Continental Motors Leicester
Continental Motors Leicester is an independent automobile garage established in 1987, serving private vehicle owners in Leicester and surrounding suburbs with MOT testing, vehicle servicing, mechanical repairs, diagnostics, and tyre retail from a single Asfordby Street workshop plus mobile tyre fitting.
- Company typePrivate
- Founded1987
- HeadquartersLeicester, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Continental Motors Leicester does
Continental Motors Leicester is an independent automobile garage founded in 1987 and operating from a single workshop at 97-99 Asfordby Street, Leicester, UK. The company serves private vehicle owners across Leicester and surrounding suburbs (including Oadby, Syston, Wigston, Glenfield, Groby, and others) with a comprehensive service menu: MOT testing with same-day certification, full and major servicing, oil and filter changes, front and rear brake replacement (discs and pads), brake fluid replacement, clutch and cambelt replacement, suspension and steering work, exhaust and gearbox services, engine diagnostics, DPF cleaning, AdBlue services, ECU remapping (economy and performance tunes), carbon cleaning, air conditioning regassing, and seasonal health checks. The garage also retails car tyres across budget (Accelera, Riken, Radar, Maxxis), mid-range (Uniroyal, Nexen, Falken, Kumho, Hankook), and premium (Continental, Pirelli, Michelin) brands, with online pricing and a mobile fitting option that brings technicians to the customer's location.
The business operates a direct-to-consumer model with three primary revenue streams: vehicle servicing and repair labour, parts sales (especially tyres), and MOT testing fees. Customers can book 24/7 through the website's vehicle registration lookup, by phone (0116 253 1395), or by walk-in, and a dedicated mobile app is available on iOS and Android. Pricing is pay-as-you-go, with unit pricing on tyres that includes a "lowest price guarantee" against like-for-like UK quotes. Customer acquisition is driven by Google Reviews, word-of-mouth, and local search rather than paid marketing.
The company is privately held with no disclosed institutional investors, parent company, franchise affiliation, or equity structure, and there is no management team disclosed beyond front-line staff (e.g., Danny, Farhan). It uses standard automotive diagnostic equipment and OE-grade replacement parts rather than proprietary technology. No patents, partnerships, funding rounds, acquisitions, regulatory certifications, or AI/ML capabilities are evidenced in the source material.
Continental Motors Leicester firmographics
Firmographics- Name
- Continental Motors Leicester
- Legal name
- Continental Motors of Leicester
- Website
- https://continental-motor.co.uk
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Continental Motors Leicester is an independent automobile garage established in 1987, serving private vehicle owners in Leicester and surrounding suburbs with MOT testing, vehicle servicing, mechanical repairs, diagnostics, and tyre retail from a single Asfordby Street workshop plus mobile tyre fitting.
- Ownership category
- akta.pro rank
Continental Motors Leicester industry classification
Industry- Product category
- Automotive Garage Services
- akta.pro primary industry
- Vehicle Inspection, Testing & Compliance (Safety, Emissions, Certification) (THAIANAC)
Keywords
Where Continental Motors Leicester is headquartered
LocationHeadquarters
- HQ city
- Leicester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Continental Motors Leicester business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Vehicle Servicing and Repair Labour: Charges for labour and expertise in performing vehicle servicing, repairs, maintenance, and diagnostic checks. Services include oil changes, brake repairs, clutch replacement, cambelt replacements, suspension work, and general repairs.
- Parts Sales: Sale of automotive parts including tyres (multiple brands from budget to premium), batteries, brake components, and other spare parts. Tyre retail is a significant component with online and in-shop purchasing options.
- MOT Testing: Annual vehicle inspection testing for UK vehicles over 3 years old. Same-day MOT service available. Fees for the inspection test plus any resulting repair work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget tyres |
| Unit Pricing | Pay-as-you-go | Mid-range tyres |
| Unit Pricing | Pay-as-you-go | Premium tyres |
| Unit Pricing | Pay-as-you-go | Fully fitted pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Continental Motors Leicester product offering
Product offeringCore offering
Continental Motors Leicester is a single-location automobile garage in Leicester, UK, established in 1987. It provides MOT testing, vehicle servicing (Full Service, Major Service, oil and filter changes), brake services, mechanical repairs (clutch, cambelt, suspension, exhaust, gearbox), engine diagnostics, ECU remapping, DPF cleaning, AdBlue services, air conditioning regas, and car tyre retail with fitting (in-shop and mobile).
