Hudson Wilder

What Hudson Wilder does

Hudson Wilder, Inc. is a privately-held, design-led lifestyle brand founded in 2015 by Conway Liao (Founder and Chief Culture Officer) and headquartered in Brooklyn, New York. The company curates and sells a portfolio of 171+ proprietary and third-party homeware products — including the Tecnica aluminum collection, Brant and Asobi handblown glassware, Sora and Lotta drinking vessels, Leonne porcelain dinnerware, O'Keeffe linen napkins, Tanchen accessories, and a Library of 101 design books — through its Shopify-powered direct-to-consumer e-commerce site at hudsonwilder.com and a flagship Studio-Showroom-Café concept store at 142 Plymouth Street in Brooklyn's DUMBO neighborhood. Beyond product sales, Hudson Wilder monetizes event tableware rentals across New York City, event space rental at the flagship, and a wholesale/trade program serving design-oriented boutiques and museum gift shops worldwide. The brand also operates the Soft-Power cultural platform — comprising an editorial journal, group exhibitions such as Counterpoint, the Ephemeral Matter culinary residency, and Cinema Supper Club screenings — that anchors community engagement and partnerships with brands including Phaidon, Comme Si, Tekla, Pas Normal Studios, and Natoora. Hudson Wilder is bootstrapped with 1-10 employees, operates exclusively within the United States (with international expansion signaled for 2026), and positions itself as a cultural platform as much as a retailer.

Name

Hudson Wilder

Legal name

Hudson Wilder, Inc.

Website

https://hudsonwilder.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Hudson Wilder is a Brooklyn-based, design-led lifestyle brand founded in 2015 by Conway Liao, selling curated proprietary and third-party homewares, glassware, tableware, linens, and design books through D2C e-commerce, a flagship Studio-Showroom-Café in DUMBO, wholesale, and event rental services for design-conscious consumers and trade partners.

Ownership category

akta.pro rank

Product category

Designer homeware and lifestyle retail

NAICS

Home Furnishings Retailers (44912), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home, Furniture & Home Improvement Online Retailers (CRAFADAE)

Keywords

• Designer homeware
• Handblown glassware
• Restaurant-grade dinnerware
• Design bookstore
• Cultural retail concept

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for designed homewares, glassware, tableware, bed + bath products, accessories, and design books. Products range from glassware and tableware to linens and accessories.
2. Wholesale/B2B: Partnership with design-oriented boutiques, museum gift shops, and gifting companies worldwide. Includes custom design and development services.
3. Event Tableware Rentals: Rental of dinnerware, tableware, and glassware for events across New York City with delivery and pick-up available.
4. Event Space Rental: Rental of flagship studio space at 142 Plymouth for events, screenings, and gatherings. Approached as partnerships rather than pure rentals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hudson Wilder designs, curates, and sells premium homeware products including handblown glassware, aircraft-grade aluminum objects, restaurant-grade porcelain dinnerware, linen napkins, curated third-party homeware (Tekla, Tanchen, Comme Si), and a curated design book library. The brand also operates a flagship Studio-Showroom-Café concept store in Brooklyn's DUMBO neighborhood, offering retail, a café, cultural programming, event space rental, tableware rentals, and an Ephemeral Matter culinary residency program.

Product overview

Hudson Wilder is a design-led lifestyle brand and cultural platform operating as a single unified offering centered on 'The Art of Casual Living.' The core product portfolio comprises proprietary homewares collections (Tecnica aluminum collection, Asobi and Sora glassware collections, Leonne porcelain dinnerware, Cirrus stackable glass, O'Keeffe linen napkins), curated third-party accessories (Tanchen bags), and a curated Library of 101 design/architecture books. The brand extends into hospitality through its Studio-Showroom-Café flagship in DUMBO, Brooklyn (142 Plymouth), offering Ephemeral Matter culinary residencies, event space rental, and tableware rentals. The Tekla bed and bath collection represents third-party products sold alongside the proprietary offerings. Collaborations include Hudson Wilder x Phaidon Design Bookstore and Hudson Wilder x Comme Si. The company was founded in 2015 and operates exclusively in the United States with free shipping on orders over $110.

