W Group

Name

W Group

Legal name

W • GROUP Inc.

Website

https://w.group

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Cryptocurrency Exchange

NAICS

Securities and Commodity Exchanges (523210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)

akta.pro secondary industries

On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE), Invoice, Billing & Subscription Payments (Crypto) (FSADAIAG), Institutional API Connectivity, OMS/EMS & FIX Gateways (FSADAJAJ), Crypto-Enabled Cross-Border Transfers & On/Off-Ramps (FSAGAKAO)

Keywords

• Cryptocurrency exchange
• Digital payments
• Blockchain infrastructure
• Crypto trading
• Fintech services

Headquarters

HQ city

Kharkiv

HQ country

Ukraine

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Cryptocurrency Exchange Trading Fees: Commission-based revenue from cryptocurrency spot trading on WhiteBIT exchange. Platform supports 800+ trading pairs and processes $2.7 trillion in annual trading volume.
2. Institutional Services: Fees from institutional services including liquidity support, market-making, portfolio margin access, and API connectivity for institutional clients.
3. Crypto Payment Services (Whitepay): Payment processing fees from crypto acquiring services for businesses and private entrepreneurs accepting cryptocurrency payments.
4. WhiteBIT Token (WBT): Native exchange token generates value through utility functions within the ecosystem and demonstrated 27x growth, creating market capitalization of $38.9B.
5. Digital Banking Services: Hash Bank (Georgia's first fully digital bank) and PayUnicard (first non-banking institution in Georgia) generate revenue through banking and payment services.
6. UK Platform Services: Spot trading, GBP funding via Faster Payments and cards, crypto lending services, and institutional services on dedicated UK platform whitebit.uk.

Go-to-market motion5 records

Distribution channels7 records

Marketing channels6 records

Core offering

W Group operates a global fintech ecosystem anchored by WhiteBIT, one of Europe's largest cryptocurrency exchanges by traffic, offering spot trading across 800+ trading pairs with $2.7 trillion in annual trading volume. The ecosystem also includes Whitepay for crypto payment acquiring, Whitechain (an EVM-compatible blockchain), Hash Bank (a fully digital bank in Georgia), PayUnicard (non-banking payment institution in Georgia), and White.market (a P2P gaming skins marketplace).

Product overview

W Group operates as a global fintech ecosystem that makes blockchain and crypto easy, secure, and accessible. The core product is WhiteBIT, Europe's largest cryptocurrency exchange by traffic serving over 8 million users with $2.7T annual trading volume. The ecosystem includes Whitechain (EVM blockchain platform), Whitepay (crypto payment services), PayUnicard (unified crypto payment solution and Georgia's first non-banking institution), Hash Bank (Georgia's first fully digital bank), White.market (P2P gaming skins marketplace), WhiteBIT Coin (WBT) native token, WhiteBIT Nova Debit Card (Visa partnership), WhiteBIT Earn (passive income), WhiteSwap (DEX on ETH/Polygon/Tron), plus media platforms (BYHI Show, The Coinomist). The group also operates WHITE TECH (MiCA-authorized EU crypto services) and Spyker Digital (blockchain mobility venture).

Differentiator

Problem solved

Functional benefit

Brands

• WhiteBIT: Europe's largest cryptocurrency exchange by traffic, ranked among top 5 most secure exchanges globally with CCSS Level 3 certification.
• Whitepay
• Whitechain
• White.market
• PayUnicard
• Hash Bank
• BYHI Show
• The Coinomist
• WhiteBIT Coin (WBT)

Products and services

• WhiteBIT Cryptocurrency exchange platform offering spot trading, margin trading, and institutional services across 800+ trading pairs and 340+ digital assets, with $2.7 trillion annual trading volume, serving over 8 million users and ranked among the top 5 most secure exchanges globally.
• Whitepay Crypto acquiring and payment service enabling businesses and private entrepreneurs to accept cryptocurrency payments from customers.
• Whitechain Low-cost, fast, and secure EVM-compatible blockchain platform serving as WhiteBIT's native blockchain infrastructure, available for third-party development and enterprise blockchain solutions.
• White.market P2P marketplace for trading CS2 (Counter-Strike 2) gaming skins between users.
• PayUnicard Unified crypto payment solution and the first non-banking financial institution in Georgia, providing crypto-fiat payment services.
• Hash Bank Georgia's first fully digital bank offering banking services within the W Group ecosystem.
• WhiteBIT UK (whitebit.uk) Dedicated UK cryptocurrency trading platform offering spot trading, GBP funding via Faster Payments and cards, crypto lending services, and institutional services for UK users.
• WhiteBIT Nova Debit Card Visa debit card launched in partnership with Visa enabling users to spend cryptocurrency balances for everyday purchases.
• WhiteBIT Institutional Services Dedicated institutional cryptocurrency services including portfolio margin access, liquidity support, market-making, API connectivity, and custody services for 1,300+ institutional clients.
• WhiteBIT Coin (WBT) WhiteBIT's native exchange utility token that achieved 27x growth in 2025, with $38.9B market capitalization.

