What Reproductive Care Center does

Reproductive Care Center (RCC), now operating as RMA Utah following a May 2026 merger with Utah Center for Reproductive Medicine, is a physician-directed fertility clinic founded in 1994 by Dr. James Heiner as the first private practice infertility and IVF clinic in Utah. The clinic provides comprehensive assisted reproductive technology (ART) services including in vitro fertilization (IVF), intrauterine insemination (IUI), preimplantation genetic testing (PGT), donor egg/embryo/sperm programs, egg and sperm cryopreservation, vasectomy reversal, surrogacy coordination, surgical treatments, and LGBTQIA+ family-building programs. It operates from Utah locations in Sandy (headquarters) and Clearfield plus an Idaho Falls facility, serving patients across Utah, Idaho, Montana, and Wyoming.

The clinic's technical foundation centers on a CAP-accredited embryology and andrology laboratory (continuous accreditation since 2001) and CLIA certification, staffed by two Ph.D. embryologists including Laboratory Director Benjamin Sessions. The Sandy headquarters houses two egg retrieval suites with anesthesia capabilities, alongside diagnostic imaging (3D saline sonograms, HSG, ultrasound) and endocrinology services. RCC is part of the IVI RMA North America network, which includes 22+ IVF laboratories and 100+ specialists across a network that has helped deliver over 220,000 babies, providing research leverage and best-practice sharing. Patient engagement is supported by the Artemis Patient Portal for scheduling, secure messaging, and medical records access.

RCC generates revenue through cycle-based professional services fees for IVF, IUI, fertility medications, embryology, and diagnostic testing, with most treatment costs not covered by insurance. Pricing structures include outcome-based subscription models such as the CareShare 100% IVF Refund Program (up to 6 cycles for one fee with full refund if no live birth) and multi-cycle discount programs (2-3 egg retrievals with unlimited frozen embryo transfers), plus income-based medication discounts via EMD Serono's Compassionate Care Program. The go-to-market motion is sales-led, combining physician consultations, phone and online scheduling, community event sponsorships (Footsteps for Fertility, Hope for Fertility, National Infertility Awareness Week), and referral networks from gynecologists across the Intermountain West. Customer segments span heterosexual and same-sex couples, single patients, women over 35 with diminished ovarian reserve, male infertility patients, genetic disease carriers, and women seeking fertility preservation.

Name

Reproductive Care Center

Legal name

Reproductive Care Center

Website

https://fertilitydr.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Reproductive Care Center, now RMA Utah, is a Utah-based fertility clinic offering IVF, IUI, PGT, fertility preservation, and donor services across Utah locations and Idaho Falls. Founded in 1994, it serves patients across the Intermountain West within the IVI RMA North America network.

Ownership category

akta.pro rank

Product category

Fertility Services

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ)

Keywords

• Fertility treatments
• IVF procedures
• Reproductive medicine
• Fertility diagnostics
• Fertility preservation

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Fertility Treatment Services: IVF procedures, IUI treatments, fertility drug medications, embryology services, and diagnostic testing. Revenue is generated through procedure fees, medication coordination, and cycle-based billing.
2. Diagnostic Testing: Semen analyses, hormone assays, HSGs, 3D saline sonograms, office hysteroscopy, and ultrasound monitoring.
3. CareShare IVF Refund Program: Up to 6 IVF cycles for one single fee with full refund if live birth is not achieved. Higher upfront payment with risk mitigation for patients.
4. Multi-Cycle Discount Program: Prepaid flat fee for multiple cycles (2-3 egg retrievals) with unlimited frozen embryo transfers, offering savings compared to pay-as-you-go.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Reproductive Care Center is a fertility clinic that diagnoses and treats infertility through assisted reproductive technology services including In Vitro Fertilization (IVF), Intrauterine Insemination (IUI), Preimplantation Genetic Testing (PGT), egg and sperm cryopreservation, donor egg/sperm/embryo programs, surrogacy coordination, and LGBTQIA+ family-building. The clinic operates on-site CAP-accredited embryology and andrology laboratories and offers financial programs such as the CareShare 100% IVF Refund Program and multi-cycle discount packages for patients across Utah, Idaho, Montana, and Wyoming.

