Plantagenet Wines

What Plantagenet Wines does

Plantagenet Wines is a family-owned winery in Mount Barker, Western Australia, producing cool-climate wines from 156 acres of estate vineyards. Established in 1968 as the first commercial winery in the Great Southern, it sells the Icon, Wyjup, Plantagenet Estate, Three Lions, and Omrah ranges, as well as a Museum Collection. Its customer base includes premium collectors, everyday wine drinkers, restaurants, retailers, and national category managers.

Production uses the 55-acre Wyjup Vineyard, whose vines are more than 50 years old, and the 101-acre Rocky Horror Vineyard. The company uses whole-bunch fermentation, traditional-method sparkling production, selective French-barrique maturation, minimal-intervention winemaking, and sustainable, low-yield viticulture. Revenue comes from bottle sales priced from approximately $22 to $150, Shopify e-commerce, paid cellar-door experiences, three wine-club tiers with recurring shipments, events, wholesale distribution, and digital gift cards. The two-cellars-and-clubs model is supplemented by domestic trade distribution in Australia.

Name

Plantagenet Wines

Legal name

Planetwines Pty Ltd

Website

https://plantagenetwines.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Plantagenet Wines is a family-owned Mount Barker winery serving premium and everyday wine consumers with estate-grown cool-climate wines through e-commerce, cellar doors, wine clubs, events, and wholesale trade channels across Australia.

Ownership category

akta.pro rank

Product category

Premium Wines

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Cool-climate wines
• Estate-grown wines
• Premium winemaking
• Wine club subscriptions
• Cellar door experiences

Headquarters

HQ city

Mount Barker

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Wine Sales: Online sales through the company's Shopify storefront at plantagenetwines.com. Consumers purchase wines across multiple tiers (Icon Collection, Wyjup Collection, Plantagenet Estate, Three Lions, Omrah) with free shipping on orders over $295. Wine Club discounts of up to 30% apply to members.
2. Wine Club Membership Subscriptions: Three wine club tiers: Royals Club (handpicked dozen from Estate, Museum, and Wyjup Collection, up to 30% off, exclusive museum access), Lions Club (12 bottles of Three Lions and Estate ranges, up to 20% off), Curated Collection (customer's choice of 6/12/24 bottles, up to 20% off). All clubs ship biannually (March and October) with no sign-up fees.
3. Cellar Door Retail & Tastings: Revenue from wine sales and paid tasting experiences at two cellar door locations (Mount Barker and Fremantle). Mount Barker cellar door includes a café open 10am–3pm with weekend lunch specials. Fremantle Cellar hosts member-only and partner events.
4. Wholesale & Trade: Wholesale supply to national category managers, restaurateurs, and local retailers. Dedicated trade enquiries channel at [email protected].
5. Gift Cards: Digital gift cards sold through the online store, enabling gifting and driving future purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Plantagenet Wines is a family-owned winery based in Mount Barker, Great Southern, Western Australia, producing premium cool-climate wines from 156 acres of estate vineyards. Its portfolio spans multiple tiers (Icon Collection, Wyjup Collection, Plantagenet Estate, Three Lions, Omrah, Museum Collection) sold through cellar doors in Mount Barker and Fremantle, wine club subscriptions, and wholesale channels.

Product overview

Plantagenet Wines is a family-owned winery producing cool-climate premium wines from the Great Southern region of Western Australia. Established in 1968 as the first commercial winery in the Great Southern, the company operates as a single unified winery with multiple wine ranges and membership tiers. The portfolio includes the Icon Collection (single-vineyard limited releases honouring founders), Wyjup Collection (premium handcrafted wines from the flagship Wyjup Vineyard), Plantagenet Estate (ultra-premium regional wines), Three Lions (approachably premium wines), Omrah (accessible entry-level wines), and Museum Collection (aged back-vintage wines exclusive to members). The company offers three wine club memberships (Royals Club, Lions Club, and Curated Collection), physical cellar door hospitality experiences in Mount Barker and Fremantle, event hosting, and gift cards. Wine distribution includes direct-to-consumer online sales, cellar door sales, and trade/wholesale channels.

