Grupo Croma
Grupo Croma is a São Paulo-based innovation consultancy operating five integrated divisions (Consultoria, Pesquisa, Tech, Live, Lab) that deliver strategy, neuroscience-based consumer research, custom AI/LLM solutions, events, and innovation services to enterprise clients primarily in Brazil and Latin America across consumer goods, insurance, financial services, mobility, and non-profit sectors.
- Company typePrivate
- Founded2010
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Grupo Croma does
Grupo Croma is a privately held Brazilian innovation and consulting group headquartered in São Paulo, founded circa 2010 by Edmar Bulla, and operating across Brazil and Latin America with engagements spanning 20+ countries. The firm is structured as an integrated ecosystem of five service divisions: Croma Consultoria (strategic consulting), Croma Pesquisa (qualitative and quantitative consumer research with neuroscience methods including eye tracking, EEG, facial coding, and Implicit Association Tests), Croma Tech (LLM development, custom oracles, and superagent design), Croma Live (corporate events, workshops, and training), and Croma Lab (innovation laboratory launched September 2025 covering foresight, open innovation, and AI-powered solutions). The portfolio also includes productized syndicated foresight studies such as Cosmentology, Oldiversity, and Marketing Compass.
The firm delivers tailor-made enterprise engagements for clients such as ASICS, Ajinomoto, ACNUR (UNHCR), Natura, Diageo, CRS Brands, Deca, Easy Taxi, AXA Seguros, Azul Seguros, and Banco Sofisa, working across consumer goods, insurance, financial services, mobility, non-profit, and cosmetics sectors. Notable engagements include a digital transformation and omnichannel project for Natura (Projeto Prisma) with stated potential for 15-30% conversion improvement and 20-40% CRM efficiency gains, runner persona segmentation for ASICS, donor segmentation for ACNUR, and category reversal strategies for CRS Brands through 2026. The firm has completed 1,000+ projects for 200+ clients cumulatively since inception.
The business model is project-based professional services revenue from enterprise clients sold through direct consultative engagement, supplemented by syndicated research sales and co-investment opportunities in new investigations. Pricing is custom and non-public, anchored on multi-year contract cadences. A multi-language Portuguese, English, and Spanish website and a recent Mexico project (Diageo LatAm) signal cross-border Latin American ambition. The firm remains founder-controlled with no disclosed external investors, M&A events, or public market activity.
Grupo Croma firmographics
Firmographics- Name
- Grupo Croma
- Legal name
- CROMA SOLUÇÕES EM MARKETING LTDA.
- Website
- https://cromasolutions.com.br
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grupo Croma is a São Paulo-based innovation consultancy operating five integrated divisions (Consultoria, Pesquisa, Tech, Live, Lab) that deliver strategy, neuroscience-based consumer research, custom AI/LLM solutions, events, and innovation services to enterprise clients primarily in Brazil and Latin America across consumer goods, insurance, financial services, mobility, and non-profit sectors.
- Ownership category
- akta.pro rank
Grupo Croma industry classification
Industry- Product category
- Innovation Consulting Services
- NAICS
- Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
- akta.pro secondary industry
- CRM Strategy & Consulting (BPAFAFAA)
Keywords
Where Grupo Croma is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Grupo Croma business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Consulting Services: Customized consulting services including innovation design, digital transformation, business planning, process design, and organizational culture design. Revenue generated through project-based engagements with enterprise clients.
- Market Research Services: Qualitative and quantitative research services including consumer behavior studies, brand research, tracking and monitoring, and specialized studies. Revenue generated through research project fees.
- Technology Solutions: Custom technology solutions including API development, AI/LLM implementation, dashboard design, and digital interfaces. Revenue generated through solution development and implementation services.
- Events and Training: Corporate events, workshops, training programs, and immersive experiences. Revenue generated through event design and facilitation services.
- Syndicated Studies: Pre-developed foresight studies available for purchase or custom development. Studies cover areas like beauty trends (Cosmentology), longevity/diversity (Oldiversity), and consumer finance. Also offers co-investment opportunities for new investigations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Grupo Croma product offering
Product offeringCore offering
Grupo Croma is a Brazilian innovation and consulting group that delivers tailor-made solutions across five interconnected service divisions: Croma Consultoria (strategic consulting), Croma Pesquisa (market research and consumer insights), Croma Tech (technology, AI/LLM and autonomous agent solutions), Croma Live (events, workshops, and training), and Croma Lab (innovation laboratory with foresight, open innovation, and AI-powered solutions). The firm combines strategy, data science, neuroscience methods, and proprietary tools such as Oráculo Croma to address complex business challenges for enterprise clients across more than 20 countries.
Product overview
Grupo Croma is a consulting and research group operating as a multi-division ecosystem consisting of five interconnected service units: Croma Consultoria (strategic business consulting), Croma Pesquisa (market research and consumer insights), Croma Tech (technology and AI solutions including APIs, LLMs, and autonomous agents), Croma Live (corporate events and training), and Croma Lab (innovation laboratory for AI-powered solutions and foresight). The group develops tailor-made solutions combining strategic vision with a focus on results, serving clients across more than 20 countries with over 1,000 projects delivered. Their product portfolio includes syndicated research studies (Cosmentology, Oldiversity, Marketing Compass, and others) and proprietary tools like Oráculo Croma for AI-driven insights.
