OnSign TV
OnSign TV is a cloud-based digital signage CMS that lets professional AV integrators and advertising network operators manage and distribute content across hundreds to thousands of hardware-agnostic screens globally via tiered SaaS subscriptions.
- Company typePrivate
- Founded2012
- HeadquartersCentral, Hong Kong SAR China
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What OnSign TV does
OnSign TV is a cloud-based digital signage Content Management System (CMS) operating on Google Cloud infrastructure and Google Cloud Storage, designed to help professional AV integrators and advertising network operators manage content across hundreds to thousands of screens. The platform is hardware-agnostic, supporting deployment on Android, Windows, macOS, Chrome OS, Linux, Samsung SSP/Tizen, LG webOS, BrightSign (Series 3+), Amazon Signage Stick, NovaStar Taurus, Raspberry Pi, and other players, and exposes a Server Integration API, a Local API for IoT/sensor integration, and an HTML5 SDK for custom app development. Core features include remote viewing, a 100+ app content library, multi-zone and complex nested playlists, GPS-based triggers, touch interactivity, offline HTML playback, custom font upload, user/organization management, and enterprise capabilities such as SSO, audit logs, and 2FA enforcement.
The company monetizes through tiered SaaS subscriptions — OnSign Core ($19.99/month), Pro ($24.99/month), and Enterprise ($34.99/month), with a 10% annual discount and volume pricing at 25+ and 100+ players — plus add-ons for programmatic advertising, API access, Data Bridge real-time feeds, and White Label branding. An OnSign Ads tier targeting ad-network operators is listed as "coming soon," and programmatic DOOH integrations with Hivestack, Outcon, Place Exchange, and Vengo are already in place. Go-to-market is hybrid: a product-led growth motion via a free 14-day no-credit-card trial and self-serve signup, paired with a channel-led motion through professional AV integrators worldwide. Disclosed enterprise users include Brisbane (transportation), In Taxi Media, KFC, and Vodafone, and the company claims a footprint across 100+ countries; the firm is privately held, headquartered in Hong Kong (Central), and operates with 11-50 employees.
OnSign TV firmographics
Firmographics- Name
- OnSign TV
- Legal name
- OnSign
- Website
- https://onsign.tv
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OnSign TV is a cloud-based digital signage CMS that lets professional AV integrators and advertising network operators manage and distribute content across hundreds to thousands of hardware-agnostic screens globally via tiered SaaS subscriptions.
- Ownership category
- akta.pro rank
OnSign TV industry classification
Industry- Product category
- Digital Signage Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
- akta.pro secondary industries
- Digital Signage & Commercial Displays (HDACADAL), Data Platform & Audience Insights (CDP, Data Warehouse, Attribution) (MPAHAJAN)
Keywords
Where OnSign TV is headquartered
LocationHeadquarters
- HQ city
- Central
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Markets served
OnSign TV business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: Tiered subscription model with three main plans (Core, Pro, Enterprise) offering different feature sets. Monthly and annual billing options with volume discounts available for larger player counts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core Plan - $19.99/month - Entry-level professional signage |
| Subscription | Monthly | Pro Plan - $24.99/month - For professional integrators |
| Subscription | Monthly | Enterprise Plan - $34.99/month - Corporate-grade security |
| Subscription | Annual | Annual Plans - Core $17.99/month, Pro $22.49/month, Enterprise $31.49/month |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
OnSign TV product offering
Product offeringCore offering
OnSign TV is a cloud-based digital signage Content Management System (CMS) platform that enables organizations to remotely manage and distribute multimedia content to large networks of digital displays. The platform supports more than 10 hardware player operating systems (Android, Windows, macOS, Chrome OS, Linux, Samsung SSP/Tizen, LG webOS, BrightSign, NovaStar Taurus, Amazon Signage Stick), offers 100+ pre-built apps, custom app development via SDK, IoT and sensor integration, GPS-based triggers, programmatic advertising capabilities, and enterprise security features including SSO, 2FA, and audit logs. The platform is delivered as a tiered SaaS subscription (Core, Pro, Enterprise) and is targeted primarily at professional AV integrators and advertising network operators managing deployments across 100+ countries.
