Te Manu Toroa
Te Manu Toroa is a kaupapa Māori primary healthcare trust operating two GP clinics in Tauranga and Pāpāmoa, delivering culturally appropriate clinical, dental, mental health, and community health services to Māori whānau across the Western Bay of Plenty region of New Zealand.
- Company typePrivate
- Founded1997
- HeadquartersTauranga, New Zealand
- Headcount—
- GTM typeB2C
- OfferingServices
What Te Manu Toroa does
Te Manu Toroa is a kaupapa Māori primary healthcare organisation incorporated as Te Manu Toroa Trust and founded in 1997 (originally as Western Iwi Health) to deliver accessible, affordable, and culturally appropriate healthcare to Māori in the Western Bay of Plenty region of New Zealand. It is the largest provider within the Ngā Mataapuna Oranga Primary Health Organisation network and operates two general practice clinics — Tauranga Moana City GP Clinic (Gate Pā, Tauranga) and Te Akau Hauora GP Clinic (Pāpāmoa) — supplemented by mobile specialist staff, marae-based outreach, and after-hours virtual care via Practice Plus. Its service portfolio spans clinical primary care, dental, community health, child and family services, mental health and addictions, community nursing, Rongoā Māori traditional healing, and immunisation, delivered through its proprietary Tūāpapa Model of Care that places whānau at the centre of health decision-making.
The underlying technology stack is deliberately lean and externally sourced rather than proprietary: MyIndici provides the patient portal for appointment booking and prescription ordering, Practice Plus delivers after-hours virtual consultations, and standard drop-in clinic workflows handle acute and immunisation services. Product launches in 2025 — Virtual Tākuta GP appointments (October), Women's Health Services (May), Acute Walk-In Clinics (April), and the extension of Immunisation Drop-in Clinics to both sites (February) — indicate a deliberate broadening of access modalities without internal technology development.
Te Manu Toroa's revenue mechanics combine three streams: government capitation funding via Ngā Mataapuna Oranga PHO (tied to enrolled population demographics), patient consultation co-payments that vary by Community Services Card status and age band, and a $5.00 government prescription co-payment collected on behalf of the Crown. Pricing was adjusted effective 1 August 2025 for non-CSC patients. Customer acquisition is community-led, driven by marae engagement, partnerships with GP surgeries and pharmacies, and pre-registration enrolment, serving a defined segment of Māori whānau and CSC-eligible patients across the entire lifespan from pēpi to kaumātua. The organisation also maintains a wholly owned subsidiary, Te Whare Oranga o Te Manu Toroa, which ceased operations in November 2024.
Te Manu Toroa firmographics
Firmographics- Name
- Te Manu Toroa
- Legal name
- Te Manu Toroa Trust
- Website
- https://temanutoroa.org.nz
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Short description
- Te Manu Toroa is a kaupapa Māori primary healthcare trust operating two GP clinics in Tauranga and Pāpāmoa, delivering culturally appropriate clinical, dental, mental health, and community health services to Māori whānau across the Western Bay of Plenty region of New Zealand.
- Ownership category
- akta.pro rank
Where Te Manu Toroa is headquartered
LocationHeadquarters
- HQ city
- Tauranga
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Te Manu Toroa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Government-Funded Healthcare Services: As a PHO (Primary Health Organisation) member, Te Manu Toroa receives government funding based on enrolled population characteristics (age, gender). The organization provides subsidised primary healthcare services including doctor visits, immunisations, and preventive care.
- Patient Consultation Fees: Revenue from consultation fees charged to patients. Fees vary based on Community Services Card (CSC) eligibility and age groups. Enrolled patients pay reduced rates while casual/non-enrolled patients pay higher fees.
- Prescription Charges: Collection of government prescription co-payment charges ($5.00 per new prescription item) from patients who do not hold exemptions. Revenue collected on behalf of the government.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per visit | Consultations with Community Services Card (CSC) |
| Subscription | Per visit | Consultations without Community Services Card |
| Unit Pricing | Per visit | Nurse Consultations |
| Unit Pricing | Per prescription | Prescription Charges |
| Unit Pricing | One time | First Registered Consultation |
| Subscription | Per visit | Acute Walk-In Clinic Fees |
| Subscription | Per visit | Virtual GP Consultations |
| One time/ perpetual license | One time | New Patient Enrolment Fee |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Te Manu Toroa product offering
Product offeringCore offering
Te Manu Toroa is a kaupapa Māori primary healthcare organisation operating two general practice clinics (Tauranga Moana City GP Clinic and Te Akau Hauora GP Clinic) in the Western Bay of Plenty of New Zealand. It delivers wraparound health, social, and whānau wellbeing services from pēpi to kaumātua, including clinical care, dental services, mental health & addictions, community nursing, immunisations, Rongoā Māori, women's health, acute walk-in care, and virtual GP appointments.
