Radio Mix FM

What Radio Mix FM does

Radio Mix FM is a Brazilian FM radio broadcaster headquartered in São Paulo, operated by the privately held limited company Rádio SP-Um Ltda under the trade name Rádio MIX. Founded in 1997 and employing 477 people, the station delivers music, talk, entertainment, and celebrity-news programming to a broad Brazilian audience across the São Paulo metropolitan area and the Rede Mix FM affiliate network. Its flagship live shows include Mix Tudo (weekday talk, 6pm-7pm), Club Mix (Saturday-night electronic music program), Mix Eletrohits, and Controversia by DJ Alok, complemented by coverage of major cultural moments such as the FIFA World Cup 2026.

The company's product surface centers on a traditional FM broadcast supplemented by an extensive digital portfolio: native iOS and Android mobile applications, website-based live streaming, an official YouTube channel for live video, and 12+ podcast series distributed via Spotify, Apple Podcasts, Google Podcasts, and Spreaker. Podcast titles span music (Sabe Aquela Música?, Playlistando, Baú da Mix), pop culture (MixVerso, Drops Mix Cultura Pop), pets (Papo Mix Pet), personal finance (Faz As Contas), and interview formats (15 Minutos Fama, Entrevistas). Listener engagement is driven through WhatsApp call-ins, promotional campaigns such as Pix da Rádio Mix and concert ticket giveaways, and interactive contests.

Radio Mix FM operates a free-to-listen, advertising-supported business model, generating revenue through on-air ad spots, sponsored content, and promotional partnerships with brands including TIM, Keeta, Superbet, Rock in Rio, and Aguzzo Cucina Italiana. Distribution is hybrid: regional via FM broadcast and the Rede Mix FM affiliate network, single-country via digital streaming, and global via podcast platforms. The company maintains LGPD privacy compliance, with a designated DPO overseeing data handling, and is privately held with no disclosed parent company, subsidiaries, funding rounds, or equity backers.

Name

Radio Mix FM

Legal name

Rádio SP- Um Ltda

Website

https://radiomixfm.com.br

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

251–500 employees

Short description

Radio Mix FM is a São Paulo-based Brazilian FM radio broadcaster operated by Rádio SP-Um Ltda, delivering music, talk, and entertainment programming via FM broadcast, a national affiliate network, mobile apps, YouTube, and 12+ podcasts to a broad Brazilian audience, monetized through advertising and brand sponsorships.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

Keywords

• Fm radio broadcasting
• Music entertainment media
• Podcast production
• Digital audio streaming
• Pop culture content

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Sponsorship: Radio Mix FM generates revenue through advertising spots during broadcasts, sponsored content, and promotional partnerships with brands. The station runs promotional campaigns for various sponsors including TIM, Keeta, Superbet, and others.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Radio Mix FM is a Brazilian FM radio station that broadcasts music, entertainment news, and pop culture content 24/7 from São Paulo, complemented by digital streaming via its website and mobile apps, live video on YouTube, and an extensive podcast portfolio. The station engages listeners through WhatsApp, call-ins, and promotional campaigns, distributing its content across the Rede Mix FM affiliate network nationwide.

Product overview

Radio Mix FM operates as a multi-platform Brazilian radio entertainment company consisting of a core FM radio broadcast station (affiliated with Rede Mix FM network) complemented by an extensive digital product portfolio including talk shows (Mix Tudo, Club Mix, Mix Eletrohits), 12+ podcast series (Sabe Aquela Música?, Playlistando, MixVerso, Papo Mix Pet, Faz As Contas, and others), a native mobile application for iOS and Android, live streaming via YouTube, and promotional campaigns. The company positions itself at the intersection of traditional radio and digital entertainment, offering audience engagement through WhatsApp interaction, promotional giveaways, and World Cup-themed content.