Product overview
OnSign TV is a professional digital signage content management system (CMS) platform designed for AV integrators and advertising network operators managing large-scale signage deployments. The platform operates on a cloud-based SaaS model with tiered subscription plans: OnSign Core ($19.99/month) provides foundational tools including 100+ apps, remote viewing, multi-zone layouts, and data feeds; OnSign Pro ($24.99/month) adds interactivity, sensors, GPS triggers, AI monitoring, and advanced features for professional integrators; and OnSign Enterprise ($34.99/month) includes security and compliance features like SSO, audit logs, and 2FA enforcement. An upcoming OnSign Ads tier targets programmatic advertising networks. The platform is hardware-agnostic, supporting deployment on Android, Windows, macOS, Chrome OS, Linux, Samsung SSP, LG webOS, BrightSign, and other players. Add-on services include Programmatic Ads for ad monetization, API access for custom integrations, Data Bridge for real-time data feeds, and White Label service for branding. The platform is built on Google Cloud infrastructure with high availability, redundancy, and daily backups.
Differentiator
Problem solved
Functional benefit
Products and services
- OnSign TV Digital Signage CMS Platform Cloud-based professional digital signage content management system (CMS) designed for AV integrators and advertising network operators. Supports remote viewing, 100+ apps, custom app development via SDK, redundancy uptime, user management and organizations, touch support, GPS-based triggers, IoT integration, server API, offline HTML playback, enterprise features, and audit logging. Used across 100+ countries to manage hundreds to thousands of devices per network.
- Programmatic Ads Add-on Programmatic advertising add-on service that enables integration with automated ad platforms (Hivestack, Outcon, Place Exchange, Vengo) for monetizing digital signage networks through programmatic ad placements.
- API Add-on API add-on service providing custom integration capabilities for connecting the OnSign TV platform with external systems and building custom workflows via the Server Integration API.
- Data Bridge Add-on Real-time data bridge integration service for connecting external data sources and enabling dynamic content updates on digital signage screens.
- White Label Service Custom white label service enabling organizations to brand the OnSign TV platform with their own domain, colors, logos, player builds, and email communications for serving end clients.
- OnSign TV SDK Software development kit enabling partners and integrators to create custom applications for the OnSign TV platform using HTML5, JavaScript, CSS, and other web technologies.
Companies that use OnSign TV
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
OnSign TV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability6 records
Feature13 records
OnSign TV partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- BrightSigncoreBrightSign is a trusted hardware partner with Series 3 and above players fully supported by OnSign TV platform.
- Amazon Signage StickcoreAmazon Signage Stick is officially supported as a signage player option with OnSign TV.
- NovaStar TauruscoreNovaStar Taurus controllers are supported hardware partners with dedicated integration documentation.
- NexmospherecoreNexmosphere sensor integration is fully supported with dedicated setup guides and BrightSign/Taurus integration documentation.
- Samsung SSP (Smart Signage Platform)coreSamsung Smart Signage Platform (SSSP) and Tizen models are supported with full platform compatibility.
- LG webOScoreLG webOS compatible models are supported as signage players with OnSign TV.
- Arbor OnSignminorArbor OnSign appears to be a branding/white-label arrangement or reseller partner.
- Digital Signage Federation (DSF)minorOnSign is a member of the Digital Signage Federation industry association.
- AVIXAminorOnSign is a member of AVIXA, the Audiovisual and Integrated Experience Association.
- ABOOHminorOnSign is a member of ABOOH (likely an industry association for out-of-home advertising).
- DS LatamminorOnSign is a member of DS Latam, the Digital Signage association for Latin America.
- HivestackcoreProgrammatic advertising partner for DOOH ad serving integration.
- OutconcoreProgrammatic advertising partner for DOOH programmatic ad integration.
- Place ExchangecoreProgrammatic advertising partner providing DOOH ad exchange integration.
- VengocoreProgrammatic advertising partner for DOOH ad integration.