Quantifiable outcome

• $2.7T annual trading volume on WhiteBIT exchange
• +6 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• Juventus Football ClubflagshipGTM or Marketing Partner · 1 January 2025Sleeve partnership established with Juventus Football Club - major football club sponsorship for brand visibility and marketing in European market.
• Misyon BankcoreStrategic or Co-development Partner · 1 January 2025Strategic partnership signed with Misyon Bank in Turkey for financial services collaboration.
• FC BarcelonacoreGTM or Marketing Partner · 1 January 2022Strategic partnership with FC Barcelona established in 2022 as part of global brand building through football sponsorships.
• TrabzonsporminorGTM or Marketing Partner · 1 January 2022Strategic partnership with Turkish football club Trabzonspor established in 2022.
• SpykerflagshipStrategic or Co-development PartnerJoint venture between Dutch luxury automotive brand Spyker and W Group to build digital infrastructure and ownership solutions for the premium mobility ecosystem using blockchain technology. Volodymyr Nosov acquired substantial stake in Spyker, becoming co-owner of the brand. Venture explores blockchain-enabled ownership models and digital engagement frameworks for heritage luxury brand value.
• VisacoreGTM or Marketing PartnerLaunch of WhiteBIT Nova Debit Card in partnership with Visa for crypto-fiat payment services.
• CirclecoreTechnology or IntegrationPartnership with Circle for USDC stablecoin integration and services.
• TethercoreTechnology or IntegrationPartnership with Tether for USDT stablecoin integration and services.
• RipplecoreTechnology or IntegrationPartnership with Ripple for XRP and related blockchain solutions integration.
• Checkout.comcoreTechnology or IntegrationPartnership with Checkout.com for payment processing infrastructure.
• Banking CirclecoreTechnology or IntegrationPartnership with Banking Circle for banking infrastructure and payment services.
• BraveminorGTM or Marketing PartnerPartnership with Brave browser for crypto browser integration and user acquisition.
• TradingViewcoreTechnology or IntegrationPartnership with TradingView for charting, trading signals, and market data integration.
• ESL FACEITcoreGTM or Marketing PartnerPartnership with ESL FACEIT for esports and gaming industry marketing.
• Ukraine Armed Forces (UAF)coreOthersW Group contributed over $11 million to Ukrainian military and civilian needs, and processed over $160 million in digital asset donations for humanitarian and defense purposes.
• Saudi Arabia GovernmentflagshipStrategic or Co-development PartnerAgreement to participate in tokenizing Saudi Arabia's $2.7 trillion stock market and developing CBDC infrastructure for the country.
• Ukraine Ministry of Digital TransformationcoreStrategic or Co-development PartnerCollaboration with Ukraine's Ministry of Digital Transformation for blockchain initiatives and digital infrastructure development.

Scale indicators20 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Binance: World's largest cryptocurrency exchange by trading volume, offering spot, margin, derivatives, and institutional services. Directly comparable to WhiteBIT in core exchange functionality, target customer segments (retail and institutional), and global multi-jurisdiction model.
• BitPay: Crypto payment gateway enabling merchants to accept Bitcoin and other cryptocurrencies. Directly comparable to W Group's Whitepay (crypto acquiring and payment service for businesses and private entrepreneurs) in target customer (merchants) and product (crypto payment acceptance).
• Crypto.com: Crypto exchange plus payments and debit-card ecosystem (Crypto.com Visa Card). Closely comparable to W Group's multi-product approach (WhiteBIT exchange + Whitepay + WhiteBIT Nova Debit Card) and aggressive sports sponsorship-led GTM.
• OKX: Global cryptocurrency exchange with spot, derivatives, and Web3 wallet products. Comparable to WhiteBIT in product breadth, trading pair coverage, and international (non-US-led) geographic footprint.
• Coinbase: Leading publicly listed US cryptocurrency exchange with retail, institutional (Coinbase Prime), staking, and custody services. Closely comparable to WhiteBIT across retail trading, institutional services, and the multi-product ecosystem approach (exchange, payments via Coinbase Commerce, debit card).
• Bitfinex: Long-standing cryptocurrency exchange focused on advanced trading (margin, derivatives) and institutional liquidity. Comparable to WhiteBIT on institutional-grade trading infrastructure and pair breadth.
• Bitstamp: Europe-based cryptocurrency exchange with strong regulatory footprint. Comparable to WhiteBIT's European orientation, MiCA-era positioning, and mix of retail and institutional services.
• Bybit: Large global derivatives-focused crypto exchange with spot trading and institutional services. Comparable to WhiteBIT in product mix, including margin/derivatives, and international growth trajectory.
• Gate.io: Global cryptocurrency exchange with broad altcoin listings and derivatives. Comparable to WhiteBIT in altcoin/asset breadth, international reach, and retail-trader GTM.
• Kraken: Major global cryptocurrency exchange with strong security reputation, spot and derivatives trading, staking, and institutional services. Comparable to WhiteBIT on security focus, breadth of trading pairs, and institutional client offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ByHi_Show

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about W Group