Rádio Mix Rio FM

Rádio Mix Rio FM is a private Brazilian FM radio station broadcasting on 102.1 FM in Rio de Janeiro since 2007, offering music programming, entertainment, promotions, and listener interaction through over-the-air transmission and online streaming to a local audience.

Company typePrivate
Founded2007
HeadquartersRio De Janeiro, Brazil
Headcount51–100
GTM typeB2C
OfferingServices

Rádio Mix Rio FM firmographics

Firmographics

Name: Rádio Mix Rio FM
Website: https://mixriofm.com.br
Company type: Private
Founded year: 2007
Operating status: Operating
Headcount range: 51–100 employees
Short description: Rádio Mix Rio FM is a private Brazilian FM radio station broadcasting on 102.1 FM in Rio de Janeiro since 2007, offering music programming, entertainment, promotions, and listener interaction through over-the-air transmission and online streaming to a local audience.
Ownership category
akta.pro rank

Rádio Mix Rio FM industry classification

Industry

Product category: Radio Broadcasting
NAICS: Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)
SIC: Radio Broadcasting Stations (4832)
akta.pro primary industry: Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
akta.pro secondary industries: Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

FM radio broadcasting
Audio streaming services
Music entertainment programming
Radio advertising sales
Local broadcast media

Where Rádio Mix Rio FM is headquartered

Location

Headquarters

HQ city: Rio De Janeiro
HQ country: Brazil
HQ region: Latin America

Markets served

Rádio Mix Rio FM business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Rádio Mix Rio FM product offering

Product offering

Core offering

Rádio Mix Rio FM operates a single FM radio station, Rádio Mix Rio 102.1 FM, licensed in Rio de Janeiro, Brazil. It delivers music programming, entertainment tips, promotions, and listener-interaction features via traditional FM broadcast and an online audio stream accessible through its website (mixriofm.com.br). The product is a unified radio station offering rather than separate, distinct service lines.

Differentiator

Problem solved

Functional benefit

Products and services

Mix Rio FM 102.1 FM (Rádio Mix Rio 102.1 FM) A broadcast radio station operating on the 102.1 FM frequency in Rio de Janeiro, Brazil, providing music programming, entertainment tips, promotions, and listener interaction via FM transmission and online audio streaming to Rio de Janeiro metro audiences.

Companies that use Rádio Mix Rio FM

Customer profile

Ideal customer profiles2 records

Rádio Mix Rio FM technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Rádio Mix Rio FM competitors and assessment

Company assessment

Emerging players

Spotify: Global audio streaming platform competing for the same listener attention and digital audio ad budgets. Comparable to Mix Rio FM's online streaming component and an emerging threat to traditional FM listening share in Brazil.

Broad incumbents

iHeartMedia (Brazil operations): Large multi-station broadcast operator with international scale and diversified ad-tech capabilities. Comparable as a FM broadcaster (broadly), representing the larger-end benchmark of what scaled radio operators can achieve with platform tools and programmatic ad inventory.

Direct peers

Antena 1 Rio: Antena 1's Rio de Janeiro FM affiliate operating in the same local market with similar music-format appeal and streaming distribution. Directly comparable as a Rio-based music FM station competing for overlapping listeners and advertisers.
Jovem Pan Rio: Rio affiliate of Grupo Jovem Pan, one of Brazil's largest radio groups. Directly comparable as a Rio-based FM broadcaster with multi-station parent backing, competing for the same local market.
Rádio Transamérica Rio: Rio-affiliated FM station of the Transamérica network, operating in the same market with comparable music-format positioning. Direct competitor for Rio FM audience share and local ad budgets.
Rádio Mix São Paulo: Flagship Mix-branded FM station in São Paulo operating under the same Mix format with comparable music, entertainment, and listener-interaction programming. Direct same-brand counterpart that competes for Mix-affiliated listeners and shares the same programming DNA.
Rádio Globo Rio: Globo network's Rio FM station operating in the same local market and advertiser ecosystem. A larger, network-affiliated competitor for audience share and ad spend in the Rio market.

Regional players

BandNews FM Rio: News-and-talk FM brand serving Rio de Janeiro. Comparable as a Rio-market FM broadcaster, differing primarily in format (news/talk vs. music) but competing for the same regional advertising pool.

Market position

Customer concentration

Rádio Mix Rio FM financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Rádio Mix Rio FM leadership team

Management profile

Number of profiles

Rádio Mix Rio FM funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Rádio Mix Rio FM M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rádio Mix Rio FM

What does Rádio Mix Rio FM do?

Is Rádio Mix Rio FM a public or private company?

Rádio Mix Rio FM is a private company. It is classified as unknown and is currently operating.

When was Rádio Mix Rio FM founded?

Rádio Mix Rio FM was founded in 2007. It employs 51 to 100 people.

Where is Rádio Mix Rio FM based?

Rádio Mix Rio FM is headquartered in Rio De Janeiro, Brazil, in the Latin America region.

Who are Rádio Mix Rio FM's main competitors?

Spotify is listed as an emerging player. iHeartMedia (Brazil operations) is listed as a broad incumbent. Direct peers are Antena 1 Rio, Jovem Pan Rio, Rádio Transamérica Rio, Rádio Mix São Paulo and Rádio Globo Rio. BandNews FM Rio is listed as a regional player.

Does Rádio Mix Rio FM have an API?

No public API is recorded for Rádio Mix Rio FM.

What industry is Rádio Mix Rio FM in?

Rádio Mix Rio FM's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains). Its NAICS code is 51611 and its SIC code is 4832.