Differentiator

Problem solved

Functional benefit

Products and services

• Tecnica Collection A collection of aircraft-grade aluminum homeware objects, designed by Hudson Wilder and produced in premium metal, sold through the direct-to-consumer storefront and wholesale channels.
• Brant Handblown Wine Glasses Handblown wine glasses in Hudson Wilder's signature Brant design, offered as part of the brand's proprietary glassware line.
• Asobi Collection A proprietary Hudson Wilder homeware collection featured within the brand's designed product line.
• Sora Collection A proprietary Hudson Wilder homeware collection featured within the brand's designed product line.
• Lotta Coffee / Tea Cup A designed coffee and tea cup from Hudson Wilder's proprietary tableware line.
• Leonne Dinnerware Collection A restaurant-grade porcelain dinnerware collection designed by Hudson Wilder, positioned for both home entertaining and hospitality buyers.
• Cirrus Stackable Glass A stackable glass design from Hudson Wilder's proprietary glassware line.
• O'Keeffe Linen Napkin Collection A premium linen napkin collection designed by Hudson Wilder, sold as part of its proprietary textiles line.
• Tekla Towels and Bedding Curated third-party Tekla towels and bedding retailed through Hudson Wilder's store as part of its bed + bath assortment.
• Tanchen 0/0 Sling Crossbody Bag A curated third-party Tanchen sling crossbody bag retailed through Hudson Wilder's accessories assortment.
• Hudson Wilder Library (Design Books) A curated library of design books sold by Hudson Wilder, presented as a distinct cultural and editorial offering within the brand's assortment.
• Hudson Wilder x Comme Si Tecnica Bento Box A collaborative bento box produced with Comme Si under the Hudson Wilder Tecnica line, sold through the brand's homeware and tableware assortment.
• Ephemeral Matter Culinary Residency An experiential culinary program hosted at the Hudson Wilder DUMBO flagship featuring rotating resident chefs, sold as a ticketed or hosted experience to consumers.
• Event Space Rental at DUMBO Flagship Rental of Hudson Wilder's Studio-Showroom-Café space in DUMBO, Brooklyn for private events and brand activations.
• Event Tableware Rentals Rental of Hudson Wilder's designed tableware and homeware for use at private events, paired with the event space offering.
• Hudson Wilder Digital Gift Cards Digital gift cards redeemable across Hudson Wilder's product assortment, sold through the online store.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor and core.

