National Marriage Seminars

What National Marriage Seminars does

National Marriage Seminars, Inc. ("NMS") is a Tampa, Florida-based founder-owned multimedia company that operates a dual-sided education and therapy platform serving two distinct customer segments: couples seeking relationship enrichment and crisis intervention, and licensed mental health professionals seeking clinical training and continuing education credits. The company was founded by Chris Cambas, MA, LMFT, a Certified Gottman Therapist and Certified Gottman Trainer with 35,000-50,000+ hours of face-to-face clinical experience. NMS is an APA-Approved Continuing Education Provider and an authorized provider of Gottman Method Couples Therapy certification training (Levels 1-3), and it holds exclusive hosting partnerships with marquee clinical presenters including Dr. Sue Johnson (EFT), Dr. Barry McCarthy, Dr. Dan Wile, and Dr. Patrick Carnes.

The core technology is a web-based e-commerce platform (nationalmarriageseminars.com) with an integrated learning management system delivering on-demand clinical webinars, live Zoom-based training, and downloadable CE certificates. The product surface spans individual webinars priced at $19.99-$79.95, Gottman certification bundles ($39.99-$495), premium marriage intensives and private retreats ($1,500-$3,000), and a tiered practice coaching program for therapists ($625-$5,000). The company operates three sub-brands: CoupleStrong (consumer-facing relationship education), The Practice Startup (therapist business coaching), and the main NMS clinical training catalog. Distribution is primarily direct-to-consumer e-commerce supplemented by in-person live training events held across 10+ US cities and virtual Zoom delivery.

NMS operates an asset-light, services-anchored business model with no external institutional funding and no disclosed headcount. Revenue is generated through one-time unit pricing across courses, events, and clinical services, with payment plans requiring 50% deposits for premium offerings. The founder personally delivers premium counseling, intensives, and many live training events, which limits scalability but anchors clinical credibility. The company is privately held by Chris Cambas with no evidence of parent company ownership, minority investment, or public listing.

Name

National Marriage Seminars

Legal name

National Marriage Seminars, Inc.

Website

https://nationalmarriageseminars.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

National Marriage Seminars is a Tampa, Florida-based founder-owned platform that delivers APA-approved continuing education, Gottman Method certification training, and couples therapy services to licensed mental health professionals and couples seeking relationship help across the US.

Ownership category

akta.pro rank

Product category

Professional Training and Therapy Services

NAICS

Educational Services (61), Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)

akta.pro secondary industry

Health, Wellness & Lifestyle Noncredit Programs (EDAAAEAH)

Keywords

• Couples therapy training
• Continuing education courses
• Gottman method certification
• Marriage counseling services
• Clinical webinars

Headquarters

HQ city

Lutz

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Online Course Sales (On-Demand): One-time purchases of pre-recorded clinical webinars and courses for mental health professionals. Includes APA-approved CE credits. Customers pay per course or bundle.
2. Live Webinar Events: Real-time 90-minute clinical training webinars with Q&A sessions. Includes 1.5 APA-approved CEs. Customers register for specific event dates.
3. Gottman Certification Training: Multi-level Gottman Method Couples Therapy certification courses (Level 1, 2, 3) available as live in-person events, virtual training, or bundled packages. Includes CE credits and certification pathway.
4. Couples Therapy Services: Direct couples counseling sessions, marriage intensives, and private retreats led by Chris Cambas. Premium-priced therapeutic services with 48-hour cancellation policy.
5. Practice Startup Coaching: Tiered coaching and mentoring programs for mental health professionals starting or growing private practice. Five tiers from hourly to 25-hour comprehensive programs.
6. Couples Retreats: Full-day private couples enrichment retreats grounded in Gottman Method. Includes assessments, workbook, lunch, and follow-up resources. Non-refundable pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

National Marriage Seminars delivers APA-approved continuing education courses, Gottman Method certification training, and clinical webinars for licensed mental health professionals, alongside direct couples counseling, marriage intensives, and enrichment retreats for couples. The company also operates The Practice Startup coaching program for therapists building private practices and the CoupleStrong brand for research-based relationship education.

