The C2 Group
The C2 Group is a Grand Rapids-based digital experience agency and Optimizely Platinum Premium Partner that delivers CMS implementations, .NET web development, UX design, and digital transformation services to enterprise and mid-market clients across financial services, education, government, manufacturing, and nonprofit sectors.
- Company typePrivate
- Founded1988
- HeadquartersGrand Rapids, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The C2 Group does
The C2 Group is a privately held, Grand Rapids, Michigan-based digital experience agency operating under the C2 Experience brand, with a founding record extending to 1988 and a current headcount of 11–50 employees. The firm specializes in Optimizely (formerly Episerver) platform implementations, holding Platinum Solution Partner status and 2024 Solution Partner of the Year recognition, supported by 10+ certified developers and 125+ Optimizely websites launched over a 15+ year vendor partnership. Its core service portfolio spans digital marketing and consulting, UX and visual design, .NET web and application development, quality and adoption enablement, project management and delivery, and digital transformation services — complemented by six productized accelerator workshops covering strategy, CRO, experimentation, and technical debt remediation.
The technology stack is anchored in Optimizely's CMS, commerce, and experimentation DXP, delivered on AWS-hosted environments with hybrid/headless architecture patterns, and increasingly augmented by AI12Z (a generative reasoning engine using RAG, ReAct, and Model Context Protocol) and Optimizely Opal AI orchestration. C2 holds SOC 2 Type II certification, enabling work in healthcare, financial services, and government environments where Optimizely's HIPAA-ready and ISO 27001-backed platform footprint is leveraged. Named customers span banking, education (K–12 and higher ed), nonprofit, municipal government, manufacturing, aerospace, agribusiness, publishing, and foodservice distribution, with custom integrations including SSO via Active Directory Federation Services, RESTful APIs, Google Maps, and industry-specific tools like UNISON publishing e-commerce.
The revenue model combines project-based professional services, a recurring Continuous Support & Optimization (CSO) monthly retainer (described as costing less than one entry-level employee salary), and fixed-scope workshop accelerators. Go-to-market is direct enterprise sales driven by case study portfolio demand generation, supported by thought-leadership content (blog, resource library, Digital Maturity Research Report covering 60+ organizations), and amplified through the Optimizely partner ecosystem. The firm is bootstrapped, with no disclosed funding, parent company, or M&A activity.
The C2 Group firmographics
Firmographics- Name
- The C2 Group
- Legal name
- The C2 Group
- Website
- https://c2experience.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The C2 Group is a Grand Rapids-based digital experience agency and Optimizely Platinum Premium Partner that delivers CMS implementations, .NET web development, UX design, and digital transformation services to enterprise and mid-market clients across financial services, education, government, manufacturing, and nonprofit sectors.
- Ownership category
- akta.pro rank
The C2 Group industry classification
Industry- Product category
- Digital Experience and CMS Implementation Services
- NAICS
- Management Consulting Services (54161), Custom Computer Programming Services (541511), Marketing Consulting Services (541613), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where The C2 Group is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The C2 Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Professional Services - Project-Based: Fixed-scope or time-and-materials engagements for website redesigns, replatforming, CMS implementations, UX/design projects, and digital transformation initiatives. Revenue recognized as projects are delivered.
- Continuous Support & Optimization (CSO): Monthly retainer model providing ongoing access to UX, development, CMS, and DevOps expertise. Clients customize packages of monthly hours that can be used across the C2 team for enhancements, bug fixes, training, and optimization. Described as costing less than one entry-level employee salary.
- Workshops & Accelerators: Pre-packaged consulting offerings including Optimizely One Strategic Roadmap, Agentic Strategy & Acceleration, Marketing Tools & Personalization, CRO Strategy & Roadmap, Experimentation Strategy & Adoption, and Technical Debt Audit & Remediation workshops.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Continuous Support & Optimization (CSO) retainer |
| Other | Multi-year contract | Workshops and Accelerators |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The C2 Group product offering
Product offeringCore offering
The C2 Group is a digital experience agency that delivers professional services for Optimizely (formerly Episerver) CMS and DXP platform implementations, web design and development, UX, digital transformation consulting, and managed continuous support. Its offerings include project-based engagements for website redesigns, replatforming and migrations, plus retainer-based continuous support and pre-packaged strategy workshops, with AI12Z as a proprietary generative AI conversational assistant implemented for clients.