Differentiator

Problem solved

Functional benefit

Brands

• Icon Collection: Pinnacle single-vineyard wines honouring founder Tony Smith and Lionel Samson, crafted only in exceptional vintages.
• Wyjup Collection
• Plantagenet Estate
• Three Lions
• Omrah
• Plantagenet

Products and services

• Icon Collection Premium top-of-portfolio tier of wines produced by Plantagenet Wines from estate-grown cool-climate fruit in the Great Southern region of Western Australia, targeted at collectors and trade premium lists.
• Wyjup Collection Single-vineyard wine range sourced from Plantagenet's Wyjup estate vineyard, highlighting site-specific cool-climate expression in the Great Southern.
• Plantagenet Estate Core estate range of wines representing the principal Great Southern varietals from Plantagenet's 156 acres of estate vineyards.
• Three Lions Entry-level tier of Plantagenet wines, positioned as an accessible range that references the Lionel Samson family heritage.
• Omrah A Plantagenet Wines range offering an additional style or label within the broader portfolio.
• Museum Collection Library and aged-wine release program offering mature, cellared vintages of Plantagenet wines to collectors and trade buyers seeking older Great Southern stock.
• Royals Club Wine club subscription tier providing members with regular allocations of Plantagenet Wines releases, including access to limited and museum wines.
• Lions Club Wine club subscription tier offering curated selections of Plantagenet wines shipped directly to members on a recurring basis.
• Curated Collection Curated wine club subscription delivering themed or limited-release selections of Plantagenet wines to subscribers.
• Mount Barker Cellar Door On-site cellar door at the winery's Mount Barker estate in the Great Southern region of Western Australia, offering tastings and retail sales of the full Plantagenet portfolio.
• Fremantle Cellar Door Urban cellar door in Fremantle, Western Australia, providing tastings and retail sales of Plantagenet Wines to visitors and local consumers.

Quantifiable outcome

• Icon 'Tony Smith' Shiraz 2018: 97 Points – Ray Jordan and Halliday Wine Companion 2022; Icon 'Lionel Samson' Cabernet Sauvignon 2018: 98 Points – Ray Jordan 2021; Wyjup Collection Riesling 2024: 95 Points – Mike Bennie (Wine Companion) and Ray Jordan; Wyjup Collection Chardonnay 2023: 96 Points – Ray Jordan; Wyjup Collection Pinot Noir 2023: 96 Points – Ray Jordan; Wyjup Blanc de Blancs 2021: 93 Points – Aaron Brasher (The Real Review); 2025 Angevin Riesling: 93 Points – Ray Jordan (Wine Pilot); 2024 Three Lions Riesling: 92 Points – Ray Jordan (Wine Pilot)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Howard Park: Premium Great Southern and Margaret River winery with a comparable multi-tier portfolio and family ownership. Highly comparable given shared Western Australian cool-climate focus and historical Vineyard Manager connection (Pete Price worked at Howard Park).
• Xanadu: Margaret River premium producer with estate vineyards, multi-tier portfolio, and active cellar door hospitality. Comparable in Western Australian premium positioning and DTC/club structure.
• Vasse Felix: Margaret River founding estate (est. 1967) with hospitality-led cellar door and tiered premium portfolio. Highly comparable as a heritage WA premium producer combining estate vineyards, cellar door experience, and trade distribution.
• Cape Mentelle: Premium Margaret River winery with multi-region sourcing and a tiered portfolio including icon-tier wines. Comparable in target customer, hospitality offering, and emphasis on regional cool-climate character.
• Henschke: Family-owned, multi-generational Eden Valley premium producer famous for Hill of Grace and single-vineyard icons. Comparable in family-ownership structure, ultra-premium single-vineyard pricing, and heritage storytelling.
• Moss Wood: Boutique Margaret River estate focused on single-vineyard premium Cabernet and Chardonnay with strong critic scores. Comparable in scale, premium positioning, and museum/aged-vintage programming.
• Jim Barry Wines: Family-owned Clare Valley premium producer with a multi-tier portfolio spanning everyday to ultra-premium single-vineyard wines. Comparable in family heritage, premium tier architecture, and cellar door direct-to-consumer emphasis.
• West Cape Howe: Great Southern-focused premium winery producing cool-climate Riesling, Shiraz, and Cabernet from similar Mount Barker-adjacent terroir. Closely matches Plantagenet's regional positioning, varietal mix, and mid-market price ladder.
• Leeuwin Estate: Iconic Margaret River premium winery with museum-release program and international distribution. Comparable in pursuit of trophy scores, single-vineyard storytelling, and ultra-premium pricing architecture.
• Pewsey Vale: Single-vineyard Eden Valley Riesling specialist with heritage pedigree (est. 1847) and aging potential reputation. Closely comparable on premium Riesling positioning, cool-climate terroir emphasis, and cellaring credentials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PlantagenetWine
• Facebookfacebook.com/plantagenetwines
• LinkedInlinkedin.com/company/plantagenetwines

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plantagenet Wines