Roberto Sport
Roberto Sport is an Italian foosball (calciobalilla) table manufacturer founded in 1947, producing 100% Made in Italy indoor/outdoor tables, billiard tables, and accessories for residential, professional, commercial, and corporate customers across 60+ countries via DTC and distributor channels.
- Company typePrivate
- Founded1947
- HeadquartersLessolo, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Roberto Sport does
Roberto Sport is an Italian manufacturer of foosball (calciobalilla) tables founded in 1947 in Turin, operating from its production facility in Lessolo with sales managed by Sportify SRL in Silea. The company produces a comprehensive range of indoor and outdoor foosball tables, coin-operated commercial models, federation-certified competition tables, and billiard/pool tables, alongside a full accessories line. All production is conducted in-house at the Lessolo facility using CNC woodworking, injection molding, and metal fabrication capabilities, with explicit '100% Made in Italy' positioning and domestically sourced materials.
The product portfolio spans entry-level children's tables (Roby Color series from €249) to federation-certified competition tables (Revolution series up to €1,869), organized across distinct tiers including Match, Scout, College, Adrenaline, Champion, Pro Winner, Pro Olimpic, Competition, and Professional Training. Notable technical features include 5mm tempered glass playing surfaces, 18mm telescopic high-carbon steel rods with double chrome plating, self-lubricating bushings, anodized aluminum frames, and an exclusive low-angle corner design for bank-shot performance. Roberto Sport holds official competition certifications from ITSF, LICB, and FPICB, alongside CE, EN 71, REACH, and POPs EU regulatory compliance.
Roberto Sport generates revenue primarily through hardware sales via two channels: direct-to-consumer e-commerce on robertosport.it (Shopify-powered, operated by Sportify SRL) and an international network of 40+ authorized distributors across 60+ countries, supplemented by a dedicated French subsidiary (Roberto Sport France, Mougins). The company serves four customer segments — residential consumers, professional players and clubs, commercial establishments (bars, gaming centers), and corporate/business customers — with custom branding services and accessories/spare parts sales complementing the core table revenue stream. Pricing is in euros with VAT included, free shipping over €150, and payment options including credit card, PayPal, bank transfer, and Scalapay installments.
Roberto Sport firmographics
Firmographics- Name
- Roberto Sport
- Legal name
- Roberto Sport
- Website
- https://robertosport.it
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roberto Sport is an Italian foosball (calciobalilla) table manufacturer founded in 1947, producing 100% Made in Italy indoor/outdoor tables, billiard tables, and accessories for residential, professional, commercial, and corporate customers across 60+ countries via DTC and distributor channels.
- Ownership category
- akta.pro rank
Roberto Sport industry classification
Industry- Product category
- Recreational Game Tables
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Doll, Toy, and Game Manufacturing (33993)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Team Sports Equipment & Uniforms Retail (CRAMABAE)
Keywords
Where Roberto Sport is headquartered
LocationHeadquarters
- HQ city
- Lessolo
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Roberto Sport business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Foosball Table Sales: Roberto Sport generates revenue primarily through the sale of foosball tables, ranging from entry-level models (€249) to professional competition-grade tables (€1,869+). The company offers both indoor and outdoor models, with and without coin mechanisms.
- Accessories and Spare Parts: The company sells a wide range of accessories including replacement rods, handles, bushings, balls, goalie mechanisms, locks, lubricants, and scorekeepers, with prices ranging from €5 to €349.
- Billiard Tables: Roberto Sport offers billiard tables under the Ermes Pool and First Pool brands, with prices ranging from €2,260 to €3,290.
