Children's Dental Center

What Children's Dental Center does

Children's Dental Center is a privately-held pediatric dental practice founded in 2004 and headquartered in Cartersville, Georgia. The practice delivers comprehensive oral healthcare for infants, children, and adolescents — including those with special needs — across four physical locations: Acworth/Brookstone, Cartersville, Rome, and a dedicated Surgery Center in Cartersville. Service offerings span preventative care (exams, cleanings, sealants, fluoride), restorative care (fillings, crowns, retainers), children's orthodontics (braces and space maintainers), oral surgery (extractions, dental implants, oral pathology), and sleep dentistry (IV sedation and nitrous oxide), all delivered by staff explicitly trained in child psychology, behavioral management, and growth and development.

The practice operates as a direct-to-consumer professional services business on a fee-for-service, insurance-billed revenue model, accepting the major dental insurance carriers (Delta Dental, BCBS, MetLife, Cigna, Humana, Guardian, Dentemax, Ameritas, United Healthcare, United Concordia). Patient acquisition is driven primarily by word-of-mouth referrals and community reputation, supplemented by an educational blog and a multi-location Facebook presence with 14K+ followers on the flagship page. The clinical team is anchored by multiple board-certified pediatric dentists, a dual-trained orthodontist/pediatric dentist, and two oral surgeons trained at Level 1 trauma centers.

Children's Dental Center is founder/operator-owned, with no disclosed private equity backing, no parent company, and no subsidiaries. It reports 11-50 employees and operates exclusively within the state of Georgia, with no public listing or external investors identified in available materials. The practice positions itself as a 100% pediatric-only alternative to general family dentistry, with a kid-friendly environment and an emphasis on first-visit education and dental anxiety management as core differentiators.

Name

Children's Dental Center

Legal name

Children's Dental Center

Website

https://greatstartgreatsmiles.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Children's Dental Center is a privately-held pediatric dental practice founded in 2004 in Cartersville, Georgia, operating four locations that deliver preventative, restorative, orthodontic, oral surgery, and sedation dentistry services to infants through adolescents across northwest Georgia on an insurance-billed, fee-for-service basis.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry

NAICS

Offices of Dentists (6212)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLABAKAD

Pediatric Dentistry Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

SECONDARYHLABAGAA

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants)

Healthcare & Life Sciences/Dental Care Services/Pediatric Dentistry

SECONDARYHLABAGAI

Pediatric Oral Surgery Services (Minor Surgical Procedures)

Healthcare & Life Sciences/Dental Care Services/Pediatric Dentistry

Keywords

• Pediatric dentistry
• Children's orthodontics
• Preventative dental care
• Restorative dentistry
• Sedation dentistry

Headquarters

HQ city

Cartersville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Dental Services Revenue: Revenue generated from providing comprehensive pediatric dental services including routine exams, cleanings, orthodontic treatments, restorative procedures, oral surgery, and sedation dentistry. Services are billed per visit or procedure, with accepted insurance covering major dental providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Children's Dental Center is a pediatric dentistry practice providing comprehensive oral care for children from infancy through adolescence across three Georgia locations. Services include children's orthodontics, preventative care (exams, cleanings, sealants, fluoride), restorative care (fillings, crowns), oral surgery, and sleep dentistry (IV sedation and nitrous oxide). The practice accepts most major dental insurance providers.

Product overview

Children's Dental Center operates as a pediatric dental practice offering comprehensive oral care services through three Georgia locations (Acworth/Brookstone, Cartersville, and Rome). The practice provides a unified suite of dental services centered on preventative and restorative care for children from infancy through adolescence. Core service offerings include general pediatric dentistry, orthodontics (braces and space maintainers), restorative care (fillings, crowns, retainers), and oral surgery. Specialty services include sleep dentistry with IV sedation and nitrous oxide for anxious patients. The practice emphasizes early dental care with first visits recommended before age one, and maintains a kid-friendly approach with staff trained in child psychology and behavioral management.

Differentiator

Problem solved

Functional benefit

Products and services

• Children's Orthodontics Orthodontic treatment for children including braces and space maintainers to correct alignment and spacing issues in children's and teen smiles.
• Preventative Care Routine dental exams, professional cleanings, fluoride treatments, and dental sealants designed to prevent tooth decay and maintain oral health in children.
• Restorative Care Dental restorative procedures including tooth-colored fillings, dental crowns, and developmental retainers to restore damaged or decayed teeth in children.
• Sleep Dentistry Sedation dentistry services including IV sedation and nitrous oxide (laughing gas) to help anxious or special needs pediatric patients receive comfortable dental treatment.
• Oral Surgery Oral surgery procedures for children and adolescents including extractions, dental implant consultations, oral pathology evaluation, intraoral lesions, and surgical extractions performed under anesthesia.

Quantifiable outcome

• 9 out of 10 cavities in children ages 6-11 are molar or pre-molar cavities; dental sealants can prevent up to 80% of cavities in back teeth

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kool Smiles (Benevis): A PE-backed DSO focused primarily on pediatric dentistry and orthodontics with a network of affiliated practices across multiple states. Comparable as a multi-location pediatric-only dental operator with insurance-based reimbursement.
• Great Expressions Dental Centers: A multi-location DSO offering general dentistry, orthodontics, and pediatric services with insurance-based billing. Comparable as a multi-site, insurance-accepting dental group with a pediatric and orthodontic service mix.
• Just Kids Dental: Pediatric-only dental group practice serving children with preventative, restorative, and orthodontic care in multiple states. Comparable as a dedicated pediatric dental group operating on a similar direct-to-consumer, insurance-based model.

Emerging players

• Smile Doctors: The largest orthodontic-focused DSO in the U.S., with affiliated offices concentrated in the Southeast. Comparable as a rapidly scaling multi-site dental group whose orthodontic offering overlaps with Children's Dental Center's orthodontic service.

Broad incumbents

• Heartland Dental: One of the largest DSOs in the U.S., supporting hundreds of dental offices including general and specialty practices. Comparable as a multi-site dental support organization whose affiliated practices compete for the same family patient base.
• Pacific Dental Services: Large DSO providing non-clinical support to dentist- and specialist-owned practices, including pediatric and orthodontic offices. Comparable as a competing operational model that enables practices to scale beyond what independents can do alone.
• Aspen Dental: Large DSO with hundreds of branded offices focused on general dentistry, dentures, and implants. Comparable as a multi-site, insurance-accepting dental group competing for the same family household demand.
• Dental Care Alliance: Large DSO supporting affiliated general and specialty dental practices across multiple states. Comparable as an established multi-site dental operator whose affiliated practices compete for pediatric patient visits.
• Bright Now! Dental: Multi-location branded dental group offering general, pediatric, and orthodontic services with broad insurance acceptance. Comparable as a scaled insurance-based dental group operating in family-pediatric segments.

Regional players

• Dentfirst Dental Care: Multi-location dental group based in the Southeast U.S. offering general, pediatric, and orthodontic services with insurance billing. Comparable as a regional Southeast competitor targeting the same family demographics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CDCcartersville
• Xx.com/childsdentalctr

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Children's Dental Center