Cliners

What Cliners does

Cliners is a Brazilian distributor of professional cleaning products and equipment headquartered in Foz do Iguaçu, in continuous operation since 1987. The company serves cleaning service companies, laundries, food service and hospitality operators, healthcare facilities, and individual retail buyers, with a catalog of 320+ SKUs spanning 14 brands. Distributed brands include Karcher, Bralimpia, Man Química, Deep Clean, SPQR, Nobre, and Sibrape, alongside a proprietary Cliners-branded product line covering chemicals, equipment, mops, brooms, accessories, and disposable items.

The underlying offering is a curated multi-brand product catalog with no proprietary technology, platform, or software layer disclosed. Equipment ranges from pressure washers and vacuum cleaners to floor scrubbers; consumables include cleaning chemicals, mops, brooms, and disposable items. There is no evidence of in-house R&D, patents, or proprietary manufacturing beyond the Cliners private label, which appears to be sourced rather than fully manufactured in-house. Supplementary value is delivered through published free training content on cleaning techniques.

The business model is product resale: revenue is generated through unit sales of distributed and private-label products via three channels — a physical retail location in Foz do Iguaçu, an owned e-commerce site, and a dedicated telephone sales (Televendas) operation. There is no disclosed subscription, SaaS, service-contract, or recurring-revenue component. Pricing is transactional and product-level; no enterprise contracts, framework agreements, or named anchor accounts are disclosed. As a small regional distributor with 11-50 employees, the company competes on catalog breadth, brand portfolio, and supplementary educational content rather than on technology differentiation.

Name

Cliners

Legal name

Cliners

Website

https://cliners.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cliners is a Brazilian regional distributor of professional cleaning products and equipment, serving cleaning companies, laundries, hospitality, healthcare, and retail customers across 14 brands and 320+ products via e-commerce, telephone sales, and walk-in retail.

Ownership category

akta.pro rank

Product category

Professional Cleaning Products & Equipment Distribution

NAICS

Soap and Cleaning Compound Manufacturing (32561), Broom, Brush, and Mop Manufacturing (339994), Polish and Other Sanitation Good Manufacturing (325612), Soap and Other Detergent Manufacturing (325611)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro industry

PRIMARYCRAJAMAA

General All-Purpose Cleaners

Consumer Products & Retail/Household Products & Cleaning Supplies/All-Purpose Cleaners

SECONDARYIMAMAGAJ

Hygiene Packaging & Dispensing Systems (Dispenser Systems, Packs)

Industrials, Manufacturing & Construction/Paper & Forest Products/Tissue & Hygiene Paper Products

SECONDARYCRAJACAA

Kitchen & Countertop Cleaners & Degreasers

Consumer Products & Retail/Household Products & Cleaning Supplies/Hard Surface Cleaners

Keywords

• Professional cleaning supplies
• Cleaning equipment distribution
• Industrial hygiene products
• Janitorial chemicals wholesale
• Waste management containers

Headquarters

HQ city

Foz Do Iguaçu

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Cliners generates revenue through the sale of professional cleaning products and equipment. The company carries an extensive catalog of products including chemicals (detergents, bleaches, disinfectants, waxes), cleaning equipment (mops, brooms, brushes, buckets, carts), dispensers, trash containers, hand dryers, floor polishers, and laundry products. Revenue comes from both retail walk-in customers and B2B clients who purchase through their telephone sales channel.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Cliners distributes and retails professional cleaning products, equipment, dispensers, and waste-management solutions sourced from 14 partner brands (Bralimpia, Deep Clean, Man Quimica, Trilha, Contemar, Brinox, Bettanin Super Pro, EasyLine, Premisse, Exaccta, Mili, MachFloss, Azeplast) alongside its own Cliners brand. The catalog spans cleaning chemicals (detergents, bleaches, disinfectants, degreasers, laundry products), cleaning tools (mops, brooms, brushes, squeegees, carts), floor polishers, hand dryers, automatic soap and perfume dispensers, paper dispensers, hospital and industrial waste containers, gloves, and customized mats. The company also provides qualified consulting and free training on cleaning and conservation techniques.

