Men at Code

What Men at Code does

Men at Code is an Italian digital consulting and systems integration firm that delivers strategy, customer experience, and integrated digital systems for Italian small and medium-sized enterprises (PMI). Founded in 2015 and headquartered in Brescia with a Milan office, the firm employs 30+ people and has served more than 150 companies across media, manufacturing, energy, HR/staffing, cooperative retail, and food sectors. Its core intellectual property is the SUPER Framework — a five-dimensional methodology covering Strategy, Data Uniqueness, People, Experience, and Results — operationalized through the MAC Journey (Mappa, Rotta, Cantiere, Bussola) engagement model that runs from diagnostic assessment through continuous measurement.

The technology stack includes proprietary methodology, custom software development (B2B portals, configurators, reserved areas), certified Odoo ERP implementation, and WebFlow-based frontend development, with AI capabilities spanning generative copilots, process automation, knowledge retrieval, recommendation engines, and anomaly detection. AI capabilities are also commercialized via the MAC.AI sub-brand. Since 2021, Men at Code has operated as a subsidiary of W-Group, an Italian multi-brand conglomerate specializing in Human Capital Solutions with 20+ companies, 1,800+ people, and over €1Bn in combined revenue.

The firm generates revenue through professional services engagements targeting founders and C-level executives of validated Italian SMEs. The sales model is consultative and sales-led, with no publicly disclosed pricing; all engagements begin with an Assessment SUPER diagnostic rather than a quote. Distribution is direct enterprise field sales across Italy, supported by content marketing (50+ articles on the Insights blog), SEO, and inbound contact forms. Sub-brands Tibriffo and MAC.AI extend the product surface, and the MAC Journey Self tool provides a self-service diagnostic entry point.

Name

Men at Code

Legal name

Men At Code srl

Website

https://menatcode.it

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Men at Code is an Italian digital consulting firm serving Italian SMEs (PMI) with strategy, integrated CRM/ERP systems, custom software, and AI readiness services, delivered through its proprietary SUPER Framework and MAC Journey methodology, operating as a subsidiary of W-Group.

Ownership category

akta.pro rank

Product category

Digital Strategy Consulting

NAICS

Custom Computer Programming Services (541511)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industries

Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI), Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)

Keywords

• Digital strategy consulting
• Custom software development
• ERP implementation services
• AI integration consulting
• Website development services

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Consulting and Strategy Services: Professional services revenue from strategic digital consulting, assessment services, and ongoing partnerships with Italian SMEs. The company emphasizes long-term partnerships rather than one-off project delivery, suggesting recurring engagement models.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Men at Code is a digital strategy and systems consulting firm that helps Italian small and medium-sized enterprises (PMI) define and execute digital transformation through its proprietary SUPER methodology (Strategy, Data Uniqueness, People, Experience, Results) and MAC Journey engagement model. The firm delivers custom software development, Odoo ERP implementation, WebFlow-based websites and platforms, and AI-readiness consulting under the MAC.AI sub-brand, building integrated CRM/ERP/e-commerce ecosystems for clients rather than isolated websites or campaigns.

Product overview

Men at Code is a digital consulting company serving Italian SMEs, offering a portfolio centered on its proprietary SUPER Framework methodology (Strategia, Unicità del dato, Persone, Esperienza, Risultati) delivered through the MAC Journey engagement model (Mappa, Rotta, Cantiere, Bussola). The portfolio includes the Assessment SUPER diagnostic tool as an entry point, custom software development services, Odoo ERP implementation, and WebFlow-based development. The company also operates sub-brands MAC.AI (AI-focused services) and Tibriffo under the W-Group parent company. Services are designed to be integrated — data unification, internal tools, customer experience, and measurement must evolve together rather than as isolated projects.

