).
Revenue is generated through a mix of transaction-fee services (bodywork, mechanical, tires), usage-based short-term rental (€15–€40/day), and subscription-style long-term rental contracts (€240–€415/month, 36–60 months, all-inclusive). The company serves three segments: individual motorists and families (walk-in retail), small and medium businesses with vehicle fleets, and corporate fleet lessors — most notably Arval (BNP Paribas group), for which it operates as an Arval Premium Center. Underlying technology is conventional automotive: Hunter alignment equipment, OEM/aftermarket diagnostic tools, ADAS calibration rigs, Sikkens paint systems, Petronas Selenia lubricants, and partner-supplied differentiated offerings (Block Shaft anti-theft, Sanity System ozone sanitization). Go-to-market is sales-led through physical counters, supplemented by a quote-request website form, online newsletter, and a Pick-up & Delivery plus shuttle service within ~10 km of locations. Marketing is largely referral-driven and relationship-based.
Starace firmographics
Firmographics- Name
- Starace
- Legal name
- STARACE S.R.L.
- Website
- https://michelestarace.it
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- STARACE S.R.L. (Michele Starace) is a family-owned, multi-service automotive center in Campania, Italy, founded 1982. It offers bodywork, mechanical/electronic service, tire services, and short- and long-term vehicle rental from three locations, serving individuals, SMBs, and corporate fleet lessors as an Arval Premium Center.
- Ownership category
- akta.pro rank
Where Starace is headquartered
LocationHeadquarters
- HQ city
- Castellammare Di Stabia
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Starace business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Long-term Vehicle Rental: Monthly rental contracts for vehicles ranging from compact cars to commercial vans, typically 36-60 months with various mileage packages. Includes insurance, maintenance, road tax, roadside assistance, and tire changes bundled into the monthly fee. Revenue derived from monthly rental payments.
- Short-term Vehicle Rental: Daily vehicle rental from approximately 50 cars and scooters. Pricing from €15–€40/day depending on vehicle class. Includes optional unlimited mileage and roadside assistance across Europe.
- Bodywork Services (Carrozzeria): Full-service auto body shop including painting, spot repair, windshield replacement/repair, alloy wheel restoration, upholstery repair, dent removal, window tinting, and car sanitization. Revenue from per-job payments.
- Mechanical & Electronic Services (Meccatronica): Routine and extraordinary vehicle maintenance including manufacturer-specified service intervals, computerized diagnostics, parking sensors, anti-theft and satellite tracking systems. Authorized Fiat and Alfa Romeo service facility.
- Tire Center (Centro Pneumatici): Multi-brand tire replacement, seasonal tire storage, flat tire repair, and multi-year warranties on tire purchases. Revenue from per-service and per-product sales.
- Installment Payment Service: Installment payment plans for all services up to €3,500, allowing customers to pay in up to 12 monthly installments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Short-term rental - Economy (€15/day) |
| Usage-based | Pay-as-you-go | Short-term rental - Compact/Midsize (€20–€25/day) |
| Usage-based | Pay-as-you-go | Short-term rental - SUV/Large (€30–€40/day) |
| Subscription | Multi-year contract | Long-term rental - Compact (€240–€245/month) |
| Subscription | Multi-year contract | Long-term rental - Small/Compact (€244.99–€254.99/month) |
| Subscription | Multi-year contract | Long-term rental - SUV/Executive (€359.99/month) |
| Subscription | Multi-year contract | Long-term rental - Commercial Van (€240–€374.99/month) |
| Unit Pricing | Pay-as-you-go | Bodywork (Carrozzeria) - Spot Repair |
| Unit Pricing | Pay-as-you-go | Tire Services |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Starace product offering
Product offeringCore offering
Starace S.R.L. (trading as Michele Starace) is a family-run multi-service automotive center offering bodywork repair (Carrozzeria), authorized Fiat and Alfa Romeo mechanical and electronic servicing (Meccatronica), multi-brand tire replacement and alignment (Centro Pneumatici), and both short-term and long-term vehicle and scooter rental (Noleggio). The company bundles insurance, road tax, maintenance, roadside assistance, and tire changes into long-term rental monthly fees, while delivering bodywork, mechanical, and tire services to individual motorists, SMB fleets, and major fleet leasing companies such as Arval (BNP Paribas).
Product overview
Starace S.R.L. is an authorized automotive assistance center operating as a multi-service automotive workshop. The company offers an integrated portfolio of four core service lines: Carrozzeria (body shop services including painting, dent repair, windshield replacement, upholstery repair, and vehicle sanitization), Meccatronica (authorized Fiat and Alfa Romeo mechanical/electronic services with computerized diagnostics), Centro Pneumatici (multi-brand tire center with Hunter alignment equipment and seasonal storage), and Noleggio (vehicle rental in both short-term and long-term formats with approximately 50 vehicles including cars and scooters). Add-on services include Block Shaft mechanical antitheft device installation, Sanity System ozone sanitization, installment payment plans, and shuttle service. The company operates three locations in Castellammare di Stabia and Portici, Italy, and is part of the Arval Premium Center network.
Differentiator
Problem solved
Functional benefit
Brands
- Arval Premium Center: Authorized Arval Premium Center providing multiservice automotive assistance including car rental, body work, mechanics, and tire services.
Products and services
- Carrozzeria (Body Shop Services)
Quantifiable outcome
- Bodywork repair completed within 6 working days (standard service)
- +9 more outcomes
Companies that use Starace
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Starace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Starace partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Arval (BNP Paribas)coreArval, a company of the BNP Paribas Group, is the leader in the Italian long-term rental and mobility market. Michele Starace has been selected as an Arval Premium Center — structures of multi-service excellence. This partnership grants access to Arval's corporate fleet customers across Italy, enabling the company to serve as an authorized service point for Arval's leased vehicle fleet.
