Leonhart
Leonhart is a German family-owned manufacturer founded in 1949 producing premium foosball/table football tables, billiards, and accessories for home users, professional players, commercial hospitality venues, and design enthusiasts in Germany and internationally.
- Company typePrivate
- Founded1949
- HeadquartersPilsting, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Leonhart does
Leonhart Betriebs GmbH is a German family-owned manufacturer of premium foosball (table football) and billiard tables, founded in 1949 by master carpenter Xaver Leonhart in Pilsting/Harburg, Bavaria. The company produces a tiered product portfolio organized into professional (Leo Pro Tournament, Leo Sport, Leo Home, Leo Mobile), design (Yacht solid-oak, TurnierSieger, Lettner Evolution, Art Edition with FooX), and commercial (SmartPay/Coin) lines, plus a full accessories and spare-parts catalog, branded merchandise (Leo Style), and billiard tables. The Leo Pro Tournament has been Germany's only ITSF-certified official table since 2011, and the company is a premium partner of the German Table Football Federation (DTFB); it claims over 200,000 tables manufactured and self-describes as the number-one foosball sport brand in Germany.
The business operates a predominantly direct-to-consumer e-commerce model (original-leonhart.com) with a product configurator for made-to-order customization, supported by a Probespiel network of test locations across Germany, a dealer/reseller channel (e.g., Kickerprofis.de), and direct B2B sales for commercial hospitality and corporate branding customers. Revenue streams are primarily one-time table sales (one-time license model) plus a growing transaction-fee potential through Nayax-powered SmartPay commercial installations. Pricing is quote-based on tables, with shipping at EUR 83.30 per unit within Germany and accessory price points between EUR 0.40 and EUR 22.90. The company is led by managing directors Christian Fiedler (marketing and sales) and Andreas Fiedler (production), with the wider Fiedler family continuing the founder's legacy; no external investors, PE, or VC backing is referenced in the data.
Leonhart firmographics
Firmographics- Name
- Leonhart
- Legal name
- Leonhart Betriebs GmbH
- Website
- https://original-leonhart.com
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Leonhart is a German family-owned manufacturer founded in 1949 producing premium foosball/table football tables, billiards, and accessories for home users, professional players, commercial hospitality venues, and design enthusiasts in Germany and internationally.
- Ownership category
- akta.pro rank
Leonhart industry classification
Industry- Product category
- Sports Equipment / Table Soccer Tables
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Sporting Goods, Outdoor & Fitness DTC (CRAFACAJ)
- akta.pro secondary industry
- Team Sports Equipment & Apparel Distribution (CRAOAJAA)
Keywords
Where Leonhart is headquartered
LocationHeadquarters
- HQ city
- Pilsting
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Leonhart business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Table Football Tables Sales: Primary revenue stream from selling professional, design, beginner, and commercial table football tables. Tables are made to order with customization options. Product lines include Leo Tournament (professional), Leo Sport, Leo Home, Leo Mobile, Design tables (Yacht, TurnierSieger, Lettner Evolution), and Coin tables for commercial use.
- Accessories and Spare Parts: Sales of replacement parts including figures (Leo player, Soccer figures), rods, grips, handle tapes (Leo Slam), balls, lubricants, buffers, bearings, screws, goal frames, score counters, ball insertion/ejection systems, and table replacement parts.
- Commercial Coin-Operated Tables: SmartPay coinless tables for pubs, bars, and commercial establishments with revenue-sharing or direct sale model. Includes Nayax payment system integration.
- Branding and Corporate Tables: Custom branded tables for corporate clients and commercial venues. Full customization with company branding on table surfaces.
- Billiard Tables: Pool billiards and high-quality carambol tables, as well as pyramid billiards. Manufactured to customer specifications in form and color.
