Industrial Image

What Industrial Image does

Industrial Image, Inc. is a privately held, founder-owned creative agency founded in 1997 and headquartered at 2336 US 23 S in Alpena, Michigan. It operates with a 1-10 person team serving the Northeast Michigan region, with no institutional investors, parent company, subsidiaries, or public funding disclosed. The firm's core offering is an integrated suite of creative services: website design and hosting built on the WordPress CMS, graphic design (brand identity, marketing collateral, digital assets, illustration), video production and photography (including brand storytelling, product demonstrations, motion graphics, aerial drone work, and event coverage), marketing strategy and campaign development, and social media management across LinkedIn, Instagram, Facebook, X, and YouTube.

The company monetizes through project-based and retainer professional services engagements, with quote-based pricing tailored to client scope, budget, and timeline; no pricing is publicly disclosed. Its go-to-market is sales-led and direct: prospective clients engage via the 'Let's Connect' page, telephone, or email, with personal responsiveness positioned as a differentiator. Customer segments span the industrial market sector (its historical specialization), small to mid-sized businesses, non-profit organizations, and individuals. Named and featured clients include Huron Humane Society, Alpena Community College's World Center for Concrete Technology, NOAA's Thunder Bay National Marine Sanctuary, Bob's Bullpen, Olde Mill Coffee, All Marine and Storage, Cops & Doughnuts Alpena, North Country Candy & Gifts, Art in the Loft, Besser Museum, and For The Pizza — predominantly regional SMBs and community non-profits.

Beyond client services, Industrial Image produces 'Impact Interviews,' a video content series launched in 2025-2026 that profiles local community leaders and business professionals as a content marketing vehicle. Distribution relies on the corporate website plus organic social channels (Facebook, LinkedIn, YouTube) and an email newsletter. The technology footprint is conventional: WordPress for web delivery, standard creative production tooling, no proprietary platform, no mobile app, no public API, no patents or certifications, and no disclosed AI/ML capabilities.

Name

Industrial Image

Legal name

Industrial Image, Inc.

Website

https://ind-image.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Industrial Image is a small Michigan-based creative agency founded in 1997 that delivers website design, graphic design, video, photography, marketing, and social media management to small and mid-sized businesses, non-profits, and individuals in Northeast Michigan.

Ownership category

akta.pro rank

Product category

Creative & Marketing Services

NAICS

Commercial Photography (541922), Motion Picture and Video Production (51211)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Photography & Photo Production (BPAFAIAF)

akta.pro secondary industry

Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)

Keywords

• Creative agency services
• Graphic design services
• Website design hosting
• Video production photography
• Social media management

Headquarters

HQ city

Alpena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Design Services: Professional services revenue generated through website design, graphic design, video production, photography, marketing strategy, and social media management. Services are delivered as project-based or retainer engagements for B2B and B2C clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Industrial Image is a creative agency that delivers integrated design, marketing, video production, photography, website design and hosting, and social media management services. Projects span physical print deliverables and digital assets, with work primarily serving the industrial market sector as well as small and mid-sized businesses, non-profits, and individuals in the Northeast Michigan region.

Product overview

Industrial Image is a creative agency offering an integrated suite of design and marketing services. The core offerings include Website Design & Hosting (built on WordPress CMS), Graphic Design, Video Production & Photography, Marketing strategy and campaigns, and Social Media Management. These services are designed to work together, providing clients with comprehensive brand development from visual identity through digital presence and marketing execution. The company also produces Impact Interviews, a content series featuring local community stories.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design & Hosting Custom WordPress-based website design, development, and hosting service for businesses, non-profits, and individuals, including content architecture, UX design, enterprise-grade security, and ongoing hosting.
• Graphic Design Visual design service producing brand identity and visual systems, marketing and sales collateral, digital design assets, illustration, and infographics for industrial-sector clients, SMBs, non-profits, and individuals.
• Video Production & Photography Video production covering brand storytelling, product demonstrations, motion graphics and animation, marketing campaigns, and testimonials, plus photography including portraits, product, event, and aerial drone work for commercial clients.
• Marketing Marketing strategy and planning, integrated campaign development, content marketing, social media marketing, and brand positioning and messaging services for commercial and non-profit clients.
• Social Media Management Strategic social media content management and marketing across LinkedIn, Instagram, Facebook, X (Twitter), and YouTube platforms for commercial and non-profit clients.

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• WPP: Global advertising and creative-services holding company whose networks (VMLY&R, Ogilvy, Grey) compete for the same clients Industrial Image serves — represents the top of the competitive set and the scale ceiling Industrial Image cannot match.
• VMLY&R: Global creative agency within WPP offering brand strategy, advertising, design, and digital experience — overlaps Industrial Image's offering as part of a much broader portfolio serving enterprise clients.
• Droga5: Large creative agency (part of Accenture Song) producing advertising campaigns, brand design, and integrated content — operates in the same creative production space but at enterprise scale.

Direct peers

• Manifest: Creative agency offering brand strategy, design, content production, and digital marketing — closely comparable integrated creative-services model for mid-market clients.
• SmartSites: Small-to-mid-sized full-service digital marketing and web design agency offering comparable website design, SEO, and creative services to SMB clients — directly overlaps Industrial Image's web and digital marketing offering.
• The Brand Group: Boutique creative and branding agency providing graphic design, video, web, and marketing services — directly comparable in scope, size tier, and client mix.
• Gravity Group: Mid-sized creative and digital marketing agency offering integrated design, video, and marketing services to B2B clients — comparable full-service creative model aimed at industrial and technical accounts.
• Tombras: Independent full-service creative agency producing advertising, content, and design work for national brands — comparable offering across creative production, though at meaningfully larger scale.
• Baldwin: Small integrated creative agency producing design, film, photography, and digital content — directly comparable production capabilities and target SMB-to-mid-market client base.

Regional players

• The C2 Group: Michigan-based digital marketing and creative agency — directly comparable Midwest regional agency serving SMB and mid-market accounts with web, design, and marketing offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@industrialimage6093
• Facebookfacebook.com/IndustrialImage
• LinkedInlinkedin.com/company/industrial-image-inc-
• Xx.com/Ind_Image

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Industrial Image