Differentiator

Problem solved

Functional benefit

Brands

• MAC.AI: AI-focused brand of Men at Code
• Tibriffo

Products and services

• SUPER Framework Digital Strategy Consulting A structured five-dimensional consulting framework (Strategia, Unicità del dato, Persone, Esperienza, Risultati) used to guide Italian SMEs through end-to-end digital transformation, from strategic alignment to continuous result measurement. Delivered as professional services rather than a packaged software product.
• MAC Journey Engagement Model A four-stage consulting engagement (Mappa diagnosis, Rotta strategic roadmap, Cantiere implementation, Bussola continuous measurement) that structures how Men at Code delivers digital transformation projects from initial diagnosis through ongoing optimization.
• Assessment SUPER Diagnostic A structured working session that maps the five SUPER dimensions for a prospective client, identifies gaps, risks, and priorities, and defines concrete first actions, used as the diagnostic gate before any larger engagement.
• MAC.AI Consulting and AI Readiness Services AI-focused consulting and implementation services under the MAC.AI sub-brand, covering AI readiness assessment, generative AI copilot integration, AI-powered process automation, knowledge retrieval, anomaly detection, and recommendation engines layered on unified client data.
• Custom Software Development Bespoke software development for Italian SMEs, including custom management systems, B2B portals for clients/agents/distributors, reserved areas with documents/pricelists/orders/reports, product configurators, automatic quote generators, internal operational platforms, and integrations between existing software.
• Odoo ERP Implementation Odoo ERP implementation and customization services for Italian SMEs, including CRM integration, business process mapping, and ongoing operational support, delivered by certified Odoo Account & Project Managers.
• WebFlow Development Services WebFlow-based website and platform development delivered by certified WebFlow developers as part of the firm's frontend and UX/UI service offering for Italian SME clients.
• MAC Journey Self Diagnostic Platform A self-service diagnostic tool on mac-journey.it that allows companies to autonomously explore key digital assessment themes before engaging with the Men at Code team, designed for prospects who want to start their journey independently.

Quantifiable outcome

• +40% qualified leads in 6 months for B2B manufacturing client with disconnected sales network
• +2 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• W-GroupcoreStrategic or Co-development Partner · 1 January 2021Men at Code is part of W-Group, the first Italian multi-brand group specialized in Human Capital Solutions. Founded in 2021, W-Group combines historic brands with over 25 years of experience. The group has international presence in Italy, Switzerland, France, Spain, and UK, with 20+ companies, 1,800+ people, and €1Bn+ revenue.
• MAC.AIminorOthersAI-focused sub-brand specializing in artificial intelligence solutions and AI readiness for clients.
• TibriffominorOthersAdditional sub-brand under the Men at Code / W-Group ecosystem.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lynx Group: Italian digital transformation consultancy covering strategy, technology and experience design. Comparable to Men at Code's integrated digital strategy + implementation offering for Italian SMEs, with overlapping methodology language.
• Jakala: Italian martech and data-driven digital transformation firm serving mid-market and enterprise clients. Directly comparable to Men at Code in combining strategy, data integration and customer experience services for Italian businesses, but at substantially larger scale.
• Sourcesense: Italian software house and Odoo/CRM implementation partner delivering custom development and system integration. Comparable to Men at Code's Odoo ERP implementation and CRM/ERP integration offerings, serving a similar Italian mid-market customer base.
• Lupo & Burtscher: South Tyrolean/Italian digital agency focused on strategy, branding and web development for SMEs and mid-market companies. Comparable to Men at Code's web design/development and brand identity work, with a similarly sized team and similar target customers.
• Bitrock: Italian digital consulting and software engineering firm delivering custom software, cloud and data solutions. Comparable to Men at Code's custom software development, system integration and digital strategy services for Italian enterprises.

Broad incumbents

• Capgemini Italy: Global IT consulting and digital services firm with established Italian practice. Comparable as a broad incumbent offering digital strategy, ERP integration and custom software that overlaps with Men at Code's portfolio for larger Italian accounts.
• Engineering Group: Large Italian IT services and digital transformation group operating across multiple industries. Overlaps with Men at Code's ERP, CRM and custom software services but at much larger scale and broader industry coverage, serving as a broad incumbent in the same space.
• Accenture Italy: Global management and technology consulting firm with significant Italian operations covering strategy, digital and technology services. Competes for the same Italian enterprise digital transformation budgets that Men at Code addresses, albeit at enterprise scale.

Others

• Webflow: Web design and hosting platform whose certified developers Men at Code employs. Functions as a tooling/ecosystem relationship rather than a competitor, but its rise of AI-assisted website builders could compress demand for traditional web development services.
• Odoo: Open-source ERP/CRM platform of which Men at Code is an implementation partner. Not a direct competitor but a key ecosystem dependency: Men at Code's Odoo services revenue and ERP integration capability are tied to the Odoo platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/men-at-code
• Facebookfacebook.com/menatcode

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Men at Code