Product overview
Te Manu Toroa is a Kaupapa Māori primary healthcare organisation operating as the largest provider within the Ngā Mataapuna Oranga network in the Western Bay of Plenty, New Zealand. Founded in 1997, originally as Western Iwi Health, the organisation provides wraparound health, social, and whānau wellbeing services from pēpi to kaumātua through two general practice clinics (Tauranga Moana City GP Clinic and Te Akau Hauora GP Clinic). The portfolio includes Clinical Services, Dental Services, Community Health, Child & Family Services, Mental Health & Addictions, Community Nursing, Rongoā Māori, and Immunisation Services. Recent additions include Virtual Tākuta (GP) Appointments, Women's Health Services, and Acute Walk-In Clinics. The organisation also integrates with Practice Plus for after-hours virtual care and MyIndici patient portal for online bookings and prescription management.
Differentiator
Problem solved
Functional benefit
Brands
- Tauranga Moana City GP Clinic: General practice clinic located at 11 Tebbs Lane, Courtney Road, Gate Pā, Tauranga, providing primary health services.
- Te Akau Hauora GP Clinic
Products and services
- Tauranga Moana City GP Clinic General practice clinic in Tauranga providing comprehensive GP services including diagnosis, treatment, health promotion, referrals to hospital/specialists, acute walk-in care, immunisations, and virtual GP appointments for enrolled whānau.
- Te Akau Hauora GP Clinic General practice clinic in Pāpāmoa providing high quality, affordable healthcare services for individuals and whānau, with immunisation drop-in clinics on Tuesdays.
- Clinical Services Primary healthcare services including diagnosis, management, and treatment of health conditions with continuity of care throughout the lifespan for enrolled patients.
- Dental Services Dental healthcare services provided to enrolled patients within the Te Manu Toroa kaupapa Māori model.
- Community Health Community-based health services including health promotion, prevention, screening, and outreach services delivered across the Western Bay of Plenty.
- Child & Family Services Services including Family Start, Child & Youth Services, and Pepi Ora Well Child Services supporting health of whānau from baby (pēpi) to kaumātua.
- Mental Health & Addictions Mental health services and addiction support for whānau members provided in a culturally appropriate kaupapa Māori setting.
- Community Nursing Nursing services with mobile specialist staff available for patients unable to travel to clinics across the Western Bay of Plenty.
- Immunisation Services Immunisation drop-in clinics and scheduled immunisations for pēpi, tamariki, adults, and kaumātua, offered free for under 18 on the National Immunisation Schedule.
- Virtual Tākuta (GP) Appointments Video consultation service with a doctor at Tauranga Moana City GP Clinic, supported by kaimahi during consultations. Available Wednesday and Thursday 10am-12pm for enrolled patients.
- Women's Health Services Women's health services including contraception counselling, long-term birth control options (IUDs, Jadelle, Depo Provera), and sexual health checks provided by female doctors for enrolled patients.
- Acute Walk-In Clinics Urgent care walk-in service for enrolled patients with sudden or severe symptoms at Tauranga Moana City GP Clinic, available weekdays 1pm-3pm. Excludes chronic conditions, WINZ/ACC forms, repeat medications, sutures, and fractures.
- Flu Vaccinations (Rewharewha) Annual flu vaccinations available at clinics and marae locations. Free for eligible groups including kaumātua, pregnant wāhine, tamariki, and those with long-term conditions.
- Ūkaipō (Lactation Consultant) Services Breastfeeding support service with a certified IBCLC lactation consultant (Tracey) offering personalised support for māmā, pēpi, and whānau, delivered at homes, wānanga, or the Māmā & Pēpi Hub.
- Rongoā Māori Traditional Māori healing services including Mirimiri (Māori massage therapy) offered as part of the kaupapa Māori model of care.
