Te Manu Toroa

What Te Manu Toroa does

Te Manu Toroa is a kaupapa Māori primary healthcare organisation incorporated as Te Manu Toroa Trust and founded in 1997 (originally as Western Iwi Health) to deliver accessible, affordable, and culturally appropriate healthcare to Māori in the Western Bay of Plenty region of New Zealand. It is the largest provider within the Ngā Mataapuna Oranga Primary Health Organisation network and operates two general practice clinics — Tauranga Moana City GP Clinic (Gate Pā, Tauranga) and Te Akau Hauora GP Clinic (Pāpāmoa) — supplemented by mobile specialist staff, marae-based outreach, and after-hours virtual care via Practice Plus. Its service portfolio spans clinical primary care, dental, community health, child and family services, mental health and addictions, community nursing, Rongoā Māori traditional healing, and immunisation, delivered through its proprietary Tūāpapa Model of Care that places whānau at the centre of health decision-making.

The underlying technology stack is deliberately lean and externally sourced rather than proprietary: MyIndici provides the patient portal for appointment booking and prescription ordering, Practice Plus delivers after-hours virtual consultations, and standard drop-in clinic workflows handle acute and immunisation services. Product launches in 2025 — Virtual Tākuta GP appointments (October), Women's Health Services (May), Acute Walk-In Clinics (April), and the extension of Immunisation Drop-in Clinics to both sites (February) — indicate a deliberate broadening of access modalities without internal technology development.

Te Manu Toroa's revenue mechanics combine three streams: government capitation funding via Ngā Mataapuna Oranga PHO (tied to enrolled population demographics), patient consultation co-payments that vary by Community Services Card status and age band, and a $5.00 government prescription co-payment collected on behalf of the Crown. Pricing was adjusted effective 1 August 2025 for non-CSC patients. Customer acquisition is community-led, driven by marae engagement, partnerships with GP surgeries and pharmacies, and pre-registration enrolment, serving a defined segment of Māori whānau and CSC-eligible patients across the entire lifespan from pēpi to kaumātua. The organisation also maintains a wholly owned subsidiary, Te Whare Oranga o Te Manu Toroa, which ceased operations in November 2024.

Name

Te Manu Toroa

Legal name

Te Manu Toroa Trust

Website

https://temanutoroa.org.nz

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Te Manu Toroa is a kaupapa Māori primary healthcare trust operating two GP clinics in Tauranga and Pāpāmoa, delivering culturally appropriate clinical, dental, mental health, and community health services to Māori whānau across the Western Bay of Plenty region of New Zealand.

Ownership category

akta.pro rank

Headquarters

HQ city

Tauranga

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government-Funded Healthcare Services: As a PHO (Primary Health Organisation) member, Te Manu Toroa receives government funding based on enrolled population characteristics (age, gender). The organization provides subsidised primary healthcare services including doctor visits, immunisations, and preventive care.
2. Patient Consultation Fees: Revenue from consultation fees charged to patients. Fees vary based on Community Services Card (CSC) eligibility and age groups. Enrolled patients pay reduced rates while casual/non-enrolled patients pay higher fees.
3. Prescription Charges: Collection of government prescription co-payment charges ($5.00 per new prescription item) from patients who do not hold exemptions. Revenue collected on behalf of the government.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Te Manu Toroa is a kaupapa Māori primary healthcare organisation operating two general practice clinics (Tauranga Moana City GP Clinic and Te Akau Hauora GP Clinic) in the Western Bay of Plenty of New Zealand. It delivers wraparound health, social, and whānau wellbeing services from pēpi to kaumātua, including clinical care, dental services, mental health & addictions, community nursing, immunisations, Rongoā Māori, women's health, acute walk-in care, and virtual GP appointments.

Product overview

Te Manu Toroa is a Kaupapa Māori primary healthcare organisation operating as the largest provider within the Ngā Mataapuna Oranga network in the Western Bay of Plenty, New Zealand. Founded in 1997, originally as Western Iwi Health, the organisation provides wraparound health, social, and whānau wellbeing services from pēpi to kaumātua through two general practice clinics (Tauranga Moana City GP Clinic and Te Akau Hauora GP Clinic). The portfolio includes Clinical Services, Dental Services, Community Health, Child & Family Services, Mental Health & Addictions, Community Nursing, Rongoā Māori, and Immunisation Services. Recent additions include Virtual Tākuta (GP) Appointments, Women's Health Services, and Acute Walk-In Clinics. The organisation also integrates with Practice Plus for after-hours virtual care and MyIndici patient portal for online bookings and prescription management.