- Merchandise and Apparel: Leo Style branded merchandise including T-shirts (Player Collection, Strauss Collection, Foosball Athlete x Leonhart collaboration) and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Leo ONE (Beginner) |
| One time/ perpetual license | Pay-as-you-go | Leo Home |
| One time/ perpetual license | Pay-as-you-go | Leo Sport |
| One time/ perpetual license | Pay-as-you-go | Leo Tournament (Professional) |
| One time/ perpetual license | Pay-as-you-go | Yacht (Design) |
| One time/ perpetual license | Pay-as-you-go | SmartPay (Commercial) |
| Unit Pricing | Pay-as-you-go | Shipping Costs |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Leonhart product offering
Product offeringCore offering
Leonhart is a German manufacturer of premium foosball (table soccer) tables, billiard tables, and related accessories, all made-to-order at its Bavaria production facility. The product portfolio spans professional (Leo Pro Tournament, the only ITSF-certified table in Germany since 2011), home, mobile, design, and commercial coin/coinless lines (SmartPay), supported by a direct e-commerce storefront, AR visualization, and a national network of test locations. The company also sells branded merchandise and spare parts, and develops close collaborations with professional players, the DTFB, and the ITSF.
Product overview
Leonhart is a German manufacturer of premium foosball (table soccer) tables and accessories, based in Bavaria (Pilsting). The company operates a unified product portfolio centered on its 'leo' table brand, organized into professional (Leo Pro Tournament, Leo Home, Leo Mobile), design (Yacht, TurnierSieger, Lettner Evolution), and commercial (SmartPay/Coin) lines. The Leo Pro Tournament holds Germany's only ITSF official certification since 2011 and is used by the German national team. Beyond tables, Leonhart offers full accessory lines (balls, figures, rods, handles), branded merchandise (Leo Style), billiard tables, and digital tools (Leo AR visualization, Komm Kickern tournament app). Products are manufactured to order in Bavaria with lead times of 2-8 weeks.
Differentiator
Problem solved
Functional benefit
Brands
- Art Edition: Premium designer foosball tables created in collaboration with FooX, featuring glass-optical designs with world champion artwork.
- Leo SMARTPAY
- Leo Mobile
- Kicker Academy
- Leo Pro Tables
Products and services
- Leo Pro Tournament Flagship professional tournament-grade foosball table and Germany's #1 table, the only ITSF-certified table since 2011. ~110kg, features tournament rods, Leo Player KL figures, score/timeout counters, and tournament playing field. 4-6 weeks delivery. Used by the German national team and at ITSF World Championships and World Series events.
- Leo Home
Quantifiable outcome
- German national team uses Leonhart tables for training and competitions
- +3 more outcomes
Companies that use Leonhart
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Leonhart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Leonhart partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- DTFB (Deutscher Tischfußbalbund)corePremium partner for over 10 years. Supports German Bundesliga, German Championships, German ranking tournaments, and state associations. Joint growth and sport development initiatives.
- ITSF (International Table Soccer Federation)corePartnership began in 2008 starting with 'recognized table' status. In 2011 achieved 'official table' status - the only table in Germany with this certification. Leonhart tables are used in ITSF World Championships and World Series events.
- NTVB (Nederlandse Tafelvoetbalbond)minorLong-standing partner of the Netherlands Table Football Association. Supports ITSF tournaments in the region and helps organize tournaments.
- Fooccr (Foosballová Unie ČR)minorPartnership with Czech table football union. Tables are shipped across the border to support popular ITSF tournaments. Many German, Polish, and Hungarian players attend events.
- FooXminorCollaboration with FooX, a table football brand founded by world champion Linh Tran and Bundesliga player Tobi from Hamburg. Created Art Edition tables featuring premium glass-optics designs.
- Linh Tran (Brand Ambassador)coreWorld champion table football player and first brand ambassador of Leonhart Betriebs GmbH since 2022. Long-term collaboration with product development input and marketing presence at international events.
- Komm KickernminorPartnership with tournament management app enabling QR code-based tournament creation and management. Leonhart supports the initiative to strengthen table football as a mass sport.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Leonhart competitors and assessment
Company assessmentBroad incumbents
- Brunswick Billiards: Major US billiards/pool table manufacturer and broader sporting goods incumbent. Directly comparable to Leonhart's billiards/pool table product line and serves overlapping commercial/hospitality customer segments.
