Observation Without Limits
- Company typePrivate
- Founded2017
- HeadquartersHuntsville, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Observation Without Limits firmographics
Firmographics- Name
- Observation Without Limits
- Legal name
- Observation Without Limits, LLC
- Website
- https://owlknows.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Observation Without Limits industry classification
Industry- Product category
- Perimeter Surveillance Radar Systems
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Radar Systems & Subsystems (Airborne, Ground, Naval) (IMABAGAA)
- akta.pro secondary industry
- Counter-UAS Detection Sensors & Integrated Sensor Suites (IMABAGAK)
Keywords
Where Observation Without Limits is headquartered
LocationHeadquarters
- HQ city
- Huntsville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Observation Without Limits business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Radar Hardware Sales: Sale of GroundAware 2D and 3D digital radar systems including GA1360, GA3360, GA4120, GA7360, and GA9000 series. Hardware includes surveillance sensors and mobile platforms.
- Mobile Surveillance Platforms: GroundAware Mobile LX and LT platforms for truck-borne and static deployments, developed in partnership with Peak Industries.
- Professional Services: Engineering and technical support for system configuration, integration, and customer support. Includes architecture and engineering specification support for consultants.
- Support and Warranties: Support agreements and warranty services for radar systems with various tiers of coverage.
- Software Licensing: Licensing fees for sensor technology software, third-party camera integration, and software integrations. May include annual renewal fees for software updates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based enterprise pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Observation Without Limits product offering
Product offeringCore offering
Observation Without Limits (O.W.L.) designs, manufactures, and sells the GroundAware family of 2D and 3D digital multi-beamforming surveillance radar systems for protecting perimeters and low-altitude airspace at critical infrastructure, government, and event security sites. Its offerings include fixed radar sensors (GA1360, GA4120, GA3360, GA7360/GA7360LR, GA9000), mobile surveillance platforms (GroundAware Mobile and Mobile LX), a Precision Tracker micro-Doppler radar add-on, and the OWL Alliance Program for reseller and integrator partners. Systems integrate with cameras, VMS, PSIM, access control, and counter-drone solutions for automated 24/7 threat detection, tracking, classification, and response.
Product overview
Observation Without Limits (O.W.L.) offers the GroundAware family of 2D and 3D digital multi-beamforming surveillance radar products for critical infrastructure and government security applications. The portfolio includes GA1360 (2D, 1 km range), GA4120 (2D, 4 km range), GA3360 (3D mid-range), GA7360/GA7360LR (3D extended mid-range), and GA9000 (3D long-range, 15 km) radar systems. Mobile platforms include GroundAware Mobile and GroundAware Mobile LX for deployments without infrastructure. The Precision Tracker add-on enables micro-Doppler verification of drone targets. All systems integrate with third-party cameras, VMS, PSIM, access control, and counter-drone systems for layered security operations. The company also offers the OWL Alliance Program for resellers and integration partners.
Differentiator
Problem solved
Functional benefit
Brands
- GroundAware: The GroundAware family of 2D and 3D digital multi-beamforming surveillance radar products for protecting perimeters, sensitive areas, and low-altitude airspace at critical infrastructure sites. Includes models GA1360, GA3360, GA4120, GA7360, and GA9000.
Products and services
- GroundAware GA1360 2D Radar
Quantifiable outcome
- GroundAware systems deployed at approximately 400 critical infrastructure and government sites worldwide.
- +4 more outcomes
Companies that use Observation Without Limits
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Observation Without Limits technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability5 records
Feature9 records
Observation Without Limits partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- AeroDefensecoreAeroDefense integrated O.W.L.'s GroundAware radar ground and air detection capability with their AirWarden RF spectrum sensing drone detection system. The combined solution detects both RF-based and radio-silent drones and their operators, providing correctional facilities with contraband prevention and utilities with integrated human and drone traffic detection.
- IEC Infrared SystemsminorO.W.L. worked with IEC Infrared Systems to deploy world-class technologies for surveillance operations at the 2022 World Games in Birmingham, Alabama. IEC provided Drone Awareness Station deployment support for airspace and ground security.
- SkylockcoreO.W.L.'s 3D radar serves as wide-area surveillance sensor for Skylock's short-range counter-drone system, which includes RF sensor, EO/IR camera, and electronic jamming capabilities.
- PureTech SystemscorePureTech Systems integrated O.W.L.'s GroundAware GA1360 2D digital multibeam forming radar system with the PureActiv Rapid-Deploy Autonomous Perimeter Surveillance System (R-DAPSS). The R-DAPSS combines radar, PTZ cameras, and AI-boosted video analytics on a solar-powered, relocatable trailer platform.
- Aerial ArmorcorePartnership integrates O.W.L.'s GroundAware radar surveillance data into Aerial Armor's drone detection solutions. The combined approach provides layered security against unauthorized drone intrusions, with radar detection data appearing in Aerial Armor's interface with real-time verification and threat information.