Differentiator

Problem solved

Functional benefit

Brands

• Tauranga Moana City GP Clinic: General practice clinic located at 11 Tebbs Lane, Courtney Road, Gate Pā, Tauranga, providing primary health services.
• Te Akau Hauora GP Clinic

Products and services

• Tauranga Moana City GP Clinic General practice clinic in Tauranga providing comprehensive GP services including diagnosis, treatment, health promotion, referrals to hospital/specialists, acute walk-in care, immunisations, and virtual GP appointments for enrolled whānau.
• Te Akau Hauora GP Clinic General practice clinic in Pāpāmoa providing high quality, affordable healthcare services for individuals and whānau, with immunisation drop-in clinics on Tuesdays.
• Clinical Services Primary healthcare services including diagnosis, management, and treatment of health conditions with continuity of care throughout the lifespan for enrolled patients.
• Dental Services Dental healthcare services provided to enrolled patients within the Te Manu Toroa kaupapa Māori model.
• Community Health Community-based health services including health promotion, prevention, screening, and outreach services delivered across the Western Bay of Plenty.
• Child & Family Services Services including Family Start, Child & Youth Services, and Pepi Ora Well Child Services supporting health of whānau from baby (pēpi) to kaumātua.
• Mental Health & Addictions Mental health services and addiction support for whānau members provided in a culturally appropriate kaupapa Māori setting.
• Community Nursing Nursing services with mobile specialist staff available for patients unable to travel to clinics across the Western Bay of Plenty.
• Immunisation Services Immunisation drop-in clinics and scheduled immunisations for pēpi, tamariki, adults, and kaumātua, offered free for under 18 on the National Immunisation Schedule.
• Virtual Tākuta (GP) Appointments Video consultation service with a doctor at Tauranga Moana City GP Clinic, supported by kaimahi during consultations. Available Wednesday and Thursday 10am-12pm for enrolled patients.
• Women's Health Services Women's health services including contraception counselling, long-term birth control options (IUDs, Jadelle, Depo Provera), and sexual health checks provided by female doctors for enrolled patients.
• Acute Walk-In Clinics Urgent care walk-in service for enrolled patients with sudden or severe symptoms at Tauranga Moana City GP Clinic, available weekdays 1pm-3pm. Excludes chronic conditions, WINZ/ACC forms, repeat medications, sutures, and fractures.
• Flu Vaccinations (Rewharewha) Annual flu vaccinations available at clinics and marae locations. Free for eligible groups including kaumātua, pregnant wāhine, tamariki, and those with long-term conditions.
• Ūkaipō (Lactation Consultant) Services Breastfeeding support service with a certified IBCLC lactation consultant (Tracey) offering personalised support for māmā, pēpi, and whānau, delivered at homes, wānanga, or the Māmā & Pēpi Hub.
• Rongoā Māori Traditional Māori healing services including Mirimiri (Māori massage therapy) offered as part of the kaupapa Māori model of care.
• Practice Plus (After-Hours Virtual Care) After-hours virtual health provider available weekdays until 10pm and weekends/holidays 8am-8pm, providing virtual consultations with licensed practitioners for non-emergency care for enrolled patients.

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

One partnership is on record.

• Ngā Mataapuna OrangacoreStrategic or Co-development PartnerTe Manu Toroa is the largest provider within the Ngā Mataapuna Oranga network, a Māori Primary Health Organisation located in Tauranga. This partnership provides access to PHO funding structures and collaborative healthcare initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ngā Mataapuna Oranga: Te Manu Toroa operates as the largest provider within the Ngā Mataapuna Oranga PHO network. Directly comparable as the parent umbrella organization coordinating Māori primary health services in Tauranga.
• Te Taiwhenua o Heretaunga: A kaupapa Māori health and social services provider in the Hawke's Bay region offering primary care alongside broader whānau wellbeing services. Comparable as a iwi-driven multi-service health organization.
• Te Kohao Health: A kaupapa Māori health provider in Hamilton offering GP, mental health, and community services. Comparable as a fellow Māori-led primary healthcare provider delivering culturally anchored wraparound care.
• Ngāti Porou Hauora: A iwi-led health provider on the East Cape operating GP clinics and community health services under a kaupapa Māori framework. Comparable as a fellow Māori health organization delivering wraparound clinical and community services.
• Raukura Hauora o Tainui: A Māori health provider in the Waikato region delivering GP clinics, community nursing, and mobile outreach services to Māori whānau. Comparable for its iwi-affiliated primary care delivery model.
• Te Hauora o Ngāti Rānginui: A kaupapa Māori health provider serving the Bay of Plenty region with similar cultural model of care. Comparable as a fellow iwi-led primary healthcare provider operating in overlapping geographic catchment.

Broad incumbents

• Pegasus Health: A Canterbury region PHO coordinating primary care services for general population. Comparable as a NZ PHO but lacking the kaupapa Māori cultural framework that defines Te Manu Toroa's offering.
• Tū Ora Compass Health: A Wellington region PHO providing primary care support and funding coordination across multiple GP practices. Comparable as a PHO umbrella structure but serves a broader, non-iwi-focused membership.
• ProCare: A large Auckland-based PHO and primary care network supporting GP practices across the Auckland region. Comparable as a NZ primary care network operator but at substantially larger scale and serving general population.
• Green Cross Health: An NZX-listed primary care provider operating The Doctors and Unichem pharmacies across New Zealand. Comparable as a multi-site commercial GP network but operating for-profit with broader scope than iwi-specific providers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TeManuToroa
• Instagraminstagram.com/te_manu_toroa
• LinkedInlinkedin.com/company/te-manu-toroa-trust

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Te Manu Toroa