• Pas Normal StudiosminorStrategic or Co-development Partner · 1 January 2025Design spotlight collaboration featuring Danish cycling and lifestyle brand. Hosted bike rides and runs with the brand as part of design movement and living well programming.
• Akua ObjectsminorStrategic or Co-development Partner · 1 January 2025Design spotlight collaboration featuring Copenhagen-based design studio. Part of design community programming.
• TeklaminorChannel Partner/ Reseller/ Distributor · 1 January 2025Danish textile brand featured in design spotlight at Hudson Wilder. Products include towels, blankets, bath mats, and percale bedding sold through the store.
• Artspace/PhaidonminorStrategic or Co-development Partner · 1 January 2025Collaboration hosting Yoko Ono's artwork. Partnership between Artspace and Phaidon.
• NatooraminorStrategic or Co-development Partner · 1 January 2025Food design collaboration hosting Franco Fubini and Natoora team for conversation centered around 'Good Taste' exploring food provenance and quality.
• AplósminorStrategic or Co-development Partner · 1 January 2025Partnership with non-alcoholic spirits brand as part of hospitality programming.
• ChandonminorStrategic or Co-development Partner · 1 January 2025Hospitality and event partnership with Moët & Chandon brand.
• Actual SourceminorStrategic or Co-development Partner · 1 January 2025Design publisher partnership for IBM book launch featuring Cait Oppermann's photography work.
• Simple FlairminorStrategic or Co-development Partner · 1 January 2025Milan-based design platform that led the Butter Dish show during Milan design week. Collaboration elevated Tecnica Butter Dish to global conversation.
• Eny Lee ParkerminorStrategic or Co-development Partner · 1 September 2024Ceramicist and spatial designer featured in Soft-Power: Counterpoint exhibition. New York-based designer working across furniture, lighting, and objects with clay as primary material.
• Cara Marie PiazzaminorStrategic or Co-development Partner · 1 September 2024Natural dye artist featured in Soft-Power: Counterpoint exhibition. Operates Calyx dye studio with applications across fashion, interiors, and arts.
• Ananas AnanasminorStrategic or Co-development Partner · 1 September 2024Food-art studio founded by Verónica González and Elena Petrossian. Featured in Counterpoint exhibition with Trace series exploring soil erosion using discarded earth and oyster shells.
• Maja DługoleckaminorStrategic or Co-development Partner · 1 September 2024Los Angeles-based painter and curator featured in Soft-Power: Counterpoint exhibition. Approaches abstraction as autobiography with background in design and music.
• PhaidoncoreStrategic or Co-development Partner · 1 May 2024Hudson Wilder x Phaidon Design Bookstore collaboration launched during New York Design Week (May 14-20). Features curated selection of 28 design culture books including rare and out-of-print titles, foundational texts, and contemporary releases. Includes exclusive publications like Todd Bracher's monograph and Richard Sapper biography.
• Comme SicoreStrategic or Co-development Partner · 1 January 2024Collaboration between two contemporary heritage brands celebrating Asian American creatives. Created Tecnica Bento Box and Ginkgo Leaf Silk Scarf. Como Si contributes fine textiles and color mastery; Hudson Wilder provides industrial design expertise. Ginkgo biloba motif honors both brands' East Asian roots.

Scale indicators3 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Dinosaur Designs: Independent design homewares brand producing handcrafted resin and home objects with a similar founder-led, design-as-culture positioning. Comparable on premium aesthetic, curated object portfolio, and brand-as-platform approach.
• Toast: Design-led home goods brand with curated tableware, linens, and home objects in a similar muted, premium aesthetic. Comparable in product mix, pricing tier, and artisanal positioning.
• Areaware: Independent design brand curating and producing objects from a community of independent designers across homeware, tabletop, and lifestyle categories. Directly comparable curated-design-home-object model.
• Food52: Design-conscious home goods retailer with a strong community and editorial platform and food/lifestyle programming. Comparable combination of curated home goods retail and community-driven cultural content.
• MoMA Design Store: Curated retail of design objects tied to a cultural institution, including books, tableware, and home accessories. Closely comparable concept of selling design as a cultural artifact, including the Phaidon publishing overlap.
• Coming Soon New York: NYC-based design concept store offering curated home objects and design culture. Comparable single-location, design-led retail experience targeting design-conscious consumers.
• Hawkins New York: NYC-based design-led home goods brand offering curated tableware, glassware, kitchen and bath linens at comparable premium price points. Closest direct peer by category mix, aesthetic, and target customer.
• Aesop: Design-led retail brand with signature physical store experiences, cultural programming, and curated product philosophy. Highly comparable on the model of treating retail as a cultural platform rather than pure transactions.

Broad incumbents

• CB2: Crate & Barrel's design-focused sister brand offering modern home furnishings, tabletop, and decorative accessories at varied price points. Comparable in design-led positioning across overlapping product categories.
• West Elm: Large-scale design-led home furnishings retailer operating across multiple categories including tableware, bedding, and decorative objects. Overlaps in product categories and design-conscious target customer at broader price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hudsonwilder
• Pinterestpinterest.com/hudsonwilder
• Facebookfacebook.com/hudsonwilder
• LinkedInlinkedin.com/company/hudson-wilder

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hudson Wilder