Plantagenet Wines
Plantagenet Wines is a family-owned Mount Barker winery serving premium and everyday wine consumers with estate-grown cool-climate wines through e-commerce, cellar doors, wine clubs, events, and wholesale trade channels across Australia.
- Company typePrivate
- Founded1968
- HeadquartersMount Barker, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Plantagenet Wines does
Plantagenet Wines is a family-owned winery in Mount Barker, Western Australia, producing cool-climate wines from 156 acres of estate vineyards. Established in 1968 as the first commercial winery in the Great Southern, it sells the Icon, Wyjup, Plantagenet Estate, Three Lions, and Omrah ranges, as well as a Museum Collection. Its customer base includes premium collectors, everyday wine drinkers, restaurants, retailers, and national category managers.
Production uses the 55-acre Wyjup Vineyard, whose vines are more than 50 years old, and the 101-acre Rocky Horror Vineyard. The company uses whole-bunch fermentation, traditional-method sparkling production, selective French-barrique maturation, minimal-intervention winemaking, and sustainable, low-yield viticulture. Revenue comes from bottle sales priced from approximately $22 to $150, Shopify e-commerce, paid cellar-door experiences, three wine-club tiers with recurring shipments, events, wholesale distribution, and digital gift cards. The two-cellars-and-clubs model is supplemented by domestic trade distribution in Australia.
Plantagenet Wines firmographics
Firmographics- Name
- Plantagenet Wines
- Legal name
- Planetwines Pty Ltd
- Website
- https://plantagenetwines.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Plantagenet Wines is a family-owned Mount Barker winery serving premium and everyday wine consumers with estate-grown cool-climate wines through e-commerce, cellar doors, wine clubs, events, and wholesale trade channels across Australia.
- Ownership category
- akta.pro rank
Plantagenet Wines industry classification
Industry- Product category
- Premium Wines
- NAICS
- Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Plantagenet Wines is headquartered
LocationHeadquarters
- HQ city
- Mount Barker
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Plantagenet Wines business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Wine Sales: Online sales through the company's Shopify storefront at plantagenetwines.com. Consumers purchase wines across multiple tiers (Icon Collection, Wyjup Collection, Plantagenet Estate, Three Lions, Omrah) with free shipping on orders over $295. Wine Club discounts of up to 30% apply to members.
- Wine Club Membership Subscriptions: Three wine club tiers: Royals Club (handpicked dozen from Estate, Museum, and Wyjup Collection, up to 30% off, exclusive museum access), Lions Club (12 bottles of Three Lions and Estate ranges, up to 20% off), Curated Collection (customer's choice of 6/12/24 bottles, up to 20% off). All clubs ship biannually (March and October) with no sign-up fees.
- Cellar Door Retail & Tastings: Revenue from wine sales and paid tasting experiences at two cellar door locations (Mount Barker and Fremantle). Mount Barker cellar door includes a café open 10am–3pm with weekend lunch specials. Fremantle Cellar hosts member-only and partner events.
- Wholesale & Trade: Wholesale supply to national category managers, restaurateurs, and local retailers. Dedicated trade enquiries channel at [email protected].
- Gift Cards: Digital gift cards sold through the online store, enabling gifting and driving future purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Icon Collection — Single-vineyard, limited release wines from Tony Smith Shiraz and Lionel Samson Cabernet Sauvignon |
| One time/ perpetual license | Pay-as-you-go | Wyjup Collection — Individual numbered bottles, 120 dozen per wine, handcrafted single-vineyard expressions |
| One time/ perpetual license | Pay-as-you-go | Plantagenet Estate — Ultra-premium wines with noble roots, named for the royal Plantagenet houses and local Shire |
| One time/ perpetual license | Pay-as-you-go | Three Lions — Premium everyday wines with power and provenance |
| One time/ perpetual license | Pay-as-you-go | Omrah — Fresh, approachable wines celebrating the coastal spirit of Western Australia |
| Subscription | Annual | Royals Club — Exclusive collector's membership with museum wine access |
| Subscription | Annual | Lions Club — Everyday premium wine membership |
| Subscription | Annual | Curated Collection — Flexible pick-your-own wine club |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Plantagenet Wines product offering
Product offeringCore offering
Plantagenet Wines is a family-owned winery based in Mount Barker, Great Southern, Western Australia, producing premium cool-climate wines from 156 acres of estate vineyards. Its portfolio spans multiple tiers (Icon Collection, Wyjup Collection, Plantagenet Estate, Three Lions, Omrah, Museum Collection) sold through cellar doors in Mount Barker and Fremantle, wine club subscriptions, and wholesale channels.