Differentiator
Problem solved
Functional benefit
Brands
- Croma Consultoria: Strategic consulting unit combining strategic thinking, efficient methodologies, and experienced professionals to create customized and transformative solutions.
- Croma Pesquisa
- Croma Tech
- Croma Live
- Croma Lab
Products and services
- Croma Consultoria
- Croma Pesquisa
- Croma Tech
- Croma Live
- Croma Lab
- Oráculo Croma
- Cosmentology (2025)
- Oldiversity (2025)
- Bússola de Marketing (Marketing Compass)
- Design de Inovação e Transformação Digital
Quantifiable outcome
- Natura digital transformation project achieved potential 15-30% conversion improvement and 20-40% CRM efficiency increase
- +3 more outcomes
Companies that use Grupo Croma
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Grupo Croma technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Grupo Croma partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Grupo Croma competitors and assessment
Company assessmentDirect peers
- Ipsos Brazil: Ipsos is a global market research firm with a strong Brazilian presence offering consumer behavior studies, brand tracking, and syndicated insights comparable to Croma Pesquisa's methodology and client base.
- F.biz (WPP): F.biz is a leading Brazilian digital marketing and innovation agency offering branding, CRM, and digital transformation services competing for many of the same enterprise accounts as Grupo Croma.
- Box1824: Box1824 is a Brazilian youth and innovation insights consultancy that combines trend research, behavioral studies, and brand strategy, making it the closest boutique peer to Grupo Croma's innovation and consumer insight offering.
- Live Agency Brazil: Live Agency is a Brazilian creative and experiential agency specializing in events, activations, and brand experiences directly comparable to Grupo Croma's Croma Live unit.
- Kantar Brazil: Kantar operates a major Brazilian insights and consulting practice delivering brand strategy, consumer research, and digital transformation advisory directly overlapping with Grupo Croma's Croma Consultoria and Croma Pesquisa.
- NielsenIQ Brazil: NielsenIQ provides consumer research, market intelligence, and analytics to Brazilian CPG and retail clients, overlapping with Croma's quant/qual research, brand tracking, and category reversal work for clients like CRS Brands.
Emerging players
- Globant: Globant is a Latin American-origin digital transformation and AI services firm combining consulting, proprietary technology, and AI/LLM capabilities closely parallel to Croma Tech's LLM and superagent design practice.
Broad incumbents
- Deloitte Brazil: Deloitte offers management consulting, marketing strategy, and digital transformation services to Brazilian enterprise clients across CPG, financial services, and insurance, overlapping with Croma's consulting and digital transformation work.
- Accenture Brazil: Accenture's Brazilian practice delivers large-scale digital transformation, CRM, and consulting services to enterprise clients including many of the same consumer goods and financial services brands Croma serves, but at much greater scale and breadth.
- McKinsey Brazil (QuantumBlack): McKinsey's Brazilian office and QuantumBlack analytics arm compete for enterprise innovation, consumer, and digital transformation mandates from multinational brands headquartered in or expanding into Brazil.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Grupo Croma social profiles
Digital presenceGrupo Croma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grupo Croma leadership team
Management profileNumber of profiles
Profiles1 record
Grupo Croma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grupo Croma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grupo Croma
What does Grupo Croma do?
Grupo Croma is a Brazilian innovation and consulting group that delivers tailor-made solutions across five interconnected service divisions: Croma Consultoria (strategic consulting), Croma Pesquisa (market research and consumer insights), Croma Tech (technology, AI/LLM and autonomous agent solutions), Croma Live (events, workshops, and training), and Croma Lab (innovation laboratory with foresight, open innovation, and AI-powered solutions). The firm combines strategy, data science, neuroscience methods, and proprietary tools such as Oráculo Croma to address complex business challenges for enterprise clients across more than 20 countries.
Is Grupo Croma a public or private company?
Grupo Croma is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grupo Croma founded?
Grupo Croma was founded in 2010. It employs 11 to 50 people.
Where is Grupo Croma based?
Grupo Croma is headquartered in São Paulo, Brazil, in the Latin America region.
How does Grupo Croma make money?
Five revenue lines are on record. Professional Consulting Services are the primary driver. The others are market Research Services, technology Solutions, events and Training and syndicated Studies.
Who are Grupo Croma's main competitors?
Direct peers on record are Ipsos Brazil, F.biz (WPP), Box1824, Live Agency Brazil, Kantar Brazil and NielsenIQ Brazil. Globant is listed as an emerging player. Broad incumbents are Deloitte Brazil, Accenture Brazil and McKinsey Brazil (QuantumBlack).
Does Grupo Croma have an API?
No public API is recorded for Grupo Croma.
What industry is Grupo Croma in?
Grupo Croma's product category is Innovation Consulting Services. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting, with a secondary code of BPAFAFAA, CRM Strategy & Consulting. Its NAICS code is 541613 and its SIC code is 8742.