Product overview

Cliners is a professional cleaning products and equipment distributor based in Foz do Iguaçu, Brazil, operating since 1987. The company offers a comprehensive portfolio of professional cleaning solutions organized into multiple product categories: (1) Equipment including floor polishers (Deep Clean brand) and hand dryers (Trilha brand); (2) Chemical products including laundry detergents, bleaches, disinfectants, and degreasers (Man Quimica brand); (3) Dispensing equipment for soap, paper towels, and toilet paper (Exaccta and Trilha brands); (4) Waste management solutions including industrial containers and hospital waste collectors (Contemar brand); (5) Cleaning tools including mops, brooms, squeegees, carts, and accessories (Bralimpia and Bettanin Super Pro brands); (6) Personal protective equipment including gloves; and (7) Customized mats under the Cliners own brand. The company serves professional cleaning businesses and offers qualified consultation and training services.

Differentiator

Problem solved

Functional benefit

Products and services

• Customized Mats (Tapetes Personalizados) Custom-branded mats sold under the Cliners own brand for professional cleaning applications and facility entrances.
• Plastic Squeegee (Rodo Plastico) Plastic floor squeegee distributed under the Bralimpia brand for professional floor cleaning.
• Hand Dryer Model CR-108 Trilha-brand hand dryer model CR-108 for restroom hygiene in commercial facilities.
• Hand Dryer Model CR-100 Trilha-brand hand dryer model CR-100 for restroom hygiene in commercial facilities.
• Public Century Automatic Perfume Dispenser EasyLine-brand automatic air freshener dispenser model Century for public restrooms.
• Public Elegance Automatic Perfume Dispenser EasyLine-brand automatic air freshener dispenser model Elegance for public restrooms.
• Public Neon Automatic Perfume Dispenser EasyLine-brand automatic air freshener dispenser model Neon for public restrooms.
• Soap Dispenser with Built-in Reservoir Trilha-brand soap dispenser with built-in liquid-soap reservoir for restroom use.
• Soap Dispenser with Refill Cartridge Trilha-brand soap dispenser with refill cartridge system for restroom use.
• Automatic Dental Floss Dispenser MachFloss-brand dental floss dispenser with self-cutting mechanism for restroom hygiene.
• Automatic Air Freshener Dispenser Exaccta-brand automatic air freshener dispenser for commercial restrooms and interiors.
• Floor Polisher Deep Clean DC-510 Deep Clean-brand floor polishing machine model DC-510 for professional floor care.
• Floor Polisher Deep Clean DC-410 Deep Clean-brand floor polishing machine model DC-410 for professional floor care.
• Floor Polisher Deep Clean DC-350 Deep Clean-brand floor polishing machine model DC-350 for professional floor care.
• Floor Polisher Deep Clean DC-300 Deep Clean-brand floor polishing machine model DC-300 for professional floor care.
• Hospital Waste Collection Bins Contemar-brand hospital-grade waste collection bins for safe disposal of medical waste.
• Industrial Side-Loading Waste Container 3,200 Liters Contemar-brand 3,200-liter side-loading waste container for industrial use.
• Industrial Side-Loading Waste Container 2,400 Liters Contemar-brand 2,400-liter side-loading waste container for industrial use.
• Multi-Functional Cleaning Cart with Vinyl Bag Bettanin Super Pro-brand multi-functional cleaning cart with vinyl bag for professional cleaning crews.
• Professional Broom Varry 1000 Pro Heavy-duty professional broom model Varry 1000 Pro for commercial cleaning.
• Nitrile Gloves with Lining (Quality Standard) Quality Standard nitrile gloves with lining, available in all sizes, for cleaning professional use.
• Abrasive Floor Treatment Discs Abrasive discs used for professional floor treatment and polishing.
• Oval Tilting Stainless-Steel Waste Bin Oval tilting waste bin produced in stainless steel for professional environments.
• Man Quimica Cleaning Chemicals Line Man Quimica-brand chemical cleaning line including laundry detergents, bleaches, disinfectants, degreasers, and sanitizers for professional use across hospitality, healthcare, and industrial laundry.
• Bralimpia Mops and Cleaning Sets Bralimpia-brand complete line of dry mops, wet mops, wall mops, and cleaning sets with multiple refill options.
• Exaccta Paper and Soap Dispensers Exaccta-brand dispensers for paper towels, toilet paper rolls, and foam or cream soap in commercial restrooms.
• Qualified Cleaning Consulting and Free Product Training Consulting services and free training on cleaning techniques and conservation delivered to professional cleaning customers as a bundled service with product purchases.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• BralimpiacoreChannel Partner/ Reseller/ DistributorBralimpia is a brand whose products are distributed by Cliners. Bralimpia specializes in cleaning equipment including mops, brooms, brushes, buckets, carts, and accessories for professional cleaning.
• Man QuimicacoreChannel Partner/ Reseller/ DistributorMan Quimica is a chemical brand distributed by Cliners, offering laundry products, disinfectants, degreasers, and general cleaning chemicals for professional use.
• Deep CleancoreChannel Partner/ Reseller/ DistributorDeep Clean is a brand specializing in floor polishers and scrubbers for professional cleaning, distributed by Cliners.
• TrilhacoreChannel Partner/ Reseller/ DistributorTrilha brand products including hand dryers and soap dispensers are distributed by Cliners.
• ContemarminorChannel Partner/ Reseller/ DistributorContemar specializes in waste containers and bins, distributed by Cliners.
• BrinoxminorChannel Partner/ Reseller/ DistributorBrinox produces trash bins and recycling containers, distributed by Cliners.
• Bettanin Super ProcoreChannel Partner/ Reseller/ DistributorBettanin Super Pro provides professional cleaning equipment including carts, buckets, wringers, brooms, brushes, and cleaning cloths, distributed by Cliners.
• ExacctaminorChannel Partner/ Reseller/ DistributorExaccta produces automatic perfumers and soap dispensers, distributed by Cliners.
• MachFlossminorChannel Partner/ Reseller/ DistributorMachFloss produces dental floss dispensers, distributed by Cliners.
• EasyLineminorChannel Partner/ Reseller/ DistributorEasyLine brand public hygiene products including toilet fixtures, distributed by Cliners.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Betco Corporation: Manufacturer and marketer of professional cleaning chemicals, floor finishes, and cleaning equipment. Comparable to Cliners in serving institutional cleaning operations with a multi-category product portfolio.
• Spartan Chemical Company: Manufacturer and distributor of professional and industrial cleaning chemicals, equipment, and floor care products. Directly comparable in catalog range (chemicals, equipment, dispensers) and target customers (facility maintenance, healthcare, food service).