Product overview

Reproductive Care Center (now RMA Utah) is a fertility clinic offering a comprehensive suite of reproductive medicine services. The core offerings include intrauterine insemination (IUI), in vitro fertilization (IVF), and advanced technologies such as preimplantation genetic testing (PGT). The clinic provides donor services (donor egg, donor sperm, donor embryos), fertility preservation through egg and sperm freezing, surrogacy, and LGBTQIA+ family-building programs. Supporting services include fertility testing, surgical treatments, and financial assistance programs including the CareShare 100% IVF Refund Program and multi-cycle discount options. The clinic operates state-of-the-art IVF laboratories and maintains accreditation through CAP and CLIA.

Differentiator

Problem solved

Functional benefit

Brands

• CareShare 100% IVF Refund Program: A program offering up to 6 IVF cycles for a single fee with full refund if live birth is not achieved
• 100% Money Back IVF Guarantee

Products and services

• In Vitro Fertilization (IVF) IVF is the clinic's primary assisted reproductive technology involving egg retrieval, fertilization in laboratory conditions, and embryo transfer to the uterus, offered to patients with infertility across Utah and Idaho.
• Intrauterine Insemination (IUI) IUI is a first-line fertility treatment that places sperm directly into the uterus to increase chances of fertilization, used for patients with select infertility diagnoses.
• Preimplantation Genetic Testing (PGT) PGT includes preimplantation genetic screening (PGS) for chromosomal abnormalities and preimplantation genetic diagnosis (PGD) for preventing transmission of sex-linked genetic diseases, performed in conjunction with IVF cycles.
• Donor Egg IVF IVF treatment using donor eggs for patients who cannot use their own eggs, including older maternal age, diminished ovarian reserve, or failed prior IVF.
• Donor Embryo Program Program using donated embryos for patients who need both egg and sperm donation to build their families.
• Donor Sperm Use of donated sperm for artificial insemination or IVF procedures, particularly relevant for single parents, same-sex couples, and severe male-factor infertility.
• Egg Freezing (Oocyte Cryopreservation) Cryopreservation of eggs for women delaying childbearing or preserving fertility before cancer treatments; RCC was the first clinic in Utah to deliver a baby using frozen eggs.
• Sperm Freezing Cryopreservation of sperm, particularly recommended prior to cancer treatments that may impair fertility.
• Vasectomy Reversal Surgical reversal of vasectomy for men who previously had vasectomies and now wish to restore fertility.
• Reproductive Surgery Reproductive surgery including laparoscopy, hysteroscopy, and surgical treatment for endometriosis, uterine abnormalities, and other conditions contributing to infertility.
• Surrogacy Program Gestational surrogacy program where a surrogate carries the patient's child, with both traditional and gestational surrogacy options available.
• Building Families (LGBTQIA+ Family Building) Comprehensive family-building services for LGBTQIA+ patients and single parents, including IUI, IVF, egg freezing, and donor services.
• Artemis Patient Portal Online patient portal for appointment scheduling, secure messaging with the care team, and accessing medical records.
• CareShare 100% IVF Refund Program Refund program including up to 6 IVF cycles for one single fee with full refund if live birth is not achieved; includes ICSI, embryo cryopreservation (18 months), PGT-A, cycle monitoring, embryo biopsy, and frozen embryo transfers.
• IVF Multi-Cycle Discount Program Prepaid flat fee program for multiple IVF cycles with options for 2 or 3 egg retrievals, unlimited frozen embryo transfers, in-cycle monitoring, and initial-year cryopreservation.
• Compassionate Care Medications Program Partnership with EMD Serono providing up to 75% savings on fertility medications Gonal-F, Ovidrel, and Cetrotide for uninsured, income-eligible patients at Freedom Fertility Pharmacy in Utah.
• Fertility Testing Services Comprehensive fertility diagnostic services including semen analysis, HSG, hormone assays, 3D saline sonograms, genetic testing, laparoscopy, and hysteroscopy.
• Fertility Medication Treatment Fertility medications including Clomid, Letrozole, Metformin, FSH, and hCG for ovulation induction and stimulation as part of treatment plans.

