CleanBnB
CleanBnB is an Italian publicly-listed property management company that operates short-term and vacation rentals on behalf of 3,000+ individual property owners across 70+ Italian cities, earning a success-only commission on bookings distributed through multiple OTAs.
- Company typePublic
- Founded2016
- HeadquartersMilan, Italy
- Headcount101–250
- GTM typeB2C
- OfferingServices
What CleanBnB does
CleanBnB S.p.A. is an Italian property management company that operates a full-service short-term rental platform on behalf of individual residential property owners. Founded in 2016 and headquartered in Milan, the company is publicly listed on Euronext Growth Milan (Borsa Italiana, ticker IT0005377277) and manages more than 3,000 properties across 70+ Italian cities and tourist destinations, including Milan, Rome, Florence, Venice, Naples, Bologna, Turin, Lake Como, the Amalfi Coast, and Taormina.
The core offering is an end-to-end management package covering listing creation with professional photography, multi-channel distribution across Airbnb, Booking.com, Expedia, Homeaway/VRBO and Google Vacation Rental with synchronized calendars, dynamic pricing, 24/7 guest communication, check-in/check-out coordination, cleaning and laundry, damage verification, owner reporting through a dedicated owner portal, and full regulatory compliance (CIN, CAV/SUAP, SCIA, Alloggiati Web, tourist tax). A bundled insurance product, CleanBnB Cover, is included at no incremental cost and covers civil liability, guest-caused damage, and theft. The technology stack is conventional (WordPress, Google Analytics, standard marketing pixels) with no public API, and the company does not disclose proprietary AI/ML models — dynamic pricing appears to be rules- or vendor-driven.
CleanBnB operates a pure success-based revenue model: owners pay zero setup and zero fixed fees, and CleanBnB earns a commission (undisclosed publicly) only on collected booking revenue. Customer acquisition is primarily direct-to-consumer via an SEO-optimized website with city landing pages, a content/blog strategy, Google Ads, social media, and a distributed network of City Managers in each market offering free property valuations. The company also markets adjacent transitional (1–18 month) rental management and vacation-home services, targeting second-home and dormant-asset owners.
CleanBnB firmographics
Firmographics- Name
- CleanBnB
- Legal name
- CleanBnB S.p.A.
- Website
- https://cleanbnb.net
- Company type
- Public
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CleanBnB is an Italian publicly-listed property management company that operates short-term and vacation rentals on behalf of 3,000+ individual property owners across 70+ Italian cities, earning a success-only commission on bookings distributed through multiple OTAs.
- Ownership category
- akta.pro rank
CleanBnB industry classification
Industry- Product category
- Short-term Rental Property Management
- NAICS
- Residential Property Managers (531311)
- SIC
- Real Estate Operators (No Developers) & Lessors (6510), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Vacation Rental Turnover Operations (Housekeeping, Laundry, Inspections) (BPAJAIAL)
- akta.pro secondary industries
- Standard Turnover Cleaning (Cleaning + Reset) (HSAEAEAA), Turnover Cleaning + Minor Maintenance/Handyman Add-Ons (HSAEAEAF), Turnover Cleaning + Inspection & Damage Reporting (HSAEAEAE)
Keywords
Where CleanBnB is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
CleanBnB business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Property Management Commission: CleanBnB earns a commission based on a percentage of the gross revenue generated by each managed property. The company explicitly states it has 'zero fixed costs' for property owners and charges no setup fee. The commission is entirely success-based, aligned with the owner's interest in maximizing rental income. This is the primary and essentially sole revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Full-Service Property Management — Commission-only model with no setup or fixed fees |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
CleanBnB product offering
Product offeringCore offering
CleanBnB provides full-service short-term rental property management for individual property owners across Italy, covering listing creation, professional photography, dynamic pricing, multi-channel OTA distribution, guest check-in/check-out, cleaning and laundry coordination, 24/7 guest assistance, bureaucratic compliance (CIN, CAV, SCIA, Alloggiati Web, tourist tax), and an inclusive insurance product. The company earns a success-only commission on the gross revenue of each managed property with no setup or fixed management fees.
Product overview
CleanBnB operates as a comprehensive short-term rental property management platform with a modular offering. The core service is the full-service property management package (Gestione Affitti Brevi) that handles the entire rental lifecycle from listing optimization through guest management, cleaning coordination, and bureaucratic compliance. This core is supplemented by dedicated vacation rental management (Casa Vacanza) for seasonal properties, transitional rental management (Affitti Transitori) for medium-term stays, and add-on features including dynamic pricing, multi-channel distribution, the CleanBnB Cover insurance product, and complimentary property valuation. All services share a success-based commission model with no fixed costs. The company operates across 70+ Italian locations with a network of City Managers providing local operational support.
Differentiator
Problem solved
Functional benefit
Products and services
- Short-Term Rental Management (Gestione Affitti Brevi) Full-service short-term rental property management for residential property owners, covering listing creation with professional photography, dynamic pricing, multi-channel OTA distribution, guest management, check-in/check-out, cleaning and laundry coordination, bureaucratic compliance (CIN, CAV, SCIA), insurance coverage, and regular performance reporting to owners.
- Vacation Rental Management (Casa Vacanza) Professional management of vacation homes including second homes, seaside, mountain, and lake properties, covering property evaluation, professional photography, optimized listings, dynamic pricing, multi-channel distribution, guest management, cleaning, laundry, bureaucratic compliance, and periodic reporting.
