What Hiru does

Hiru Impresa is a Milan-based cleaning services cooperative (società cooperativa) operating under the legal name "Hiru impresa di pulizie società cooperativa" with Partita IVA 09025360968. Founded in 2015, the company is headquartered at Via Privata dei Crollalanza, 10 in Milan's Famagosta zone and serves Milan plus nine surrounding municipalities. Its core offerings are Pulizie Civili (residential cleaning for condominiums, apartments, and villas) and Pulizie Industriali (commercial cleaning for offices, banks, hospitals, hotels, shopping centers, and warehouses), structured primarily through annual or biennial contracts.

The business has expanded its service portfolio well beyond cleaning into ancillary lines including small moving (Piccoli Traslochi), clearance (Sgomberi), painting (Tinteggiatura), concierge/porterage (Portierato), waste bag rotation, seasonal plant watering, and post-vacation cleaning, positioning itself as a multi-service property maintenance provider for both private individuals and commercial clients. The underlying operating model is labor-intensive, relying on qualified, insured personnel with owner-supervised work execution and compliance with Italian workplace safety regulations (D.lgs. 81/08). Free on-site inspections precede all quoting, and a 24/7 urgent service tier is offered.

Revenue mechanics are primarily recurring via annual and biennial cleaning contracts, supplemented by one-off professional services (moving, clearance, painting). The company has 1–10 employees and reports 1,000+ cumulative satisfied customers, 100+ daily website visits, a 5.0+ Google rating, and a 99% response speed rate. Distribution is fully direct-to-customer via phone (+39 380 632 6323), email ([email protected]), the company website (hiruimpresa.it), and a WhatsApp chat widget, with no third-party intermediaries, no mobile app, and no software platform.

Name

Hiru

Legal name

Hiru impresa di pulizie società cooperativa

Website

https://hiruimpresa.it

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Hiru Impresa is a Milan-based cleaning services cooperative providing residential, commercial, and industrial cleaning, alongside moving, clearance, painting, concierge, and waste management services, to private individuals, condominiums, and SMBs across Milan and province.

Ownership category

akta.pro rank

Product category

Commercial and Residential Cleaning Services

NAICS

Janitorial Services (561720), Services to Buildings and Dwellings (5617)

SIC

Sanitary Services (4950), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Association Maintenance, Vendor & Capital Project Management (BPAJAHAM)

akta.pro secondary industries

Empty Property Move-In/Move-Out Cleaning (Vacant Units) (HSAEACAA), Move-In/Move-Out & Turnover Cleaning (Commercial) (BPABABAO), New Build/Pre-Occupancy Cleaning (HSAEADAE)

Keywords

• Commercial cleaning services
• Residential cleaning services
• Small moving services
• Painting and decorating
• Condominium maintenance

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Professional Cleaning Services: Core revenue from residential and commercial cleaning services including civil cleaning (condominiums, apartments, villas), industrial cleaning (offices, banks, hospitals, hotels, shopping centers), and specialized cleaning (post-construction, post-move, first entry). Services offered with annual or biennial contracts.
2. Moving and Clearance Services: Revenue from small moving services for furniture, appliances, and office equipment, as well as cellar and attic clearance services.
3. Painting and Decorating Services: Interior and exterior painting, tinting, and varnishing services for windows, doors, and frames through a network of collaborating professionals.
4. Plant Watering Services: Seasonal plant and garden watering service available during August for clients going on vacation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hiru is a Milan-based cleaning cooperative delivering professional civil and industrial cleaning services for condominiums, apartments, villas, offices, banks, hospitals, hotels, and retail spaces. Offerings are bundled with ancillary property services including small moving (traslochi), cellar/attic clearance (sgomberi), painting and tinting, concierge (portierato), waste bag rotation, and seasonal plant watering. Services are sold under annual or biennial contracts as well as one-off interventions, with free on-site inspections used to quote customized packages.