Product overview
Continental Motors Leicester is an automobile garage established in 1987 offering a comprehensive range of car service and maintenance solutions. The business operates as a single-location garage providing MOT testing, vehicle servicing (Full Service, Major Service, oil changes), brake services (front/rear discs, pads, fluid replacement), mechanical repairs (clutch, cambelt, gearbox, exhaust, suspension), diagnostics, ECU remapping, DPF cleaning, air conditioning services, and tyre retail with fitting. The product portfolio consists of core maintenance services (MOT, servicing, repairs, diagnostics) supplemented by specialist services (ECU remapping, carbon cleaning, AdBlue) and tyre retail operations, all delivered at a single Leicester location.
Differentiator
Problem solved
Functional benefit
Products and services
- MOT Testing Annual vehicle inspection service required after the third year of registration to assess roadworthiness, with same-day certification (VT20 for pass, VT30 for fail). For individual car owners in Leicester and surrounding areas.
- Full Service Comprehensive vehicle maintenance service covering all major systems to ensure optimal performance and longevity. For private vehicle owners requiring scheduled maintenance.
- Major Service Extensive vehicle servicing package with thorough inspection and replacement of worn components beyond standard full service scope. For individual car owners needing in-depth maintenance.
- Oil and Filter Change Routine maintenance service replacing engine oil and filters to maintain engine health and performance. For individual vehicle owners.
- Front Brakes (Discs & Pads) Replacement and inspection of front brake discs and pads to ensure safe braking performance. For car owners needing front brake maintenance.
- Rear Brakes (Discs & Pads) Replacement and inspection of rear brake discs and pads for balanced braking system function. For car owners needing rear brake maintenance.
- Rear Brakes (Pads) Replacement service specifically for rear brake pads where disc replacement is not required. For car owners needing pad-only brake service.
- Brake Fluid Replacement Drain and replace brake fluid to maintain proper hydraulic brake system function and prevent moisture-related issues. For individual vehicle owners.
- General Repair Wide range of mechanical repairs including suspension replacement, steering inspection, exhaust services, gearbox services, and clutch replacement. For private car owners needing mechanical fixes.
- Diagnostic Check Vehicle diagnostics using latest tools to access DTC (Diagnostic Trouble Codes) stored in the ECU for quick fault detection. For car owners experiencing warning lights or unexplained issues.
- ECU Remap - Economy Electronic control unit remapping optimized to improve fuel efficiency and reduce running costs. For individual car owners seeking better fuel economy.
- ECU Remap - Performance Electronic control unit remapping to enhance vehicle power output and overall driving performance. For car owners seeking enhanced performance.
- DPF Cleaning Diesel Particulate Filter cleaning service to restore exhaust filtration and prevent costly replacements. For diesel vehicle owners.
- AdBlue / Ad Blue Removal AdBlue refilling service and AdBlue system removal service for diesel vehicles. For diesel car owners needing AdBlue-related maintenance.
- Carbon Clean Internal engine carbon cleaning service to restore performance and efficiency. For car owners with carbon build-up issues.
- Air Conditioning Re-gas R134A / AC Regas 2014 Air conditioning refrigerant recharging service using R134A gas for older vehicles and newer 2014-compliant refrigerants. For car owners needing AC servicing.
- Clutch Replacement Complete clutch replacement service including pressure plate, disc, and release bearing. For car owners with clutch failure or wear.
- Vehicle Safety Check Comprehensive pre-journey or seasonal vehicle safety inspection covering all critical systems. For car owners seeking peace of mind before long trips or seasonal changes.
- Pre MOT Pre-inspection service to identify and fix issues before official MOT testing to improve first-time pass rates. For car owners preparing for annual MOT.
- Engine Oil Flush Deep engine cleaning service that flushes old oil and contaminants before adding fresh oil. For car owners seeking thorough engine maintenance.
- Coolant Change Engine coolant/antifreeze replacement service to maintain proper engine temperature regulation. For car owners needing cooling system service.
- Winter Health Check Seasonal vehicle inspection focusing on cold-weather readiness including battery, tyres, and heating systems. For car owners preparing for winter.
- Cambelt Replacement Timing belt replacement service using OE-grade parts to ensure proper engine timing and prevent catastrophic engine damage. For car owners requiring scheduled cambelt service.
- Coronavirus Neutraliser for Car Interiors Interior sanitisation service using coronavirus neutralising treatments for vehicle cabins. For car owners seeking hygienic interior cleaning.
