ProCare
ProCare is New Zealand's largest Primary Health Organisation (PHO), a cooperative supporting 500+ general practices and nearly 700,000 enrolled patients across Auckland and Northland through capitation funding, workforce services, digital health tools, and equity-focused programs for Māori and Pacific communities.
- Company typePrivate
- Founded1994
- HeadquartersAuckland, New Zealand
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What ProCare does
ProCare is New Zealand's largest Primary Health Organisation (PHO), operating as a member-owned cooperative headquartered in Auckland and serving nearly 700,000 enrolled patients across Auckland and Northland through a network of 500+ general practices. Founded in 1994, ProCare manages more than 150 contracts with Health New Zealand (Te Whatu Ora), distributing capitation funding and providing population health programs, HR and recruitment services (HealthForce NZ), practice ownership transition support (Exchange, Elevate), primary mental health (Fresh Minds), and direct telehealth subsidies (CareHQ).
The organisation's product surface spans digital health platforms (ProCare E-claiming for electronic claims, telehealth portals, population health analytics via 'Our Picture of Health'), partner-integrated AI capabilities (Heidi Health ambient AI scribes for clinical documentation, Health Accelerator JV-built robots for cardiovascular risk assessments and inbox management), and culturally-specialised tools (Tala-Moana app covering seven Pacific languages, Te Pūheke Māori training endorsed by the Royal College of GPs, Ihi cultural competency resources). The Health Accelerator joint venture with Pegasus, Pinnacle, and Tū Ora Compass Health extends ProCare's reach to over 2 million patients nationally for digital innovation deployment.
ProCare's business model is government-funded capitation at its core, supplemented by professional services revenue (HR/recruitment, contract management, practice transition intermediation), grant-funded community programs through the ProCare Charitable Foundation (over NZD $2 million granted since 2013), and national service contracts such as the 2026 Veterans' Affairs reimbursement mandate. Strategic emphasis sits on health equity for Māori and Pacific populations, workforce development (GPEP support, nurse practitioner training, international doctor recruitment via Immigration NZ Accredited Employer status), and digital innovation channelled through both direct partnerships and the multi-PHO Health Accelerator venture.
ProCare firmographics
Firmographics- Name
- ProCare
- Legal name
- ProCare Network Limited
- Website
- https://procare.co.nz
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ProCare is New Zealand's largest Primary Health Organisation (PHO), a cooperative supporting 500+ general practices and nearly 700,000 enrolled patients across Auckland and Northland through capitation funding, workforce services, digital health tools, and equity-focused programs for Māori and Pacific communities.
- Ownership category
- akta.pro rank
ProCare industry classification
Industry- Product category
- Primary Healthcare Services
- NAICS
- Other Individual and Family Services (624190), Individual and Family Services (6241)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Primary Care Networks, Groups & MSOs (HLAFAGAE)
- akta.pro secondary industries
- Value-Based Primary Care Organizations (Risk-Bearing) (HLAFAGAF), Care Management & Population Health Program Administration (HLAEALAG), Integrated Behavioral Health in Primary Care (Collaborative Care) (HLAFACAO)
Keywords
Where ProCare is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
ProCare business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Government Capitation Funding: ProCare receives capitation funding from Health New Zealand for enrolled patients, managing contracts on behalf of its network of general practices. The organisation manages more than 150 contracts with Health New Zealand.
- National Veteran Health Reimbursements: Appointed by Veterans' Affairs New Zealand to lead reimbursement of medical and pharmacy costs for veterans' service-related conditions nationally from April 2026.
- Practice Network Management: ProCare provides HR, recruitment, and support services to general practices including end-to-end permanent and locum recruitment, HR consultancy, and practice management support.
- Healthcare Technology Services: Digital health solutions including population health analytics, AI-powered documentation tools, and administrative automation developed through Health Accelerator joint venture.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | CareHQ Virtual GP - Community Services Card holders |
| Subscription | Pay-as-you-go | CareHQ Virtual GP - Non-CSC holders |
| Subscription | Pay-as-you-go | CareHQ Virtual GP - Standard Rate |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
ProCare product offering
Product offeringCore offering
ProCare is New Zealand's largest Primary Health Organisation (PHO), operating a cooperative network of 500+ general practices across Auckland and Northland that serves nearly 700,000 enrolled patients. It provides practice support services including contract management for 150+ Health New Zealand contracts, HR and recruitment (HealthForce NZ), population health analytics, telehealth through CareHQ, mental health services through Fresh Minds, and equity-focused programs for Māori and Pacific communities.