- Bureaucratic Compliance Management (Gestione Burocratica) End-to-end handling of administrative requirements including CIN certification, CAV authorization, SCIA filings, Alloggiati Web police notifications, tourist tax collection and payment, and tax substitute services for cedolare secca.
- CleanBnB Cover (Insurance Protection) Inclusive insurance product bundled within CleanBnB's management commission, covering civil liability, guest-caused property damage, and theft during rental periods, provided to property owners at no additional cost.
- Transitional Rental Management (Gestione Affitti Transitori) Management of transitional rental contracts (1–18 months) for temporary housing needs, suitable for students, workers, researchers, medical personnel, and those in relocation, including contract management, tenant selection, and ongoing property oversight.
- Owner Portal (Login Proprietari) Online portal at proprietari.cleanbnb.net for property owners to access reports, performance data, and manage their rental portfolio with CleanBnB.
Quantifiable outcome
- Dynamic pricing generates 15–25% higher ADR vs. fixed pricing (company-claimed based on industry data)
- +3 more outcomes
Companies that use CleanBnB
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
CleanBnB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
CleanBnB partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
CleanBnB competitors and assessment
Company assessmentDirect peers
- Vacasa: Largest professionally managed vacation rental company in North America with full-service property management for STRs. Direct comparable in business model — end-to-end management, dynamic pricing, multi-channel distribution, cleaning coordination — but at significantly larger scale and US-focused.
- Holidu: European vacation rental platform and management company headquartered in Germany, operating across multiple Southern European markets. Comparable full-service STR management offering for property owners, with broader geographic reach across Europe than CleanBnB's Italy-only footprint.
- Hometime: Full-service short-term rental management company offering professional hosting, dynamic pricing, and cleaning operations. Closely aligned service model — outsourced operations for individual property owners — though focused on US/UK/Australian markets.
Broad incumbents
- Sonder: Tech-enabled short-stay accommodation operator combining apartments and hotels. Operates at much larger scale and broader portfolio (longer stays, aparthotels, hotels), but overlaps with CleanBnB on professionally managed alternative accommodation for travelers.
- Vrbo (Expedia Group): Major OTA distribution channel for vacation rentals, owned by Expedia Group. Indirect relationship — CleanBnB lists on Vrbo, but Vrbo also offers host tools and professional management partnerships that compete for owner relationships.
- Airbnb Co-Host: Airbnb's native program enabling property owners to delegate management to vetted co-hosts at lower cost. Not a single company but a direct competitive threat that commoditizes the STR management layer and leverages Airbnb's demand funnel and brand.
Emerging players
- Hostaway: Vacation rental management software and channel manager for professional STR managers. Similar enabling role to Guesty; competes indirectly with CleanBnB by giving rival managers access to similar operational tooling.
- Guesty: Property management software platform serving STR managers (B2B SaaS, not direct operator). Comparable in enabling multi-channel distribution, dynamic pricing, and operational workflows; a potential partner or threat to CleanBnB depending on whether CleanBnB builds or buys its tech stack.
- Smoobu: European-based (Berlin) vacation rental software and channel manager, popular with smaller STR managers. Indirect overlap as infrastructure for competing managers, with strong European footprint similar to CleanBnB's regional focus.
Regional players
- Wunderflats: Berlin-based furnished apartment platform focused on mid-term (1–6 month) stays across Europe, including Italy. Comparable in managing residential properties for short stays on behalf of owners, but differentiated by mid-term focus versus CleanBnB's nightly short-term orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CleanBnB social profiles
Digital presenceCleanBnB compliance and trust
Trust signalCompliance1 record
CleanBnB financial estimates
Financial estimateRevenue estimate
Valuation estimate
CleanBnB leadership team
Management profileNumber of profiles
Profiles2 records
CleanBnB funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CleanBnB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CleanBnB
What does CleanBnB do?
CleanBnB provides full-service short-term rental property management for individual property owners across Italy, covering listing creation, professional photography, dynamic pricing, multi-channel OTA distribution, guest check-in/check-out, cleaning and laundry coordination, 24/7 guest assistance, bureaucratic compliance (CIN, CAV, SCIA, Alloggiati Web, tourist tax), and an inclusive insurance product. The company earns a success-only commission on the gross revenue of each managed property with no setup or fixed management fees.
Is CleanBnB a public or private company?
CleanBnB is a public company. It is classified as public and is currently operating.
When was CleanBnB founded?
CleanBnB was founded in 2016. It employs 101 to 250 people.
Where is CleanBnB based?
CleanBnB is headquartered in Milan, Italy, in the Europe region.
How does CleanBnB make money?
One revenue line is on record: property Management Commission.
Who are CleanBnB's main competitors?
Direct peers on record are Vacasa, Holidu and Hometime. Broad incumbents are Sonder, Vrbo (Expedia Group) and Airbnb Co-Host. Emerging players are Hostaway, Guesty and Smoobu. Wunderflats is listed as a regional player.
Does CleanBnB have an API?
No public API is recorded for CleanBnB.
What industry is CleanBnB in?
CleanBnB's product category is Short-term Rental Property Management. Its primary akta.pro industry code is BPAJAIAL, Vacation Rental Turnover Operations (Housekeeping, Laundry, Inspections), with a secondary code of HSAEAEAA, Standard Turnover Cleaning (Cleaning + Reset). Its NAICS code is 531311 and its SIC code is 6510.