- Car Tyres Retail of car tyres from multiple brands including Maxxis, Michelin, Bridgestone, Goodyear, Pirelli, Continental, Dunlop, Uniroyal, and budget alternatives. Includes tyre fitting services in-shop and mobile fitting options. For individual car owners needing tyre replacement.
Companies that use Continental Motors Leicester
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Continental Motors Leicester technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Continental Motors Leicester partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Continental Motors Leicester competitors and assessment
Company assessmentDirect peers
- Mr Tyre: UK mobile tyre fitting and service specialist. Closely comparable to Continental Motors' mobile tyre fitting proposition, with overlapping brand portfolio (Continental, Pirelli, Michelin, Uniroyal) and price-led positioning.
- Blackcircles.com: UK online tyre retailer that routes fitting to a partner network. Directly competes for tyre purchases with Continental Motors, particularly on price transparency and home fitting.
- Kwik Fit: UK's largest chain of tyre, MOT and car service centres. Directly comparable to Continental Motors on core services (MOT, tyres, servicing, repairs) and on the price-led positioning supported by a lowest-price guarantee.
- National Tyres: Long-established UK tyre and service chain. Comparable on the tyre retail proposition, multi-brand stock (including budget-to-premium) and fitting services offered by Continental Motors.
- Formula One Autocentres: Multi-site UK car servicing, MOT and repair chain. Comparable service menu (MOT, servicing, brakes, clutches) and target customer (private UK motorists) to Continental Motors Leicester.
- ATS Euromaster: UK-wide tyre, MOT, servicing and repair chain. Overlaps directly with Continental Motors on tyres, MOT and general servicing for private motorists.
- Halfords Autocentres: National UK chain offering MOT, servicing, tyres and repairs. Same customer base (UK private car owners), same core services and similar digital booking flows, making it a head-to-head competitor.
Emerging players
- WhoCanFixMyCar: UK online marketplace for car servicing, MOT and repairs. Targets the same private motorists as Continental Motors and disintermediates local independents through price comparison and booking.
- ClickMechanic: UK online marketplace connecting car owners with mobile and workshop mechanics. Partial overlap with Continental Motors on servicing, repairs and mobile fitting, but competes via aggregation rather than owned workshop.
Broad incumbents
- Goodyear AutoCare: Global tyre manufacturer operating an AutoCare partner/garage network across the UK. Comparable on the tyre-led service proposition (Goodyear, Dunlop, Fulda) and on MOT/servicing via partner workshops.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Continental Motors Leicester social profiles
Digital presenceContinental Motors Leicester financial estimates
Financial estimateRevenue estimate
Valuation estimate
Continental Motors Leicester leadership team
Management profileNumber of profiles
Continental Motors Leicester funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Continental Motors Leicester M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Continental Motors Leicester
What does Continental Motors Leicester do?
Continental Motors Leicester is a single-location automobile garage in Leicester, UK, established in 1987. It provides MOT testing, vehicle servicing (Full Service, Major Service, oil and filter changes), brake services, mechanical repairs (clutch, cambelt, suspension, exhaust, gearbox), engine diagnostics, ECU remapping, DPF cleaning, AdBlue services, air conditioning regas, and car tyre retail with fitting (in-shop and mobile).
Is Continental Motors Leicester a public or private company?
Continental Motors Leicester is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Continental Motors Leicester founded?
Continental Motors Leicester was founded in 1987. It employs 11 to 50 people.
Where is Continental Motors Leicester based?
Continental Motors Leicester is headquartered in Leicester, United Kingdom, in the Europe region.
How does Continental Motors Leicester make money?
Three revenue lines are on record. Vehicle Servicing and Repair Labour is the primary driver. The others are parts Sales and MOT Testing.
Who are Continental Motors Leicester's main competitors?
Direct peers on record are Mr Tyre, Blackcircles.com, Kwik Fit, National Tyres, Formula One Autocentres, ATS Euromaster and Halfords Autocentres. Emerging players are WhoCanFixMyCar and ClickMechanic. Goodyear AutoCare is listed as a broad incumbent.
Does Continental Motors Leicester have an API?
No public API is recorded for Continental Motors Leicester.
What industry is Continental Motors Leicester in?
Continental Motors Leicester's product category is Automotive Garage Services. Its primary akta.pro industry code is THAIANAC, Vehicle Inspection, Testing & Compliance (Safety, Emissions, Certification).