Product overview
The C2 Group is a digital experience agency and Optimizely Platinum Premium Partner that delivers a comprehensive suite of digital services organized around seven core service offerings: Digital Marketing & Consulting, UX & Visual Design, Web & Application Development, Quality & Adoption & Business Enablement, Continuous Support & Optimization (CSO), Project Management & Delivery, and Digital Transformation Services. These core services are complemented by six workshop/accelerator programs (Optimizely One Strategic Roadmap, Agentic Strategy & Acceleration, Marketing Tools & Personalization, CRO Strategy & Roadmap, Experimentation Strategy & Adoption, and Technical Debt Audit & Remediation) designed to help clients accelerate specific digital initiatives. C2 also provides a library of downloadable resources including the Digital Maturity Research Report, Ektron to Episerver Migration Guide, Ecommerce Comparison Guide, On-Page SEO Website Optimization Checklist, Web Accessibility Checklists for WCAG Compliance, and a Capabilities Overview document. The agency's proprietary AI offering, AI12Z, is a generative reasoning engine that leverages RAG and ReAct technology to provide intelligent conversational assistance, distinguishing their service portfolio with enterprise-grade AI capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Marketing & Consulting
Quantifiable outcome
- 90%+ client retention rate
- +3 more outcomes
Companies that use The C2 Group
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles4 records
The C2 Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability9 records
Feature5 records
The C2 Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- OptimizelyflagshipPlatinum Premium Partner and 2024 Solution Partner of the Year. 15+ years of partnership, 125+ Optimizely websites launched, 10+ Optimizely certified developers. Deep expertise in Optimizely One, CMS, Commerce, and experimentation platforms. Specializes in Ektron-to-Optimizely migrations and HIPAA-ready implementations for healthcare.
- AI12ZcoreAI12Z is a generative reasoning engine that C2 implements for clients to solve information overload, reduce support costs, and eliminate customer friction. C2 leverages enterprise-grade integrations with secure RAG and ReAct technology, connecting to back-end systems via Model Context Protocol (MCP).
- Optimizely Opal AIcoreOptimizely's native AI orchestration platform that C2 implements as part of Optimizely One deployments. Opal provides access controls, audit trails, data privacy (in-memory processing, no training data reuse), and content ownership within the governed DXP ecosystem.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
The C2 Group competitors and assessment
Company assessmentDirect peers
- BlueModus: Mid-sized US-based digital agency and Optimizely Gold Partner with similar .NET/CMS implementation focus and enterprise client profile. One of the most direct competitors for Optimizely platform engagements in the same deal size band.
- Gorilla Group: Optimizely Platinum Partner and digital experience agency delivering CMS, commerce, and personalisation implementations across B2B and B2C — overlapping directly with C2's core service portfolio and target verticals.
- Netcel: UK-based Optimizely Gold Partner specialising in .NET CMS implementations, digital experience, and commerce — comparable in technical depth, partner tier, and solution mix to C2.
- Luminos Labs: Optimizely-focused digital agency with similar CMS implementation, migration, and adoption service offerings, competing for enterprise engagements in comparable verticals.
- Verndale: US digital experience agency delivering CMS, commerce, and personalisation work across Optimizely, Sitecore, and Adobe — overlapping on platform-agnostic digital transformation projects with C2.
- XCentium: Optimizely partner with strong .NET and Azure delivery capability, competing in similar CMS/commerce implementation deals for enterprise and mid-market clients.
- Bounteous: Larger US digital experience consultancy with comparable Optimizely, commerce, and personalisation capabilities. Serves enterprise clients in similar verticals but at greater scale and broader geographic footprint.
Broad incumbents
- Perficient: Large US IT consultancy with an active Optimizely practice alongside broader Adobe, Sitecore, and composable DXP offerings. Competes for the same enterprise deals but with vastly greater bench size.
- Slalom: Global management and technology consultancy with a dedicated digital experience practice covering CMS, commerce, and AI orchestration — overlapping with C2's services but as part of a much broader portfolio.
- Deloitte Digital: Global digital transformation arm of Deloitte, covering CMS, commerce, Adobe, and emerging DXP platforms. Wins enterprise transformation engagements where C2 also competes but typically at significantly larger scale.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
The C2 Group social profiles
Digital presenceThe C2 Group compliance and trust
Trust signalCompliance3 records
The C2 Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The C2 Group leadership team
Management profileNumber of profiles
The C2 Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The C2 Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The C2 Group
What does The C2 Group do?
The C2 Group is a digital experience agency that delivers professional services for Optimizely (formerly Episerver) CMS and DXP platform implementations, web design and development, UX, digital transformation consulting, and managed continuous support. Its offerings include project-based engagements for website redesigns, replatforming and migrations, plus retainer-based continuous support and pre-packaged strategy workshops, with AI12Z as a proprietary generative AI conversational assistant implemented for clients.
Is The C2 Group a public or private company?
The C2 Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The C2 Group founded?
The C2 Group was founded in 1988. It employs 11 to 50 people.
Where is The C2 Group based?
The C2 Group is headquartered in Grand Rapids, United States, in the North America region.
How does The C2 Group make money?
Three revenue lines are on record. Professional Services - Project-Based is the primary driver. The others are continuous Support & Optimization (CSO) and workshops & Accelerators.
Who are The C2 Group's main competitors?
Direct peers on record are BlueModus, Gorilla Group, Netcel, Luminos Labs, Verndale, XCentium and Bounteous. Broad incumbents are Perficient, Slalom and Deloitte Digital.
Does The C2 Group have an API?
No public API is recorded for The C2 Group.
What industry is The C2 Group in?
The C2 Group's product category is Digital Experience and CMS Implementation Services. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience. Its NAICS code is 54161 and its SIC code is 8742.