Product overview
ProCare is New Zealand's largest Primary Health Organisation (PHO) operating as a network-based health and wellbeing platform. The core offering comprises the ProCare Network supporting nearly 700,000 enrolled patients across general practices, supplemented by technology products including ProCare E-claiming for electronic claims management and Telehealth Services for virtual GP consultations. The platform integrates partner services including CareHQ (virtual GP appointments) and Heidi Health (AI medical scribes) through practice portal systems. ProCare delivers population health management through its Population Health Strategy, equity-focused services for Māori and Pacific communities, and workforce support programmes (HealthForce NZ, GPEP support, nurse training, psychology intern hub). The Health Accelerator joint venture develops digital innovations including automation robots for clinical workflows. The comprehensive suite also includes practice ownership support (Exchange, Elevate programme), cultural competency tools (Tala-Moana app), and the ProCare Charitable Foundation for community grants.
Differentiator
Problem solved
Functional benefit
Brands
- Fresh Minds: New Zealand's largest provider of primary mental health and wellbeing services
- HealthForce NZ
- Exchange
- Elevate
- ProCare Foundation
- Health Accelerator
- Tala-Moana
- Te Pūheke
Products and services
- ProCare Network Membership Membership-based network of general practices receiving comprehensive support including contract management, HR services, population health programs, training and development, and access to ProCare's technology platforms across Auckland and Northland.
- ProCare E-claiming Online claiming platform that enables general practices to submit and manage healthcare claims electronically through ProCare's finance system.
- Telehealth Services Virtual healthcare consultation service enabling patients to access GP services remotely via video or phone appointments, with subsidized rates through CareHQ partnership.
- HealthForce NZ HR and recruitment services for general practices offering end-to-end permanent and locum placement for GPs, nurses, and practice-based roles, plus free HR consultancy. Immigration NZ Accredited Employer status enables international doctor recruitment.
- Fresh Minds Primary mental health and wellbeing services provider offering third-wave talking therapies including CBT, DBT, and ACT. Operates the Psychology Intern Hub across Auckland clinics.
- Tala-Moana App Cultural competency mobile application providing interactive experience with seven Pacific languages and cultures (Cook Islands, Fiji, Niue, Tonga, Tokelau, Sāmoa and Tuvalu) for staff and network engagement with Pacific communities.
- Exchange Platform matching buyers and sellers of general practices and assisting with practice ownership transition through confidential consultation and expert advice on value and marketing.
- Elevate Programme Programme supporting clinician and industry-led ownership pathways for general practices, enabling skilled clinicians to step into ownership roles.
- Comprehensive Primary Care Teams (CPCT) Te Whatu Ora-funded programme integrating clinical pharmacists, care coordinators, physiotherapists, and extended care paramedics into general practices for proactive patient support. 35,000 patients benefited over the past year.
- Nurse Practitioner Training Support Scheme (NPTSS) National consortium-led programme supporting 180 registered nurses annually through their final practicum year transitioning to Nurse Practitioner scope, led by ProCare across Aotearoa for three years.
- Māori Health Services Equity-focused health services addressing rheumatic fever, diabetes, heart disease, smoking, and mental health challenges in Māori communities through Ara Hauora outreach and community organisation partnerships.
- Pacific Health Services Health services targeting Pacific communities with four strategic focus areas including ProPa advisory, community health days, and the Tala-Moana cultural competency app. Cares for over 100,000 Pacific people representing 30% of NZ's enrolled Pacific population.
- ProCare Charitable Foundation Charitable foundation awarding grants to Auckland organisations promoting health equity, empowering families, and creating stronger communities. Over $2 million granted since establishment.
- Psychology Intern Hub Te Whatu Ora-funded intern hub providing psychology students with hands-on training placements in primary mental health settings across Auckland clinics, appointed for 2024 and 2025.
- Immigration NZ Accredited Employer Services ProCare's accredited employer status enables practices to recruit international doctors via simplified and faster visa process, reducing paperwork and processing times.
- Health Accelerator Innovation hub joint venture between Pegasus, Pinnacle, ProCare, and Tū Ora Compass Health developing and deploying digital solutions for primary care including AI-powered robots for CVD risk assessments, ACC funding claims automation, and inbox management.
