Prisma IT
Prisma IT is a Dutch private SaaS company (founded 1992, Rotterdam) that builds CooCoo, a cloud-based multi-channel content platform for narrowcasting, headless CMS, social, and newsletters, serving enterprise and SMB customers across hospitality, retail, real estate, healthcare, education, and public transport in Europe.
- Company typePrivate
- Founded1992
- HeadquartersRotterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Prisma IT does
Prisma IT BV is a Dutch private IT firm founded in 1992, headquartered in Rotterdam with a secondary office in Coimbra, Portugal, and operating with 11–50 employees. The company builds and sells CooCoo, a cloud-based SaaS multi-channel communication platform built on headless CMS architecture that enables a "create once, publish everywhere" model — content authored in CooCoo is distributed to digital signage screens, websites, mobile apps, social media, and newsletters from a single interface. CooCoo is structured as a core platform with modular add-ons including Narrowcasting, Social Media Management, Newsletters, Landing Pages, Wayfinding, Community Apps, and an Uitloop real-time scheduling module. The platform is integrated with a broad ecosystem of third-party data sources (NS, RET, Arriva, 9292 for transit; NU.nl for news; Salesforce, Outlook, Chainels, Thynk, OctoPos, Matomo, PublishOne) and includes generative AI capabilities (text, image, and video via GPT, Gemini, and other external models) for content creation.
Prisma's revenue model blends subscription SaaS (tiered narrowcasting plans publicly disclosed from €0 to €49.99/month, plus enterprise custom contracts) with professional services through its wholly-owned Buro Zero digital agency subsidiary (acquired October 2023), which delivers strategy, brand identity, design, content creation, and SEO/SEA work. The company also builds bespoke in-store retail experiences on a project/license basis, exemplified by the JBL interactive displays deployed across 1,500+ European electronics stores with a stated target of 3,000+ by end of 2026. Customer segments are diversified across hospitality, retail, real estate, healthcare, education (Universiteit Bielefeld with 1,200 editors), and public transportation (ProRail's RailTV infotainment). Go-to-market combines self-serve PLG (freemium narrowcasting trial) with enterprise field sales and the Buro Zero agency as a downstream acquisition channel. Prisma completed ISO/IEC 27001:2022 and ISO 9001:2015 certifications in January 2026 via TÜV NORD, supporting enterprise and government procurement requirements.
Prisma IT firmographics
Firmographics- Name
- Prisma IT
- Legal name
- Prisma IT BV
- Website
- https://prisma-it.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Prisma IT is a Dutch private SaaS company (founded 1992, Rotterdam) that builds CooCoo, a cloud-based multi-channel content platform for narrowcasting, headless CMS, social, and newsletters, serving enterprise and SMB customers across hospitality, retail, real estate, healthcare, education, and public transport in Europe.
- Ownership category
- akta.pro rank
Prisma IT industry classification
Industry- Product category
- Digital Signage Software
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
Keywords
Where Prisma IT is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Prisma IT business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscriptions (CooCoo): Tiered subscription model for CooCoo platform access, ranging from free (1 screen) to enterprise (unlimited screens with custom features). Revenue from monthly/annual recurring subscriptions.
- Digital Agency Services: Professional services including strategy, concept, design, branding, SEO/SEA, and web development through Buro Zero subsidiary.
- Custom Software Development: Bespoke software solutions for in-store experiences and activations, such as interactive displays for JBL retail environments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for individual users with 1 screen |
| Subscription | Monthly | Entry-level plan for multiple screens |
| Subscription | Monthly | Mid-tier with automation and integrations |
| Subscription | Monthly | Enterprise tier with team management |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Prisma IT product offering
Product offeringCore offering
Prisma IT develops and sells CooCoo, a cloud-based SaaS omni-channel communication platform that enables organizations to create, manage, and publish content from a single interface to digital screens, websites, apps, and social media. Its narrowcasting software (digital signage) is sold via tiered subscriptions (free to €49.99/month) and enterprise contracts, while complementary professional services include strategy, design, branding, and custom in-store software solutions delivered through its Buro Zero digital agency subsidiary.
Product overview
Prisma IT offers a unified SaaS communication platform called CooCoo with multiple integrated modules: CooCoo Narrowcasting for digital signage, a Headless CMS for website management, Social Media Management, Newsletters, Landing Pages, Wayfinding, Community Apps, and an Uitloop Module. The platform operates on a 'create once, publish everywhere' philosophy, allowing content created once to be distributed across multiple channels. Buro Zero (acquired in 2023) provides complementary digital agency services including strategy, branding, design, and content creation. The portfolio spans from B2B/B2C digital communication to custom in-store retail experiences.
Differentiator
Problem solved
Functional benefit
Brands
- CooCoo: SaaS multi-channel platform for digital communication, content management, narrowcasting, websites, social media, and newsletters.