- Kettler: German sporting goods and garden furniture manufacturer with table football offerings. Comparable in German manufacturing heritage and broader sports equipment portfolio positioning.
Emerging players
- Cornilleau: French manufacturer specializing in table tennis with growing presence in adjacent table sports including table football. Comparable premium European positioning and direct-to-consumer e-commerce strategy.
- Warrior Table Soccer: Emerging US-based table soccer manufacturer targeting tournament players and home users with premium positioning. Comparable product category though smaller scale and US market focus.
- FooX: Founder-led table football brand by world champion Linh Tran and Bundesliga player Tobi Hamburg. Partner and collaborator with Leonhart on Art Edition; represents the emerging player-builder category intersecting with Leonhart's premium segment.
Direct peers
- Roberto Sport: Italian table football manufacturer producing professional, coin-operated, and home foosball tables. Comparable to Leonhart in product range, ITSF certification status, and European market focus.
- Garlando: Garlando is Italy's largest foosball/table football manufacturer and one of Leonhart's most direct global competitors. Both serve professional, home, and commercial segments with tournament-grade tables; Garlando is the ITSF-certified standard in Italy.
- Tornado Table Soccer: Leading US foosball table manufacturer and dominant player in North American professional and home segments. Comparable product offering, though Leonhart is stronger in European market and Tornado leads in US tournament scene.
- Bonzini: French premium foosball table manufacturer founded in 1927, comparable to Leonhart in heritage, craftsmanship focus, and tournament positioning. Both serve the professional/hospitality segment with long-life, made-to-order tables.
Others
- Spectator Sports Industry: Adjacent industry context - Leonhart's primary commercial customers include DTFB and ITSF federations that operate as membership sports organizations. Industry trends in spectator sports participation directly drive demand for certified tournament tables.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Leonhart social profiles
Digital presenceLeonhart compliance and trust
Trust signalCompliance3 records
Leonhart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leonhart leadership team
Management profileNumber of profiles
Profiles4 records
Leonhart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leonhart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leonhart
What does Leonhart do?
Leonhart is a German manufacturer of premium foosball (table soccer) tables, billiard tables, and related accessories, all made-to-order at its Bavaria production facility. The product portfolio spans professional (Leo Pro Tournament, the only ITSF-certified table in Germany since 2011), home, mobile, design, and commercial coin/coinless lines (SmartPay), supported by a direct e-commerce storefront, AR visualization, and a national network of test locations. The company also sells branded merchandise and spare parts, and develops close collaborations with professional players, the DTFB, and the ITSF.
Is Leonhart a public or private company?
Leonhart is a private company. It is classified as family owned and is currently operating.
When was Leonhart founded?
Leonhart was founded in 1949. It employs 11 to 50 people.
Where is Leonhart based?
Leonhart is headquartered in Pilsting, Germany, in the Europe region.
How does Leonhart make money?
Six revenue lines are on record. Table Football Tables Sales are the primary driver. The others are accessories and Spare Parts, commercial Coin-Operated Tables, branding and Corporate Tables, billiard Tables and merchandise and Apparel.
Who are Leonhart's main competitors?
Broad incumbents on record are Brunswick Billiards and Kettler. Emerging players are Cornilleau, Warrior Table Soccer and FooX. Direct peers are Roberto Sport, Garlando, Tornado Table Soccer and Bonzini. Spectator Sports Industry is listed as an others.
Does Leonhart have an API?
No public API is recorded for Leonhart.
What industry is Leonhart in?
Leonhart's product category is Sports Equipment / Table Soccer Tables. Its primary akta.pro industry code is CRAFACAJ, Sporting Goods, Outdoor & Fitness DTC, with a secondary code of CRAOAJAA, Team Sports Equipment & Apparel Distribution. Its NAICS code is 33992 and its SIC code is 3949.