- Veteran Health Reimbursements National service managing reimbursement of medical and pharmacy costs for veterans' service-related conditions. General practices and pharmacies claim through ProCare for consultations and medicines up to $1,000 without pre-approval.
Quantifiable outcome
- ProCare practices exceeded national health targets for Pacific people for smoking brief advice, CVD risk assessment and secondary prevention - Triple Therapy in 2019
- +3 more outcomes
Companies that use ProCare
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
ProCare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature5 records
ProCare partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and supporting.
- Veterans' Affairs New ZealandcoreProCare appointed by Veterans' Affairs New Zealand to lead reimbursement of medical and pharmacy costs for veterans' service-related conditions nationally from April 2026. General practices and pharmacies will be able to claim through ProCare with eligible veterans receiving GP consultations, treatment and medicines up to $1,000 (ex GST) without pre-approval.
- Le VasupportingProCare launched Le Va's Pacific cultural training module for primary care as part of its equity journey to help staff and network increase engagement with Pacific communities.
- NPTSS Consortium (Mahitahi Hauora, Pegasus, Pinnacle, Tū Ora Compass Health, WellSouth)coreProCare leads a consortium delivering Nurse Practitioner Training Support Scheme (NPTSS) across Aotearoa for three years, supporting 180 registered nurses annually through their Master of Nursing qualification practicum year.
- Health Accelerator (Joint Venture with Pegasus, Pinnacle, Tū Ora Compass Health)coreHealth Accelerator is a collaborative joint venture between four of New Zealand's largest primary care organisations representing more than 500 general practices and 2 million patients. The innovation hub develops and deploys digital solutions including AI scribes, robots for CVDRA, and administrative automation tools for primary care. New Zealand's health tech sector is valued at $3.7 billion with 8% annual growth rate.
- Heidi HealthcorePartnership with Heidi Health to reduce administrative burden on GPs through AI medical scribe technology. Heidi automates clinical documentation enabling GPs to generate accurate notes in real-time during consultations and facilitates creation of referral letters and patient summaries.
- Fresh Minds (ProCare subsidiary)coreProCare Fresh Minds is New Zealand's largest provider of primary mental health and wellbeing services. Appointed alongside Tāmaki Health for Te Whatu Ora's Psychologist Intern Hub Services for 2024 and 2025. Provides third-wave talking therapies including CBT, DBT, and ACT.
- Tāmaki HealthcorePartnership with Tāmaki Health for Te Whatu Ora's Psychologist Intern Hub Services. The Intern Hub is based at Fresh Minds' central Auckland clinics and at one of Tāmaki Health's sites, with interns working across various clinical settings.
- The FonocoreThe Fono Trust is New Zealand's largest Pacific community owned NGO delivering medical, dental, public health, whanau ora, mental health, education and social services. ProCare partners with The Fono for Pacific community health initiatives including joint health days and collaborative programs.
- CareHQcoreCareHQ provides virtual GP telehealth services. ProCare funds subsidized consultations allowing CSC holders to pay $19.50 and non-CSC holders $49.95 (ProCare tops up difference to standard $79.95). CareHQ provides detailed consultation notes back to practices ensuring continuity of care.
- TupuToasupportingTripartite agreement between ProCare, General Practice New Zealand (GPNZ), and Auckland PHO as part of a partnership internship supported by TupuToa. TupuToa provides pathways for Māori and Pacific students and graduates to develop as leaders.
- General Practice New Zealand (GPNZ)supportingPartnership through TupuToa intern programme providing pathways for Māori and Pacific students to develop as healthcare leaders.
- Auckland PHOsupportingPartnership through TupuToa intern programme providing pathways for Māori and Pacific students to develop as healthcare leaders.
- Immigration New ZealandcoreProCare gained Accredited Employer status with Immigration New Zealand enabling practices in the ProCare Network to recruit international doctors via ProCare. Accredited employers benefit from simplified and faster visa process, reducing paperwork and processing times.
- UnitecsupportingProCare sponsors the Top Māori Nurse Scholarship in partnership with Unitec, awarded to top Māori nursing students excelling in their Bachelor of Nursing degree to increase student interest in primary care.
- University of AucklandsupportingProCare sponsors Top Māori and Pacific General Practice Scholarship Awards worth $2000 each for top-achieving students in the General Practice attachment of the MBchB programme. Has sponsored this award for more than 10 years.