Differentiator

Problem solved

Functional benefit

Products and services

• Mix FM Radio Broadcast Continuous FM radio broadcast of pop music, entertainment news, celebrity coverage, and pop culture content, with scheduled shows including Mix Tudo, Club Mix, and Mix Eletrohits, distributed via traditional FM signal and the Rede Mix FM affiliate network across Brazil.
• Mix FM Mobile Application Native mobile application for iOS and Android that enables live radio streaming, on-demand content access, participation in promotional campaigns, and listener engagement for Radio Mix FM audiences.
• Mix FM Podcast Portfolio On-demand podcast series distributed across Spotify, Apple Podcasts, Google Podcasts, and Spreaker, including Sabe Aquela Música? (music history), Playlistando (music playlists), MixVerso (pop culture), Papo Mix Pet (pet care), Faz As Contas (personal finance), Drops Mix Cultura Pop (pop culture news), 15 Minutos Fama (celebrity interviews), Pausa Pro Croissant (lifestyle), Entrevistas (artist interviews), Mix Especial (themed episodes), and Baú da Mix (classic music).

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Five partnerships are on record, tiered minor.

• TIMminorGTM or Marketing Partner · 13 July 2026TIM is a sponsor of Rock in Rio Brasil 2026 and partner with Radio Mix FM for the promotion 'A Mix e a TIM levam você pro Rock in Rio', offering listeners tickets and transportation to the festival.
• KeetaminorGTM or Marketing PartnerKeeta delivery app partnered with Radio Mix FM for promotional giveaways, offering R$250 coupons to app users who participated in the Top Mix promotion.
• Rock in RiominorStrategic or Co-development PartnerRock in Rio festival partnered with Radio Mix FM and TIM for promotional activities, with Radio Mix offering listeners chances to attend the festival.
• SuperbetminorGTM or Marketing PartnerSuperbet sponsored the Harry Styles show promotion at Morumbis venue, with Radio Mix FM promoting contest entries through their app.
• Aguzzo Cucina ItalianaminorGTM or Marketing PartnerItalian restaurant partnered with Radio Mix FM for Valentine's Day promotion, offering a romantic dinner voucher worth R$500 plus R$200 in beverage credits.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alpha FM: São Paulo-based commercial FM station playing classic hits, with digital streaming and advertising-driven revenue, operating in the same local market with a similar adult pop format.
• Rádio Jovem Pan: Major Brazilian commercial FM network based in São Paulo with national affiliate footprint, music + talk format, multi-platform streaming, and advertising-driven revenue — the closest direct peer to Radio Mix FM.
• BandNews FM: Brazilian all-news FM network with national affiliates, multi-platform streaming, and advertising-driven revenue — comparable scale and distribution structure.
• Antena 1: Brazilian pop/adult contemporary radio network with multi-platform streaming, advertiser-supported model, and similar content pillars to Radio Mix FM.
• Metropolitana FM: São Paulo commercial FM station with music-led programming, digital streaming, and brand partnership monetization — directly comparable in scale and audience.
• CBN (Central Brasileira de Notícias): Brazilian news/talk radio network with multi-platform streaming, strong São Paulo presence, and advertiser-supported monetization from a sister Globo media group.
• Rádio Transamérica: Brazilian pop music radio network with national affiliates and advertiser-supported revenue, competing for the same São Paulo and national pop-music audience.

Broad incumbents

• Spotify: Global audio streaming and podcast platform that competes for the same listener minutes and advertising budgets as Radio Mix FM's digital surfaces.
• iHeartMedia: Largest US radio broadcaster with extensive digital audio, podcasting, and multi-platform ad sales — broad incumbent illustrating the scaled version of Radio Mix FM's operating model.
• Grupo Bandeirantes: Brazilian diversified media conglomerate operating BandNews FM and other broadcast assets, representing a broader incumbent with overlapping audio advertising inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/radiomixfm
• YouTubeyoutube.com/@radiomixfm
• LinkedInlinkedin.com/company/radiomixfm
• Instagraminstagram.com/radiomixfm

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Mix FM