Product overview
Plantagenet Wines is a family-owned winery producing cool-climate premium wines from the Great Southern region of Western Australia. Established in 1968 as the first commercial winery in the Great Southern, the company operates as a single unified winery with multiple wine ranges and membership tiers. The portfolio includes the Icon Collection (single-vineyard limited releases honouring founders), Wyjup Collection (premium handcrafted wines from the flagship Wyjup Vineyard), Plantagenet Estate (ultra-premium regional wines), Three Lions (approachably premium wines), Omrah (accessible entry-level wines), and Museum Collection (aged back-vintage wines exclusive to members). The company offers three wine club memberships (Royals Club, Lions Club, and Curated Collection), physical cellar door hospitality experiences in Mount Barker and Fremantle, event hosting, and gift cards. Wine distribution includes direct-to-consumer online sales, cellar door sales, and trade/wholesale channels.
Differentiator
Problem solved
Functional benefit
Brands
- Icon Collection: Pinnacle single-vineyard wines honouring founder Tony Smith and Lionel Samson, crafted only in exceptional vintages.
- Wyjup Collection
- Plantagenet Estate
- Three Lions
- Omrah
- Plantagenet
Products and services
- Icon Collection Premium top-of-portfolio tier of wines produced by Plantagenet Wines from estate-grown cool-climate fruit in the Great Southern region of Western Australia, targeted at collectors and trade premium lists.
- Wyjup Collection Single-vineyard wine range sourced from Plantagenet's Wyjup estate vineyard, highlighting site-specific cool-climate expression in the Great Southern.
- Plantagenet Estate Core estate range of wines representing the principal Great Southern varietals from Plantagenet's 156 acres of estate vineyards.
- Three Lions Entry-level tier of Plantagenet wines, positioned as an accessible range that references the Lionel Samson family heritage.
- Omrah A Plantagenet Wines range offering an additional style or label within the broader portfolio.
- Museum Collection Library and aged-wine release program offering mature, cellared vintages of Plantagenet wines to collectors and trade buyers seeking older Great Southern stock.
- Royals Club Wine club subscription tier providing members with regular allocations of Plantagenet Wines releases, including access to limited and museum wines.
- Lions Club Wine club subscription tier offering curated selections of Plantagenet wines shipped directly to members on a recurring basis.
- Curated Collection Curated wine club subscription delivering themed or limited-release selections of Plantagenet wines to subscribers.
- Mount Barker Cellar Door On-site cellar door at the winery's Mount Barker estate in the Great Southern region of Western Australia, offering tastings and retail sales of the full Plantagenet portfolio.
- Fremantle Cellar Door Urban cellar door in Fremantle, Western Australia, providing tastings and retail sales of Plantagenet Wines to visitors and local consumers.
Quantifiable outcome
- Icon 'Tony Smith' Shiraz 2018: 97 Points – Ray Jordan and Halliday Wine Companion 2022; Icon 'Lionel Samson' Cabernet Sauvignon 2018: 98 Points – Ray Jordan 2021; Wyjup Collection Riesling 2024: 95 Points – Mike Bennie (Wine Companion) and Ray Jordan; Wyjup Collection Chardonnay 2023: 96 Points – Ray Jordan; Wyjup Collection Pinot Noir 2023: 96 Points – Ray Jordan; Wyjup Blanc de Blancs 2021: 93 Points – Aaron Brasher (The Real Review); 2025 Angevin Riesling: 93 Points – Ray Jordan (Wine Pilot); 2024 Three Lions Riesling: 92 Points – Ray Jordan (Wine Pilot)
Companies that use Plantagenet Wines
Customer profileSegments3 records
Ideal customer profiles2 records
Plantagenet Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Plantagenet Wines partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Plantagenet Wines competitors and assessment
Company assessmentDirect peers
- Howard Park: Premium Great Southern and Margaret River winery with a comparable multi-tier portfolio and family ownership. Highly comparable given shared Western Australian cool-climate focus and historical Vineyard Manager connection (Pete Price worked at Howard Park).
