What Indola does

Indola is a professional hair care brand wholly owned and operated by Henkel AG & Co. KGaA, the German DAX-listed consumer and industrial conglomerate headquartered in Düsseldorf. The brand produces and distributes a comprehensive portfolio of professional hair color and care products designed exclusively for use by licensed hair salons and professional hairstylists, with consumer-facing end clients reached indirectly through salon services rather than direct retail. Indola's product ecosystem spans core color lines (PCC for permanent and demi-permanent results, BLONDE EXPERT for blonde services with up to 9 levels of lift, XPRESS COLOR, COLOR TRANSFORMER, CREA-BOLD, COLOR STYLE MOUSSE, CREAM DEVELOPER, CC2, NN2) and a Care & Styling range covering shampoos, conditioners, treatments, masks, and styling products. The portfolio is structured as an interlocking system, with Bond Builder Technology integrated across the BLONDE EXPERT color and care lines to repair hair bonds during lightening, and the newly introduced PCC SMART LIFT category extending capability in white-hair blending and creative blonde services.

The brand's underlying technology centers on professional-grade chemistry — bonding technologies, lifting systems, and an improved vegan care formulation — rather than software or AI platforms. Indola differentiates through proprietary formulation IP (Bond Builder Technology, PCC SMART LIFT) and a "Simply Smarter" service philosophy that systematizes salon workflows, supported by seasonal Street Style Collections and a comprehensive eAcademy online education platform offering tutorials, service manuals, and fee-based certification seminars. Two named Global Ambassadors (Mile Kumurov for color, Andy Smith for cut and styling) produce educational content.

Indola's business model is B2B professional distribution: products are sold exclusively through authorized professional beauty product distributors and Henkel/Schwarzkopf Professional field sales representatives to licensed salons, with pricing opaque and negotiated rather than publicly disclosed. The eAcademy adds a recurring revenue layer via fee-based seminars alongside free educational content. The brand operates across Europe and international markets (with the United States explicitly excluded from its geographic footprint), positioning it as a mid-tier global professional hair brand within Henkel's broader Beauty Care portfolio alongside the larger Schwarzkopf Professional franchise.

Name

Indola

Legal name

Henkel AG & Co. KGaA

Website

https://indola.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Indola is a Henkel-owned professional hair care brand selling color, lightening, and care products exclusively to licensed salons and hairstylists across Europe and international markets (excluding the United States), supported by proprietary bonding technology and an eAcademy education platform.

Ownership category

akta.pro rank

Product category

Professional Hair Care

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Hair Color (CRABALAA)

akta.pro secondary industries

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB), Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

Keywords

• Professional hair color
• Salon hair care
• Professional hair styling
• Hair color systems
• Salon distribution

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Professional Hair Color Products: Indola generates revenue through selling professional hair color products (permanent, demi-permanent, semi-permanent, blonde products, cream developers) exclusively to licensed hair salons and hairstylists through professional distribution channels.
2. Professional Hair Care & Styling Products: Sale of professional-grade hair care products including shampoos, conditioners, treatments, masks, and styling products to salon professionals.
3. eAcademy Education Platform: Online learning platform providing educational content, tutorials, and certification for salon professionals, with both free and fee-based seminar offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Indola manufactures and distributes a professional hair care portfolio consisting of permanent, demi-permanent, semi-permanent, and blonde colour systems (PCC, BLONDE EXPERT, PCC SMART LIFT, XPRESS COLOR, COLOR TRANSFORMER, CREA-BOLD, COLOR STYLE MOUSSE, RAPID BLOND+, CREAM DEVELOPER) together with a complete vegan CARE & STYLE range of shampoos, conditioners, treatments, masks, and styling products. The brand sells exclusively to licensed hair salons and professional hairstylists through authorized distributors and field sales, supplementing products with the eAcademy online learning platform and seasonal Street Style Collection service inspirations.

Product overview

Indola Professional is a hair care brand under Henkel AG & Co. KGaA offering a comprehensive portfolio of professional hair colour and care & styling products. The product ecosystem includes core colour lines (PCC, BLONDE EXPERT, CREAM DEVELOPER), sub-brands (XPRESS COLOR, COLOR TRANSFORMER, CREA-BOLD), and care lines (CARE & STYLE, Hydrate, Repair, BLONDE EXPERT Insta Strong). The portfolio is designed as a system where products work together - such as the BLONDE EXPERT range combining bonding technology in both colour and care products for a complete 360° blonde solution. Recent launches include the PCC SMART LIFT range (new lifting category) and an improved vegan CARE & STYLING assortment. Education tutorials and Street Style Collections provide creative inspiration for salon professionals.

