Prisma IT

What Prisma IT does

Prisma IT BV is a Dutch private IT firm founded in 1992, headquartered in Rotterdam with a secondary office in Coimbra, Portugal, and operating with 11–50 employees. The company builds and sells CooCoo, a cloud-based SaaS multi-channel communication platform built on headless CMS architecture that enables a "create once, publish everywhere" model — content authored in CooCoo is distributed to digital signage screens, websites, mobile apps, social media, and newsletters from a single interface. CooCoo is structured as a core platform with modular add-ons including Narrowcasting, Social Media Management, Newsletters, Landing Pages, Wayfinding, Community Apps, and an Uitloop real-time scheduling module. The platform is integrated with a broad ecosystem of third-party data sources (NS, RET, Arriva, 9292 for transit; NU.nl for news; Salesforce, Outlook, Chainels, Thynk, OctoPos, Matomo, PublishOne) and includes generative AI capabilities (text, image, and video via GPT, Gemini, and other external models) for content creation.

Prisma's revenue model blends subscription SaaS (tiered narrowcasting plans publicly disclosed from €0 to €49.99/month, plus enterprise custom contracts) with professional services through its wholly-owned Buro Zero digital agency subsidiary (acquired October 2023), which delivers strategy, brand identity, design, content creation, and SEO/SEA work. The company also builds bespoke in-store retail experiences on a project/license basis, exemplified by the JBL interactive displays deployed across 1,500+ European electronics stores with a stated target of 3,000+ by end of 2026. Customer segments are diversified across hospitality, retail, real estate, healthcare, education (Universiteit Bielefeld with 1,200 editors), and public transportation (ProRail's RailTV infotainment). Go-to-market combines self-serve PLG (freemium narrowcasting trial) with enterprise field sales and the Buro Zero agency as a downstream acquisition channel. Prisma completed ISO/IEC 27001:2022 and ISO 9001:2015 certifications in January 2026 via TÜV NORD, supporting enterprise and government procurement requirements.

Name

Prisma IT

Legal name

Prisma IT BV

Website

https://prisma-it.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Prisma IT is a Dutch private SaaS company (founded 1992, Rotterdam) that builds CooCoo, a cloud-based multi-channel content platform for narrowcasting, headless CMS, social, and newsletters, serving enterprise and SMB customers across hospitality, retail, real estate, healthcare, education, and public transport in Europe.

Ownership category

akta.pro rank

Product category

Digital Signage Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

Keywords

• Digital signage software
• Narrowcasting solutions
• Headless content management
• Multi-channel communication platform
• Digital agency services

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscriptions (CooCoo): Tiered subscription model for CooCoo platform access, ranging from free (1 screen) to enterprise (unlimited screens with custom features). Revenue from monthly/annual recurring subscriptions.
2. Digital Agency Services: Professional services including strategy, concept, design, branding, SEO/SEA, and web development through Buro Zero subsidiary.
3. Custom Software Development: Bespoke software solutions for in-store experiences and activations, such as interactive displays for JBL retail environments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Prisma IT develops and sells CooCoo, a cloud-based SaaS omni-channel communication platform that enables organizations to create, manage, and publish content from a single interface to digital screens, websites, apps, and social media. Its narrowcasting software (digital signage) is sold via tiered subscriptions (free to €49.99/month) and enterprise contracts, while complementary professional services include strategy, design, branding, and custom in-store software solutions delivered through its Buro Zero digital agency subsidiary.

Product overview

Prisma IT offers a unified SaaS communication platform called CooCoo with multiple integrated modules: CooCoo Narrowcasting for digital signage, a Headless CMS for website management, Social Media Management, Newsletters, Landing Pages, Wayfinding, Community Apps, and an Uitloop Module. The platform operates on a 'create once, publish everywhere' philosophy, allowing content created once to be distributed across multiple channels. Buro Zero (acquired in 2023) provides complementary digital agency services including strategy, branding, design, and content creation. The portfolio spans from B2B/B2C digital communication to custom in-store retail experiences.

Differentiator

Problem solved

Functional benefit

Brands

• CooCoo: SaaS multi-channel platform for digital communication, content management, narrowcasting, websites, social media, and newsletters.
• Smartwork

Quantifiable outcome

• 3 million+ monthly visitors reached through JBL displays
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability4 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Conclusion ForeyeTcoreStrategic or Co-development Partner · 11 June 2024Partnership for delivering RailTV infotainment system to ProRail. Conclusion ForeyeT provides mission-critical business information systems with high availability, while Prisma provides content management and screen operations through CooCoo platform. The partnership delivers complete solution for O.V. infotainment.
• TchaicoreStrategic or Co-development PartnerCollaboration for JBL retail experience creating interactive in-store displays. Tchai designed custom furniture for JBL store setups while Prisma developed the interactive display software.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ScreenCloud: ScreenCloud provides digital signage software with content management and a broad app ecosystem, comparable to CooCoo's narrowcasting module. It serves enterprise customers across retail, hospitality, and corporate communications with similar multi-screen orchestration.
• Kitcast: Kitcast is a digital signage platform for Apple TV and other screens offering cloud-based content scheduling and management. It competes with CooCoo's narrowcasting solution for SMB and mid-market customers.
• OnSign TV: OnSign TV is a digital signage platform providing content creation, scheduling, and remote management across screens worldwide. Comparable to CooCoo in targeting retail, hospitality, and corporate end markets with multi-screen deployments.
• Yodeck: Yodeck is a cloud-based digital signage SaaS platform offering screen management, content scheduling, and integrations, directly comparable to CooCoo Narrowcasting. Both target SMB through enterprise customers with freemium/PLG motion and tiered subscription pricing.
• Mvix: Mvix is a digital signage and visual communications provider offering hardware-software solutions for enterprise customers. It competes with CooCoo in narrowcasting for retail, real estate, and corporate environments.

Broad incumbents

• Strapi: Strapi is an open-source headless CMS with a large developer community. It competes with CooCoo's CMS capabilities for organizations building multi-channel content delivery, though it lacks native narrowcasting/screen management.
• Contentful: Contentful is a leading headless CMS platform enabling multi-channel content distribution to web, mobile, and other digital surfaces. Directly comparable to CooCoo's headless CMS module, though Contentful focuses on web/API delivery rather than digital signage screens.
• Sitecore: Sitecore is an enterprise digital experience platform with content management, personalization, and analytics. It is a broader incumbent competing with CooCoo's CMS and multi-channel publishing for large enterprise customers.
• Optimizely: Optimizely is a digital experience platform offering CMS, A/B testing, and personalization. Comparable to CooCoo's CMS layer for enterprise content teams, though it is positioned as a broader DXP rather than signage-first.

Emerging players

• Raydiant: Raydiant provides cloud-based digital signage and in-store experience software for retail and hospitality, similar to CooCoo Narrowcasting. It targets multi-location operators and competes for the same enterprise signage RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/prisma-it
• Xx.com/Prisma_IT
• Facebookfacebook.com/PrismaIT.BV

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prisma IT