- ALD AutomotiveminorALD Automotive is a global fleet management and mobility solutions provider. Listed in partner logos section on Michele Starace website.
- LeasePlanminorLeasePlan is a global fleet management company. Listed in partner logos section on Michele Starace website.
- LeasysminorLeasys is a Stellantis-owned mobility and fleet management company. Listed in partner logos section on Michele Starace website.
- AthlonminorAthlon is a fleet leasing and mobility solutions provider. Listed in partner logos section on Michele Starace website.
- Alphabet (BMW Group)minorAlphabet is BMW Group's fleet management and mobility solutions brand. Listed in partner logos section on Michele Starace website.
- CarServerminorCarServer is a fleet management company. Listed in partner logos section on Michele Starace website.
- WinRentminorWinRent is a vehicle rental company. Listed in partner logos section on Michele Starace website.
- RenaultminorRenault automobile manufacturer. Listed in partner logos section on Michele Starace website.
- DaciaminorDacia automobile manufacturer (Renault Group). Listed in partner logos section on Michele Starace website.
- FiatminorFiat automobile manufacturer (Stellantis). Listed in partner logos section on Michele Starace website. Company is an authorized Fiat service center.
- LanciaminorLancia automobile manufacturer (Stellantis). Listed in partner logos section on Michele Starace website.
- Alfa RomeominorAlfa Romeo automobile manufacturer (Stellantis). Listed in partner logos section on Michele Starace website. Company is an authorized Alfa Romeo service center.
- Points MarquéminorEuropean vehicle rental point network for short-term rental returns. Listed in partner logos section on Michele Starace website.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Starace competitors and assessment
Company assessmentDirect peers
- Leasys: Stellantis-owned long-term rental and mobility operator in Italy (and Europe). Comparable to Starace's long-term rental offering and shared customer base among Stellantis brands; also listed as a Starace partner.
- Speedy: Italian tire and automotive service chain offering tire replacement, mechanical services, and quick-fit repairs. Comparable to Starace on multi-brand tire service, walk-in customer base, and Italian retail service model.
- Maggiore Rent: Italian car rental company with national footprint offering short- and long-term rentals plus fleet services. Directly comparable to Starace's rental business on customer type, vehicle categories, and geographic focus on Italy.
- Euromaster Italia: European multi-brand tire and automotive service chain operating in Italy. Comparable to Starace's Centro Pneumatici business (multi-brand tire replacement, alignment, seasonal storage) on customer type and service offering.
- Norauto Italia: Multi-service auto center chain in Italy offering tire, mechanical, and bodywork services under one roof. Directly comparable to Starace's carrozzeria + meccatronica + tire center multi-service offering and walk-in service model.
- Sicily by Car: Italian car rental company with nationwide presence across short- and long-term rentals. Comparable on rental product structure, customer base (individuals, corporates, fleets), and Italian regional service model.
- Locauto Rent: Italian short- and long-term rental company operating a national multi-branch network. Directly comparable to Starace on customer segments (individuals, SMBs, fleets) and on the integrated short-/long-term rental model.
Broad incumbents
- Avis Autonoleggio (Italy): Italy arm of Avis Budget Group, offering nationwide short- and long-term rentals with significantly larger fleet scale and broader digital booking infrastructure. Overlaps with Starace's rental offering as a much larger incumbent.
- Sixt Italy: Italy branch of Sixt, a global mobility and rental provider with premium positioning and a national branch network. Comparable on rental product (short- and long-term) but operates at substantially larger fleet scale and brand reach.
- Hertz Italy: Italy operations of Hertz, a global rental and mobility brand with nationwide branch coverage and corporate fleet programs. Overlaps with Starace's rental offering; competes for the same SMB and individual customers but at substantially larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Starace social profiles
Digital presenceStarace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Starace leadership team
Management profileNumber of profiles
Profiles1 record
Starace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Starace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Starace
What does Starace do?
Starace S.R.L. (trading as Michele Starace) is a family-run multi-service automotive center offering bodywork repair (Carrozzeria), authorized Fiat and Alfa Romeo mechanical and electronic servicing (Meccatronica), multi-brand tire replacement and alignment (Centro Pneumatici), and both short-term and long-term vehicle and scooter rental (Noleggio). The company bundles insurance, road tax, maintenance, roadside assistance, and tire changes into long-term rental monthly fees, while delivering bodywork, mechanical, and tire services to individual motorists, SMB fleets, and major fleet leasing companies such as Arval (BNP Paribas).
Is Starace a public or private company?
Starace is a private company. It is classified as family owned and is currently operating.
When was Starace founded?
Starace was founded in 1982. It employs 11 to 50 people.
Where is Starace based?
Starace is headquartered in Castellammare Di Stabia, Italy, in the Europe region.
How does Starace make money?
Six revenue lines are on record. Long-term Vehicle Rental is the primary driver. The others are short-term Vehicle Rental, bodywork Services (Carrozzeria), mechanical & Electronic Services (Meccatronica), tire Center (Centro Pneumatici) and installment Payment Service.
Who are Starace's main competitors?
Direct peers on record are Leasys, Speedy, Maggiore Rent, Euromaster Italia, Norauto Italia, Sicily by Car and Locauto Rent. Broad incumbents are Avis Autonoleggio (Italy), Sixt Italy and Hertz Italy.
Does Starace have an API?
No public API is recorded for Starace.