Quantifiable outcome

• 220,000+ babies delivered through IVI RMA network
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Utah Center for Reproductive Medicine (UCRM)coreStrategic or Co-development Partner · 1 May 2026UCRM and RCC officially came together as one unified clinic under the RMA Utah name, combining experienced physicians, dedicated care teams, and advanced reproductive technologies to better serve patients and families across the region.
• Boston IVFcoreStrategic or Co-development Partner · 26 July 2021RCC entered into partnership with Boston IVF, a pioneer in reproductive healthcare and innovative research. This partnership added Boston IVF's resources, experience, and reproductive lab science to RCC's model of care, directly influencing success rates for patients in the local community.
• IVI RMA North AmericacoreStrategic or Co-development PartnerRCC is part of IVI RMA North America network uniting leading fertility experts. The network includes 22 state-of-the-art IVF laboratories that have helped welcome more than 220,000 babies. RCC now operates as RMA Utah within this network.
• EMD SeronominorGTM or Marketing PartnerRCC participates in EMD Serono's Compassionate Care Program offering up to 75% savings on fertility medications (Gonal-F, Ovidrel, Cetrotide) for uninsured, income-eligible patients.
• 97.1 ZHT RadiominorGTM or Marketing PartnerPartnership with 97.1 ZHT radio station for the Maybe Baby contest awarding $25,000 IVF treatment to one lucky couple. Joint marketing campaign to raise awareness about infertility and RCC services.
• Freedom Fertility PharmacyminorChannel Partner/ Reseller/ DistributorIn Utah, the Compassionate Care Card from EMD Serono can only be used at Freedom Fertility Pharmacy for purchasing fertility medications at discounted rates.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Inception Fertility: Parent company of multiple U.S. fertility clinic brands (including The Prelude Network and a national IVF lab network). Comparable as an umbrella platform that competes with RCC's parent IVI RMA North America for clinic-level partnerships, payer contracts, and employer relationships.
• Prelude Fertility: Multi-clinic fertility network focused on egg freezing and IVF access. Prelude competes with RCC on elective fertility preservation and IVF, but operates at significantly greater scale and with broader geographic reach as part of a larger parent organization.

Others

• Freedom Fertility Pharmacy: Specialty pharmacy dispensing fertility medications and the in-network Utah partner for the EMD Serono Compassionate Care Card used by RCC patients. Comparable as an ecosystem partner that influences the cost and accessibility of RCC's medication-dependent treatment cycles.
• EMD Serono: Major fertility drug manufacturer (Gonal-F, Ovidrel, Cetrotide) that runs the Compassionate Care program RCC participates in. EMD Serono is an adjacent ecosystem participant — a supplier/partner rather than a competitor — but shapes the drug-cost economics that drive RCC's medication revenue and patient affordability programs.

Direct peers

• Boston IVF: One of the largest and most established fertility networks in the U.S. offering IVF, IUI, PGT, and fertility preservation. RCC entered into a partnership with Boston IVF in 2021, making it a directly comparable peer with overlapping service lines, lab capabilities, and patient acquisition model.
• Neway Fertility: Multi-location U.S. fertility clinic with comparable mix of IVF, IUI, egg freezing, and LGBTQIA+ family-building services. Neway is a smaller-scale direct competitor to RCC with overlapping patient segments and treatment offerings.
• Shady Grove Fertility (SGF): High-volume U.S. fertility network operating across multiple states with full ART services including IVF, IUI, donor programs, and shared-risk refund programs analogous to RCC's CareShare. SGF is a directly comparable peer in scale of cycles, financial program design, and multi-site operating model.
• CCRM Fertility: National fertility platform with own-brand IVF labs and a research-driven clinical model. CCRM operates in many of the same U.S. metros as RCC's parent network and competes head-to-head on advanced services like PGT, egg freezing, and complex cases.

Regional players

• HRC Fertility: Established multi-location fertility practice based in Southern California offering IVF, IUI, PGT, and LGBTQIA+ family building. While it does not operate in the Intermountain West, it is a comparable specialty-clinic peer with similar service breadth, embryology lab, and outcome-based positioning.
• Oregon Reproductive Medicine (ORM): High-success-rate independent fertility clinic in the Pacific Northwest offering IVF, donor programs, and genetic testing. ORM is comparable to RCC as a regional independent clinic with strong clinical reputation, though it serves a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/PLUlmkGHYeem3PDRiNe3rZ7zQenhQjmC55

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reproductive Care Center