Xtractor

What Xtractor does

Xtractor Interactive, founded in 1997, provides bespoke e-learning, blended learning, and corporate learning management solutions, now operating as part of Aleido's Learning business unit following its October 2023 acquisition. The company serves more than 100 large Swedish enterprises and international organizations across verticals including automotive, defense, industrial, railway, medical equipment, telecom/IT, and public sector, with named customers including Chalmers University of Technology, Samsung, and KLM Royal Dutch Airlines.

The core technology stack comprises the Totara learning ecosystem — Totara Learn LMS, Totara Perform (performance management), and Totara Engage LXP (learning experience platform) — delivered through a strategic partnership with Totara, complemented by the Adapt Builder authoring tool, a proprietary cloud-based Content Delivery Platform, and the Aleido CCMS content management system. Additional offerings include graphics, animation, and extended reality (XR) content production, AI and automation capabilities for course generation, and pedagogical advisory services. The technology architecture is a multi-product ecosystem combining partnered platforms with proprietary content delivery and management infrastructure.

The business model blends three revenue streams: (1) recurring SaaS revenue from learning platform subscriptions (LMS/LXP), implementation, and ongoing support; (2) one-time project-based revenue from custom e-learning content production including film, illustration, and animation; and (3) professional services revenue from pedagogical advisory, needs analysis, learning strategy, and change management. The go-to-market is sales-led and B2B, targeting enterprise clients through direct regional sales managers in Stockholm and Gothenburg, supported by a Chief Sales Officer, with a consulting-led engagement model that emphasizes tailored solutions over standardized product offerings. Pricing is not publicly disclosed and operates on a contact-based quoting model.

Name

Xtractor

Legal name

Xtractor Interactive

Website

https://xtractor.se

Company type

Private

Founded year

1997

Operating status

Acquired

Headcount range

11–50 employees

Short description

Xtractor, founded in 1997 and now part of Aleido's Learning division, delivers bespoke e-learning, blended learning, and corporate LMS/LXP solutions using the Totara platform ecosystem to 100+ large enterprise and public-sector clients across Sweden, the UK, Hungary, and additional European markets.

Ownership category

akta.pro rank

Product category

Corporate Learning and Development Solutions

NAICS

Professional and Management Development Training (611430), Computer Training (61142)

SIC

Services-Educational Services (8200), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Learning Technology & LMS/LXP Implementation (BPACANAH)

akta.pro secondary industries

Learning Experience Platforms (LXP) & Learning Portals (EDAFAAAB), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), Learning Experience Design (LXD) & UX for Learning (EDAGAKAF)

Keywords

• Learning management systems
• Custom e-learning production
• Blended learning solutions
• Learning strategy consulting
• LMS platform implementation

Headquarters

HQ city

Selna

HQ country

Croatia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Learning Platform Services (SaaS): Providing and supporting learning management systems (LMS) and learning experience platforms (LXP) to organizations, including Totara platforms. Revenue from platform subscriptions, implementation, and ongoing support.
2. Custom E-learning Production: Creating bespoke digital courses, training materials, film, illustration and animation for organizations. One-time project-based revenue for custom course development.
3. Learning Strategy Consulting: Pedagogical advisory services including needs analysis, learning strategy development, and organizational change management. Professional services engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Xtractor delivers bespoke e-learning courses, blended learning programs, and corporate Learning Management System (LMS) and Learning Experience Platform (LXP) solutions built on the Totara ecosystem. The offering pairs custom digital learning content production with platform implementation, ongoing support, and pedagogical advisory services tailored to large enterprises.