- Xanadu: Margaret River premium producer with estate vineyards, multi-tier portfolio, and active cellar door hospitality. Comparable in Western Australian premium positioning and DTC/club structure.
- Vasse Felix: Margaret River founding estate (est. 1967) with hospitality-led cellar door and tiered premium portfolio. Highly comparable as a heritage WA premium producer combining estate vineyards, cellar door experience, and trade distribution.
- Cape Mentelle: Premium Margaret River winery with multi-region sourcing and a tiered portfolio including icon-tier wines. Comparable in target customer, hospitality offering, and emphasis on regional cool-climate character.
- Henschke: Family-owned, multi-generational Eden Valley premium producer famous for Hill of Grace and single-vineyard icons. Comparable in family-ownership structure, ultra-premium single-vineyard pricing, and heritage storytelling.
- Moss Wood: Boutique Margaret River estate focused on single-vineyard premium Cabernet and Chardonnay with strong critic scores. Comparable in scale, premium positioning, and museum/aged-vintage programming.
- Jim Barry Wines: Family-owned Clare Valley premium producer with a multi-tier portfolio spanning everyday to ultra-premium single-vineyard wines. Comparable in family heritage, premium tier architecture, and cellar door direct-to-consumer emphasis.
- West Cape Howe: Great Southern-focused premium winery producing cool-climate Riesling, Shiraz, and Cabernet from similar Mount Barker-adjacent terroir. Closely matches Plantagenet's regional positioning, varietal mix, and mid-market price ladder.
- Leeuwin Estate: Iconic Margaret River premium winery with museum-release program and international distribution. Comparable in pursuit of trophy scores, single-vineyard storytelling, and ultra-premium pricing architecture.
- Pewsey Vale: Single-vineyard Eden Valley Riesling specialist with heritage pedigree (est. 1847) and aging potential reputation. Closely comparable on premium Riesling positioning, cool-climate terroir emphasis, and cellaring credentials.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Plantagenet Wines social profiles
Digital presencePlantagenet Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plantagenet Wines leadership team
Management profileNumber of profiles
Profiles2 records
Plantagenet Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plantagenet Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plantagenet Wines
What does Plantagenet Wines do?
Plantagenet Wines is a family-owned winery based in Mount Barker, Great Southern, Western Australia, producing premium cool-climate wines from 156 acres of estate vineyards. Its portfolio spans multiple tiers (Icon Collection, Wyjup Collection, Plantagenet Estate, Three Lions, Omrah, Museum Collection) sold through cellar doors in Mount Barker and Fremantle, wine club subscriptions, and wholesale channels.
Is Plantagenet Wines a public or private company?
Plantagenet Wines is a private company. It is classified as family owned and is currently operating.
When was Plantagenet Wines founded?
Plantagenet Wines was founded in 1968. It employs 11 to 50 people.
Where is Plantagenet Wines based?
Plantagenet Wines is headquartered in Mount Barker, Australia, in the Oceania region.
How does Plantagenet Wines make money?
Five revenue lines are on record. Direct E-commerce Wine Sales are the primary driver. The others are wine Club Membership Subscriptions, cellar Door Retail & Tastings, wholesale & Trade and gift Cards.
Who are Plantagenet Wines's main competitors?
Direct peers on record are Howard Park, Xanadu, Vasse Felix, Cape Mentelle, Henschke, Moss Wood, Jim Barry Wines, West Cape Howe, Leeuwin Estate and Pewsey Vale.
Does Plantagenet Wines have an API?
No public API is recorded for Plantagenet Wines.
What industry is Plantagenet Wines in?
Plantagenet Wines's product category is Premium Wines. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 5180.