- Smartwork
Quantifiable outcome
- 3 million+ monthly visitors reached through JBL displays
- +2 more outcomes
Companies that use Prisma IT
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles3 records
Prisma IT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability4 records
Feature6 records
Prisma IT partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Conclusion ForeyeTcorePartnership for delivering RailTV infotainment system to ProRail. Conclusion ForeyeT provides mission-critical business information systems with high availability, while Prisma provides content management and screen operations through CooCoo platform. The partnership delivers complete solution for O.V. infotainment.
- TchaicoreCollaboration for JBL retail experience creating interactive in-store displays. Tchai designed custom furniture for JBL store setups while Prisma developed the interactive display software.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Prisma IT competitors and assessment
Company assessmentDirect peers
- ScreenCloud: ScreenCloud provides digital signage software with content management and a broad app ecosystem, comparable to CooCoo's narrowcasting module. It serves enterprise customers across retail, hospitality, and corporate communications with similar multi-screen orchestration.
- Kitcast: Kitcast is a digital signage platform for Apple TV and other screens offering cloud-based content scheduling and management. It competes with CooCoo's narrowcasting solution for SMB and mid-market customers.
- OnSign TV: OnSign TV is a digital signage platform providing content creation, scheduling, and remote management across screens worldwide. Comparable to CooCoo in targeting retail, hospitality, and corporate end markets with multi-screen deployments.
- Yodeck: Yodeck is a cloud-based digital signage SaaS platform offering screen management, content scheduling, and integrations, directly comparable to CooCoo Narrowcasting. Both target SMB through enterprise customers with freemium/PLG motion and tiered subscription pricing.
- Mvix: Mvix is a digital signage and visual communications provider offering hardware-software solutions for enterprise customers. It competes with CooCoo in narrowcasting for retail, real estate, and corporate environments.
Broad incumbents
- Strapi: Strapi is an open-source headless CMS with a large developer community. It competes with CooCoo's CMS capabilities for organizations building multi-channel content delivery, though it lacks native narrowcasting/screen management.
- Contentful: Contentful is a leading headless CMS platform enabling multi-channel content distribution to web, mobile, and other digital surfaces. Directly comparable to CooCoo's headless CMS module, though Contentful focuses on web/API delivery rather than digital signage screens.
- Sitecore: Sitecore is an enterprise digital experience platform with content management, personalization, and analytics. It is a broader incumbent competing with CooCoo's CMS and multi-channel publishing for large enterprise customers.
- Optimizely: Optimizely is a digital experience platform offering CMS, A/B testing, and personalization. Comparable to CooCoo's CMS layer for enterprise content teams, though it is positioned as a broader DXP rather than signage-first.
Emerging players
- Raydiant: Raydiant provides cloud-based digital signage and in-store experience software for retail and hospitality, similar to CooCoo Narrowcasting. It targets multi-location operators and competes for the same enterprise signage RFPs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Prisma IT social profiles
Digital presencePrisma IT compliance and trust
Trust signalCompliance2 records
Prisma IT financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prisma IT leadership team
Management profileNumber of profiles
Profiles1 record
Prisma IT subsidiaries and ownership
Company hierarchySubsidiaries1 record
Prisma IT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prisma IT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prisma IT
What does Prisma IT do?
Prisma IT develops and sells CooCoo, a cloud-based SaaS omni-channel communication platform that enables organizations to create, manage, and publish content from a single interface to digital screens, websites, apps, and social media. Its narrowcasting software (digital signage) is sold via tiered subscriptions (free to €49.99/month) and enterprise contracts, while complementary professional services include strategy, design, branding, and custom in-store software solutions delivered through its Buro Zero digital agency subsidiary.
Is Prisma IT a public or private company?
Prisma IT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Prisma IT founded?
Prisma IT was founded in 1992. It employs 11 to 50 people.
Where is Prisma IT based?
Prisma IT is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Prisma IT make money?
Three revenue lines are on record. SaaS Subscriptions (CooCoo) is the primary driver. The others are digital Agency Services and custom Software Development.
Who are Prisma IT's main competitors?
Direct peers on record are ScreenCloud, Kitcast, OnSign TV, Yodeck and Mvix. Broad incumbents are Strapi, Contentful, Sitecore and Optimizely. Raydiant is listed as an emerging player.
Does Prisma IT have an API?
Yes. CooCoo is a cloud-based SaaS platform with API capabilities enabling integrations with external systems. The platform can connect to different AI language models (such as GPT and Gemini) and is built to be flexibly integrated with other applications. The PublishOne integration uses API-driven functionality to automatically process and publish Word documents in XML format.
What industry is Prisma IT in?
Prisma IT's product category is Digital Signage Software. Its primary akta.pro industry code is HDAEAGAK, Web Content Management (WCM) & Experience Platforms (Content Services). Its NAICS code is 513210 and its SIC code is 7372.