- Practice Plus (After-Hours Virtual Care) After-hours virtual health provider available weekdays until 10pm and weekends/holidays 8am-8pm, providing virtual consultations with licensed practitioners for non-emergency care for enrolled patients.
Companies that use Te Manu Toroa
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Te Manu Toroa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Te Manu Toroa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ngā Mataapuna OrangacoreTe Manu Toroa is the largest provider within the Ngā Mataapuna Oranga network, a Māori Primary Health Organisation located in Tauranga. This partnership provides access to PHO funding structures and collaborative healthcare initiatives.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Te Manu Toroa competitors and assessment
Company assessmentDirect peers
- Ngā Mataapuna Oranga: Te Manu Toroa operates as the largest provider within the Ngā Mataapuna Oranga PHO network. Directly comparable as the parent umbrella organization coordinating Māori primary health services in Tauranga.
- Te Taiwhenua o Heretaunga: A kaupapa Māori health and social services provider in the Hawke's Bay region offering primary care alongside broader whānau wellbeing services. Comparable as a iwi-driven multi-service health organization.
- Te Kohao Health: A kaupapa Māori health provider in Hamilton offering GP, mental health, and community services. Comparable as a fellow Māori-led primary healthcare provider delivering culturally anchored wraparound care.
- Ngāti Porou Hauora: A iwi-led health provider on the East Cape operating GP clinics and community health services under a kaupapa Māori framework. Comparable as a fellow Māori health organization delivering wraparound clinical and community services.
- Raukura Hauora o Tainui: A Māori health provider in the Waikato region delivering GP clinics, community nursing, and mobile outreach services to Māori whānau. Comparable for its iwi-affiliated primary care delivery model.
- Te Hauora o Ngāti Rānginui: A kaupapa Māori health provider serving the Bay of Plenty region with similar cultural model of care. Comparable as a fellow iwi-led primary healthcare provider operating in overlapping geographic catchment.
Broad incumbents
- Pegasus Health: A Canterbury region PHO coordinating primary care services for general population. Comparable as a NZ PHO but lacking the kaupapa Māori cultural framework that defines Te Manu Toroa's offering.
- Tū Ora Compass Health: A Wellington region PHO providing primary care support and funding coordination across multiple GP practices. Comparable as a PHO umbrella structure but serves a broader, non-iwi-focused membership.
- ProCare: A large Auckland-based PHO and primary care network supporting GP practices across the Auckland region. Comparable as a NZ primary care network operator but at substantially larger scale and serving general population.
- Green Cross Health: An NZX-listed primary care provider operating The Doctors and Unichem pharmacies across New Zealand. Comparable as a multi-site commercial GP network but operating for-profit with broader scope than iwi-specific providers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Te Manu Toroa social profiles
Digital presenceTe Manu Toroa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Te Manu Toroa leadership team
Management profileNumber of profiles
Te Manu Toroa subsidiaries and ownership
Company hierarchySubsidiaries1 record
Te Manu Toroa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Te Manu Toroa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Te Manu Toroa
What does Te Manu Toroa do?
Te Manu Toroa is a kaupapa Māori primary healthcare organisation operating two general practice clinics (Tauranga Moana City GP Clinic and Te Akau Hauora GP Clinic) in the Western Bay of Plenty of New Zealand. It delivers wraparound health, social, and whānau wellbeing services from pēpi to kaumātua, including clinical care, dental services, mental health & addictions, community nursing, immunisations, Rongoā Māori, women's health, acute walk-in care, and virtual GP appointments.
Is Te Manu Toroa a public or private company?
Te Manu Toroa is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Te Manu Toroa founded?
Te Manu Toroa was founded in 1997.
Where is Te Manu Toroa based?
Te Manu Toroa is headquartered in Tauranga, New Zealand, in the Oceania region.
How does Te Manu Toroa make money?
Three revenue lines are on record. Government-Funded Healthcare Services are the primary driver. The others are patient Consultation Fees and prescription Charges.
Who are Te Manu Toroa's main competitors?
Direct peers on record are Ngā Mataapuna Oranga, Te Taiwhenua o Heretaunga, Te Kohao Health, Ngāti Porou Hauora, Raukura Hauora o Tainui and Te Hauora o Ngāti Rānginui. Broad incumbents are Pegasus Health, Tū Ora Compass Health, ProCare and Green Cross Health.
Does Te Manu Toroa have an API?
No public API is recorded for Te Manu Toroa.