NeueWerft

What NeueWerft does

NeueWerft (legal entity: Neue Werft – Gesellschaft für Markenentwicklung mbH) is a privately held German full-service marketing agency headquartered in Bad Neuenahr-Ahrweiler, operating as a holding structure over four specialized sub-brands: marketingflotte (strategic marketing, corporate design, advertising, new media, live communication), eventflotte (corporate experiences including team events, company outings, summer parties, anniversaries, and incentive travel across Europe), weihnachtsplaner (business Christmas services positioned as "Germany's No. 1 for business Christmas"), and talentfischer (institute for employer marketing). The company serves over 3,000 businesses across Germany and Europe with a distinctive positioning that integrates customer acquisition marketing with employer branding and talent retention under a unified corporate identity. Founded by Marc Ulrich in 1993 as a mobile disco business and formally established as an agency in 2000, the firm evolved through a sequence of brand launches (weihnachtsplaner 2005, eventflotte 2007, talentfischer 2014) and was reorganized under the NeueWerft umbrella brand in 2015. Giacomo Iacovelli joined as co-Managing Director in 2010. As of 2015, the company employed 45 specialists across two office floors totaling 440 m².

The business operates a sales-led, project-based professional services model. Revenue is generated through custom engagements with pricing determined by individual price lists or order confirmations rather than standardized tiers, covering marketing services, event management, and business Christmas services. Distribution is direct-to-business via an in-house sales team, with event delivery supported by contracted service partners. Geographic reach expanded from regional Bad Neuenahr-Ahrweiler origins to nationwide Germany in 2012, with first international events in Europe. The company has accumulated notable recognition including the German Federal Government's "Kultur- und Kreativpiloten Deutschland" (2013), Top Job employer award (2014), finalist status at the Großer Preis des Mittelstandes (2014), and ServiceQualität Deutschland certification (2012). No proprietary technology platform, AI capabilities, external funding, M&A activity, or public financial disclosures are present in the available data.

Name

NeueWerft

Legal name

Neue Werft – Gesellschaft für Markenentwicklung mbH

Website

https://neue-werft.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

NeueWerft is a German full-service marketing agency operating as a holding company for four sub-brands (marketingflotte, eventflotte, weihnachtsplaner, talentfischer) serving over 3,000 businesses with integrated customer acquisition and employer marketing solutions across Germany and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Bad Neuenahr-ahrweiler

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services: Professional services revenue from concept development, corporate design, classical advertising, and new media services. Billed through project-based fees or individual agreements.
2. Event Management Services: Revenue from organizing corporate events including team events, company outings, summer parties, company anniversaries, and incentive trips. Pricing includes fixed-price packages as well as per-person rates.
3. Business Christmas Services: Revenue from Christmas party organization, creative Christmas cards, gift services, advent calendars, and printed materials through the weihnachtsplaner brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

NeueWerft is a German full-service marketing and event agency operating as an umbrella brand for four specialized sub-brands: marketingflotte (strategic marketing, corporate design, advertising, and live communication), eventflotte (corporate events, team building, incentive travel), weihnachtsplaner (business Christmas services), and talentfischer (employer marketing). The company delivers holistic brand solutions that unify customer acquisition and employee recruitment/retention strategies for German businesses.

Product overview

NeueWerft is a full-service marketing agency headquartered in Bad Neuenahr-Ahrweiler, Germany, operating as a holding company with four specialized sub-brands. The core offering centers on holistic brand development that merges customer acquisition with employee recruitment—a distinctive approach in the German market. The portfolio includes: marketingflotte (strategic marketing, corporate design, advertising, and live communication), eventflotte (corporate events and team experiences), weihnachtsplaner (business Christmas services), and talentfischer (employer branding). Established in 2015 as a unified brand, the company employs 45 specialists serving over 3,000 clients.

Differentiator

Problem solved

Functional benefit

Brands

• marketingflotte: Strategic full-service marketing agency offering concept development, corporate design, classical advertising, digital media, and live communication services
• eventflotte
• weihnachtsplaner
• talentfischer

Products and services

• NeueWerft Umbrella Brand Holistic brand development agency serving as the parent company for four specialized subsidiaries, offering integrated marketing solutions for both customer acquisition and employee recruitment for German businesses.
• marketingflotte Strategic full-service marketing agency offering concept development, corporate design, classical advertising, new media, and live communication services for businesses.
• eventflotte Corporate experiences partner offering team events, company outings, summer parties, company anniversaries, and incentive travel throughout Europe for business clients.
• weihnachtsplaner Germany's leading business Christmas service provider offering unconventional Christmas parties, creative Christmas cards, stylish gifts, individualized advent calendars, and original printed materials for businesses.
• talentfischer Institute for employer marketing focused on talent acquisition and retention strategies for German businesses.

Quantifiable outcome

• Served over 3,000 customers in Germany and internationally
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich. Operates multiple specialist houses across creative, media, digital, and content — directly comparable multi-brand, full-service model targeting German enterprise clients.
• Antoni: Berlin-based creative agency known for integrated campaigns combining advertising, content, and live experiences. Comparable as a German creative agency with a holistic campaign approach similar to NeueWerft's 'concept-to-live-comms' model.
• Thjnk: Hamburg-headquartered creative agency with a multi-office structure and integrated campaign offering. Comparable as an independent German agency competing for brand-strategy and creative mandates from enterprise clients.
• Scholz & Friends: Hamburg-headquartered full-service creative agency with strong brand-development and integrated campaign capabilities. Closely comparable in offering scope (strategy, creative, digital) and in competing for German Mittelstand enterprise clients.
• Grabarz & Partner: Hamburg-based independent creative agency with a focus on integrated brand communication and corporate campaigns. Comparable mid-sized German full-service competitor.
• Kolle Rebbe: Hamburg-based independent creative agency offering brand strategy, corporate design, advertising, and digital. Comparable mid-sized German competitor pursuing the same holistic brand-development mandate.
• Jung von Matt: One of Germany's largest independent creative and full-service agencies, headquartered in Hamburg with multiple specialised units. Comparable as a multi-brand, multi-discipline German agency competing for the same enterprise marketing and brand-development budgets.

Broad incumbents

• BBDO Germany: German arm of the global BBDO/Omnicom network. Competes for the same enterprise brand-development budgets but with significantly greater scale, media-buying integration, and international reach than NeueWerft.
• Ogilvy Germany: German operations of the global Ogilvy/WPP network. Overlaps with NeueWerft in brand strategy, advertising, and content, but operates as part of a much larger portfolio of capabilities.
• DDB Germany: DDB's German operations, part of the DDB Worldwide network. Offers the same integrated brand and advertising services as NeueWerft but with network scale and cross-market capabilities beyond a single mid-sized agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NeueWerft