- Security-NetminorO.W.L. collaborated with Security-Net as Consigliere-level sponsor of their annual client event at GSX 2019 in Chicago. O.W.L. presented information and live demonstrations of GroundAware radar technology at the Security-Net event.
- Peak IndustriescoreO.W.L. and Peak Industries partnered to deliver innovative mobile surveillance platforms. First joint product was GroundAware Mobile LX, featuring a skid platform for truck-borne and static deployments. Peak Industries brings over three decades of experience in telecommunications industry mobile platforms.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Observation Without Limits competitors and assessment
Company assessmentBroad incumbents
- Hensoldt: Hensoldt is a major European defense sensor house producing ground, naval, and air surveillance radars, including counter-UAS solutions. It competes broadly with O.W.L. in defense and critical infrastructure security globally.
- Thales Group: Thales is a large global defense and aerospace prime with a broad portfolio of surveillance radars, CUAS systems, and air traffic/security solutions, competing with O.W.L. at the high end of the same addressable market.
Direct peers
- Magos Systems: Magos Systems offers ground-based radar for perimeter protection and critical infrastructure security, directly competing with O.W.L.'s GroundAware 2D and 3D radars in the same utilities, airports, and high-security end markets.
- Dedrone: Dedrone is a leading software-first counter-drone detection and airspace management vendor. It overlaps with O.W.L. in the CUAS use case and increasingly partners with radar OEMs, putting it in direct and adjacent competition with GroundAware.
- SpotterRF: SpotterRF manufactures compact surveillance radar (CSR) sensors for perimeter protection and drone detection. It competes with O.W.L. on the smaller-site, lower-cost end of the same radar-security market.
- Navtech Radar: Navtech Radar provides high-resolution 360° surveillance radar for perimeter and area security, with extensive deployments in critical infrastructure, prisons, and airports — the same core use cases O.W.L. targets with GroundAware.
- DroneShield: DroneShield provides multi-sensor drone detection and counter-drone solutions, competing with O.W.L.'s 3D radars and Precision Tracker in CUAS deployments across defense, government, and critical infrastructure.
- Blighter Surveillance Systems: Blighter builds electronic-scanning ground surveillance radars used for border, perimeter, and CUAS applications. Its product positioning and customer base closely overlap with O.W.L.'s GroundAware 3D radar family.
- SRC Inc. SRC Inc. designs counter-UAS and ground surveillance radar systems (e.g., Silent Archer) for defense and critical infrastructure customers, overlapping with O.W.L.'s government, utility, and CUAS market positions.
Emerging players
- AeroDefense: AeroDefense's AirWarden RF-based drone detection system is both an O.W.L. integration partner and a partial competitor in CUAS, addressing correctional facilities, utilities, and event security with overlapping solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Observation Without Limits social profiles
Digital presenceObservation Without Limits financial estimates
Financial estimateRevenue estimate
Valuation estimate
Observation Without Limits leadership team
Management profileNumber of profiles
Profiles6 records
Observation Without Limits funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Observation Without Limits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Observation Without Limits
What does Observation Without Limits do?
Observation Without Limits (O.W.L.) designs, manufactures, and sells the GroundAware family of 2D and 3D digital multi-beamforming surveillance radar systems for protecting perimeters and low-altitude airspace at critical infrastructure, government, and event security sites. Its offerings include fixed radar sensors (GA1360, GA4120, GA3360, GA7360/GA7360LR, GA9000), mobile surveillance platforms (GroundAware Mobile and Mobile LX), a Precision Tracker micro-Doppler radar add-on, and the OWL Alliance Program for reseller and integrator partners. Systems integrate with cameras, VMS, PSIM, access control, and counter-drone solutions for automated 24/7 threat detection, tracking, classification, and response.
Is Observation Without Limits a public or private company?
Observation Without Limits is a private company. It is classified as corporate owned and is currently operating.
When was Observation Without Limits founded?
Observation Without Limits was founded in 2017. It employs 1,001 to 5,000 people.
Where is Observation Without Limits based?
Observation Without Limits is headquartered in Huntsville, United States, in the North America region.
How does Observation Without Limits make money?
Five revenue lines are on record. Radar Hardware Sales are the primary driver. The others are mobile Surveillance Platforms, professional Services, support and Warranties and software Licensing.
Who are Observation Without Limits's main competitors?
Broad incumbents on record are Hensoldt and Thales Group. Direct peers are Magos Systems, Dedrone, SpotterRF, Navtech Radar, DroneShield, Blighter Surveillance Systems and SRC Inc.. AeroDefense is listed as an emerging player.
Does Observation Without Limits have an API?
No public API is recorded for Observation Without Limits.
What industry is Observation Without Limits in?
Observation Without Limits's product category is Perimeter Surveillance Radar Systems. Its primary akta.pro industry code is IMABAGAA, Radar Systems & Subsystems (Airborne, Ground, Naval), with a secondary code of IMABAGAK, Counter-UAS Detection Sensors & Integrated Sensor Suites. Its NAICS code is 334511 and its SIC code is 3812.