Men Care Now

What Men Care Now does

Men Care Now is a New York-based wellness education platform focused on men's physical and mental fitness through yoga and well-being practices. Founded in 2020 and operating with 11–50 employees, the company serves men seeking normalized self-care, community leaders wanting to teach yoga to other men, and corporate partners in the men's health space. Its flagship offering is the MCN Leadership Institute's RYT-200 Wellness Program, a 200-hour multi-modality yoga teacher training (incorporating asana, meditation, breathwork, biomechanics, and men's circles) delivered online in cohorts of up to 15 fellows, typically valued at $1,995 and accessed via an application-based fellowship model.

Name

Men Care Now

Legal name

Men Care Now

Website

https://mencarenow.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Men Care Now is a New York-based wellness platform offering men's-only RYT-200 yoga teacher training cohorts (max 15 fellows), an annual Compassion Conference on men's health, and published research on the men's Healthcare & Lifestyle sector.

Ownership category

akta.pro rank

Product category

Men's Wellness Education

akta.pro primary industry

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

akta.pro secondary industry

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Men's yoga training
• Yoga teacher certification
• Men's wellness programs
• Men's health conferences
• Preventative care education

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. RYT-200 Yoga Teacher Training Program: The flagship revenue stream is the Leadership Institute's RYT-200 Wellness Program, a 200-hour yoga teacher training. The program typically valued at $1,995 is offered as part of the fellowship, suggesting either subsidized pricing through partnerships or a selective scholarship model where participants receive training in exchange for commitment to teach and lead within the MCN community.
2. Compassion Conference Tickets and Sponsorships: Annual men's health conference generating revenue through ticket sales and corporate sponsorships. Conference features three tracks (Personal Health, Wellbeing, Community) and offers sponsorship packages for partners interested in the men's wellness space.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Men Care Now is a wellness platform that delivers men's-focused yoga and well-being programs, with the MCN Leadership Institute's RYT-200 Yoga Teacher Training as the flagship paid offering. The platform also operates the annual Compassion Conference and an Ambassador fellowship designed to train community leaders who teach yoga and well-being practices to other men. Programs are delivered online through cohort-based structures limited to 15 fellows, targeting men aged 21+ in the continental United States.

Product overview

Men Care Now is a wellness platform offering a portfolio of men's-focused programs including the MCN Leadership Institute (RYT-200 Yoga Teacher Training), the annual Compassion Conference for men's health awareness, the MCN Ambassador fellowship program, and research publications. The platform focuses on normalizing yoga and well-being practices for men and creating a compassionate community of male wellness leaders.

Differentiator

Problem solved

Functional benefit

Products and services

• MCN Leadership Institute - RYT-200 Wellness Program A 200-hour yoga teacher training program specifically designed for men, spanning multiple philosophies and modalities including yoga asana, meditation, breathwork, biomechanics, and men's circles. Open to individuals who identify as male, are community leaders, lead with compassion, and are 21+ with 6+ months yoga practice and continental US residency. Valued at $1,995 and offered via a fellowship that includes post-training mentorship and ongoing teacher support.
• Compassion Conference An annual 2-day men's health conference focused on increasing awareness around preventative care practices and centered on compassion and resilience. The event features three tracks (Personal Health, Wellbeing, Community) and serves as a demand generation event for the training programs. Generates revenue through ticket sales and corporate sponsorship packages.
• MCN Ambassador Program A fellowship program for male community leaders who lead with compassion, providing yoga teacher certification and ongoing mentorship to equip participants to teach yoga and well-being to other men. Limited to maximum 15 fellows per cohort, with post-training mentorship and ongoing community access.

Quantifiable outcome

• Limited to 15 YTT fellowships per cohort to maintain program quality and community intimacy

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Thrive GlobalminorOthersFeatured partner/press mention at the Compassion Conference. Thrive Global is a well-being media company founded by Arianna Huffington. Appears in conference highlights, indicating potential media partnership or cross-promotion.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• YogaFit: Large-scale yoga teacher training and wellness education provider with multiple certification tracks. Comparable to Men Care Now on teacher training curriculum structure and multi-modality wellness positioning, serving a broader demographic.
• YogaWorks: Established yoga studio chain with a long-running RYT-200 teacher training program and multi-modality curriculum. Comparable to Men Care Now on training model and multi-philosophy approach, though at much larger scale and with broader demographic focus.
• CorePower Yoga: Major U.S. yoga studio chain offering yoga teacher training, classes, and wellness programming nationwide. Comparable to Men Care Now via its RYT-200-style training pipeline and yoga education model, though without a men-specific niche.
• Calm: Major meditation, sleep, and wellness app with guided content and corporate wellness offerings. Comparable to Men Care Now via mental wellness and meditation focus, and via corporate/B2B distribution similar to MCN's conference sponsorship model.
• Headspace: Major meditation and mental wellness platform offering guided meditation, mindfulness, and sleep content. Comparable to Men Care Now on meditation and mental-wellness components, though Headspace is a consumer subscription app at scale vs. MCN's training/community model.

Direct peers

• Broga Yoga: Yoga program originally developed as a men-focused yoga series and now a broader brand with men's programming. Directly comparable to Men Care Now given parallel men-specific yoga positioning and physical-fitness-for-men focus.
• Man Flow Yoga: Men's yoga platform founded by Dean Pohlman offering yoga training, programs, and teacher resources designed specifically for men. The closest direct peer to Men Care Now, given nearly identical men's-specific yoga positioning and emphasis on building a male yoga community.
• Warriors at Ease: Yoga teacher training and outreach organization focused on military veterans, first responders, and their families. Comparable to Men Care Now via its community-leader-driven teacher training model and specialized (predominantly male) population focus.

Emerging players

• Wim Hof Method: Breathwork, cold exposure, and mindset training platform led by Wim Hof. Comparable to Men Care Now via the breathwork modality and 'wellness training as personal transformation' positioning; also overlaps with men's interest in physical and mental resilience.

Others

• Mindbody: Wellness and fitness marketplace platform connecting consumers with yoga, fitness, and wellness experiences. Comparable to Men Care Now as a distribution/enablement layer for wellness services, though Mindbody is a B2B SaaS marketplace rather than a direct content/training brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/men-care-now

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Men Care Now