Differentiator

Problem solved

Functional benefit

Brands

• BLONDE EXPERT: Complete care and color system for strong, luminous blonde hair with integrated bonding technologies.
• PCC
• PCC & CREA MIX
• XPRESS COLOR
• COLOR TRANSFORMER
• CREA-BOLD
• COLOR STYLE MOUSSE
• Street Style Collection
• Smartlift Services
• CARE & STYLE
• PCC SMART LIFT
• CC2
• NN2

Products and services

• PCC (Professional Colour Concept) Compact assortment of permanent and demi-permanent hair colour products for professional salon use by licensed hairstylists.
• BLONDE EXPERT Complete care and colour system designed for blonde hair, integrating Bond Builder Technology across colour and care products to provide hair repair during lightening and colour services.
• PCC SMART LIFT Range New category of professional lifting product that softly blends white hair while preserving luminosity and supporting hair integrity, unlocking creative blonde possibilities for salon colour services.
• CARE & STYLE Range Improved vegan-formulated professional hair care and styling assortment including shampoos, conditioners, treatments, masks, and styling products for in-salon and post-service use.
• XPRESS COLOR Fast-acting professional colour solution designed for quick in-salon colour services.
• COLOR TRANSFORMER Professional product that transforms colour for creative effects in salon colour services.
• CREA-BOLD Bold professional colour line designed for creative colouring techniques in salon services.
• COLOR STYLE MOUSSE Temporary professional colour mousse with styling benefits, available in on-trend shades for creative salon services.
• RAPID BLOND+ Fast-acting professional blonde lightening product for in-salon use.
• CREAM DEVELOPER Professional cream developer product used to activate and process Indola hair colour formulations in salon services.
• CC2 (Color Conditioner) Professional colour-conditioning product used to maintain colour vibrancy in salon and post-service applications.
• NN2 (Skin Protector) Professional skin protector used during in-salon colour services to protect the client's skin from staining.
• PCC & CREA MIX Professional colour mixing system used in combination with PCC shades to deliver custom colour results.
• Street Style Collection (SSC 26 Drop 1 & Drop 2) Seasonal trend-driven collection of salon-ready looks and services that provide inspiration, tools, and step-by-step guidance for salon professionals to deliver trending hair colour and style services.
• eAcademy Online Education Platform Indola's professional online learning platform offering seminars, tutorials, learning modules, and certification programs for salon professionals on colour, care, cut, and styling techniques.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Matrix (Professional): L'Oréal professional salon brand with Color Sync, SoColor, and Biolage care lines targeting stylists. Same B2B professional model and overlapping color/care categories as Indola.
• Wella Professionals: Owned by Kao Corporation; offers professional hair color (Koleston Perfect, Illumina), care and styling lines to salons globally. Closely comparable on product depth and salon-only distribution.
• Schwarzkopf Professional: Sister brand under Henkel AG & Co. KGaA selling professional hair color and care to salons worldwide. Directly comparable on product mix, channel, and parent backing, and competes for the same Henkel allocation.
• Goldwell: Kao-owned professional salon brand with dual-system hair color (Elumen, Topchic) and care lines. Same exclusive salon channel and overlapping target customers as Indola.
• Redken: L'Oréal-owned professional salon brand with color (Shades EQ, Color Fusion), care, and styling products sold through salons. Directly comparable on channel and portfolio composition.
• Keune Haircosmetics: Dutch family-owned professional salon brand with full color (Tinta, Semi Color), care, and styling portfolios. Same exclusive salon channel and overlapping global distributor model as Indola.
• L'Oréal Professionnel: Global leader in professional hair color and care sold exclusively through salons. Same B2B professional channel, overlapping color and care portfolios, and a major head-to-head competitor for Indola's salon accounts.

Emerging players

• Davines: Italian professional salon brand with strong sustainability/vegan positioning across color (Mask with Vibrachrom) and care lines. Comparable on vegan positioning and salon exclusivity, smaller scale than Indola.
• Olaplex: Bond-building hair care pioneer whose chemistry popularized the bonding category Indola now competes in with Bond Builder Technology. Partial overlap (care + bond-repair) rather than full color portfolio.

Broad incumbents

• Kérastase: L'Oréal luxury salon brand offering professional care and styling with selective color exposure. Comparable care/styling technology positioning and salon channel, though more premium-skewed.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/IndolaOfficial
• LinkedInlinkedin.com/company/indola

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indola