Product overview

Hiru is a traditional cleaning services company offering a comprehensive suite of residential and commercial cleaning services in Milan and province. The core offerings include Pulizie Civili (residential cleaning for condos, apartments, and villas) and Pulizie Industriali (commercial and industrial cleaning for offices, banks, hospitals, hotels, and retail spaces). These are supplemented by ancillary services including Piccoli Traslochi (small moving services), Sgomberi (clearing services), Servizio Imbianchino e Tinteggiatura (painting services), Servizio Portierato (concierge services), Rotazione Sacchi (waste management), Annaffiatura Piante (plant watering), and Pulizie Post Vacanze (post-vacation cleaning). The portfolio operates as individual service offerings rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Pulizie Civili (Civil Cleaning) Residential cleaning for condominiums, apartments, and villas in Milan and its hinterland, delivered under annual or biennial contracts. Includes ordinary maintenance cleaning, first-entry cleaning, and end-of-tenancy cleaning for private customers.
• Pulizie Industriali (Industrial Cleaning) Commercial and industrial cleaning for offices, banks, shops, shopping centers, showrooms, hospitals, hotels, schools, canteens, and warehouses. Sold under annual or biennial contracts to business customers.
• Piccoli Traslochi (Small Moving Services) Small-scale moving and transport of furniture, appliances, and office equipment within Milan and province, including disassembly and reassembly of furniture.
• Sgomberi (Clearance Services) Clearing and removal of unwanted items from apartments, offices, basements, attics, garages, warehouses, shops, and industrial spaces.
• Servizio Imbianchino e Tinteggiatura (Painting and Decorating) Interior and exterior painting, tinting, and varnishing of walls, windows, doors, and frames, delivered through a network of collaborating professionals using quality non-toxic paints.
• Servizio Portierato (Concierge/Doorman Service) Reception and doorman services for condominium buildings, including constant reception desk presence, gate and door management, lighting control, vehicle traffic regulation, and reception duties.
• Rotazione Sacchi (Waste Bag Rotation) Scheduled daily collection, rotation, and transport of garbage bags and bins for condominium buildings to designated waste disposal areas.
• Annaffiatura Piante (Plant Watering) Seasonal watering service for plants and gardens, available during August for clients who are away on vacation.
• Pulizie Post Vacanze (Post-Vacation Cleaning) Post-vacation cleaning service including air freshening, laundry, refrigerator cleaning, floor washing, and balcony cleaning for returning residents.

Quantifiable outcome

• 5.0+ average customer review rating on Google
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Markas: Established Italian facility services group offering cleaning, sanitation, and integrated building services across healthcare, public, and commercial sectors. Comparable to Hiru in industrial cleaning and integrated building services but at significantly larger national scale.
• Rekeep: Major Italian integrated facility services provider offering cleaning, maintenance, energy, and property services. Comparable to Hiru's industrial cleaning and building maintenance services but at national, publicly-listed scale.
• Coopservice: Italian cooperative providing facility services including cleaning, porterage, reception, and waste management. Closely comparable to Hiru's full service mix (cleaning + portierato + waste rotation) given both operate as cooperatives serving Italian buildings and condominiums.
• Sodexo Italia: Italian subsidiary of Sodexo providing integrated facility management, cleaning, and quality-of-life services. Comparable to Hiru's commercial/industrial cleaning services but at a national, multi-service scale including food and management services.
• ISS Italia: Italian arm of global facility services leader ISS A/S, providing cleaning, workplace, and integrated facility services. Overlaps directly with Hiru's industrial cleaning offering (offices, banks, hospitals) at much larger enterprise scale.

Direct peers

• CleanBnB: Italy-focused turnover cleaning and short-term rental property management platform. Comparable to Hiru in residential/condominium cleaning, vacation turnover (Pulizie Post Vacanze), and the Italian SMB customer base, though CleanBnB is more digitally enabled and franchise-led.
• Mister Pulito: Italian cleaning services network offering civil and industrial cleaning, disinfection, and condominium services. Directly comparable to Hiru in service mix (cleaning + ancillary services) and Italian SMB/residential customer base.
• Pulitori Professionisti: Italy-wide network of professional cleaning providers offering civil and industrial cleaning services. Comparable to Hiru in core service offering, residential and commercial customer segments, and Italian SMB market positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hiruimpresa
• LinkedInlinkedin.com/company/hiru-impresa-di-pulizie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hiru