- Aotea HealthsupportingAotea Health operates two clinics on Great Barrier Island providing primary and urgent care. Part of Auckland PHO participating in Comprehensive Primary and Community Care Teams (CPCT) programme enabling integrated paramedicine.
- Heart FoundationsupportingProCare strengthened relationship with the Heart Foundation to support cardiovascular disease management and prevention programs.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
ProCare competitors and assessment
Company assessmentDirect peers
- Tū Ora Compass Health: Lower North Island PHO and Health Accelerator JV partner. Comparable network model, capitation-funded primary care delivery, and similar population health analytics and equity initiatives.
- Pinnacle Group: Waikato-based PHO and Health Accelerator JV partner. Directly comparable as a large NZ PHO operating a network of general practices under capitation funding with population health and equity programs targeting Māori populations.
- WellSouth Primary Health Network: Southern NZ PHO and NPTSS consortium partner. Directly comparable as a network-based PHO with capitation funding, practice support services, and population health programs targeting rural and high-need populations.
- Pegasus Health: Canterbury-based PHO and joint venture partner in Health Accelerator. Direct comparable as one of NZ's largest primary health organisations with similar network model, capitation funding, and population health programs serving hundreds of thousands of enrolled patients.
- Mahitahi Hauora: Northland PHO and NPTSS consortium partner with ProCare. Directly comparable as a regional NZ PHO providing capitation-funded primary care, network support services, and equity-focused programs to Māori and underserved populations.
Broad incumbents
- Green Cross Health: NZX-listed NZ primary healthcare provider operating general practices and pharmacy networks. Comparable as a network operator in NZ primary care, but with a broader diversified model including community pharmacy and investor-backed capital structure.
- Oak Street Health (CVS Health): US value-based primary care provider acquired by CVS Health for ~$10.6B. Comparable as a risk-bearing primary care network using population health analytics, multidisciplinary care teams, and capitation/payment reform, though operating at much larger scale than ProCare.
- Agilon Health: US value-based care platform partnering with primary care physicians under capitation arrangements. Comparable as a risk-bearing, capitation-funded primary care network orchestrator with a population health analytics emphasis.
Emerging players
- Tend Health: Investor-backed NZ primary care and digital health platform. Comparable as a network-based primary care operator but differentiated by digital-first patient experience, in-house technology, and venture capital backing.
Regional players
- The Fono Trust: Largest Pacific community-owned NGO in NZ and ProCare partner for Pacific health initiatives. Comparable in serving Pacific populations with culturally appropriate primary care, though structured as a community trust rather than a PHO.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ProCare social profiles
Digital presenceProCare financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProCare leadership team
Management profileNumber of profiles
Profiles18 records
ProCare subsidiaries and ownership
Company hierarchySubsidiaries8 records
ProCare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProCare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProCare
What does ProCare do?
ProCare is New Zealand's largest Primary Health Organisation (PHO), operating a cooperative network of 500+ general practices across Auckland and Northland that serves nearly 700,000 enrolled patients. It provides practice support services including contract management for 150+ Health New Zealand contracts, HR and recruitment (HealthForce NZ), population health analytics, telehealth through CareHQ, mental health services through Fresh Minds, and equity-focused programs for Māori and Pacific communities.
Is ProCare a public or private company?
ProCare is a private company. It is classified as management employee owned and is currently operating.
When was ProCare founded?
ProCare was founded in 1994. It employs 251 to 500 people.
Where is ProCare based?
ProCare is headquartered in Auckland, New Zealand, in the Oceania region.
How does ProCare make money?
Four revenue lines are on record. Government Capitation Funding is the primary driver. The others are national Veteran Health Reimbursements, practice Network Management and healthcare Technology Services.
Who are ProCare's main competitors?
Direct peers on record are Tū Ora Compass Health, Pinnacle Group, WellSouth Primary Health Network, Pegasus Health and Mahitahi Hauora. Broad incumbents are Green Cross Health, Oak Street Health (CVS Health) and Agilon Health. Tend Health is listed as an emerging player. The Fono Trust is listed as a regional player.
Does ProCare have an API?
No public API is recorded for ProCare.
What industry is ProCare in?
ProCare's product category is Primary Healthcare Services. Its primary akta.pro industry code is HLAFAGAE, Primary Care Networks, Groups & MSOs, with a secondary code of HLAFAGAF, Value-Based Primary Care Organizations (Risk-Bearing). Its NAICS code is 624190 and its SIC code is 8090.