Others

• Bralimpia: Brazilian manufacturer of professional cleaning equipment (mops, brooms, squeegees, carts). Bralimpia is a supplier whose products Cliners distributes; relevant as a comparable Brazilian cleaning-supply brand and as a vertical integration target.

Broad incumbents

• Kimberly-Clark Professional: Provides washroom, hygiene, and cleaning solutions for workplaces, including dispensers, paper products, and skin care systems. Comparable to Cliners' hygiene dispenser (Exaccta/Trilha) and paper product categories.
• Rubbermaid Commercial Products: Manufacturer of commercial cleaning equipment, carts, mops, brooms, and waste containers. Directly comparable product overlap (Bralimpia/Bettanin-equipment, Contemar/Brinox-equivalent waste bins) and channels into facility maintenance.
• Ecolab Inc. Global leader in water, hygiene, and infection prevention solutions serving foodservice, healthcare, and hospitality. Comparable in serving healthcare and food-service verticals with cleaning and sanitation products, but at much larger scale.
• Bunzl plc: Global distribution and outsourcing company specializing in cleaning, hygiene, and safety products to B2B customers. Like Cliners, it operates a multi-brand distributor model, but at significantly larger scale and across multiple geographies.
• Clorox Professional Products: Commercial cleaning, disinfecting, and sanitization products for healthcare, education, and hospitality. Comparable in cleaning chemicals and surface disinfection categories sold by Cliners.
• 3M Commercial Solutions Division: Offers commercial cleaning products, floor pads, and facility maintenance solutions. Comparable product lines (abrasive discs, floor treatment products) and B2B customer base in facility management.
• Diversey Inc. Global provider of hygiene, cleaning, and sanitization products and solutions for commercial and institutional customers. Comparable product categories (chemicals, dispensers, tools) but operates at global scale with proprietary formulations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cliners

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cliners