- Customization Services: The company offers custom branding services for foosball tables, allowing customers to personalize side panels, leg colors, handle colors, and player figures with logos, photos, or graphics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level tables for children (Roby Color series) |
| One time/ perpetual license | Pay-as-you-go | Mid-range residential tables (College, Scout, Flexy series) |
| One time/ perpetual license | Pay-as-you-go | Professional and competition-grade tables |
| One time/ perpetual license | Pay-as-you-go | Federation-certified competition tables (Revolution series) |
| Unit Pricing | Pay-as-you-go | Replacement parts and accessories |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Roberto Sport product offering
Product offeringCore offering
Roberto Sport manufactures and sells a complete line of "Made in Italy" foosball tables (calciobalilla) ranging from a children's mini-table (Roby Color) to ITSF/LICB/FPICB-certified competition models (Revolution, Competition), alongside outdoor tables, coin-operated commercial models, billiard/pool tables, and customization services. All production is in-house at the Lessolo facility, with tempered glass playing surfaces, anodized aluminum frames, telescopic safety rods, and self-lubricating bushings.
Product overview
Roberto Sport is a 100% Made-in-Italy manufacturer of foosball (calciobalilla) tables founded in 1947 in Turin, operating from its production facility in Lessolo. The company produces a comprehensive product portfolio organized into distinct lines: Entry-level models (Roby Color for children, Match, Scout) for home/recreational use; Mid-range home products (COLLEGE, College Pro, College Lift, College Six, Flexy 2.0, Teseo, Adrenaline) with various rod configurations and features; Professional and competition-grade tables (Champion, Champion Cover, Champion Six, Pro Olimpic, Pro Winner, Competition, Professional Training) featuring high-carbon steel rods, self-lubricating bushings, and anodized aluminum components; Certified competition models (Training Revolution, Special Revolution, Sport Revolution, Professional Revolution, Top Revolution) with LICB, ITSF, and FPICB federation certifications; Outdoor models (Joy Outdoor, Blu Wave Outdoor, Summer Free, Summer Outdoor) designed for weather resistance; Design/Vintage line (Ermes, Torino Vintage, Milano Vintage) combining aesthetics with functionality; Commercial coin-operated models (Export, Export LED, New Camp, Champion, Summer) for bars and entertainment venues; and Specialty products (Tam Tam recreational table). The company also offers a full accessories line (rods, handles, bushings, balls, glass protectors, coin mechanisms, feet, scorekeepers, springs) and billiard tables, while providing customization services for corporate branding and personal gifts.
Differentiator
Problem solved
Functional benefit
Brands
- Roberto Sport France: French subsidiary/distributor of Roberto Sport products located in Mougins, France.
Products and services
- Roby Color (children's mini foosball table)
Quantifiable outcome
- 2-year product warranty covering manufacturing defects
- +1 more outcomes
Companies that use Roberto Sport
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Roberto Sport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Roberto Sport partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and key.
- ShopifycoreShopify powers the Roberto Sport e-commerce platform (robertosport.it), providing the technical infrastructure for online sales, payment processing, and customer account management.
- LICB (Lega Italiana Calcio Balilla)coreItalian Table Soccer Federation that certifies competition-grade foosball tables for official Italian tournaments. Roberto Sport holds certification for multiple Revolution series models.
- ITSF (International Table Soccer Federation)coreInternational governing body for table soccer that approves competition equipment. Roberto Sport products bearing the ITSF certification meet international competition standards.
- FPICB (Fédération Portuguesa International de Calcio Balilla)corePortuguese Table Soccer Federation providing international certification for Roberto Sport competition tables.
- Roberto Sport FrancekeyDedicated subsidiary company (Roberto Sport France, 837 avenue de la Plaine, 06250 Mougins) handling sales and distribution exclusively for the French market.
- International Distributor NetworkkeyNetwork of 40+ authorized distributors across Europe, Americas, Middle East, and Asia-Pacific including distributors in Austria, Australia, Bulgaria, Canada, Chile, Cyprus, Denmark, Egypt, Estonia, Germany, Netherlands, Hungary, Israel, Kazakhstan, Libya, Lithuania, Poland, Romania, Slovenia, Switzerland, UK, USA, and UAE.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Roberto Sport competitors and assessment
Company assessmentDirect peers
- Garlando: Italian foosball table manufacturer founded in 1954, producing calciobalilla, billiard, and table tennis tables. Garlando is the most direct Italian competitor to Roberto Sport, competing in the same product categories, price segments, and customer channels across Europe.