Product overview

National Marriage Seminars operates as a multi-product education and therapy platform serving both couples seeking relationship enrichment and mental health professionals seeking clinical training. The core offering consists of the CoupleStrong sub-brand providing couples enrichment through on-demand webinars, online workshops, and retreats. For therapists, the company offers comprehensive training programs including Gottman Method certification (Levels 1-3), Emotionally Focused Therapy training, and specialized clinical webinars from recognized experts. The Practice Startup division provides business coaching for therapists launching private practices. Additional services include direct couples counseling and intensive therapy programs, continuing education credits, and Florida Qualified Supervisor training. The platform functions as a unified ecosystem where couples access self-directed learning while therapists access certification tracks, live trainings, and practice management resources.

Differentiator

Problem solved

Functional benefit

Brands

• CoupleStrong: Brand for couples therapy, relationship education, and marriage enrichment programs and products.
• The Practice Startup

Products and services

• The Marriage Success Cycle

Quantifiable outcome

• Clinicians receive APA-approved continuing education credits ranging from 1.5 to 24 CEs per course
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and major.

• The Gottman InstitutecoreStrategic or Co-development PartnerNational Marriage Seminars is an authorized provider of Gottman Method Couples Therapy certification training. They offer Level 1, Level 2, and Level 3 in-person and virtual formats, along with Gottman Bundles that include on-demand access and CE credits. The partnership provides licensed therapists access to the gold-standard Gottman assessment tools and methodology.
• Dr. Sue Johnson (Creating Connections)coreStrategic or Co-development PartnerExclusive hosting partner for Dr. Sue Johnson's Creating Connections Conference and related EFT training materials. National Marriage Seminars provides access to Emotionally Focused Therapy training content and CE credits from the developer of EFT.
• Dr. Barry McCarthymajorStrategic or Co-development PartnerExclusive provider of Dr. Barry McCarthy's clinical training on integrating sexual interventions into marital therapy. Provides 6 CES through National Marriage Seminars platform.
• Dr. Dan WilemajorStrategic or Co-development PartnerProvider of Dr. Dan Wile's Collaborative Couples Therapy training. On-demand and live training options available with 12 CEs. Focus on turning fights into conversations and problems into intimacy opportunities.
• Dr. Patrick CarnesmajorStrategic or Co-development PartnerProvider of Dr. Patrick Carnes' Roadmap to Recovery training for therapists. Provides 12 CEs focusing on trauma and recovery topics in couples therapy contexts.
• CoupleStrongcoreStrategic or Co-development PartnerCoupleStrong is a co-founded brand by Chris Cambas providing research-based relationship education. National Marriage Seminars hosts CoupleStrong courses, webinars, and the CoupleStrong Gear merchandise line. The brand focuses on making breakthrough relationship science accessible for real-life transformation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zur Institute: Online CE provider for mental-health professionals with on-demand courses and live webinars. Comparable for its APA-approved CE catalog and direct-to-clinician e-commerce distribution model.
• NICABM: National Institute for the Clinical Application of Behavioral Medicine; provides online clinician training and CE in evidence-based modalities. Comparable for clinician-facing CE courses and on-demand webinar bundles in adjacent behavioral-health topics.
• CE4less: Self-serve continuing-education course library for psychologists, counselors, and social workers. Comparable because both rely on a PLG, course-bundle e-commerce motion with CE credits as the core unit of value.
• PESI: One of the largest US behavioral-health continuing-education providers for mental health professionals. Directly comparable because both monetize APA-approved CE courses, live webinars, and self-serve e-commerce to the same licensed-clinician buyer.
• Psychotherapy Networker (PDN): Long-running therapist training, CE, and conference provider. Comparable as a multi-channel CE and live-event platform targeting the same mental-health professional audience with subscriptions, courses, and annual symposia.

Emerging players

• Sounds True: Publisher and learning platform spanning mindfulness, relationships, and self-development. Comparable as a multi-modal wellness/relationship education brand selling courses, webinars, and retreats to a consumer plus professional audience.

Regional players

• Relate (UK): UK-based couples counseling and relationships-education charity providing training and therapy services. Comparable for the combination of couples therapy, intensives, and practitioner training, but with a primarily UK geographic focus.

Broad incumbents

• The Gottman Institute: Originator of the Gottman Method and the licensor of National Marriage Seminars' certification training. Comparable as the upstream incumbent in the same methodology, with broader brand recognition and its own direct training and therapy offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NMSeminars1
• Facebookfacebook.com/NationalMarriageSeminars
• LinkedInlinkedin.com/company/national-marriage-seminars

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Marriage Seminars