Product overview

Xtractor operates as part of Aleido's Learning business unit (following October 2023 acquisition of Xtractor Interactive and Semcon Learning), offering a multi-product portfolio organized around three core areas: (1) Digital Learning Solutions including custom e-learning, blended learning, and film/illustration/animation production services, supported by the Totara Learn LMS platform with Totara Perform and Totara Engage LXP modules plus the Adapt Builder authoring tool; (2) Technical Documentation Systems including the Aleido CCMS content management platform, cloud-based Content Delivery Platform, digital parts catalogs, and AI/automation capabilities; and (3) Broader enterprise services including portals and apps, graphics/animation/XR, and pedagogical advisory. The portfolio combines proprietary platforms (Aleido CCMS, Aleido Platform) with partnered platforms (Totara ecosystem) and comprehensive service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Aleido Platform Comprehensive platform for managing and delivering digital learning and technical content solutions for enterprise customers.
• Aleido CCMS Content management system designed for efficient and scalable handling of technical documentation and information management workflows used by enterprise clients.
• Totara Learn LMS Flexible Learning Management System for organizations of varying complexity, providing an adaptable platform for managing, delivering, and tracking employee training and development programs.
• Totara Engage LXP Learning Experience Platform enabling collaborative learning, knowledge sharing, and social engagement within organizations as part of the Totara ecosystem.
• Totara Perform Performance management module within the Totara ecosystem supporting employee performance reviews and ongoing feedback.
• Cloud-based Content Delivery Platform Cloud-native platform for delivering digital content and learning materials to end users across multiple channels and devices.
• Custom E-Learning Tailored e-learning course development service creating engaging, mobile-optimized courses from concept to completion for enterprise customers.
• Blended Learning Hybrid learning solutions combining digital and instructor-led training components for comprehensive enterprise learning experiences.
• Film, Illustration and Animation Multimedia production service for creating video, illustrations, and animated content for educational and training purposes.
• Pedagogical Advisory Expert consulting service covering learning strategy, needs analysis, change management, and impact measurement to drive organizational learning effectiveness.
• LMS and LXP Implementation Implementation and support services for learning management systems (LMS) and learning experience platforms (LXP) including the Totara ecosystem for enterprise customers.

Named customers3 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

One partnership is on record.

• TotaracoreTechnology or IntegrationStrategic technology partnership for Totara learning platforms including Totara Learn LMS, Totara Perform, and Totara Engage LXP. Aleido serves as a partner helping organizations implement and utilize these enterprise learning management systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ELB Learning: ELB Learning is a custom e-learning, LMS hosting, and learning strategy firm serving enterprise clients — directly comparable to Xtractor's full-stack offering of custom content, LMS implementation (including Totara), and pedagogical advisory.
• Lambda Solutions: Lambda Solutions is a long-standing Totara partner providing Totara LMS hosting, implementation, and custom e-learning development for enterprises — a direct competitor for Xtractor's core LMS/LXP implementation and support business.
• Kineo: Kineo is a global Totara Platinum Partner and one of the largest LMS/LXP implementation and custom e-learning providers — directly comparable to Xtractor's Totara partnership, LMS/LXP implementation services, and bespoke content production for enterprises.
• Allen Interactions: Allen Interactions is a custom e-learning design and development firm specializing in engaging, scenario-based corporate training — comparable to Xtractor's bespoke course production, film/animation services, and instructional design capability.
• Catalyst (Totara partner): Catalyst is a major Totara partner delivering LMS implementations, custom integrations, and e-learning content services to enterprises — closely overlapping with Xtractor's Totara-based offering and consulting-led B2B delivery model.
• SweetRush: SweetRush is a custom e-learning and LMS solutions agency serving global enterprises — directly comparable to Xtractor's custom e-learning production, blended learning design, and corporate learning strategy services.

Broad incumbents

• Skillsoft: Skillsoft is a broad corporate learning content and platform provider — competes with Xtractor's custom content production and platform delivery at enterprise scale, particularly in compliance and professional development training.
• Kahoot!: Kahoot! is a global learning and engagement platform with enterprise and education editions — operates in the same corporate and educational digital learning market as Xtractor, though with a more consumer/creator-led model.
• Docebo: Docebo is a leading global AI-powered LMS/LXP platform serving enterprise customers — a broader incumbent whose platform competes with the Totara ecosystem Xtractor resells and implements.
• Cornerstone OnDemand: Cornerstone is a large enterprise talent and learning management platform serving global organizations — competes with Xtractor's Totara-based offerings at the platform layer and targets the same large-enterprise HR/L&D buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCQ86OEV9gM8cNHNTV00BYFA
• Facebookfacebook.com/aleidogroup
• LinkedInlinkedin.com/company/xtractor
• Instagraminstagram.com/aleidogroup
• Xx.com/xtractor_se

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xtractor