- Leonhart: German foosball table manufacturer with a long heritage (founded 1948), producing professional-grade tables certified for ITSF competition. Comparable to Roberto Sport in target market (tournament players and home premium buyers) and product positioning.
- Shelti: US-based foosball table manufacturer producing coin-operated and home models. Overlaps with Roberto Sport's commercial coin-op and competition-grade product lines, serving similar bars, clubs, and competitive players.
- Bonzoline: Italian foosball table manufacturer producing calciobalilla and related game tables. Direct Italian peer to Roberto Sport in the same category with comparable customer base of residential and commercial buyers.
- Tornado Foosball Tables: Long-established American foosball table manufacturer (now part of Markers Sports), known for its Professional and Tornado coin-operated models. Competes with Roberto Sport in the professional/competition segment globally.
Emerging players
- Ullrich Sport: German sporting goods supplier that distributes foosball tables and game room equipment. Comparable to Roberto Sport as a regional competitor in the German and Central European markets with overlapping product offerings.
- Fireball Foosball: Newer entrant in the foosball market focused on premium handcrafted tables for residential and prosumers. Comparable niche positioning to Roberto Sport's premium home lines with a similar target customer.
Broad incumbents
- Brunswick Billiards: American billiards and game room equipment manufacturer with a broad product portfolio including pool tables and game tables. Comparable to Roberto Sport's billiard table line (Ermes Pool, First Pool) and adjacent game room category.
- Kettler: German sporting goods and leisure products manufacturer with a broad portfolio including table tennis and game tables. Comparable to Roberto Sport as a broader sporting goods incumbent that overlaps in indoor recreational games.
- Sportcraft: North American sporting goods and indoor game manufacturer offering foosball, air hockey, and game tables at mainstream retail. Comparable to Roberto Sport's entry-level and mid-range consumer foosball segments in North American distribution channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Roberto Sport social profiles
Digital presenceRoberto Sport compliance and trust
Trust signalCompliance9 records
Roberto Sport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roberto Sport leadership team
Management profileNumber of profiles
Roberto Sport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roberto Sport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roberto Sport
What does Roberto Sport do?
Roberto Sport manufactures and sells a complete line of "Made in Italy" foosball tables (calciobalilla) ranging from a children's mini-table (Roby Color) to ITSF/LICB/FPICB-certified competition models (Revolution, Competition), alongside outdoor tables, coin-operated commercial models, billiard/pool tables, and customization services. All production is in-house at the Lessolo facility, with tempered glass playing surfaces, anodized aluminum frames, telescopic safety rods, and self-lubricating bushings.
Is Roberto Sport a public or private company?
Roberto Sport is a private company. It is classified as family owned and is currently operating.
When was Roberto Sport founded?
Roberto Sport was founded in 1947. It employs 11 to 50 people.
Where is Roberto Sport based?
Roberto Sport is headquartered in Lessolo, Italy, in the Europe region.
How does Roberto Sport make money?
Four revenue lines are on record. Foosball Table Sales are the primary driver. The others are accessories and Spare Parts, billiard Tables and customization Services.
Who are Roberto Sport's main competitors?
Direct peers on record are Garlando, Leonhart, Shelti, Bonzoline and Tornado Foosball Tables. Emerging players are Ullrich Sport and Fireball Foosball. Broad incumbents are Brunswick Billiards, Kettler and Sportcraft.
Does Roberto Sport have an API?
No public API is recorded for Roberto Sport.
What industry is Roberto Sport in?
Roberto Sport's product category is Recreational Game Tables. Its primary akta.pro industry code is CRAMABAE, Team Sports Equipment & Uniforms Retail. Its NAICS code is 33992 and its SIC code is 3949.