- Google CloudcoreCloud infrastructure provider powering OnSign's high-availability platform with Google Cloud Storage.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
OnSign TV competitors and assessment
Company assessmentDirect peers
- Broadsign: One of the largest dedicated digital signage CMS and programmatic DOOH platforms. Competes head-to-head with OnSign TV in enterprise CMS and ad-network monetization.
- STRATACACHE (Scala): Enterprise digital signage CMS and media network operator with a strong global integrator footprint. Directly comparable SaaS CMS plus hardware offering to OnSign TV.
- Yodeck: Cloud-based digital signage CMS focused on SMBs and integrators with strong Raspberry Pi player support — a direct alternative in OnSign's hardware-agnostic SMB tier.
- ScreenCloud: Cloud digital signage CMS competing for the same integrator and mid-market accounts, with a comparable subscription pricing model and app ecosystem.
- Signagelive: Long-standing cloud digital signage CMS with strong enterprise/security credentials (SSO, SOC2), serving networks globally — direct competition for OnSign's Pro and Enterprise tiers.
- Rise Vision: Cloud-based signage CMS with a strong templated content library and education/enterprise focus. Overlaps directly with OnSign's app-library and integrator go-to-market.
- NoviSign: Cloud digital signage CMS with a similar SaaS pricing structure and Android/Chrome/Windows player support — a like-for-like competitor to OnSign Core/Pro.
Broad incumbents
- Samsung MagicINFO: Samsung's proprietary signage CMS bundled with its display hardware. A broader incumbent that captures signage spend via hardware lock-in, constraining OnSign's hardware-agnostic pitch in Samsung-heavy accounts.
- BrightSign: Major signage media player vendor with its own CMS/network offering. A hardware-vendor incumbent whose player line OnSign supports — also a competitor in the broader ecosystem.
Emerging players
- Vistar Media: Programmatic DOOH ad-serving and analytics platform. Directly adjacent to OnSign's planned 'OnSign Ads' tier and competes for the media-network monetization layer of the OnSign value chain.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
OnSign TV social profiles
Digital presenceOnSign TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
OnSign TV leadership team
Management profileNumber of profiles
Profiles1 record
OnSign TV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OnSign TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OnSign TV
What does OnSign TV do?
OnSign TV is a cloud-based digital signage Content Management System (CMS) platform that enables organizations to remotely manage and distribute multimedia content to large networks of digital displays. The platform supports more than 10 hardware player operating systems (Android, Windows, macOS, Chrome OS, Linux, Samsung SSP/Tizen, LG webOS, BrightSign, NovaStar Taurus, Amazon Signage Stick), offers 100+ pre-built apps, custom app development via SDK, IoT and sensor integration, GPS-based triggers, programmatic advertising capabilities, and enterprise security features including SSO, 2FA, and audit logs. The platform is delivered as a tiered SaaS subscription (Core, Pro, Enterprise) and is targeted primarily at professional AV integrators and advertising network operators managing deployments across 100+ countries.
Is OnSign TV a public or private company?
OnSign TV is a private company. It is classified as unknown and is currently operating.
When was OnSign TV founded?
OnSign TV was founded in 2012. It employs 11 to 50 people.
Where is OnSign TV based?
OnSign TV is headquartered in Central, Hong Kong SAR China, in the Asia region.
How does OnSign TV make money?
One revenue line is on record: subscription SaaS.
Who are OnSign TV's main competitors?
Direct peers on record are Broadsign, STRATACACHE (Scala), Yodeck, ScreenCloud, Signagelive, Rise Vision and NoviSign. Broad incumbents are Samsung MagicINFO and BrightSign. Vistar Media is listed as an emerging player.
Does OnSign TV have an API?
Yes. OnSign TV offers a Server Integration API for connecting external systems, and a Local API for IoT-Integration enabling physical sensors and devices to trigger and personalize signage content. The platform also provides an OnSign TV SDK for creating custom Apps using HTML5.
What industry is OnSign TV in?
OnSign TV's product category is Digital Signage Software. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms, with a secondary code of HDACADAL, Digital Signage & Commercial Displays. Its NAICS code is 51821 and its SIC code is 7370.